Disruption Games by Trond Undheim

Trond Undheim

Wellesley, Massachusetts

PhD, investor, founder and futurist

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About the author

Trond Undheim has accelerated four unicorns, helped launch 50+ startups and failed at least a dozen times. He is a co-founder of Yegii, Inc. and Vidian Ventures. A former Director of MIT Startup Exchange & Sloan Senior Lecturer, WPP & Oracle exec., EU National Expert, and serial entrepreneur (VC, incubator, think tank, search engine), he is an active participant in the global venture ecosystem. He writes for Cognoscenti and Fortune and was featured in the Boston Globe and on Good Morning Connecticut. His first book was Leadership From Below (2008). Trond holds a PhD on the future of work & AI/cognition. Connect with him on https://www.linkedin.com/in/undheim and @trondau

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Success! Disruption Games has already sold 253 pre-orders , was pitched to 15 publishers , and will be published by Atmosphere Press .

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Disruption Games

How to thrive on serial failure

Disruptive Games fulfills the need for apt, actionable insight on what’s truly driving change and how to become a change-maker, not just affected by it.

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	55,000 words
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Synopsis

Disruption Games introduces corporate executives to groundbreaking strategies and frameworks to switch on growth through examining failure. The book also helps entrepreneurs understand corporate thinking, structure and priorities so both can partner and thrive.
Common wisdom says that success breeds success, indeed this is how most VCs pick startups, businesses select talent, and singles search for dates. In contrast, the evidence shows that only repeated failure breeds success.

Fail fast is an often-used proverb, but failing miserably and slow can often build resilience to stay the course and discover opportunity.
Futurist, immigrant, wine columnist, organic gardener, cross country skier, and beginner bass player Trond Undheim, through his own failures and successes has attempted to co-innovate with literally thousands of startups, founders, and innovators. With over 20-years of first-hand experiences at MIT, WPP, Oracle, and the European Commission, with 200+ top global brands as clients and co-conspirators, he outlines simple techniques that corporate innovators can use, to build an executive/manager’s confidence in his or her ability to reap the fruits of technology innovation, shaping your understanding of the interplay of technology, academia, startups, and industry.

The book will:
-Tell the story behind famous (Buzzfeed, Dropbox, etc.) or soon-to-be famous MIT startups.
-Tell the story about famous MIT faculty who are serial founders of startups (Prof. Bob Langer has founded 40+ startups, etc.)
-Provide case stories from big corporations (GE, Philips, P&G, Samsung) trying to innovate and partner with startups.

Sales arguments

By 2030, the global labor force, an estimated 3.5 billion people, will be led by knowledge workers with disruptive skills, experienced with both epic failures and with simultaneous mastery of a multiplicity of domains, markets, and challenges.
The author has track record from MIT—building one of the world’s largest and highest quality matchmaking program for corporates and startups— connecting 250 of the world’s largest corporations, to 170 of MIT’s serial entrepreneurial faculty and alumni, and 1,500 of MIT’s startups—resulting in $100M+ in startup capital raised and 10x increase in shareholder value.
The four top brands in the world are tech companies created in the last few decades (Apple, Google, Microsoft, Facebook). At the same time, there is no telling how long this newest disruptive wave will last, likely not forever. Across the world’s thriving innovation economies, there is a strong focus on startups as the engines of growth. Yet, succeeding with startup partnerships is very difficult. Also, despite their allure, most startups die or get acquired before they become corporate behemoths.
The author has a proven paid speaking platform in the corporate world and among startups, has given an average of 50 presentations a year over the past five years to audiences ranging from 50 to 500.
The author is deeply committed to a very hard AI problem that will change the world and save lives and has co-founded a curated web search productivity platform (yegii.com) with numerous synergies, lessons, and an attractive audience of intelligent, affluent users who will buy books in bulk.

Similar titles

The Innovator’s Dilemma (Harvard Business Review Press, 1997), by Clayton Christensen (288 pages, $22 Hardcover, $14 Paperback, $13 Kindle).
The Disruption Dilemma (MIT Press, 2016), by Joshua Gans (176 pages, $15 Hardcover, $15 Paperback, $10 Kindle).
The Industries of the Future (Simon & Schuster, 2017), by Alec Ross (320 pages, $10 Hardcover, $9 Paperback, $13 Kindle).

Audience

The book is primarily written for executives who try to catch the innovation wave by fostering internal innovating or connecting to external innovation andbut is also highly relevant to entrepreneurs who want to get large business as their clients, partners or investors.

