In The Market by Luis Tavel

Luis Tavel

Parker, Colorado

Speaker, Image Consultant, Photographer

Luis Tavel is an image and branding speaker who spent the last three decades growing market share for telecommunications, banking, and higher education.

His presentations drive business, brand loyalty, and employee retention, through personal development and career growth strategies that are applicable from the mail room to the board room.

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About the author

Luis Tavel is an image and branding speaker who spent the last three decades growing market share for telecommunications, banking, and higher education. Luis’s presentations drive business, brand loyalty, and employee retention, through personal development and career growth strategies that are applicable from the mail room to the board room.

Luis learned from a young age that packaging yourself matters. It matters in all areas of your life and I can help you craft an image that will be sought-after by friends, family, colleagues, and employers.

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Success! In The Market sold 13 pre-orders by July 21, 2017, was pitched to 40 publishers, and is in discussions with publishers.

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In The Market

How To Stand Out From The Crowd

Reputations can be destroyed in seconds in today's digital age. This book helps you build a strong positive reputation and empowers you to live genuinely, sincerely, and unapologetically.

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	Society & Culture Self-help
	45,000 words
	25% complete
	13 publishers interested
	View publishers • Express interest

Synopsis

The principles of Image and Personal Branding are common sense, but not common practice. Every person and every business already has an image that is associated with them. It boils down to the perceptions and expectations other have of a person or a business. It is precisely because consciously managing a personal brand is not common practice, that it becomes increasingly necessary for be purposeful about it – especially in a social media-driven society – in order stand out from the crowd.

It has been said that people can get by on charm and personality for about fifteen minutes. After that, they better have some substance. The reverse is also true; if people can’t get past your lack of charm or personality, they may never find out just how wonderful you are.

The purpose of In The Market is to provide you with useful tools and practices that will ensure that your “packaging” - that is your appearance, the way you communicate, and the way you network – will open as many doors as possible, personally and professionally. You see, we are all In The Market for something…whether it’s a job, a friend, a love interest, a promotion at work, or to sell our products and services. How you choose to market yourself or your business will dictate the direction and the level of success you can achieve.

Reputations can be destroyed in seconds in the wonderful world of social media; however, if you have managed to build a strong positive reputation, it will be very difficult for anyone to successfully harm your reputation.

In The Market will empower you live your personal brand genuinely, sincerely, and unapologetically.

Outline

Each chapter is based on one of the author’s Ten Rules of Personal Branding and is full of personal stories that lead to main point and theme of the chapter.

Introduction

Chapter One: At First Glance

Chapter Two: You ARE the Business

Chapter Three: Best-Kept Secret

Chapter Four: Unless You’re Hawaiian…

Chapter Five: Dirty Laundry

Chapter Six: Personal “Branding”

Chapter Seven: Say Anything

Chapter Eight: No Substitute

Chapter Nine: Say What?

Chapter Ten: May I Join You?

Conclusio

Audience

This book for anyone seeking to craft and manage a personal brand to help them succeed personally and professionally. It is especially applicable for career seekers and those in the workforce who are stuck in rut, or are finding it hard to advance in the workplace. The concepts in this book are equally applicable to:

- Businesses

- College students and recent graduates

- Mid-career professionals

- Executives

- Teens

According to the Bureau of Labor Statistics, the unemployment rate for college graduates is only about 2.5 percent. This means that only one out of every 40 college graduates is unemployed. This also means that competition among recent college graduates is nothing short of fierce.

Although official unemployment rates paint a rosy picture of the labor market, the fact is that there are still well over 90 million Americans not participating in the workforce. Translation: it is increasingly more important for job seekers – particularly recent college graduates - to find ways to stand out from the crowd I order to grab the attention of employers.

Mid-career professionals are now finding a changing workplace with an increasingly diverse, and often virtual, workforce. Their ability to adapt and appeal to their colleagues, direct reports, and superiors, can often dictate the course of their careers.

