Tiffany Yarde is a wine specialist and marketing
executive, who understands the power of relationships. For over a decade her work has focused on branding, communications, business development, and human resources to drive successful initiatives for international law firms. She is also the founder of an organization, at the intersection of professional development and wine education. Motovino is her company that provides people with a platform to come together and obtain business skills while gaining an understanding in the art of wine.
Tiffany has taken strategies from the legal sector and
repackaged them into trainable and replicable tools that can bring exponential success to anyone who applies them. She has positioned many of the smartest minds for success and lives to help as many people as she can discover their own definitions of success.
She is based in Brooklyn, New York and has spent her life watching this gorgeous borough change before my eyes. She holds an undergraduate degree from Fordham University, a Master’s degree from New York University and a Level 2 certificate from the Wine Spirits and Education Trust. Tiffany is also a member of the Society of Wine Educators and enjoys frolicking through vineyards around the world, entertaining friends, and curling up with a good book.
Signed copy of "How to Wine With Your Boss & 6 Other Tips to Fast Track Your Career"
In addition to owning your own, perhaps you want to gift this book to a professional in your network.
-2 signed copies of "How to Wine With Your Boss & 6 Other Tips to Fast Track Your Career" personalized to a special someone in your network.
-Personalized letter of encouragement to the recipient of your gift copy.
-RMG Matrix (excel-based)
$125 Wine Enthusiast
-4 signed copies of "How to Wine With Your Boss & 6 Other Tips to Fast Track Your Career"
-Unlimited access pass to the Motovino online learning course titled "Wine Cheat Codes - Fundamentals Course: everything you need to know about wine to survive a trip to the wine shop" ($50 value)
-Wine shopping gift card
-RMG Matrix (excel-based)
$1500 Patron - Early-Bird NYC Workshop
Available only in New York City.
-30 signed copies of "How to Wine With Your Boss & 6 Other Tips to Fast Track Your Career"
-Live workshop in your facility. Includes wine tasting and talk on navigating corporate culture for up to 30 guests ($3,000 value).
To learn more about my workshop, go to: www.motovinoinc.com
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& 6 Other Tips to Fast Track Your Career to Early Retirement
Career advancement, entrepreneurship, social mobility, and learning wine enough to impress the contacts that matter to you most.Share Tweet LinkedIn Embed pszr.co/iLsJl 1387 views
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The gatekeepers for the critical roles and resources you’ll need in your career are guarded by privileged inner circles. Through the lens of wine, learn how to I penetrated those groups and how you too can gain access to people who have the power to fast track your career and propel you closer to your dreams.
It’s hard to build meaningful relationships in 2018 when communications and expressions of acceptance have been reduced to social media likes and viral content. So, why are people still asking tough questions and trying to figure out how to advance their careers or stand out from their peers despite the rise in connectivity across the world, and the over 600K self-help books available on Amazon? Perhaps, because discipline, new ideas, and changing your lens on life and your purpose in itself is a hard process that is more about a journey than a destination – despite what we tell ourselves. Relationships are still the network for life – and a person’s net worth can only grow as far as the quality of relationships that they possess.
How to Wine With Your Boss and 6 Other Tips To Fast Track Your Career is a book focused on positioning readers with highly specific tools that help them get the most out of their business opportunities. Mastering the timeless art of building connections and meaningful mentor relationships is a topic that never grows old because the learning approach is only as limited as every unique human’s imagination. Over the course of 14 chapters, I address young adults, entrepreneurs, baby-boomers, and seasoned professionals who are searching for ways to connect on a professionally-deeper level with people that can impact their businesses or careers. Issues like leaving a mark on someone who is 20-yrs. their senior or what it may take to break into a privileged circle of colleagues. Through identified learning outcomes and anecdotes from my climb up the corporate ladder, readers will discover that they aren’t alone in their frustrations or confusion. They’ll also develop a sense of community from relatable examples that will sound a lot like their own journey.
