An inspirational and edgy guide to ensure your passion is backed by purpose and practicality.
||Los Angeles, California
||11 publishers interested
Play will be your greatest motivator.
“This is the real secret of life -- to be completely engaged with what you are doing in the here and now. And instead of calling it work, realize it is play.”
― Alan Watts
It was another day I couldn't sleep.
Staring at the ceiling. I had everything that one may want. A great job. A fantastic house. Six figure income. Wonderful wife.
But joy was missing.
So many of us fall for the idea that we need to sacrifice for a great life. That for a big life, we must suffer.
"They worked so hard."
"They won because they had sleepless nights."
Maybe. Or maybe that's just a more romantic story to share.
The more I meet some of the "happy" entrepreneurs, content teachers and the best speakers, the more I find they are a little messed up.
They work hard. No question.
But they play. And they play hard.
It's almost as if they are like those little kids tinkering through life. Tricking it. Moulding it to their desires. Laughing fully. Playing fully.
Badassery. That's what you may need today.
You want to win.
You want to win big.
You need to be a badass. You need play.
Elizabeth Gilbert (if you meet her, tell her I love her) coined a term called trickster in her book, Big Magic (dope book).
Be a trickster. Find ways to hack. Find how you can play while building that dream.
I crack really bad jokes.
I take vacations in middle of stress situations.
I tell my team sometimes I don't want to work, and then go to Europe for a week.
It all works out. It always works out.
Also, why did we start doing this anyway?
Ain't that the real need?
Think play. Badassery will happen.
An inspirational and edgy guide to ensure your passion is backed by purpose and practicality.
Business and life are no longer separate from one another. They are intertwined, integrated and have become one in the same. Your business is your lifestyle. The paradigm shift is in work-life balance. This is a new reality and the traditional mindset doesn't know how to deal with it.
People often think they have to quit their day job and go start something on their own, to "find their passion." That's the worst advice ever. That's not practical. Your passion is great, but you still have to make money and survive and do certain smart things with real purpose behind them.
In Live Big: A Guide to Passion, Purpose and Practicality, Ajit Nawalkha––one of the world's leading entrepreneurs and business coaches––teaches you principles and foundational thinking habits that allow one to move from a place of defeat and anxiety to joy and contribution to humanity.
Ajit reveals these enlightening, no bulls*t principles in bold context. You'll learn how to create a lifestyle filled with freedom and hustle that impact the world and your life in a big way.
This book is your navigation tool, a compass, that you can pick up and find direction to keep moving forward––especially in the context of business and entrepreneurship. The attempt of this book is NOT to give readers a bunch of strategies that may or may not work for you, but instead something that you can read and be inspired by to take your business, and your world, to a whole new level.
Ajit Nawalkha has helped entrepreneurs and coaches build their own businesses and practices. While doing that, he discovered there was no one tactic that helped him make these businesses successful. It's not a four-step system or five-step process. Most of the time, when a business evolved or transcended from one step to the next it was the actions he was taking on a daily basis, and the mindset he had when creating something viable for the future.
That led Ajit to understand that success truly is a mindset, and that these principles are a guide to finding your way in the world today.
Ajit used these principles and thinking habits to help Mindvalley increase its valuation by 300%, going from six figures to over two million, profits by 100%, and revenues by 50%, as well as similar and even better results for the various other companies he works with.
This book is structured around real principles to help you navigate today's entrepreneurial landscape. There's no jargon or how-tos. This is practical insight that will help you out today–in your life, your business, or your freelance project.
1. Passion. Purpose. Practicality.
2. Knowing Thyself.
3. Don’t Burn Your Bridges.
4. Value. Value. Value. Value. Value.
5. 100 Raving Fans.
6. Happy First.
7. Don’t Try.
8. Being Different.
10. Fail. Fail. Fail. Win. Fail. Shit. Win. Win. Win. Win.
11. You. The Brand.
12. Make Money.
13. Right Fight.
15. People and their Problems.
16. 10 Years or More.
19. Definition of success.
21. Don’t Satisfy your Customer.
23. Outta Shape — Being resilient
24. Know Nobody.
25. Power of One.
26. This is How You Die.
28. Give a F*ck.
Look at the generation in the workforce and the generation coming into the workforce. These generations tie themselves to freedom. These are generations that believe and understand the idea of freedom. They don't just tie themselves to wealth. They tie themselves to an understanding that having a big house is NOT the only criteria for success. And that it also has to do with time and place. And that being able to create that means hustling and providing value to impact the world at a larger scale. Because of that, the terms "entrepreneur," "side hustler" and "freelancer" now have more weight and meaning. This book is for them.