As the world gets more and more competitive and as social media continues to blur the lines between personal and professional lives, people and companies are quickly realizing the value, but also the risks of living life through the social media lens. Pew Research indicates that the use of social media platforms has gone from just 5% in 2005 to nearly 70% today. People and businesses have seen their reputations ruined hours or even minutes because of social media.

Even the world of dating has changed dramatically since the advent of the internet and the proliferation of social media dating sites. In other words, more and more, we meet people virtually through their internet persona before we ever get to meet them in person. Online dating for adults 18-24 has tripled in recent years, according to Pew Research, with a whopping 15% of adults having tried mobile online dating sites.

In The Market will equip readers with the tools to craft and manage an image that is genuine, consistent, and congruent with their core beliefs - but more importantly, marketable to personal and professional relationships.

Promotion

In The Market will be promoted through a meaningful network of:

- Facebook certified business page ~280 followers

- Facebook personal page ~750 connections

- LinkedIn ~980

- Personal network

- Email list ~1,000

- Business partnerships

- Speaking engagements

- YouTube videos

13 publishers interested Express interest

	Atlantic Publishing Group, Inc. For over 30 years Atlantic Publishing has been providing millions of readers information to jumpstart their careers, start businesses, manage employees, invest, plan for retirement, learn technologies, build relationships, and live rewarding, fulfilling lives. Our award-winning authors and publication staff strive to make our products the best and most up-to-date available. We go further than most publishers to get our customers the best products. Hybrid publisher Children Fiction, Mind & Body, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Society & Culture Worldwide
	Emerald Lake Books Emerald Lake Books is a hybrid publishing company that provides a unique blend of business coaching with publishing to help its authors succeed, whether it’s their first book or their fiftieth! Emerald Lake Books specializes in working with positive people who have an engaging, exciting or entertaining message to share with the world. Using a unique, goal-oriented approach to publishing, we combine our business and publishing knowledge to help our authors set and attain goals for their readers, their brands and their books. And many of those books have gone on to win international awards and recognition, thanks to Emerald Lake’s “Publish with Purpose” framework. Learn more about our unique publishing process at https://emeraldlakebooks.com/brochure and https://emeraldlakebooks.com/amzpurpose. Hybrid publisher Mystery, Thriller, Horror & Suspense, Mind & Body, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Science, Society & Culture, Technology & the Future, Travel Worldwide
	Motivational Press At Motivational Press, we believe in making a difference in the lives of others and contributing in any way that we can to help our clients get their message to the world. Motivational Press is the top publisher today in providing marketing and promotion support to our authors. Our authors get favorable rates for purchasing their own books and higher than standard royalties. Hybrid publisher Mind & Body, YA Fiction, Business & Money, Career & Success, Health, Fitness & Dieting, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Society & Culture, Sports & Outdoors, Travel Worldwide
	Seven Hearts Publishing, LLC We Are The Hottest Start-Up In The Book Publishing Business. We'll Get You Published! We Are Both A Self-Publishing Service Provider And A Hybrid Publisher (Through Our Sette Cuori Press™ Division). We Combine The Quality And Professionalism Of Service & Traditional Publishing While Disrupting The Market With Our Exclusive ARIT™ Program (Affordable Rapid Innovation Technique) That Dramatically Reduces The Cost And "Time-To-Market" Of Your Book. No More Ridiculously Expensive Quotes... No More Unfair Agreements... Contact Us Today! Hybrid publisher Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, Biography & Memoir, Business & Money, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Religion & Spirituality, Society & Culture Worldwide