Best of all, I give you the opportunity to harness your personal story. So if you don't have a passion, perhaps wine can be that. Regardless, connecting with the right people is vital to getting ahead. Together, let's develop your trajectory and learn new ways to articulate your unique gifts, talents, and abilities.
Introductions - How This Book Works (overview of what to expect from the book)
Chapter 1 - Nice to Meet You (introduction to my lens and experiences in life)
Chapter 2 - Taking Command of Your Career (personal messaging – mission statement development)
Chapter 3 - In the Beginning, There Were Grapes... (wine introductions)
Chapter 4 - Seasoning Your Personal Brand – (branding discussion)
Chapter 5 - A Sense of Place (wine geography lesson)
Chapter 6 - Meeting People Where They Are (networking discussion)
Chapter 7 - The Infamous Swirl and Sniff (wine etiquette; tasting like a pro)
Chapter 8 - Navigating Corporate Culture (about the corporate ladder and successfully interacting with people)
Chapter 9 - Buying Smart at the Wine Shop (wine shopping with some sense)
Chapter 10 - The Power of a Great Story (developing your own story that resonates with your network)
Chapter 11 - The Glass and Plate Love Connection (food and wine pairing 101)
Chapter 12 - Sustaining Momentum and Planning For Success (time and project management)
Chapter 13 - Good Wine and Great Company (wine applied to your business lessons)
Chapter 14 - Tying it all Together
About the Author
This wine on wisdom is my story. It’s 12 years worth of my business experience and how wine supplemented my efforts to get ahead. Within the book I walk the audience through concepts with replicable steps to follow that could achieve similar results. Readers then break between business topics for a walk down the wine aisle for an introduction to wine and it’s use as a business tool.
Today, it’s harder than ever to climb the social ladder without all of the “right” credentials. For some it’s nearly impossible to earn the level of money that they would need to get nearly as many benefits being enjoyed by the top 1 percent in this country. But, aren’t there rewards for everyone who is talented and hard working? If this were consistently true we wouldn’t see the wage and standard of living gaps so prevalent in communities around the nation. Between income inequality and the complex American Dream, societal obstacles to personal success are real. A wine enthusiast who is a working mother needing a raise to help get her son through college, or a daughter who needs access to an internship but her salesman dad doesn’t have enough pull with HR to get her resume out of the databank pile are all the types of folks in need of relationship training. This is the type of audience that is ready to receive my book, a tangible guide that highlights the importance of relationships and offers a solution to developing them. Every learning platform should offer a safe place to test ideas. My book offers questions at the end of every chapter for self-reflection.
This book is ideal for professionals with an interest in upward mobility, business training, motivational coaching, or social network climbing and some discretionary income.
This book is written for anyone ready to take lessons from this book and want to take their career and quality of life to the next level.
There are easy ways to find me!
Social Media -
Instagram: @madamemotovino (wine/wine travel)
Formal promotion strategies are detailed and reserved for existing publisher relationships and new business inquiries.
How to Wine With Your Boss and 8 Other Tips to Increase Your Net Worth gives step-by-step tasks and even a computer-based spreadsheet to an audience interested in their personal development with a curiosity for wine. In other words, if "How to Talk to Anyone: 92 Little Tricks for Big Success in Relationships", "Never Eat Alone", and "Drink This: Wine Made Simple had a kid", my book would be it.
Most thought-leading self-help books in the business and professional growth arena tell you to “have a thing.” Further, that hobbies, interests or passions are great for a balanced life. These books don’t always introduce readers to hobbies or interests that can be tooled for use in the very steps they provide that promise to win certain results. Here are some well-written personal development books that focus on steps needed to build value and results but don’t focus on a life passion:
· How to Win Friends & Influence People, Dale Carnegie – Dale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives.
· The Compound Effect, Darren Hardy – This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire.
