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Krista Whitley

Krista Whitley

An award winning entrepreneur, Krista Whitley created Canada’s #9 fastest growing company as her first venture. Krista has experience on both sides of the camera: watched on reality television with Animal Planet's "Groomer Has It Season 2"​, CBC's "Dragons Den"​, and with her own Rosie award nominated reality television show "The Fabulous Furballs"​ on Canada's Slice network; and winning two American Advertising Federation Addy awards for her production work.

Today she works exclusively with restaurants crafting custom recipes for effective social media strategy & luxury brands creating luxurious social media experiences. A single mother to two girls, her Keepin’ Up With Krista blog was created to give women a voice and she has shared candid stories of motherhood, divorce, healthy living, and business to inspire women everywhere to live their best lives.

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Pre-orders

143

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$5,240

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Success! Restaurant Social Media Unicorn sold 143 pre-orders by Oct. 28, 2015, and will be self published.

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$10 E Restaurant Unicorn Book

6 readers

Welcome to the magic!
You will receive a copy of the E Book when it is released at the end of October 2015.

1 copy + ebook included

Free shipping


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$25 Restaurant Unicorn Book

1 reader

You're on your way to becoming a unicorn!

You will receive a copy of the E Book and the book when it is released at the end of October 2015.

1 copy + ebook included

$15 shipping


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$50 Signed Restaurant Unicorn Book

0 readers

Welcome to the Unicorn Club!

You will receive a copy of the E Book and a signed copy of the book when it is released at the end of October 2015.

1 copy + ebook included

$15 shipping


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$100 VIP Unicorn Club

0 readers

Welcome to the VIP Unicorn Club!

You will receive a copy of the E Book, a signed copy of the book when it is released at the end of October 2015, and an exclusive invitation to the Las Vegas VIP launch party.

1 copy + ebook included

$15 shipping


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$250 Exclusive Restaurant Unicorn One On One

0 readers

Welcome to the Exclusive Unicorn One On One Experience!

You will receive a copy of the E Book, a signed copy of the book when it is released at the end of October 2015, an exclusive invitation to the Las Vegas VIP launch party, and have a one on one strategy session with Krista.

1 copy + ebook included

$15 shipping


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$500 Restaurant Unicorn Team Experience

0 readers

Welcome to the Restaurant Unicorn Team Experience!

You will receive a copy of the E Book, five signed copies of the book when it is released at the end of October 2015, an exclusive invitation to the Las Vegas VIP launch party, and a one on one strategy session with your restaurant team. Travel additional if outside of the Las Vegas or Los Angeles area.

5 copies + ebook included

$25 shipping

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$1000 VIP Restaurant Weekend Unicorn Magic

0 readers

Welcome to the Restaurant Weekend Unicorn Magic Social VIP Take Over !

You will receive a copy of the E Book, ten signed copies of the book when it is released at the end of October 2015, an exclusive invitation to the Las Vegas VIP launch party, a one on one strategy session with your restaurant team, and Krista will personally do a weekend of social media for your restaurant. Travel additional if outside of the Las Vegas or Los Angeles area.

10 copies + ebook included

$25 shipping

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$2500 VIP Restaurant Week Unicorn Magic

0 readers

Welcome to the Restaurant Week Unicorn Magic Social VIP Take Over !

You will receive a copy of the E Book, twenty five signed copies of the book when it is released at the end of October 2015, an exclusive invitation to the Las Vegas VIP launch party, a one on one strategy session with your restaurant team, and Krista will personally take over your social media channels for one full week to get you started. Travel additional if outside of the Las Vegas or Los Angeles area.

25 copies + ebook included

$25 shipping

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$5000 VIP Restaurant Monthly Unicorn Social Take Over

1 reader

Welcome to the Restaurant Unicorn Social VIP Take Over !

You will receive a copy of the E Book, one hundred signed copies of the book when it is released at the end of October 2015, an exclusive invitation to the Las Vegas VIP launch party, a one on one strategy session with your restaurant team, and Krista will personally take over your social media channels for one full month to get you started. Travel additional if outside of the Las Vegas or Los Angeles area.

