Synopsis

Most leaders and organizations know that they must become "digital" but pinning down what that means, along with "how" to do that is remarkably absent in the technology marketplace. Other books that attempt to tackle this problem tend to focus on the what, and the how addresses their bias for industry or technology. The Why enables enables alignment of purpose and vision, and in this book the ability to directly apply to your organization and situation.

The Digital Transformation Workbook uses worksheets to enable readers to apply the principles and concepts from the Leader's Guide to Digital Transformation to *their* organization and situation. The result is a detailed transformation framework that specifically suits their specific needs, and appetite for change and technology, so they can plan and execute tactically to support their organization's strategic direction and vision.

A Leader's Guide to Digital Transformation has been called a must-read by industry leaders, and one result was being named a "Top 50 Global Thought Leader and Influencer on Culture". The book continues to help C-suites and boards understand the what, why and how for strategy development and resourcing. This book moves from concepts and principles into hand-on application at the action level. Having implemented these concepts across a multiple business unit enterprise, he's also developed deep knowledge through education and research, and kept fresh through coaching smaller organizations. Jack has not just "been there and done that" he's led the way and coached other leaders to do the same.

Sales arguments

• This first book's Foreword was by the biggest influencer in the industry, will build on that
• Will have multiple major influencers who have endorsed first book, for greater volume of release publicity
• Given the industry recognition and visibility, my LinkedIn followers have grown from about 1200 to almost 9,0000 with accelerating growth likely to top 10k by 2Q2020.
• This topic is one of the hottest in both business and technology domains, and Jack has emerged as a leader in this space.
• This book gets to the root of "why" are we doing this, enabling insightful application versus the typical checklist mentality, with direct application to the reader's situation.

Similar titles

• Digital Transformation: Survive and Thrive in an Era of Mass Extinction, Thomas M. Siebel, Rosetta Books, July 9, 2019 - this book is very tech heavy, which is fleeting, versus focusing on people, culture, and how to apply technology
• The Digital Transformation Playbook: Rethink Your Business for the Digital Age, David L. Rogers, Columbia Business School Publishing, March 15, 2016 - similar concept from organizational perspective, but is externally focused vs. addressing the people and culture aspects that sustain successful transformations
• Digital Transformation: Build Your Organization's Future for the Innovation Age, Lindsay Herbert, Bloomsbury Business, December 19, 2017 - Covers both the what and the how, but doesn't get into "why" which truly enables through clarity of vision and purpose

Audience

business unit presidents, vice presidents, directors, managers, team leaders, practitioners

Advance praise

"Read this book and you'll learn how to execute change in any organization, whether it involves a hard pivot for survival or a longstanding, evolutionary program by design."
Jayne Groll, CEO of the DevOps Institute

In the end, the measure of a book like Standing on Shoulders is in how likely you’ll pick it up again, refer to it, et cetera. I originally purchased Jack and Carmen’s work electronically, but then bought a paper copy because I expect to use it.
Alan Fahrner, The Data Guy

This book hits the sweet notes at several levels. As a primer or survey of the blending of Lean, Agile and DevOps, the book is both concise and comprehensive. The authors are talented, and the material is well organized. I would recommend this both to learning team members and leadership to grasp the power and effectiveness of lean, agile and DevOps practices. Beyond that, it goes beneath the surface into the way it all works. This aspect is often overlooked and consequently not understood. This deeper understanding helps thought and action leader drive a transformation that is much more likely to take hold and persist. If you are looking for a summary that strikes a balance between breadth and depth, pick up this book, it will be well used.
Cameron Wolff, VP Software Development

"On point, well written, and an essential reference for leaders."
Sanjiv Augustine - Founder & CEO - LitheSpeed - LitheSpeed.com (well known Agile expert)

"I've really enjoyed your book and it has been really applicable to my federal and commercial clients so far."
Michael Snyder - DevSecOps Evangelist and Strategic Digital Transformation Monkey - Booz Allen Hamilton

A thorough, and cogent DevOps guide that will offer any technical manager everything they need to build teams that can drive innovative technology. The conversational style makes the content easy to understand, so readers can make use of the information immediately. The book is well written and sourced.
Amazon Reviewer (verified)

It is so refreshing to see a book that acknowledges the very human part of improvements. It is the only way it can be successful. People often learn the what but completely neglect that "how" we approach working with teams matters..... even lean and agile books sometimes! Thanks for including both aspects and making the vague "leadership" behaviors required explicit.
Katharine Chajka