· You Are a Badass: How to Stop Doubting Your Greatness and Start Living an Awesome Life, Jen Sincero – The self-help book for people who desperately want to improve their lives but don't want to get busted doing it.
· Get Over Your Damn Self: The No-BS Blueprint to Building a Life-Changing Business, Romi Neustadt – Romi Neustadt is passionate about helping others build lucrative direct sales and network marketing businesses that help create lives with more freedom and flexibility, greater purpose and a lot more fun.
· The Success Principles(TM) - 10th Anniversary Edition: How to Get from Where You Are to Where You Want to Be, Jack Canfield – In The Success Principles, the cocreator of the phenomenal bestselling Chicken Soup for the Soul series, helps you get from where you are to where you want to be, teaching you how to increase your confidence, tackle daily challenges, live with passion and purpose, and realize all your ambitions.
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This book is a manual to get you as prepared as possible for every “right” encounter that you’ll have throughout the course of your career. Success is where opportunity meets preparation and I promise you those opportunities are coming. They might be in the form of promotions, meeting an investor for your new business, or getting that chance to meet your boss on a more personal level. But having something worth saying and possessing an air of confidence, will take you a long way.
We can all earn a seat at the executive “decision table” in the highest levels of many corporations. We can also leave room at our own table for the talent coming up right behind us in the companies we choose to launch. Whatever dream you have, articulate it now and remember that you are only several relationships away from achieving it.
Wine on Wisdom is my story. It’s a decade’s worth of my business experience and how wine supplemented my efforts to get ahead. If you ever get a chance to attend one of my classes, you’ll see that my approach to skills training is just how this book is organized – “one glass at a time.”
On this journey, I will walk you through concepts with replicable steps to follow that achieve similar results. We’ll then break between business topics for a walk down the wine aisle where I share why wine is my passion and how to get more versed on the subject for yourself. There are learning outcomes, anecdotes, things to ponder, and suggested readings for much of what we talk about. Take your time and think through your responses to the text. After all, once you’ve read this book, you’ll be equipped with keys to unlock barriers that may have been holding you back from cultivating the very relationships you want most.
Take your time, get encouraged, and think about what your passions are. Along the way you’ll begin to learn that focusing on the right people consistently, and articulating why you are worth knowing (because you are), will propel you toward the access that you need to realize your dreams.
Having a subject matter unique to your interests and hobbies will prove highly beneficial when talking with peers and leadership. Being able to converse on interesting non-work related topics, can exponentially helped deepen connections with influential people.
For some, it’s sports and for others it’s art or music. For me it’s wine. So, this book will offer a combination of work and fun. Effort and ease. For every topic such as public speaking and personal branding, there will be a wine lesson and tasting opportunity to follow. The aspects of business are important, but much like a dessert wine brings out the taste in chocolate, whatever your passion is, it brings out the star quality in you that can’t be ignored or overlooked.
I can’t tell you how many times I sat in team meetings or stood at networking events and purposefully spoke up about a wine bottle that I was newly obsessed with. And there were many times that I shared stories about a vineyard that I visited on vacation. Seeing the interest come to life on those faces and watching the body language adjust to warm welcomes and smiles was an adrenaline rush for me. After a quick chat about my favorite chardonnay or tempranillo, all of a sudden the people around me were that much more interested in the other ideas I had to share such as my company or past experience with a particular organization. I’m sure this is the same for your friends who run their own football fantasy leagues or who can’t stop talking about their favorite basketball players. The point is, if it’s important to you and if it’s a great story, share it as often as you can. Easily enough, people connect when they like the same things. People can also connect with you when you have an understanding of something cool they know nothing about.
So join me on this journey of learning and journaling of your thoughts. At some point you might want a bottle of some fun and fancy wine. Becoming an educated wine buyer without a stuck-up stereotypical label of pretentiousness is just the tip of the iceberg; I’ve got you covered with some down to earth conversation that may launch you into a wine world you might grow to love.
