Synopsis

There’s a revolution underway across the world of business driven by a growing number of people who want to work for, buy from, invest in and advocate for organizations that stand for something more than just profits. Today's world is a world where what you stand for counts as much as, if not more than, what you make or do and where those organizations that best respond to this expectation, outperform the rest.

The business of sport is not immune to all of this and Leaders in the industry are starting to recognize that sport is going to have to adapt rapidly if it is to remain relevant to the next generation of fans who today expect more than just sport.

The reality is that the same thinking that got you where you are today as the successful owner or manager of a sports team or league, the manager of a sports sponsorship program, the manager of a professional athlete or the leader of a sports based non-profit organization probably isn't going to get you where you want to be tomorrow.

Neill Duffy and Fabien Paget - co-authors of Legacy $port and true “game changers” - have had the inside track in this changing world for the last 25 years working with some of the most forward thinking sports properties, sponsor brands, athletes and sports based non-profits in the world including the likes Super Bowl 50, Serena Williams, Nike, Laureus Foundation and streetfootballworld.

Through Legacy $port, Neill and Fabien will arm you with the insight, the tools and the motivation you need to be successful in this new world. They will help you to understand how the world is changing around you, how the more progressive leaders in sport are responding to these changes and how best to manage your investment in sport in way that will help your organization remain relevant and commercially viable and you at the top of your game.

Sales arguments

• Insights shared in Legacy $ports have been gained from the authors having worked on the biggest brands and properties in the world including Super Bowl, Serena Williams and America's Cup
• The authors are recognized as a Thought Leader on the topic of purpose, business and sport and are regularly asked to present on the topic at sustainability themed conferences like Sustainable Brands
• The guidance provided in the book is based on real life projects that have successfully adopted the principles offered in the book
• By supporting this book, you will be helping to inspire the adoption of a more purposeful approach to how the business of sport is managed and in the process be helping leverage the potential of sport to address some of the worlds toughest challenges

Similar titles

• While there are a growing number of generic publications on Purpose, Legacy $ports will be the first book written specifically on purpose and sports.

Audience

Legacy $port will be of value to anyone currently working, or aspiring to work, in the business of sport - owners or managers of a sports team or league, managers of corporate sports sponsorship program, managers of a professional athletes, leaders of a sports based non-profit organization, sports marketing lecturers and students.

Advance praise

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