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Customerology

Angela Ognev

An introvert's guide to creating things people want

Understanding people and how they want is challenging. We have more information than insight and less time than ideas. Let's tackle those!

  Business & Money   3 publishers interested
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257 preorders
$6,335.00 funded

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Update #5 - or #4.5: Here's the missing image -- superhero raccoon! Sept. 16, 2015

Looks like the update got sent later than expected and the image didn't make it through -- sorry about that! I broke the image into 3 pieces.

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(Continued from #4. First part omitted to minimise # of photos)

People often ask for step-by-step UX recipes or to work together on designs, but this "outsourcing" is a temporary fix. What's been more sustainable and effective for teams is to practice seeing and intuiting like designers...

Honing your UX-Ray Vision doesn't have to take much time! It just takes curiosity, practice, and a willingness to experiment.

The book will be your secret training program -- with exercises on seeing the world in terms of design, human psychology stories to train your intuition, best practice tweaks for big impact, habits for customer-centric team culture, and ways learn more about your users/customers.



Let's get started now!

Every single thing in the world is designed, perhaps by someone doing their best, perhaps as a consequence of tradition or habit or lack of attention. Every train station, water faucet, highway road sign, restaurant menu, and website is designed.

>>> Notice design all around you -- perhaps, do it when you feel the desire to look at your phone. Figure out what problem the designer was intending to solve, what impact or consequences it has, and how you might improve it with a redesign.

The easier it is for you to see impact and experience in the outside world, the easier it'll be to use UX-Ray Vision on your own projects!

As you can see from the second row, your design/solution will be intending to solve a problem and have unintended consequences, too. Improve on it. Or, go back a few steps and rethink the problem all together so that there are no traffic lights at all!

Let me know what you think,
Angela O