Synopsis

Poetic expressions and artistic interpretations inspired by a special journey and the blissful feeling of being in love.
Love creates a space for healing and rejuvenation of the heart and soul. 
I am elated to share this Memoir of an Enchanted Love with the world.

Outline

This collection of 20 poems captures the beauty and healing power of love. 

The book is sectioned into 5 different categories (as indicated below) with an unrelated theme poem separating each.

Sun - Three poems that use the sun as inspiration and a guiding light as one lover expresses to the other

Moon - The moon poems convey the wisdom, brilliance and magical power of the moon as the author quietly converses with it.

Dreams -   Dreams and daydreams that relish in the essence of love

Desire - Expressions of the desire to love and celebrate love.

Life - The poems that express gratitude for the journey of life and the joy new beginnings.

Audience

There are several audiences that this book would be ideal for. Single, divorced women; people transitioning in health; established poetry lovers and writing communities.

1.  Poetry has a dedicated readership i.e. people who are poets themselves, or those who just love poetry but are not poets themselves. They are completely dedicated to the art form and take it seriously. Memoirs of an Enchanted Love will attract these readers.

Poetry sales in 2017 were twice what they were in 2016—with no small thanks to Andrews McMeel Publishing. 

2. Single women between the ages of 33-50, recently divorced with children and who are open/willing to find true love again. They are hopeful romantics and Memoirs of an Enchanted Love fills that need in providing hope that perhaps the second time around love may just find them and stay. 

As Kirsty Melville, publisher and president of Andrews McMeel Publishing (AMP) says, "the medium of poetry reflects our age, where short-form communication is something people find easier to digest or connect with.”

3. People in various stages of their health look to different creative outlets for healing. Poetry is one such outlet. Individuals who are either already part of a poetry community or are avid literary and prose readers can find solace in the words of Memoirs of an Enchanted Love. It is that level of communication that will be easy for them and also provide hope for a brighter, healthier future.

These audiences are online, researching product information, finding product recommendations and engaging with their communities. Their purchasing power is in the trillions because they take keen interest in what they like and spend money on and many of them are entrepreneurs or have specific taste. Within the last year, poetry books sold by the social media favorites have sold in the hundreds of thousands and millions.

Promotion

My marketing plan is multi-faceted because I am an unknown entering a new dimension. At present, I'm connected to a community of offline cancer survivors - individuals in recovery. As a leader in this niche community and having hosted multiple events in the past that bring them together in support of their healing, I will introduce my work to them through these events both here in the United States and the Caribbean.

The other aspect of my marketing plan includes presenting my work at events hosted in the next six months with these individuals, namely:

1. This October, I will host Pinkish, a charity fundraiser event for in honor of Breast Cancer Awareness month in New York.

2. In the Spring of 2019, I will present at Picnic en Blush, a chic pop-up picnic charity event to raise funds in support of cancer survivorship programs in the Caribbean.

3. Cancer Survivorship Conference 2019 - discussion forum and special events to raise awareness and provide a memorable experience for participants and Cancer Survivors.

As Co-founder of All About The Sisters, my work will be presented at our retreats and monthly meetups to continue to build engagement and sales.

Outside of this offline community, I have a small but engaged email list of longtime fans, close knit family and friends who already have an appreciation for my written works. These will be my first tier buyers. 

Outside of these major events, I will engage a Public Relations firm to secure an international speaking book tour, radio shows, podcast appearances and interviews with media companies. I also intend to host read-ins with other communities to expand presentation of my work.

Although my social media following is very small, at the very least my initial push would be to post my poetry daily in the hopes of building an audience and maintaining a presence through email blasts, Instagram, Facebook posts, and Twitter.

Competition

The most relevant competing books to mine are:

Milk and Honey by Rupi Kaur (2015), Andrews McMeel Publishing LLC 

This book takes readers through a journey of the most bitter moments in life and finds sweetness in them because there is sweetness everywhere if you are just willing to look.

Love Her Wild: Poems by Atticus (2017), Atria Books

A collection of new and beloved poems from Atticus, the young writer who has captured the hearts and minds of hundreds of thousands of avid followers captures what is both raw and relatable about the smallest and the grandest moments in life. the first glimpse of a new love in Paris; skinny dipping on a summer's night; the irrepressible exuberance of the female spirit; or drinking whiskey in the desert watching the rising sun.

I Hope This Reaches Her in Time by R.H. Sin (2017), Self Published on Amazon Kindle 

A kind of extended and deeply related narrative which is is a love story, with its love both requited and unrequited. Sin speaks of temporary loves and permanent ones.

The Sun and Her Flowers by Rupi Kaur (2017), Andrews McMeel Publishing LLC 

A journey of wilting, falling, rooting, rising, and blooming. A celebration of love in all its forms.

Black Book of Poems by Vincent Hunanyan (2017), Self Published 

A collection of poems with a distinct sensibility that gives attention to a wide range of subjects - loss, love, pain, happiness, depression and abandonment - while living up to its disdain for pretension.

While many of the poetry books listed deal with varying themes of life, mine focuses on one major topic - Love. It's a love story between two people who never knew that it existed for them, between them. It offers hope and a belief in finding one's soul mate regardless of past hurts and disappointments in previous relationships.

Neon Soul: A Collection of Poetry and Pros by Alexandra Elle (2017), Andrews McMeel Publishing LLC 

In short, powerful verses, Alexandra Elle shares a hard-won message of hope. She writes frankly about her experience as a young, single mother while she celebrates her triumph over adversity and promotes resilience and self-care in her readers. This book of all-new poems from the beloved author of Words From A Wanderer and Love In My Language is a quotable companion on the road to healing.