The amount of time and money people spend on mobile is growing rapidly, yet many businesses don't have a strategy optimized for mobile.
Business Consumer Behavior
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**Thank you for making this campaign a success. Mobile Ready is now available on Amazon here: http://www.amazon.com/Mobile-Ready-Connecting-Untethered-Consumer-ebook/dp/B00J8BYOIG
Why this book?
There is no doubting the importance of mobile for engaging the modern consumer.
With over 6 billion mobile devices globally, and rapidly growing,
an entire new ecosystem has been created that binds is all together 24/7. The
introduction of the iPhone back in 2007 only accelerated the engagement of that
ecosystem as mobile apps in the millions flushed the market becoming the new
‘go to’ place for consumer, citizen and employee engagement. For businesses getting into mobile, the strategic gap can be quiet vast.
Throughout my career I have helped organisations execute stronger
strategies in the world of mobile. Most
of the time the leaders of these organisations humbly concede they don’t really know what we’re doing. We don’t know if it’s succeeding?
And we certainly don’t have any ideas on how to continue its growth.
I wrote this book for those who want to enter the world of mobility, a tough new space for brand, channel, and engagement. My aim with it is to prepare you, the reader, with the right mind-set and technical know-how so you can stop believing the lies and avoiding the many mistakes others made before you. This is therefore a huge privilege and opportunity for you because in the process, you spend your money on things that will add value to your business, you get to understand more about your business and its core functions, you should find it easier to develop cross channels and maximize mobile technologies for conversion, and help you become more competitive in a much faster rate.
Mobile is about behaviour, context, and utility. If you can remember this, technology as an issue disappears. No longer are you talking about operating systems, hardware, or device features. Instead you’ll focus on the elements of mobile that always supersede the constantly redundant mobile device world. We are never more than 6 months from the next Samsung or Apple smartphone. Only to be told how great, magical and marvelous the new model, or operating system update is.
But most of all, mobile is a brave new frontier for the majority of incumbent businesses. It’s a big step forward in rethinking your engagement with customers, suppliers, and your workforce. It’s an inevitable transition in a world where brand engagement can and does happen 24 hours a day, 7 days a week. I am telling you all these as early as now because I want you to enjoy the journey, be more open minded, and learn to embrace the future of your business.
All throughout the book are the many practical suggestions, tips, and techniques that shall be your guide as you go through the entire process. Whether you're Coca-Cola selling soft drink in Botswana, or Unilever selling shampoo in the United States, mobile will evolve the rules of engagement in your industry before this decade is out.
I've loved writing this book, but brilliant book needs resources to come onto the market. So by raising $10,000 through this preorder campaign, I will raise the money to push the book over the finish line and into your hands. I am aim to have this book out before the end of the March 2014... and with your help that will be possible.
Corporate and bulk orders are welcome. Contact Scott at firstname.lastname@example.org to enquire.
About Scott Bales
Scott is a self-proclaimed extrovert who has meshed a fascination with people and what motivates them, with a raw enthusiasm for technology. Scott is a founding member of Moven the mobile-centric payments business that helps customers to spend, save and live smarter.
A founder at Next Bank, a mentor to Entrepreneurs throughout world with Lean Startup Machine, sits on the Board of educational empowering NGO, Care Pakistan and holds advisory positions at Invitre, Our Better World, HUB Singapore and CDI Apps 4 Good.
Scott's energy transfers to the stage as a globally recognised speaker on Digital Consumers, Mobility and Innovation. Scott has worked with various governments in Asia Pacific and Africa, taking on key advisory roles for countrywide infrastructure, and mobile commerce projects. As a multifaceted techie, he was instrumental in developing the mobile commerce space for markets in Malaysia, Singapore Cambodia, Indonesia and the Philippines. He is on a mission to transform mainstream thought processing around conventional business practices.
When not in a boardroom or on centre stage, you’re likely to find Scott devouring, tweeting, and writing on the latest and greatest in the world of mobility, serendipity, user experience and entrepreneurial leadership. An outlet that landed him a contribution to best-selling book, Bank 3.0, NextGen Finance, Mobile Ready, and the upcoming Are you ready for Isaac.