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Jon Yongfook

Jon Yongfook

I'm a tech entrepreneur and marketer.

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About the author

Previously I was founder of a popular recipe portal (acquired) and CTO at one of Japan's biggest ecommerce sites. I currently run a SaaS company and mentor at Singapore Management University and True Incube Thailand, a 500 Startups Partner. Google for "growth hacking tactics" and you'll find me at the top of the page :)
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Success! Growth Hacking Handbook has already sold 496 pre-orders , and is in discussions with publishers .

$25 Ebook

203 readers

Get the PDF and Ebook (Epub and Mobi) sent to you when the book is launched.

1 copy + ebook included

Free shipping

$50 Ebook and Audiobook

11 readers

As above, but also get the Audiobook narrated by me (I speak in a clear British accent). Great for listening to on your commute or put it in the background while working to get some subconscious marketing inspiration!

1 copy + ebook included

Free shipping

$100 Sponsor

14 readers

As above, but also get your name or company domain listed in the Thank You section of the ebook!

1 copy + ebook included

Free shipping

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$250 Consultation

19 readers

As above, but I'll also take a look at your startup and send you a personal email with actionable feedback about your product positioning and marketing plan.

1 copy + ebook included

Free shipping

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$1000 Presenter

1 reader

As above, but I'll also come and do a 1 hour talk at your event on Growth Hacking! You provide the transport :) (p.s. I'm based in Asia but don't mind traveling)

1 copy + ebook included

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Growth Hacking Handbook

100 Tried & Tested Startup Marketing Tactics

Test. Evaluate. Repeat. Today's companies use an array of online marketing tactics to grow. This book gives you 100 tactics.

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Business & Money Growth Hacking
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THANK YOU for your support! The Growth Hacking Handbook is now published and available to purchase from here:

Original February 2014 campaign introduction post follows:

Why am I writing this book? 

Entrepreneurship is my life. I've started a few companies over the last 10 years. Sold one. Raised millions of dollars for another. Grew from a few employees to a few hundred employees. Failed a few times. Now I happily run a SaaS company with an awesome product that I love, and I help mentor young startups whenever I can.

Life is pretty awesome right now. But if there's one thing that frustrates, saddens... even angers me... it's seeing young startups make all the same mistakes I made in the past. Seeing brilliant entrepreneurs create awesome solutions or services... and having no clue how to kick off their marketing. Seeing beautifully-engineered apps with no users because the founders don't know how to attract people to their product. Seeing people fail because their marketing sucks.

Newsflash. Startup marketing is not some crazy dark art. It's not voodoo. It's not about luck. It's about trying lots of different things and seeing what works for you. That's it. You don't need to be a marketing genius to move the needle for your startup - you just need to have a long list of things to try, and you need to get off your ass and try them!

This book is that long list.

Who is this book for?

This book is perfect for startup founders, marketing professionals and anyone interested in online marketing. Buy it for yourself, or buy it for your team. The book is written as an easy-to-follow guide book that gets straight to the facts, with zero filler or fluff.

(above: me moderating at Echelon, Asia's biggest tech conference)

As a taste of what's to come, here's the link to my original deck - 21 Actionable Growth Hacking Tactics. This is one of the most popular pieces of content I created in 2013. In fact, if you google "growth hacking tactics", I'm the #1 result on google.

Want more? Preorder the Growth Hacking Handbook!

The Growth Hacking Handbook is the spiritual "sequel" to the above deck. The book will contain 100 tactics, fleshed out in detail. Each will be laid out in a simple, how-to guide style with:

  • Explanation of the tactic
  • Multiple real world examples
  • Variations and things to try
  • Screenshots (where appropriate)

In addition to the 100 tactics, the book will contain longer chapters on 3 important topics, which I call the Holy Trinity of Growth Hacking:

  • Content Marketing
  • A/B Testing
  • Lifecycle Marketing

Giving actionable tips for each of these key areas.

Want even more info? Here's two more links for you!

  1. A post on my blog explaining a little more about the book
  2. A mini website I put together as a teaser

Lets go!!!

You can support this campaign simply by preordering the ebook for the special preorder price of $25 and I'll send you the book when I launch it in April 2014 (the regular price after launch will most certainly be higher). Or support this campaign as a sponsor and get your name in the book!

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