Advance praise

"Excited to hear MIT legend, star speaker and moderator Trond Undheim's new book, Disruption Games is available for pre-order. I cannot think of a better guide to the disruptive world that founders and executives inhabit"
— James Mawson, CEO & Founder, Global Corporate Venturing

"Through MIT, Trond has worked with some of the best startups in the world. Read this book for insights on what it took for them to succeed. Part business, part personal development, Disruption Games provides a blueprint of practical ways to jumpstart successful innovation through examining failure."
— Brent Hoberman, co-founder, Founders Forum, Lastminute.com, Made.com

"Even though I was an experienced founder, I have to say the partnerships Trond facilitated when he ran the startup program at MIT ILP were instrumental to our launch and success."
— Natan Linder, Co-Founder of Formlabs (3D printing) and Tulip Interfaces (Advanced manufacturing app)

"Trond is extremely knowledgable about the use of technology to reach any customer base."
— David Molchany, Executive Partner, Gartner Executive Programs

"Trond is thorough, analytically strong and has the ability to push boundaries for himself and others."
— Constantijn Van Oranje-Nassau, Special Envoy, Startup Delta

"Trond is absolutely trustworthy, full of good ideas and has got the energy and the optimism to walk on trying to get things done."
— Jochen Friedrich, Technical Relations Executive at IBM

Praise for 'Leadership From Below', also by Trond Undheim:

"A must-read for any young manager looking to apply the lessons of eBay, Google and Facebook to the real world."
— Julian Herbstein, Founder and CEO, Magic Fitness

"It is a book containing real strategies for real people, based on a philosophy of leadership and a way of thinking that at first seems so obvious, yet at the same time remains so elusive to most of us."
— Espen Moe, Ph.D, Author of Governance, Growth and Global Leadership, Ashgate, 2007. Professor of political science at the Department of Sociology and Political Science at NTNU

"Leadership from Below presents an important set of skills and concepts that anyone can use to maximize his or her potential influence and impact in an organization. "
— Barbara Larson, MBA, Executive Professor, Management and Organizational Development at the D'Amore-Mckim School of Business, Northeastern University