Millennials are the nation's largest living generation, ages 18-34 in 2015, now at 75.4 million. Which means the global population is poised to reshape the economy. Their unique experiences and ways of thinking and living will change the ways we do business for decades to come.
- 73% of young adults value “experiences” over material possessions.
- 46% of the Millennial generation are interested in starting a business.
- 40% believe they are capable having a global impact for change in some way.
- 7.7 is the avg. number of companies started each versus three to four for previous generations.
Not everyone is an entrepreneur, and not everyone should be an entrepreneur. But you are forced to deal with this reality wherever you go. More and more people are striving for a new lifestyle than ever before, and the new generations are being nurtured to accept, understand and create a life filled with leisure, freedom and endless possibilities. This is far from easy.
This book is a moral, ethical and spiritual-driven compass for these generations to navigate today's world.
Writer at Inc. Magazine, Huffington Post, BusinessCollective
Ajit has spoken in elite masterminds hosted by some top names in business space. He produces the best training programs for Coaches, Authors, Speakers, and Online Educators through his various platforms and companies where he engages with over 100,000 coaches, speakers and authors through various channels of communication.
Ajit’s background is in business strategy, marketing and outsourcing. His entrepreneurial journey began when he proposed a business plan to one of his early employers. It was then, at a young age of 23, that he became the COO of a start-up funded by a media giant. A year into the venture, which also became his crash course to online business, he set out on a path to expand his knowledge and experience in online marketing, entrepreneurship and human psychology.
Ajit is backed by several of his businesses and partnerships including Evercoach, Zentrepreneur and others. This book is for this audience of readers, coaches, clients and colleagues directly.
Combined social media following of Ajit Nawlkha, his companies and partners equals 1.1 million+. We will establish awareness and relationships on these platforms to push this book into our extended network.
- Ajit Nawalkha Facebook page (Direct Access)- 32,233+
- Evercoach Facebook Page (Direct Access) - 121,422+
- Email database (Direct Access) - 120,000+
Depending on the publishing options available to Ajit and this book, there is potential to reach an additional large email database of this same audience. Depending on the publishing offer, Mindvalley will play a significant role in the promotion of Ajit's book.
- Mindvalley email database- 1,069,939+
Larger orders and corporate sponsors have come from pre-existing relationships and new ventures. These have also acted as distribution points for the book during preorders.
Ajit's speaking engagements, business growth workshops, conference keynotes, monthly webinars, popular online courses and online videos are the main platforms with thousands of new and existing potential readers for this book.
- November 17th, 2016 - Techweek LA panel - Los Angeles, US - "How to build an entrepreneur community"
- October 13th, 2016 - Ontraport / Ontrapalooza (The Modern Marketing Summit) - Santa Barbara, CA, US - "Take your funnels to the next level"
- October 10th, 2016 - Internet Famous with Marisa Murgatroyd - LA, US - "Market Domination w/Ajit Nawalkha"
- August 17-18th, 2016 - Camp Maverick - US - Camp "counselor"/"coach"
- We can also consider here all the Mindvalley Awesomeness Fest (Afest) events that Ajit has spoken at (e.g. May in Greece and November in Mexico 2016).
- Existing Evercoach and Zentrepreneur – Email list promotion goes out once per month with an average of 2,000 singups for each.
- New Leads/subscribers through Facebook advertising – This process is on autopilot and obtains 14,000-16,000 new signups for each of our webinars.