100 copies + ebook included

$25 shipping

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$10000 Ultimate VIP Restaurant Unicorn Experience

0 readers

Welcome to the Ultimate VIP Restaurant Unicorn Experience!

You will receive a copy of the E Book, two hundred signed copies of the book when it is released at the end of October 2015 for your entire team, ten exclusive invitations to the Las Vegas VIP launch party, four one on one strategy sessions with your restaurant team, and Krista will personally take over your social media channels for three full months to get you started. Travel additional if outside of the Las Vegas or Los Angeles area.

200 copies + ebook included

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Restaurant Social Media Unicorn

Be Known & Make Money

A magical social media system that gets results for Chefs & Restaurateurs while creating exceptional social dining experiences.

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Business
Las Vegas, Nevada
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Why this book?

Restaurants are notoriously traditional in their operation and dogma. Marketing is no exception. I have yet to meet any chef- from a food truck to a five star restaurant- who is more concerned with his advertising than the creation of his cuisine. Automation and systemization is tempting, but the best restaurateurs and chefs are just in the beginning stages of embracing technology in the back of house with Cloud ERP accounting systems. There are still restaurants that have no online reservation system or who have barely begun using the basics of Open Table. This all makes perfect sense. In the same way that a great craftsman is more focused on the quality of the wood he is working with to create a beautiful dining chair, a chef is more concerned about the quality of his food and team than how the world will hear about it. Good food travels quickly thanks to word of mouth in even the smallest of communities.

So, where does this leave social media for restaurants? It's not about social media. Social media is just a tool in your restaurant marketing tool box. It's about creating social dining experiences. A social dining experience is one that begins the first time your Guest interacts with your brand on any social media channel. From that first Instagram #FoodPorn photo that led them to book a reservation, to the server who encouraged them to share their experience or the social media manager who thanked them for coming in at 11PM on a Friday night, a social dining experience is comprehensive from start to finish, enhancing the Guest experience.


Throughout my award winning career as an entrepreneur and social media strategist I have helped restaurants of all varieties execute stronger strategies for results focused social media. The brands that I work with often wonder what the special sauce is that I'm using to create the results they need to grow and flourish. They just know that when my team and I come in we change their minds about social media and help them to create social dining experiences.

I wrote this book for Chefs, Restaurateurs, and Restaurant Managers who want to get results with social media. In it, I share my special sauce that has worked for the restaurants and Chefs that I work with. My goal is to help you create the brand awareness to become known within your market and in the culinary world, to generate the revenue that is your organization's lifeblood, and to help you share your unique dining experience with the world.


Chapters

1. The Opportunity

2. Social Dining Experiences

3. Facebook

4. Twitter

5. Instagram

6. Yelp

7. LinkedIn

8. YouTube

9. Pinterest

10. Tumblr

11. Snapchat

12. Live Streaming

13. Food Bloggers & Influencers

14. Campaign Creation

15. Metrics and Reporting

The Plan

Writing this book has been the culmination of a life long dream of mine. It could not have happened without the love and enthusiastic support of my army of friends. Without them I could not have placed it with entrepreneurial publisher Morgan James. Raising at least $5,000 through this pre-order campaign will allow me to carry my book over the finish line and start my very first book launch at full speed. My goal is to have the book released by the end of October 2015.

Corporate and bulk orders are welcome. Contact Krista at [email protected]

About Krista Whitley

An award winning entrepreneur, Krista Whitley created Canada's #9 fastest growing company as her first venture. Krista has experience on both sides of the camera: watched on reality television with Animal Planet's "Groomer Has It Season 2", CBC's "Dragons Den", and with her own Rosie award nominated reality television show "The Fabulous Furballs" on Canada's Slice network; and winning two American Advertising Federation Addy awards for her production work.

