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Hayley Ard

Hayley Ard

Journalist, trend forecaster and innovation strategist, energised by elastic thinking and life hacks

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About the author

Since 2012, Hayley has helped more than 500 brands and agencies stay relevant by alerting them to how people and technology are changing.

She heads the consumer insight team at Stylus, one of the world’s fastest-growing research and advisory firms for the creative consumer industries, and has extensive writing experience, working on projects for clients such as Montblanc, Lend Lease and Chic Outlet Shopping.

Her first advertising pitch won gold at the Cannes Lions Masters of Creativity last year.

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Peter Burow

CEO's advisor, consultant and ideas integrator. Author of the NeuroPower Framework and Chair of the NeuroPower Group

As a behavioural strategist with over three decades’ experience in management consulting, Peter has been playing the game for years for some of the largest and most prestigious organisations in the simuverse.

A CEO by 19yo, former marketer, author of seven books and now Executive Chairman of the NeuroPower Group, Peter has played the ‘Merlin’ to corporate ‘Arthurs’ around the world, helping them drive cultural transformation and development for personal and professional results.

Peter is the author of the NeuroPower Framework, a system explaining human behaviour through the integration of neuroscience, psychology and over 50 business frameworks. A champion for integrity in adversity, Peter was awarded an honorary diploma by the Maya-Lenca people of El Salvador for his work in preserving their cultural history.

Misha Byrne

Neuroscience, Mindfulness, Design. Behavioural strategist and friendly nerd. Purveyor of curious factoids since 1986

Chances are, Misha is the tallest neuroscientist-designer-musician you’ll meet in this simulation. He ran training levels in cognitive neuroscience and genetics, earned badges digging into the brain mechanisms behind learning and performance, and picked up extra experience points in print design before choosing his own adventure in management consulting.

He’s since helped Google to define the brain benefits of mindfulness, major health services to turn rugged individuals into sticky teams, and the Norwegian Government to facilitate its inaugural civil society forum for the International Campaign to Abolish Nuclear Weapons.

Passionate about people, a stickler for science and desperate for design that cuts through complexity, Misha is Head of Research and Design at NeuroPower Group and works with technical leaders in health, IT and professional services to build innovation mindsets that drive performance.

Subscribe now to get early access to exclusive bonuses for my upcoming book, Gaming The Game, when it launches.

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$20 Get the Paperback copy!

As an early supporter of the book and this campaign, you'll receive an advanced print copy and Kindle + PDF digital version. You'll also get a special mention in the Thank You section of the first print run of this book along with your name.

Here are your perks:
+ 1 Paperback copy
+ eBook
+ Name recognized in the book
+ Free shipping

1 copy + ebook included

Free shipping

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$59 BONUS Live Video Call + Paperback and Digital versions

In this 30-minute LIVE video call, we'll share the behind the scenes of the making of this book and how we three co-authors came together to share Gaming The Game.

There will also be a Q+A time too and it will be recorded and sent to you.

You will also receive a two paperback copies and ebook (PDF and Kindle) version too. And I will shout out to you on our social media when we promote the launch party.

Here are your perks:
+ 2 Paperback copies
+ eBook
+ Name recognized in the book
+ 60 minute LIVE call
+ Shoutout on social media
+ Invite to the book launch party

2 copies + ebook included

$5 shipping

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$60 Three Limited Edition Signed Paperback Copies

You'll get three autographed copies of Gaming The Game paperback book, as well as the digital version, and a special mention in the Thank You section of the book along with your name, because you're awesome!

Here are your perks:
+ 3 Paperback copies
+ eBook
+ Name recognized in the book

3 copies + ebook included

$5 shipping

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$100 Forever Sponsor + 5 Paperback Copies

Your name will be featured inside the book on a "Sponsors" page, with special thanks and gratitude. To be featured in every copy of the book forever.

Here are your perks:
+ 5 signed copies of the book
+ eBook
+ audiobook
+ Free Shipping

1 copy + ebook included

Free shipping

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$500 Patron Supporter + Special Launch Party Invite

Your name will be featured inside the book with special thanks and gratitude. To be featured in every copy of the book forever.

Here are your perks:
+ 25 Paperback copies
+ eBook
+ Name recognized in the book
+ Invite to the book launch party
+ Free shipping

25 copies + ebook included

Free shipping

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$550 LIVE with Peter Burow + 20 Copies to share!

You’ll receive five autographed paperback copies, the digital copy (PDF and Kindle), and a 30 min. coaching session with Peter Burow.

Here are your perks:
+ LIVE coaching session with Peter Burow
+ 20 Paperback copies
+ eBook
+ Name recognized in the book
+ Free shipping

20 copies + ebook included

Free shipping

10 of 10 left

$550 LIVE with Misha Byrne + 20 Copies to share!

You’ll receive five autographed paperback copies, the digital copy (PDF and Kindle), and a 30 min. coaching session with Misha Byrne.

Here are your perks:
+ LIVE coaching session with Misha Byrne
+ 20 Paperback copies
+ eBook
+ Name recognized in the book
+ Free shipping

20 copies + ebook included

Free shipping

10 of 10 left

$550 LIVE with Hayley Ard + 20 Copies to share!

You’ll receive five autographed paperback copies, the digital copy (PDF and Kindle), and a 30 min. coaching session with Hayley Ard.

Here are your perks:
+ LIVE coaching session with Hayley Ard
+ 20 Paperback copies
+ eBook
+ Name recognized in the book
+ Free shipping

20 copies + ebook included

Free shipping

10 of 10 left

$3500 Keynote + Listed Sponsor in the book + 125 Advanced Copies

As a sponsor, you’ll receive 125 paperback copies, the digital copy (PDF and Kindle), be listed as a sponsor in the book and one of the authors will deliver a keynote at your event/conference.

Here are your perks:
+ Keynote on Gaming The Game
+ 125 Advanced Paperback copies
+ eBook
+ Name recognized in the book
+ Invite to the book launch party
+ Free shipping

125 copies + ebook included

Free shipping

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Gaming The Game

What if everything we see and touch is just a simulation?

Find out why our world’s great minds believe we’re in a game, why it’s shaped their successes, and how you can adopt this powerful mindset to level up in your own life.

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Technology & the Future Psychology
60,000 words
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