Pre-recorded interviews for online events:
- Feb 22nd to Mar 8th, 2017 - Speak Your Way to Success with Amanda Moxley - Guest speaker
- Jan 2017 - Productivity Success Summit by EntrepreneursHQ - recorded interview
- January 3rd, 2017 - Interview with Mindie Kniss - "My hero journey as an entrepreneur"
- November 24th, 2016 - Knowledge for Men - "317: Ajit Nawalkha: Live a Value Based Life and Achieve True Success"
- November 19th, 2015 - Raymond Gruijs | More efficiency and better performance.... - "# 11 Get inspired by ... .. Ajit Nawalkha" (audio recording on Evercoach youtube channel)
- November 1st, 2016 - Emotional Grit - "How to maximize your business while growing authentically"
FACEBOOK VIDEO MARKETING
- "What clients really buy"
- Aug 2016, 451,570 Reach, 229,571 Video Views, 1,257 Likes, 819 Shares, click here
- "Strong weakness"
- Aug 2016, 489,058 Reach, 214,035 Video Views, 1,347 Likes, 1,203 Shares, click here
- "High value, low cost"
- Oct 2016, 319,096 Reach, 162,487 Video Views, 1,021Likes, 757 Shares, click here
- "Challenge your burnout:
- Sep 2016, 337,416 Reach, 114,057 Video Views, 1,507 Likes, 1,256 Shares, click here
- "People matter"
- Dec 2016, 115,838 Reach, 108,604 Video Views, 2,419 Likes, 1,055 Shares, click here
- July 2016, 262,571 Reach, 119,560 Video Views, 1,141 Likes, 802 Shares, click here
POSTS IN MAJOR PUBLICATIONS
Essentialism: The Disciplined Pursuit of Less
By Greg McKeown
Published by Crown Business; 1 edition (April 15, 2014)
Essentialism offers a systematic discipline for discerning what is absolutely essential so that we can make the highest possible contribution towards the things that really matter. It is also backed by the notion that more and more people and entrepreneurs are having "to manage themselves. And society is totally unprepared for it." Ajit Nawalkha supports this notion, but rather than the pursuit of less to declutter your life, Live Big: A Guide to Passion, Purpose and Practicality is the pursuit of joy to so that we can make significant contributions to our lives and to humanity.
A Paperboy’s Fable: The 11 Principles of Success
By Deep Patel
Published by Post Hill Press (June 7, 2016)
This book illustrates the seeds of great businesses so we can recognize and sow our own. It includes 11 principles to become a savvy business owners and has interviews from some very admired people and entrepreneurs. It is for today's entrepreneur or yesterday's CEO who wants relevant stories on how to succeed in business. Ajit Nawalkha's book, Live Big: A Guide to Passion, Purpose and Practicality is for tomorrow's entrepreneur or person who wants to navigate a path of uncertainty and a business landscape that's still being defined.
The Third Wave: An Entrepreneur’s Vision of the Future
By Steve Case
Published by Simon & Schuster (April 5, 2016)
AOL's co-founder believes that the third wave of tech entrepreneurship will require collaborations with mature industries -- such as healthcare, finance and foreign policy -- to navigate bureaucratic regulations and instigate systemic change. This provides an interesting and complementary take on Ajit Nawalkha's book, Live Big: A Guide to Passion, Purpose and Practicality, which instead, takes a detailed approach to decision making for entrepreneurs and keeping an open mind about how to create a lifestyle within its various industries, including tech entrepreneurship.
Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum
By Neil Patel, Patrick Vlaskovits and Jonas Koffler
Published by Rodale Books (September 13, 2016)
A game-changing guide to finding success and fearlessly outsmarting the system. This book is about underdogs fighting a system that stacks the odds against us and achieving more success on your own terms. Ajit Nawalkha's book, Live Big: A Guide to Passion, Purpose and Practicality acts as a similar guide to changing your life for the better, whether it's business or life, and takes a more grounded stance on principles and habit rather than testing and revising.
Grit: The Power of Passion and Perseverance
By Angela Duckworth
Published by Scribner; First Edition edition (May 3, 2016)
This book teaches reader that we don't need to be a "genius" to be successful. It shows us how instead, if we're passionate enough and persistent enough, we can get anything we want to happen, and that the secret to outstanding achievement is not talent but a special blend of passion and persistence. Ajit Nawalkha's book, Live Big: A Guide to Passion, Purpose and Practicality takes a similar path with drawing on experiences and stories from his life and others without the interviews of high achievers to fill the pages. Both books takes initiative to educate readers on the qualities and skills required to usher in a new paradigm and succeed where others have failed.
Mastering the Challenges of Leading Change: Inspire the People and Succeed Where Others Fail
By H. James Dallas
Published by John Wiley & Sons; 1 edition (6 Nov. 2015)
An insightful guide to effectively leading the transition through change. Like Ajit Nawalkha's Live Big: A Guide to Passion, Purpose and Practicality, this book is based on the author′s own experiences managing change in business and life, rather than presenting case studies about what happened at other companies.
The Freedom Plan: Earn More, Work Less and Be Free
By Natalie Sisson
This book is about making a dent in this world, an impact to help others and to leave a legacy. It's about designing a business that gives you the freedom and lifestyle you deserve and now. It's book centered on Natalie's online program, called The Freedom Plan, which is about transitioning from reliance on your business to a life of freedom and total control. Ajit Nawalkha's book, Live Big: A Guide to Passion, Purpose and Practicality is positioned as a complement to this book and spans the scope of an entrepreneur's life and business to encompass decision making for the modern world, not just building a business to create a life of freedom.