Lose weight and gain wellbeing for women of a 'certain age'
The Butterfly Plan will show you how to say goodbye to the sluggish overweight moth and hello to the healthy dynamic butterfly who lives in us all!
Ended
The Butterfly Plan is a 12-week program and journal to guide you to weight loss and wellbeing. It’s designed for women of a ‘certain age’ who have found themselves weighed down by the ‘middle age malaise’. A wholistic plan, it addresses all areas of your life including your gut, your mind, your body and your spirit.
The Butterfly Plan will step you through a journey of self-discovery, learning what really matters to you. You’ll soon realise that your health and wellbeing are the most important gifts you can have, and they are gifts that only you can give to yourself. You’ll learn that you can’t be everything for everyone else until you can be everything for yourself. And, you’ll learn that you are the most important and powerful person you know!
After hitting 50, Roxie Bennett, the author of The Butterfly Plan noticed that she was sluggish, putting on weight she just couldn’t budge and generally felt flat and in a funk. She knew she was eating too much, wasn’t exercising like she should, was stressed out and definitely drinking too much alcohol. And, while she knew all this, nothing she tried ever seemed to have an effect and she just couldn’t figure out why.
That's when Roxie decided she had to make a choice, either accept this 'new', old her and learn to be happy with the woman she’d become (a moth) or, NOT accept it and turn herself into the woman she wanted to be (a butterfly). This book shows which one she chose! Roxie combined all the elements of weight loss and wellbeing that she enjoyed and that had worked for her in the past, she put them together and The Butterfly Plan was born.
Within three months Roxie had reached her goal of losing 20Kgs, best of all she felt absolutely amazing and it showed, people literally stopped her in the street to tell her how radiant she looked! That’s when she realised, she had something special and, she had to share it!
Designed to be inexpensive, easy to follow and sustainable, The Butterfly Plan will become your ‘new’ normal. It will guide you week by week via a journal format to keep you on track and motivated towards your goal. You will lose weight quickly, you'll dramatically improve your mood and you’ll start to really love who you are, inside and out, today and forever!
The Butterfly Plan
1/ Why - Overview of the issues middle aged women face and why there is a need for a specific wellbeing and weightless plan just for them.
2/ Who’s Roxie Bennett - We introduce Roxie and the incredible life of ups and downs that eventually led her to developing The Butterfly Plan
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3/ The Five Butterfly Pillars
1. Mind - meditation, sleep, visualisation, positivity, neurolinguistic programming
2. Movement - walking, yoga, stretching, breathing, movement
3. Gut - sunshine, fresh air, time restricted eating (TRE), bovine colostrum, Kefir, Roxie's Morning Zinger
4. Mouth - 2:4:1- intermittent fasting, interval fasting, replacement shake, 'free day', fresh is best, drinks - alcohol, coffee, tea, water
5. Joy - gratitude, laughter, happiness, giving
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4/ Let's Get You Started - a list of tips that will make the changes you are about to make in your life easier including low calorie tips and neurolinguistic programming hacks.
Challenges - lists the common challenges women face in following the plan with helpful responses to turn them into wins.
5/ The Butterfly Plan
About You - fill out who you are and your wellbeing and weight loss goals
Week 1 Focus - looks at the focus for this week
Week 1 Journal - keep track of this week's progress inc. wins and challenges
(this format continues through the 12 weeks)
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6/ What Next - looks at how to continue, more weight loss, maintenance, the new normal
7/ Hello Butterfly! - the final chapter welcomes you to Roxie's Kaleidoscope of Butterflies and prepares you to take on the rest of your life with your vibrant wings spread wide.
The Butterfly Plan is purely aimed at WOMEN in their 40’s, 50’s and 60’s - the prime cohort, women 50 to 60 years old.
These are women of a ‘certain age’ who are experiencing any these:
· A middle-age malaise
· Creeping weight that is getting harder to shift
· Hormone changes
· Children growing up and leaving home or NOT leaving home
· No children and the realisation there never will be
· A partner who’s having a mid-life crisis
· No partner and struggling to find one
· Invisibility
· Loneliness
· Job pressures
· Ailing parents
· Ailing friends
· Poor sleep
· Drinking more alcohol than she should
· Comfort eating
· Anxiety
· Stress
These women are the largest single cohort of our population, a mix of Baby Boomers and Generation X. They share these characteristics:
· Strong work ethic
· Self-assured
· Competitive
· Goal-centric
· Resourceful
· Mentally focused
· Team oriented
· Disciplined
And, despite these characteristics that saw these women raise families AND work full-time, run the family AND the corporation, achieve what they were promised, and “have it all”, many women in this cohort are now hitting mid-life and floundering. Exhausted, because ‘having it all’ means they have had to ‘give their all’, leaving little if anything for themselves.
These women, who I have re-named ‘Butterfly Women’ generally know that they should eat better, drink less, do more exercise but, at the end of the day they just have to get through the day and simply don’t have the energy or mindset to make change.
Sadly, we are not the picture of health! According to the Australian Institute of Health and Welfare ‘Australia’s health 2018’*) report 65% of women aged between 45 and 64 are overweight (BMI 25 to 29.9) or obese (BMI 30<). The same report identified that more than half the population aren’t active enough and more than 75% don’t do enough strengthening activities. Then, when it comes to our wellbeing nearly a quarter of all women experience high or very high levels of psychological stress and one in 8 report experiencing anxiety**.
Every Butterfly Woman is the target market for The Butterfly Plan.
** https://www.beyondblue.org.au/media/statistics
Context
Roxie runs her own boutique marketing and PR agency so truly understands what will be required to market The Butterfly Plan as she has done similar promotion for a number of her clients. She will work with her dedicated team to promote The Butterfly Plan to the global market.
