Lifestyle Self-help
	Parker, Colorado
	45,000 words
	25% complete
	8 publishers interested
	View publishers

Synopsis

The principles of Image and Personal Branding are common sense, but not common practice. Every person and every business already has an image that is associated with them. It boils down to the perceptions and expectations other have of a person or a business. It is precisely because consciously managing a personal brand is not common practice, that it becomes increasingly necessary for be purposeful about it – especially in a social media-driven society – in order stand out from the crowd.

It has been said that people can get by on charm and personality for about fifteen minutes. After that, they better have some substance. The reverse is also true; if people can’t get past your lack of charm or personality, they may never find out just how wonderful you are.

The purpose of In The Market is to provide you with useful tools and practices that will ensure that your “packaging” - that is your appearance, the way you communicate, and the way you network – will open as many doors as possible, personally and professionally. You see, we are all In The Market for something…whether it’s a job, a friend, a love interest, a promotion at work, or to sell our products and services. How you choose to market yourself or your business will dictate the direction and the level of success you can achieve.

Reputations can be destroyed in seconds in the wonderful world of social media; however, if you have managed to build a strong positive reputation, it will be very difficult for anyone to successfully harm your reputation.

In The Market will empower you live your personal brand genuinely, sincerely, and unapologetically.

Outline

Each chapter is based on one of the author’s Ten Rules of Personal Branding and is full of personal stories that lead to main point and theme of the chapter.

Introduction

Chapter One: At First Glance

Chapter Two: You ARE the Business

Chapter Three: Best-Kept Secret

Chapter Four: Unless You’re Hawaiian…

Chapter Five: Dirty Laundry

Chapter Six: Personal “Branding”

Chapter Seven: Say Anything

Chapter Eight: No Substitute

Chapter Nine: Say What?

Chapter Ten: May I Join You?

Conclusio

Audience

This book for anyone seeking to craft and manage a personal brand to help them succeed personally and professionally. It is especially applicable for career seekers and those in the workforce who are stuck in rut, or are finding it hard to advance in the workplace. The concepts in this book are equally applicable to:

-       Businesses

-       College students and recent graduates

-       Mid-career professionals

-       Executives

-       Teens

According to the Bureau of Labor Statistics, the unemployment rate for college graduates is only about 2.5 percent. This means that only one out of every 40 college graduates is unemployed. This also means that competition among recent college graduates is nothing short of fierce.

Although official unemployment rates paint a rosy picture of the labor market, the fact is that there are still well over 90 million Americans not participating in the workforce. Translation: it is increasingly more important for job seekers – particularly recent college graduates - to find ways to stand out from the crowd I order to grab the attention of employers.

Mid-career professionals are now finding a changing workplace with an increasingly diverse, and often virtual, workforce. Their ability to adapt and appeal to their colleagues, direct reports, and superiors, can often dictate the course of their careers.

As the world gets more and more competitive and as social media continues to blur the lines between personal and professional lives, people and companies are quickly realizing the value, but also the risks of living life through the social media lens. Pew Research indicates that the use of social media platforms has gone from just 5% in 2005 to nearly 70% today. People and businesses have seen their reputations ruined hours or even minutes because of social media.

Even the world of dating has changed dramatically since the advent of the internet and the proliferation of social media dating sites. In other words, more and more, we meet people virtually through their internet persona before we ever get to meet them in person. Online dating for adults 18-24 has tripled in recent years, according to Pew Research, with a whopping 15% of adults having tried mobile online dating sites.

In The Market will equip readers with the tools to craft and manage an image that is genuine, consistent, and congruent with their core beliefs - but more importantly, marketable to personal and professional relationships.  

Author

Luis Tavel is an image and branding speaker who spent the last three decades growing market share for telecommunications, banking, and higher education. Luis’s presentations drive business, brand loyalty, and employee retention, through personal development and career growth strategies that are applicable from the mail room to the board room.

Luis learned from a young age that packaging yourself matters. It matters in all areas of your life and I can help you craft an image that will be sought-after by friends, family, colleagues, and employers.

Promotion

In The Market will be promoted through a meaningful network of:

-       Facebook certified business page ~280 followers

-       Facebook personal page ~750 connections

-       LinkedIn ~980

-       Personal network

-       Email list ~1,000

-       Business partnerships

-       Speaking engagements

-       YouTube videos