13 publishers interested

	Atlantic Publishing Group, Inc. 250 copies • Completed manuscript. Atlantic Publishing has been providing millions of readers information to jumpstart their careers, start businesses, manage employees, invest, plan for retirement, learn technologies, build relationships, and live rewarding, fulfilling lives. Our award-winning authors and publication staff strive to make our products the best and most up-to-date available. We go further than most publishers to get our customers the best products. Hybrid publisher Children Fiction, Mind & Body, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Society & Culture Worldwide
	Blooming Twig 500 copies • Complete manuscript. Blooming Twig is an award-winning boutique publishing house, media company, and thought leadership marketing agency. Based in New York City and Tulsa, we have represented and re-branded hundreds of thought leaders, published more than 400 titles in all genres, and built up a like-minded following for authors, speakers, trainers, and organizations with our bleeding-edge marketing strategies. Blooming Twig is about giving the people with something to say (“thought leaders”) a platform, walking its clients up to their own influencer pulpit, and making sure there is a like-minded crowd assembled to hear the meaningful message. Hybrid publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide
	Elite Online Publishing Elite Online Publishing is based in Utah & Texas, and will help put your self-published book out into the world to grow, become a #1 bestseller, and give you a foundation of credibility, powerful marketing appeal, and new contacts. We have been in business for over 6 years and have helped over 150 authors become bestsellers. Hybrid publisher Children Fiction, Christian Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Christian Non-Fiction, Cookbooks, Food & Wine, Education, Health, Fitness & Dieting, History, Journalism, LGBT Non-Fiction, Management & Leadership, Marketing & Sales, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Politics & Social Sciences, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction United Kingdom, United States, Canada
	Emerald Lake Books 500 copies • Completed manuscript. Emerald Lake Books is a hybrid publishing company that provides a unique blend of business coaching with publishing to help its authors succeed, whether it’s their first book or their fiftieth! Emerald Lake Books specializes in working with positive people who have an engaging, exciting, or entertaining message to share with the world. Using a unique, goal-oriented approach to publishing, we combine our business and publishing knowledge to help our authors set and attain goals for their readers, their brands, and their books. And many of those books have gone on to win international awards and recognition. Hybrid publisher Mystery, Thriller, Horror & Suspense, Mind & Body, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Science, Society & Culture, Technology & the Future, Travel Worldwide
	Koehler Books 250 copies • Completed manuscript. Koehler Books is an Indie publisher based in Virginia Beach, Virginia. Our team of dedicated professionals promises you a holistic publishing experience where you'll receive our full attention, collaboration, and coaching every step of the way. We offer two publishing models: a traditional non-fee model for the highest quality work, as well as a co-publishing model that includes creative development fees for emerging authors. Our titles are broad-based and include nearly every major non-fiction and fiction genre. Hybrid publisher Commercial Fiction, Contemporary Fiction, Historical Fiction, LGBT Fiction, Literary Fiction, Mystery, Thriller, Horror & Suspense, Mind & Body, Romantic Fiction, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Communication Skills, Corporate Culture, Management & Leadership, Marketing & Sales, Personal Growth & Self-Improvement, Sex & Relationships, Sports & Outdoors, Science Fiction & Humour Worldwide
	Prensa Press Looking for cookbooks, design, craft books, art, non-fiction and photography. Prensa Press a boutique publishing house and creative studio with a mission of working with passionate writers, chefs, artists, architects, designers and dreamers to help craft their stories and bring them to print. We are a small team located between Mexico City and Chicago that is selective in the projects that we take on to ensure each client has our entire focus. We are flexible in our approach to each individual project and like to take risks, experiment in new mediums and techniques and tell each story in its own unique fashion. Hybrid publisher Children Fiction, Commercial Fiction, Literary Fiction, Mystery, Thriller, Horror & Suspense, Art & Photography, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Creativity, Health, Fitness & Dieting, Illustrated Books, Journalism, Nature & Environment, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction United States, Mexico, Illinois
	1106 Design, LLC Dear Author, You worked hard to write your manuscript; finally, it's ready to release. You know that expert assistance is needed, but perhaps you didn’t know that it’s no longer necessary to work with a publisher—especially publishers who charge fees to produce your book upfront and deduct more costs on the back end whenever a book is sold. 1106 Design is an author services company. We provide all the editorial and design services you’d expect from a publisher to turn your manuscript into a market-ready book—editing, cover design, interior layout, proofreading, eBook formatting, and more—at the traditional publisher level. Unlike a publisher, we’ll help you obtain print-on-demand printing and worldwide distribution in your name so that you earn, in most cases, several dollars more for every book sold instead of a measly “royalty.” We’ll customize a package of services to suit your exact needs at affordable prices ranging from $4,000 to $10,000, depending on your manuscript's word count and complexity. And we’ll manage all the intricacies of book production, so you don’t have to. After this one-time investment, every penny of net revenue from book sales goes directly to you, never to us. If this sounds like a better way to publish your book, I invite you to browse our services, design samples, no-surprises pricing, outstanding customer reviews, and educational articles at https://1106design.com. 1106 Design has been in business since 2001 and is rated A+ by the Better Business Bureau. We are a “Highly Recommended Expert” at IngramSpark.com and rated "Excellent" at Alli, The Alliance for Independent Authors, at SelfPublishingAdvice.org. How can we serve you today? Sincerely, Michele DeFilippo, owner Service publisher Children Fiction, Christian Fiction, Commercial Fiction, Contemporary Fiction, Historical Fiction, Literary Essay, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Mythology & Folk Tales, Poetry, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Cookbooks, Food & Wine, Communication Skills, Corporate Culture, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Journalism, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction, Science Fiction & Humour Worldwide
	Atmosphere Press 250 copies • Partial manuscript. Atmosphere Press is an independent publisher dedicated to author rights. We publish in all genres and have an exceptional editorial, design, and promotional staff. We stand for Honesty, Transparency, Professionalism, and Kindness. We want our authors and their readers to be blown away when they first hold that book in their hands. It needs to look good inside and out, and feel good to the touch. And, of course, the words need to be top-notch, and our editors are devoted to making that the case. Service publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide
	Authors Unite 250 copies • Partial manuscript. Authors Unite helps you become a profitable author and make an impact. We take care of printing and distribution through major online retailers, developmental editing, and proofreading with unlimited revisions. We take care of the entire process for you from book cover design all the way to set up your backend so all your book royalties go straight to your bank account. We can also help with ghostwriting if you prefer not to have to figure out all the steps on how to write a book yourself. With our book marketing services, you don’t need to worry about figuring out all the steps on how to market a book or how to become a bestselling author. We’ve helped hundreds of authors become bestselling authors on Amazon, USA Today, and The Wall Street Journal. We take care of the entire book launch process for you to help you sell thousands of copies of your book and become a bestselling author. View case studies here: https://authorsunite.com Service publisher Children Fiction, Christian Fiction, Comics & Graphic Novels, Commercial Fiction, Contemporary Fiction, Historical Fiction, LGBT Fiction, Literary Fiction, Mystery, Thriller, Horror & Suspense, Mind & Body, Mythology & Folk Tales, Romantic Fiction, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Communication Skills, Corporate Culture, Crafts & Hobbies, Creativity, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Journalism, LGBT Non-Fiction, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction, Science Fiction & Humour Worldwide
	Bookmobile 100 copies • Partial manuscript. Bookmobile provides book printing, graphic design, and other resources to support book publishers in an ever-changing environment. Superior quality, excellent customer service, flexibility, and timely turnarounds have attracted nearly 1,000 satisfied clients to Bookmobile, including trade houses, university presses, independent publishers, museums, galleries, artists, and more. In addition, we manage eBook conversions and produce galleys, and regularly provide short-run reprints of 750 copies or fewer for major publishers such as Graywolf Press. Service publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide
	Happy Self Publishing 100 copies • Completed manuscript. Happy Self Publishing has helped 500+ authors to get their books self-published, hit the #1 position in the Amazon bestseller charts, and also establish their author website & brand to grow their business. And the best thing is, we do all this without taking away your rights and royalties. Let's schedule a call to discuss the next steps in your book project: www.meetme.so/jyotsnaramachandran Service publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide
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	ShieldCrest Publishing ShieldCrest are book publishers based in the UK who fill that vital gap for talented authors where mainstream publishers are unwilling to give them that chance. We strive for excellence and invest in our authors and are listed in FreeIndex as the number one independent publisher in the UK for price quality and service rated author satisfaction. We publish books of all genres including; fiction, historical, biographies and children's books. ShieldCrest publishing continues to grow rapidly with satisfied authors throughout the UK and overseas. Our range of products includes paperbacks, hardbacks and digitised e-books in all formats used globally in the myriad of e-readers. In addition to the above, ShieldCrest provides a complete range of services including book design and layout, illustrations, proof reading and editing. For marketing we offer author web page, press releases, social media marketing packages and many other support services to help both first time and experienced authors get their books into the market quickly and maximise on the opportunities available. These services enable us to guide our authors through the process as we transform their manuscript into a professional book, which can take its place with pride next to any famous author's book of the same genre. The staff at ShieldCrest have many years experience in the book industry and this wealth of experience is put at the disposal of our authors. Our clients include established authors such as Diane Marshall who has been acclaimed as the best writing talent to come from Scotland for years by The Scotsman newspaper, and Prof Donald Longmore OBE, who performed the first heart transplant in the UK and has sold thousands of medical books used by students throughout the world. We also recently released "Martin Foran-The Forgotten Man" by J.R. Stephenson, which features fraud within the police, abuse within the prison service and injustices in the courts and has been featured in the press and on TV. Service publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide

Update #10 - Support my Kickstarter campaign for End of The World 2075 June 8, 2023

Dear kind supporter of my work,

Kindly consider pledging your support to the Kickstarter campaign for the board game I've created -- End of The …
Update #9 - Augmented Lean Book Launch Event Oct. 11, 2022

Dear supporters of my writing,

It's possible that some of you may have received this email from various places, if so, apologies. I just want to point …
Update #8 - Health Tech--Amazon Featured New Release and Bestseller--please join the Book Launch Team Oct. 19, 2021

Dear ardent supporters of my writing,
The Kindle edition of my upcoming book Health Tech is #2 on Amazon Hot New Releases and currently a …
Update #7 - Future Tech - out tomorrow morning in the US March 30, 2021

Dear book lovers and supporters of my writing,

My fourth book, Future Tech: How to Capture Value from Disruptive Industry Trends comes out tomorrow morning …
Update #6 - Pandemic Aftermath - #23 on the Amazon Bestseller list May 26, 2020

You were early supporters of my last book. Would you kindly help push my new book to the top of the Bestseller charts on Amazon? We are …
Update #5 - Disruption Games now an audiobook May 23, 2020

Dear readers,

Disruption Games now an audiobook and is available on Google Play, Scribd, eStories, RakutenKobo, Booktopia, Chirp and a bunch of other platforms. Audio …
Update #4 - Review Disruption Games in online bookstores May 6, 2020

Dear Disruption Games readers,

I sent out your books last week. For international shipping it might take a week but you should expect books in …
Update #3 - Disruption Games will ship soon - thanks for your patience Feb. 28, 2020

Dear friends & innovators,

I am writing to tell you that Disruption Games is finally underway. My newest book is available for pre-order on Amazon …
Update #2 - Last push for Disruption Games Book Campaign Aug. 29, 2019

With 2 days left of my book campaign, I'm at 230 preorders. Help me get to the magical 250 by Friday by buying just one more book …
Update #1 - Disruption Games book campaign hit 100 pre-orders! Aug. 9, 2019

A quick note to all of you letting you know how appreciative I am that you have helped my Disruption Games book campaign hit 100 …

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Trond Undheim

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Disruption Games

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