Underneath the shroud of mystery to wine understanding is the truth that no other beverage has such a rich and profound way of connecting people regardless of their socioeconomic background. Know wine, and you’ll impress guests at dinner. Know wine, and you’ll be seen as someone with a unique knowledge base. Know wine and you may fall in love with the history. Every bottle has a story and I want to make sure that if wine is your “thing” you grow into a more informed professional. If nothing else, I hope to give you a new lens of appreciation for the beauty of a beverage that’s almost as old as time itself. Try the wines I talk about and bring friends along for the ride. Cheers!
One night early in my legal marketing career I was working late and happened to notice a partner walking by my office with a few wine glasses and a bottle of wine. It was the same partner who’d been sending me random assignments by email but barely gave me good mornings in the elevator – mind you I’d been working in that office for a year and half. It was obvious the partner was about to entertain clients that evening, so I figured it was as good a time as any to stop by while she prepared to at least make an attempt to get on her radar. With sweaty palms I found my way down the hall and peaked my head in. Not giving myself any time to reconsider my spontaneity, I immediately leaped in with a topic to spark brief conversation.
“Good evening, Meagan,” I said.
“Just wanted to stop by and introduce myself formally. I appreciate the analytical projects you’ve been sending my way as of late.”
“No problem. I’ll need utilization by early afternoon tomorrow – Tiffany right?”
“Yes and yes. Will do. By the way, is that a Montrachet? I love French wines. And a bottle like that is well worth every glass.”
“Wine lover? Never would have taken you for the type . . .” she said.
“Definitely. Some of my faves however are from Napa. There are a few brands I’ve come to love.”
“Well, I usually have a bottle or two around most of the time. Feel free to stop by again. Nice talking with you Tiffany.”
Let’s just say her comment about not taking me for the type was certainly a bit unnerving but not surprising. When you’ve been the only person of color in a boardroom for as long as I have, these microaggressions don’t sting quite as much. In any event, I was able to introduce myself and build an instant rapport with that partner because we shared a common interest. It was as simple as that and also the start to a mentor relationship that would impact the way I did business for many years to come.
Being in the right place at the right time is a mantra for life. Great wine operates in the same way. It starts with geography. When I stuck my head in that office I just mentioned, how did I know that Montrachet is a French chardonnay? This is because I was familiar with the geographical importance of chardonnay, and was also familiar with France’s famous wine regions that produce this grape at its best. One of those regions is called Burgundy and it’s famously known worldwide for not only chardonnay but also pinot noir. Montrachet happens to be a village within Burgundy that the wine is named after. There are a several places around the world that you will just need to memorize and learn what they grow well. Once you look up regions that I’ll discuss shortly, you’ll become limitless in your capacity to understand wine. Further, get to know a main winemaking location and then learn what the area is known for, then you too can decipher what’s inside the fancy bottle.
Putting Geography in Context
Depending on where a country is, the climate will be very different. For the same reason that you don’t grow mangoes in Alaska is the same reason riesling grapes can grow splendidly in Germany and command higher prices than some warmer regions. as how grapes grow based on a country’s average temperatures. In other words, climate plays a huge role in determining the grape and style of wine that you’ll get.
Generally speaking, cool climates make refreshing and light wines. Warm climates make richer and often heavy alcoholic wines. What does that mean? Well Northern France and Germany make great chardonnays and rieslings. Both are known for being light and refreshing. Warmer regions like Spain and Australia are known for bold reds like tempranillo and shiraz which are heavy, high in alcohol, and loaded with black fruit flavors. Get comfortable with a wine map and plot a course to your nearest wine store.
There are several grapes that you should commit to memory. Sometimes these grapes are blended together but for the sake of this discussion we’ll get to know them individually...
Trust. It’s usually disguised as the “benefit of the doubt” when you first connect with someone. More often than not, your word is taken at face value by strangers who believe whatever comes out of your mouth if it makes sense. There’s a huge responsibility with this benefit and it’s easily lost when handled without care.
