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Neal Schaffer

Neal Schaffer

Irvine, California

Neal Schaffer has helped brands with their influencer marketing and as an influencer. He's a leading business author and keynote speaker on social media marketing, social selling, and social influence.

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About the author

Neal Schaffer is a global leader in guiding companies through their digital transformation. A social media strategy consultant, international keynote speaker, and professor of social media marketing and social selling at 3 different universities, Neal plans to publish his 4th book, The Business of Influence, next year and help every business leverage the potential of influencer marketing.

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Pre-orders

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Success! The Business of Influence sold 544 pre-orders by Dec. 13, 2018, was pitched to 89 publishers, and will be published by HarperCollins Leadership.
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$20 Savvy Marketer

218 readers

Preorder 1 book:
And as a HUGE thank you, you'll get:

• First run copy of The Business of Influence
• Free Ebook (PDF, ePUB, MOBI)
• Your name Acknowledged in the book

1 copy + ebook included

Free shipping

$60 Influencer Mastermind Pack

17 readers

Preorder 3 books,
and you'll get:

• First run signed copy
• Free Ebook (PDF, ePUB, MOBI)
• Your name Acknowledged in the book
• One month free membership to my new Business of Influence Mastermind, exclusive to those who purchase this package, featuring weekly webinars and coaching calls to allow me to give you hands-on influencer training.

3 copies + ebook included

Free shipping

$200 Free Influencer Marketing Coaching

5 readers

Preorder 10 copies,
and you'll get:

• First run signed copy
• Free Ebook (PDF, ePUB, MOBI)
• Your name Acknowledged in the book
• 60 minute personal consulting on influencer marketing for your business or how to become a social media influencer for yourself

10 copies + ebook included

Free shipping

$500 Become Part of The Business of Influence

1 reader

Preorder 25 books,
and you'll be featured in my book!

If you are an influencer, brand, influencer marketing tool, or agency that has a great influencer marketing case study to share, this package ensures that your story - assuming it passes editorial quality control - gets featured in my book.

25 copies + ebook included

Free shipping

$1500 Tap Neal's Brain for Influencer Marketing Advice

1 reader

Preorder 75 copies,
and you'll get:

• First run signed copy
• Free Ebook (PDF, ePUB, MOBI)
• Your name Acknowledged in the book
• Your case study or product featured in the book, where appropriate
• 8 Hours of Private Consulting with Neal: Whether you're an influencer marketing platform, agency who works - or wants to work with - influencers, or a brand looking to do more with influencer marketing, Neal can help you with customized advice for your specific organization.

75 copies + ebook included

Free shipping

$2500 Host Your Own Business of Influence Workshop

1 reader

Preorder 125 copies,
and you'll get:

• First run signed copy
• Free Ebook (PDF, ePUB, MOBI)
• Your name Acknowledged in the book
• Invite to workshop led by Neal Schaffer on either leveraging influencer marketing for business or how to become a social media influencer, delivered custom-made for your organization.

125 copies + ebook included

Free shipping

$5000 Hire Neal Schaffer to Speak

0 readers

Preorder 250 copies,
and you'll get:

• First run signed copy
• Free Ebook (PDF, ePUB, MOBI)
• Your name Acknowledged in the book
• Keynote talk, Neal share his unique experience working with large brands such as Microsoft and All Nippon Airways as part of their influencer marketing campaigns as well as working with influencers through his PDCA Social social media agency and offer your audience insight on how everyone can leverage social media to become more influential.

250 copies + ebook included

Free shipping

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Update #15 - [The Business of Influence - Update #15] Latest Updates!!! April 17, 2019

Hi Everyone!

It has been a few months since I signed my contract with Harper Collins, and today I received new information to provide you, so I finally have an update that many of you have been waiting for!

I ran into my "cousin" Mark Schaefer at the recent Social Media Marketing World. Mark and I have a lot in common: We both are social media authors, speakers, and even both teach at Rutgers Business School.

Mark was the first one I threw The Business of Influence book idea off of, which he loved. He also encouraged me to go the self-publishing route.

Fast forward to Social Media Marketing World where I ran into Mark and he asked me how my book was doing. He was surprised that it hadn't been published yet! Needless to say there are advantages and disadvantages to working with a major publisher, but one of the advantages is the ability to have a partner that can help both in the quality of the book and its marketing. Perhaps it is my B2B sales background, but I'm a big believer in the 1 + 1 equaling 3 approach to business.

With that in mind, the first result of my Harper Collins collaboration is in: A new title! They did a survey of industry professionals and found that the following title (and subtitle) performed the best, so being the data-driven marketer that I am, I fully approved of the change!

The Business of Influence

is now

The Age of Influence

with the following subtitle:

The Power of Influencers to Elevate Your Brand

So, what do you think? Would love your feedback!

As for the publishing date, the new date for publishing is set for February, 2020.

I know that this is a shock for many of you who were hoping to glean the insight from my book earlier, so I do plan on providing everyone one free (or an additional month free) to my upcoming Social Media Influencer Mastermind influencer program when it launches. Stay tuned!

Also, I'm doing an influencer marketing webinar next week that you might be interested to check out:

https://nealschaffer.com/postbeyondwebinar

 Thanks everyone for all of your patience. I will continue to keep you updated here and through my nealschaffer.com email list.

XOXO,

Neal Schaffer

https://nealschaffer.com