Synopsis

According to Internet Usage and World Population Statistics estimates for June 30, 2019. There are 4.4 billion people online that means 57.3% of all 7.7 billion people in this planet uses the internet.

So, that raises the ultimate question: With 4.4 billion people fighting for attention, how would you (a simple mortal like the author) get noticed and have your particular message heard ?

Today, there's a lot of noise on the online world and getting attention can be seen as a herculean task to implement on your own, so help is welcome.

Thinking about this challenge, “Now You Know: 101 proven ideas for winning online” was born, a practical guidebook with proven ideas conceived by trial and error approaches during my 20 years of online experience as a user and as a developer (included: Blog, Chats, Communities, Email groups, Forum, Internet, Social Media…)

So, in the Now You Know Guide book, the readers will get precisely what worked for the author and in a way that can be replicated for them.

Get your message across in the right and lovely way (without randomly spamming anyone nor change your personality or core values in the process) and mostly without the need to spend thousands in advertisements campaigns neither in courses fees online. Simply, get the “Now You Know” book in your hands.

Sales arguments

• This book has been years in the making. As it follows the personal learnings of the author as entrepreneur and marketing professor which basically crafted the practical and proved part of the book’s content tighten with crucial Marketing concepts.
• Flavio is a seasoned writer with access to readers in Japan, USA, Europe and South America and with a strong presence online (especially among professionals on LinkedIn).
• The book will strike a chord with the general population that wants to enhance their presence online.
• Flavio will be able to sell the book through a dedicated website and promote it through his weekly company e-newsletter with over 10,000 subscribers.

Similar titles

• “Influencer: Building Your Personal Brand in the Age of Social Media” by Brittany Hennessy, published by Citadel (July 31, 2018). Although “Now You Know” guide book fairy touches on Social Media, it covers a more wild topic (online) that goes beyond the limitations of social media outlets/channels, the book learnings can be applied on other online presences/venues such as Forums, Blogs, Vlogs, Podcasts and others.
• “One Million Followers” by Brendan Kane, published by BenBella Books (October 9, 2018) Books such as this one, depends heavily on costly advertisement strategic which is very limited for people without a budget to spend online. Plus, the focus here is to build up numbers of followers but that can be irrelevant if they are not willing to listen to your message. In the guide book “Now You Know”, Flavio will teach how to build a synergy with your most valuable asset: “Your Listeners”.
• “500 Social Media Marketing Tips” by Andrew Macarthy, published by CreateSpace Independent Publishing Platform (Jan, 2018). According to the author, the key to success on social media is to build a strong and consistent social media marketing plan: with ideas that drive brand awareness, attract loyal customers, and help you reach your business goals. The book focuses on what to do but skip the crucial part of how to do. “Now You Know” will guide and give you 101 proven step by step actions.

Audience

General business-internet market, Cultural Creatives, Entrepreneurs like tech crowd and innovators. Flavio's speaking engagements, influencer workshops, online videos and large social media and marketing conferences, client engagements, and university teachers are the main platforms with thousands of new and existing potential readers for this book.

Advance praise

Endorsements from posts shared online (reviews):

“The #NowYouKnow is one of the reason I am a lot more on LinkedIn I should do. Agree with Albinas Zakarauskas it will be NY Times Best Seller..”
- Etienne Guerou. VP Industrial Vertical Asia Vertiv Co. - Singapore.

"Now you know has put some spice in my work day. Everyday I am guaranteed a humorous and thought provoking post.”
- Michael Walker. Associate Consultant at Robert Walters - Osaka, Japan.

"I enjoy your posts and find them valuable. Your witty, quick insights offer a peek into contemporary work life and tech trends, often from a global perspective. Good luck on the book."
- Ernie Kapanke. Sr. Vice President Eventive Marketing - New York, USA

"I always enjoy your posts. You educate, entertain and enlighten people’s lives and for that you should be congratulated.”
- Graham Street. Senior Market Data Engineer at Nomura International - London, UK.

"Expected and just arrived, NowYouKnow, I and a lot more people will enjoy exploring, reading, thinking, experiencing and learning all about, pitching and attending a Crowdfunding Campaign , thank you dear Flavio Souza”
- Mohamed Amroussi. Country Representative at The Institute for Leadership and Global Education (ILGE) - Sousse Governorate, Tunisia.

"Favio Souza is one of the most inspiring persons I have come across here on LinkedIn, I have reposted his material several times and also commented. I have had the privilege to communicate directly with Flavio on LinkedIn and he has always good advice to give and he is a genuine person that inspires and bring positive energy to his network. I am truly looking forward to reading his coming book.”
- Eduardo Ibacache Rodriguez. Head of Front-end, Design & UX Verdipapirsentralen ASA - Oslo Area, Norway.