	1106 Design, LLC Dear Author, Congratulations on writing your book! Options abound in today's publishing world, and it can be difficult to tell the difference between traditional publishers, hybrid publishers, subsidy publishers, and self-publishing companies. 1106 Design offers independent publishing as it was initially intended, with you, the author, as the publisher. We don't publish your book, you do, and we'll show you how with our signature hand-holding at every step. We offer publishing-house-quality manuscript editing, cover design, interior design and layout, proofreading, eBook formatting, author websites, and book marketing assistance, to help you produce a beautiful, market-ready book. Then we'll help you obtain printing and distribution in your name, so 100% of the proceeds are paid directly to you. Work with us, and you'll retain complete control of the creative process, your design files, and your revenue stream, and your book will be available for sale in a matter of months. Here's a price summary of our most popular services for books 50,000 words and under: Cover Design starting at $995 Interior Layout with Proofreading starting at $1,530 Copyediting: $36.30 per thousand words Ebook Formatting starting at $775 You can find the prices for all our services here: https://1106design.com/services/ Is it worth it? Click the links below to view our cover and interior design samples and customer reviews to decide for yourself: http://1106design.com/samples/ http://1106design.com/customer-reviews/ If you would like a custom quote, please email your completed manuscript to md@1106design.com and let us know which services you need. Don't worry; we won’t share your manuscript with anyone else. Questions? We'll be happy to talk to you! At 1106 Design, we love helping authors create great books! We hope to hear from you soon. Sincerely, Michele DeFilippo Owner Service publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide
	Atmosphere Press Atmosphere Press is an independent full-service publisher for books in genres ranging from non-fiction to fiction to poetry to children's picturebooks, with a special emphasis on being an author-friendly approach to getting a book into the world. We're professional, honest, and kind. Here’s what we stand for: Honesty: because our mission is to be author-friendly, that means always giving honest advice about the ins and outs of the authorial life. We are dedicated to sticking by one of our founding precepts: “if I were the author, what would I want to know?” Transparency: publishing is rife with dodgy behavior, from predatory vanity presses who promise the moon to traditional presses who make book changes without the author’s permission. We’re dedicated to letting you see the wizard behind the curtain, so you can rest easy that everything’s on the up and up. Professionalism: with decades of combined years of writing, editing, designing, and publishing experience, our staff knows the ins and outs of the industry, and will be responsive and helpful. And of course, we will only publish books that truly contribute something wonderful to the world. Kindness: as an author-friendly press, we take the word “friendly” seriously. A good publisher shouldn’t be just a business partner, but should be full of people you’d want to invite to dinner. Whether it be making a good joke or allaying your worries about being an author, kindness is our hallmark. Making Your Book Awesome: we really can’t settle for anything less. We want our authors and their readers to be blown away when they first hold that book in their hands. It needs to look good inside and out, and feel good to the touch. And, of course, the words need to be top-notch, and our editors are devoted to making that the case. Service publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide
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	Happy Self Publishing We have helped 250+ authors to get their books self-published, hit the #1 position in the Amazon bestseller charts and also establish their author website & brand to grow their business. And the best thing is, we do all this without taking away your rights and royalties. Our publishing packages start at $699! Let's schedule a call to discuss the next steps in your book project: www.happyselfpublishing.com/scheduler Service publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide
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	PRESStinely At PRESStinely our most paramount purpose as a publishing service organization is to partner with authors and entrepreneurs to bring their creative projects to life. Deciding to be an author is terrific; determining to be a published author is impressive; deciding to properly write, edit, design, market and launch your book is a must. Collaboratively, we strategically move through the publishing process ensuring mistakes are avoided and the end product is not only a book you are proud of but will be used as a tool to build your brand. Partnering with PRESStinely means you as the author retain all creative control, all future revenues from your book. Our approach is simple -1 - Partner with authors and entrepreneurs to guide them through the entire publishing process. 2 - Customize every package offered to fit each client's needs. Pricing for our partner services vary from $500 USD - $7,500 USD. 3- Provide the vision, skills, and tools necessary to ensure success. When our clients succeeds, we succeed. 4 - Identify gaps and opportunities to build a brand efficiently. 5 - Become our client's “right hand” and bring their creative vision to life. You should spend as much time publishing and marketing your book as you did writing it, together we will leave a mark on the world. Service publisher Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel Worldwide
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