Defy Convention. by Carly Söderström

Carly Söderström

Torquay, Australia

Carly Soderstrom is a serial entrepreneur, designer and photographer from Australia. A First-time author, sharing lessons in empathy through her own journey and spiritual awakening.

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About the author

Carly Soderstrom is a 30 something Melbourne girl with ambition larger than our known universe.

A magical childhood mixed with heavy doses of trauma, Carly's resilence is displayed in her ability to live her life unapologetically and authentically as herself. Whilst suffering debilitating depression and anxiety she continued to persevere in her lofty pursuits to establish herself as an entrepreneur.

Defy convention is a collection of stories, filled with lessons in empathy, as she ventured off into the business world and found herself on a journey for a spiritual awakening. She never fancied herself as a writer, but her life as it would seem had a story to tell.

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Defy Convention.

Lessons in Empathy

Defy Convention is a collection of stories, filled with lessons in empathy. Together we will face the darkness of mental health and in it, learn the power of empathy.

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	Mind & Body
	90,000 words
	50% complete
	10 publishers interested
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Synopsis

This reflective book is part memoir, part step by step crash course in spirituality. Through Carly Söderström’s remarkable and wildly colourful life you’ll delve into a journey through adventure, entrepreneurship and true heartbreak that led to a spiritual awakening. Carly’s life is rich with lessons in empathy that serves not only as a beacon of hope for those suffering mental illness but also offers insight for those on the other side of it.

Through sharing the true struggles of suffering depression and anxiety and how dangerously close it lead her to encounters with suicide, Carly will share the steps she took to firstly; face her demons and ultimately calm the beast that threatened to take her life.

There is a stigma in mental health. It implies weakness or a failure of sorts. We fear failure almost as much as we despise weakness. We fear vulnerability yet it’s the key to unlocking the perception shift required to cultivate happiness. Starting simple conversations with ourselves can cause subtle shifts in our reality that compounds to cause lasting change

Each of us desires true happiness and contentment in this life yet, we stand in our own way of achieving it. We are so lost in our own stories, blinded by our own cognitive dissonance and refusal to understand or appreciate those around us.

We default to anger and vindication through irrationality that's justified in our entitlement and unrealistic expectations of others. What’s worse is we actively choose these actions and ignore the lessons life continues to serve us, only increasing the difficulty each time the challenge is re-served.

Carly will assist you on your own spiritual journey as she shares some of the hardest and untold stories of her life. In this clear, step by step guide, you will have an opportunity to open your own heart and learn invaluable lessons in empathy that will enrich your own life.

Through unbelievable, yet true stories, this book will guide you through that process so you can find the quiet and stillness you need to cultivate happiness. Whilst shedding light on the mental illness you’ll learn what a miracle it is to look through another's eyes for a moment and how it can guide your actions to a happier life.

Sales arguments

17.0% of Australians aged 16 to 85 have experienced an anxiety and/or affective disorder in the past 12 months. This is equivalent to 3.2 million people today. That's one in 6, which means our friends and family are likely suffering and we have no idea. This book aims to open the conversation so we can begin to understand each other.
This book will feature key strategies from leaders in their field to facilitate change in ourselves, from spiritual leaders to psychologists and health professionals.
After a decade in business, Carly has experienced both the best and worst in people and through the beginning to the inevitable demise of her business, these stories are lessons we each inevitably face, yet no one wants to talk about. This book will help us embrace our failures and appreciate the flaws we so easily identify in others.
Carly has amassed a following of 10K on instagram who have been closely following her journey the past 7 years. The huge engagement speaks volumes for the need and desire to have someone brave enough to speak out and start the difficult conversations.