Today she works exclusively with restaurants crafting custom recipes for effective social media strategy and luxury brands creating luxurious social media experiences. A single mother to two girls, her Keepin' Up With Krista blog was created to give women a voice and she has shared candid stories of motherhood, divorce, healthy living, and business to inspire women everywhere to live their best lives.

Samples

*

The Opportunity

My love affair with social media goes back to the days of MySpace, where I met the father of my children and left sunny Las Vegas to relocate to freezing Northern Alberta in Canada. Alone in a new country with a metric system that I neither understood or appreciated thanks to my small town American upbringing, it wasn't the optimal time to start a business, but I did it anyway with every last penny from my hard earned 401k. Creating Canada's #9 fastest growing company, winning a ton of entrepreneurial awards, and ending up on three reality television shows- all without a traditional advertising agency. That's what you do when you're bootstrapping a venture that is growing 981% from year to year and you're pregnant 18 of the first 24 months. I didn't have time to stop and be strategic. I was busy fire fighting and the only marketing I knew was word of mouth and social media. So, as each social media platform launched, I embraced it fully and set about mastering it for the benefit of my business.

After five whirlwind years, I moved back home to Las Vegas and began working with brands large and small. Frankly, I was shocked that they, too, hadn't mastered social media. I mistakenly assumed that every entrepreneur must know the magic of engaging with people on a personal level through social media. Every business leader must know the value of authentically listening and connecting with the people giving you money, right? Wrong. I couldn't be more wrong. Back in those first years of working with brands I realized that the vast majority of business leaders didn't understand the value of social media. I spent four more years after my first venture helping business leaders to master just what social media was and how they could use it to get results before my own professional epiphany would occur.

It was early April on a beautiful patio of a thriving restaurant in one of Las Vegas' finest suburbs. Sitting with one of the world's most accomplished chefs in the world, asking the same questions that I'd come to ask each potential client. “What do you want to grow?" I asked with the results oriented focus I'd become known for. Clearly unimpressed, Chef said, “Nothing." He continued, “Listen, I know that the restaurant will grow. I don't need you to do that." As I began to wonder what I could possibly do for this accomplished culinary leader, he went on, “Everything we do here is different. We are creating an experience. We are in the experience business. We use food and alcohol to create that experience." It was clear: my job was to share that experience in a unique way through social media.

Sharing experiences on social media isn't new- in fact, it's a basic business concept that brands have understood for generations before social media existed. The epiphany was that the vanilla cookie cutter strategy that every other advertising agency or social media consultant was using wasn't working. Today there are entire services that exist to eliminate the authentic personal content of dining experiences. Yes, they make your life easier and they automate social media, making it more efficient. But, as any good Chef can tell you about preparing fine cuisine, there are some shortcuts that are never worth taking. My professional epiphany was that there had to be a way to create an effective social media system for restaurants to share their experience while growing the bottom line.

Restaurants are notoriously traditional in their operation and dogma. Marketing is no exception. I have yet to meet any chef- from a food truck to a five star restaurant- who is more concerned with his advertising than the creation of his cuisine. Automation and systemization is tempting, but the best restaurateurs and chefs are just in the beginning stages of embracing technology in the back of house with Cloud ERP accounting systems. There are still restaurants that have no online reservation system or who have barely began using the basics of Open Table. It makes perfect sense to me- in the same way that a great craftsman is more focused on the quality of the wood he is working with to create a beautiful dining chair, a chef is more concerned about the quality of his food and team than how the world will hear about it. Good food travels quickly thanks to word of mouth in even the smallest of communities.

So where does this leave social media for restaurants? It's not about social media. Social media is just a tool in your restaurant marketing tool box. It's about creating social dining experiences. A social dining experience is one that begins the first time your Guest interacts with your brand on any social media channel. From that first Instagram #FoodPorn photo that led them to book a reservation to the server who encouraged them to share their experience or the social media manager who thanked them for coming in at 11PM on a Friday night, a social dining experience is comprehensive from start to finish, enhancing the Guest experience. From Snapchat to Pinterest to Twitter, I'm going to give you my secret ingredients for helping restaurants to become known and make money.

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