Being honest with your personal brand is vital to building influential relationships. It isn’t hard to run an internet search and discover that the social media strategist you met is actually a college student with a decent website and no experience. Just keep it real. Networking is as much of an art as it is a muscle. Not many people wake up and say, “Yes! I sure can’t wait to walk up to a complete stranger in a crowded party where I don’t know anyone and actively get to know them in an unobtrusive or non-awkward way.” Networking is still exhausting work even once you get the hang of it. However, there are ways to keep it fun.
Because you have a solid personal brand, you’re actually more prepared than you think. The anxiety to meet new people or to engage with acquaintances comes from the fear of rejection and worry that what you have to say won’t be seen as valuable or useful to the person you’re hoping will receive you favorably.
I’m no stranger to that odd-ball “outsider” feeling at events. It’s that exact feeling that everyone dreads hence why the term “networking” raises hairs. I certainly never liked going to events where I didn’t know anyone. It’s awful to see pockets of folks all over an event chatting it up together with you floating by each one hoping for a greeting or non-verbal cue to join the conversation such as a wave or smile that seems to never come. It’s equally awful when you find yourself standing around with no one to talk to for 10 minutes. Those 10 minutes usually feel like an eternity and you either get so turned off that you leave or get stuck with someone you don’t particularly care for. Sometimes you’re left standing in a corner eating one too many crab cakes while everyone else is busy collecting business cards.
Over the years, I’ve developed mechanisms to combat the awkwardness and anxieties about navigating crowds. Making sure I have a wing-man in the room, standing in strategic locations, doing my homework on who’d be there, and having a few good stories ready to share are some of the ways to make “networking” events beneficial and less intimidating. After all, you’re simply trying to create meaningful connections with people and like any relationship building process, you may kiss a few frogs before finding that gem of a contact.
People gravitate to others who are interesting, dynamic, and have an air of confidence. Stories are a phenomenal way to share to your interests and personality in a conversation and is exactly what I do to break the ice. I talk wine any chance I get. I also talk travel and usually have a funny story from my latest international wine adventures to get a good conversation going.
At a client event several moons ago, I found a good spot close to the bar and set up camp, because face it, everyone goes to the bar at least once during the course of an event and you’re bound to meet someone that’s worth remembering as much as you are. This event in particular was a project finance conference after-party and an event covered in middle-aged white men with a lot of political reach and cool stories of their own.
I got to the event a little late so my prime “to-the-right” of the bar spot was already taken. All I could do at that point was introduce myself to the lucky bloke in my spot and asked how he was enjoying the event so far and what takeaways left a mark on him. I, of course, had a glass of wine in my hand and quickly got to asking the stranger about his latest travels. I used that time to learn about him and later transitioned the conversation into my travels, especially my wine travels.
The man’s face quickly lit up and before I knew it, I was describing my favorite food and wine combinations. He shared some of his favorites, too. A few weeks later that same stranger sent me a note that read, “pleasantly surprised by the wine you suggested – never would have thought I’d be a fan. Cheers Tiff!” That person is a great colleague of mine to this day.
Might I add, that was one of three business cards I collected that evening out of the 200+ people in attendance that night. I mention this because people often forget that it’s not the quantity but the quality of connections you build. I may have met 50 people but I’m never in a rush to collect cards or stay in contact unless I see real value from the interaction. Your time is as precious as theirs. Why exchange false promises of staying in touch when you’ve already got the vibe that it will fizzle anyway?
Selectivity is a great tool because you remove the pressure on yourself to get your card to as many hands as possible. You also get to the freedom to focus on one person at a time leaving room for a more genuine exchange of ideas. Good energy is magnetic and the right people will usually pick up on it.
Likeability is a Process
Before you can swim you have to overcome your fear of being underwater. And before you can become a networking maven you have to overcome the anxiety of possible rejection. Your ability to foster a sense of comfortability and genuine admiration from those that cross your...
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