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Mastering Your Mean Girl: The No-BS Guide to Silencing Your Inner Critic and Becoming Wildly Wealthy, Fabulously Healthy, and Bursting with Love by Melissa Ambrosini. Mastering your mean girl has very feminine approach to dealing with trauma and mental health. Defy Convention is for both men and women who are natural high achievers, the black sheep or those who have simply lost their way. It is also for those of us who are on the other side of mental health, offering an insight into how to handle those who
You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life by Jen Sincero. Defy Convention will fill in the gaps where You Are a Badass left off. With less of a focus on our own behaviours, Defy Convention aims to show us how we can see life from another’s perspective, so as we can practise compassion and kindness which leads to generating our own happiness.

Audience

Men and women - aged 20ish - 40ish who are trying to discover who they really are. Who have aspirations to try something new but are too afraid to start, or are on their journey of living a life on their own terms yet are faced with judgement and isolation.

10 publishers interested

	Atlantic Publishing Group, Inc. 250 copies • Completed manuscript. Atlantic Publishing has been providing millions of readers information to jumpstart their careers, start businesses, manage employees, invest, plan for retirement, learn technologies, build relationships, and live rewarding, fulfilling lives. Our award-winning authors and publication staff strive to make our products the best and most up-to-date available. We go further than most publishers to get our customers the best products. Hybrid publisher Children Fiction, Mind & Body, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Society & Culture Worldwide
	Blooming Twig 500 copies • Complete manuscript. Blooming Twig is an award-winning boutique publishing house, media company, and thought leadership marketing agency. Based in New York City and Tulsa, we have represented and re-branded hundreds of thought leaders, published more than 400 titles in all genres, and built up a like-minded following for authors, speakers, trainers, and organizations with our bleeding-edge marketing strategies. Blooming Twig is about giving the people with something to say (“thought leaders”) a platform, walking its clients up to their own influencer pulpit, and making sure there is a like-minded crowd assembled to hear the meaningful message. Hybrid publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide
	Boyle & Dalton 250 copies • Completed manuscript. Boyle & Dalton was founded in 2014 and publishes works of fiction, non-fiction, and poetry. The world of publishing is changing, we're changing with it. Our founder Brad Pauquette, conceptualized a hybrid model that balances the financial and rights model of self-publishing with the quality controls and production excellence of a traditional publisher. Our designers and editors produce exceptional books that are distributed in both print and digital formats to all major retailers, including Amazon.com and BarnesandNoble.com. Boyle & Dalton carefully consider all submissions for publication, based on manuscript quality. We do not accept erotica or children's books. Hybrid publisher Christian Fiction, Comics & Graphic Novels, Commercial Fiction, Contemporary Fiction, Historical Fiction, LGBT Fiction, Literary Essay, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Mythology & Folk Tales, Poetry, Romantic Fiction, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Art & Photography, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Coloring Books for Grown-Ups, Comics & Graphic Novels, Cookbooks, Food & Wine, Communication Skills, Corporate Culture, Crafts & Hobbies, Creativity, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Illustrated Books, Journalism, LGBT Non-Fiction, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction Worldwide
	Inside Edge Publishing 100 copies • Partial manuscript. Inside Edge Publishing works with our writers every step of the way on their literary journey, helping to bring out the most from their work. From an idea and rough draft to editing and publication, Inside Edge Publishing helps our authors produce high quality, interesting and entertaining books. We are looking for innovative writing in just about any genre but love memoirs, thrillers, sci-fi, business, and motivational books just to name a few. Our books frequently appear on the bestseller lists and our authors are among some of the best known in their genre. At Inside Edge Publishing, we believe that every author has a story to tell and that every story deserves to be told. Hybrid publisher All categories
	1106 Design, LLC 1106 Design provides book design, production, and publishing services for independent authors seeking all the quality of traditional publishing without forfeiting their rights and royalties. 1106 Design offers traditional publisher quality with one-stop, end-to-end services from copyediting to worldwide distribution. We operate just like a publisher with one difference: YOU maintain complete control of your book, your schedule, and, most importantly, your payments. In our model, distribution accounts are set up in your name. When a book is sold, the retailer takes a cut, the printing cost is deducted, and the balance is deposited directly into your bank account, never ours first. In most cases, you'll make several more dollars for each book sold, plus you'll keep complete control of your book, your revenue stream, and your book files. I invite you to browse our services, design samples, no-surprises pricing, outstanding customer reviews, and educational articles at https://1106design.com. We’ll customize a package to suit your exact needs at affordable prices that range from $4,000 to $10,000, depending on the services ordered, the word count, and the content. Service publisher Children Fiction, Christian Fiction, Commercial Fiction, Contemporary Fiction, Historical Fiction, Literary Essay, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Mythology & Folk Tales, Poetry, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Cookbooks, Food & Wine, Communication Skills, Corporate Culture, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Journalism, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction, Science Fiction & Humour Worldwide
	Atmosphere Press 250 copies • Partial manuscript. Atmosphere Press is an independent publisher dedicated to author rights. We publish in all genres and have an exceptional editorial, design, and promotional staff. We stand for Honesty, Transparency, Professionalism, and Kindness. We want our authors and their readers to be blown away when they first hold that book in their hands. It needs to look good inside and out, and feel good to the touch. And, of course, the words need to be top-notch, and our editors are devoted to making that the case. Service publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide
	Authors Unite 250 copies • Partial manuscript. Authors Unite helps you become a profitable author and make an impact. We take care of printing and distribution through major online retailers, developmental editing, and proofreading with unlimited revisions. We take care of the entire process for you from book cover design all the way to set up your backend so all your book royalties go straight to your bank account. We can also help with ghostwriting if you prefer not to have to figure out all the steps on how to write a book yourself. With our book marketing services, you don’t need to worry about figuring out all the steps on how to market a book or how to become a bestselling author. We’ve helped hundreds of authors become bestselling authors on Amazon, USA Today, and The Wall Street Journal. We take care of the entire book launch process for you to help you sell thousands of copies of your book and become a bestselling author. View case studies here: https://authorsunite.com Service publisher Children Fiction, Christian Fiction, Comics & Graphic Novels, Commercial Fiction, Contemporary Fiction, Historical Fiction, LGBT Fiction, Literary Fiction, Mystery, Thriller, Horror & Suspense, Mind & Body, Mythology & Folk Tales, Romantic Fiction, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Communication Skills, Corporate Culture, Crafts & Hobbies, Creativity, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Journalism, LGBT Non-Fiction, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction, Science Fiction & Humour Worldwide
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	Momosa Publishing LLC Looking for health, parenting, inspiration, and children's books. Momosa Publishing LLC is a woman- and veteran-owned custom publisher in Hellertown, PA. Founder and CEO Jennifer Bright is a Book Doula, whose passion is helping authors bring their books to life. We are an efficient, effective, excellent team of editorial, design, and marketing pros. Service publisher Children Fiction, Christian Fiction, Commercial Fiction, Contemporary Fiction, Historical Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Mythology & Folk Tales, Romantic Fiction, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Coloring Books for Grown-Ups, Cookbooks, Food & Wine, Communication Skills, Corporate Culture, Crafts & Hobbies, Creativity, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Illustrated Books, Journalism, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction Worldwide

Update #3 - UPDATE: Defy Convention Jan. 28, 2020

Hey everyone,

I hope you've all had a spectacular weekend. A little update on Defy Convention. I have begun discussions with 4 publishers. I ...
Update #2 - 17 Days to go :D Thank you for all your support! Jan. 16, 2020

Hey guys,

Firstly, I wanted to say THANK YOU for pre-ordering Defy Convention. It's an ambitious project that I was quite anxious to put out ...
Update #1 - Defy Convention is coming to life. Jan. 7, 2020

Hey guys,

Firstly, I wanted to say THANK YOU for pre-ordering Defy Convention. It's an ambitious project that I was quite anxious to put out ...

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Carly Söderström

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Defy Convention.

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