Marketing Plan
Initially the promotion for The Butterfly Plan will be targeted at Roxie’s organic audience, predominately via radio and social media. From there the promotion will involve pitching to the local Australian market predominately via direct and targeted pitching, through book launches and speaking engagements. Further marketing will then be undertaken to the global market via promotion on social media and Google advertising.
Organic Market
As a radio broadcaster on bay 93.9 (Geelong, Australia) Roxie has the opportunity to ‘speak to’ a couple of hundred thousand people every week. Plus, she has a solid social media following and access to numerous databases:
All these avenues will be utilised to promote The Butterfly Plan.
Local Market
There are number of other local markets that will be pursued via pitching and promotion to the following:
Speaking:
Print media:
Television:
Radio:
Podcast:
1/ Rising Strong by Brene Brown, published Ebury Publishing in the UK in 2015
Roxie's honesty and authenticity is reminiscent of Brene Brown. Both have used their life experiences to form transformative theories but The Butterfly Plan is specifically aimed at women, their wellbeing and weight loss.
2/ Michelle Bridges Total Body Transformation: Lose weight fast and keep it off by Michelle Bridges, published by Penguin Books Australia in 2014
Michelle Bridges is a well-known media star and personal trainer in Australia. Like The Butterfly Plan, this book follows a 12-week program. The emphasis of this book is on diet and high intensity exercise with a fair dose of tough love. The Butterfly Plan a gentler approach to wellbeing and specifically for women aged inter 40's to 60's.
3/ The Age-Well Project: Easy Ways to a Longer, Healthier, Happier Life by Annabel Streets and Susan Saunders published by Little, Brown Book Group in 2019
The Age-Well Project claims to be an essential handbook for making the second half of your life happy, healthy and disease-free. The authors have included significant research in the book, so it does tend to read more like a text book than a self-help book. There are a number of elements they have focused on that are also important in The Butterfly Plan such as gut health and good sleep, but unlike The Butterfly Plan, this is more a guide than a plan.
4/ The Fast 800: How to combine rapid weight loss and intermittent fasting for long term health by Dr Michael Mosley published by Short Books Ltd in 2019
The latest offering from rapid weight loss/intermittent fasting guru, Dr Michael Mosely, this book is primarily a diet unlike The Butterfly Plan which is a full wellbeing and weight loss plan. A number of the principles of the Fast 800 and Mosley’s earlier work with the 5:2 Diet are followed in The Butterfly Plan specifically limiting caloric intake generally, only eating during a 12 hour period in any day and having two days each week of significantly lower calories.
Life coach, radio broadcaster, speaker, entrepreneur and influencer, Roxie Bennett is a life changer and ‘butterfly woman’ with a mission to build a kaleidoscope of butterflies wherever she goes.
500 copies • Partial manuscript • Looking for topics that support amateur sports enthusiasts, coaches, elite athletes, PE teachers, sports scientists, and sports medics.
Meyer & Meyer Sport was founded in 1984 and is widely acknowledged to be among the elite of sport publishers worldwide. Since then the company has grown to be the biggest sports publishing house worldwide while ensuring quality remained the best possible. The company's prime objective is to provide ideas and practical guidance to sport and leisure activities that will improve the reader's performance, enjoyment and will raise the quality of life. Topics are aimed at many different age groups, ranging from children and adolescents to adults and seniors.
With a list of titles that now exceeds 2,000 titles in both English and German, written by some of the world's acknowledged experts in their individual fields, the company provides a wide range of products, from handbooks providing in-depth analysis of the subject to hints and tips for the more casual reader. Meyer & Meyer is also the home of some of the world's most prestigious academic journals and theses published in sports science.
250 copies • Completed manuscript.
Atlantic Publishing has been providing millions of readers information to jumpstart their careers, start businesses, manage employees, invest, plan for retirement, learn technologies, build relationships, and live rewarding, fulfilling lives. Our award-winning authors and publication staff strive to make our products the best and most up-to-date available. We go further than most publishers to get our customers the best products.
250 copies • Partial manuscript.
Ballast Books is a full-service hybrid publisher that handles all aspects of book creation, design, publishing, marketing, distribution, and platform building. We help our authors sell more books, secure more keynotes, do more consulting, earn more customers, and book more media appearances.
We want to work with the best of the best: Former Special Operations Forces, CEOs, big thinkers, industry-leading experts. Top-performing people with experiences worth sharing and skills that translate into a larger message and goal.
We've seen particular success with military memoirs, but we've also recently hired a children's book specialist, so we run the spectrum of genres. We're a small but growing team and take pride in dedicating more time and energy to all our authors than traditional publishers.
500 copies • Complete manuscript.
Blooming Twig is an award-winning boutique publishing house, media company, and thought leadership marketing agency. Based in New York City and Tulsa, we have represented and re-branded hundreds of thought leaders, published more than 400 titles in all genres, and built up a like-minded following for authors, speakers, trainers, and organizations with our bleeding-edge marketing strategies. Blooming Twig is about giving the people with something to say (“thought leaders”) a platform, walking its clients up to their own influencer pulpit, and making sure there is a like-minded crowd assembled to hear the meaningful message.
250 copies • Completed manuscript.
Boyle & Dalton was founded in 2014 and publishes works of fiction, non-fiction, and poetry. The world of publishing is changing, we're changing with it. Our founder Brad Pauquette, conceptualized a hybrid model that balances the financial and rights model of self-publishing with the quality controls and production excellence of a traditional publisher. Our designers and editors produce exceptional books that are distributed in both print and digital formats to all major retailers, including Amazon.com and BarnesandNoble.com. Boyle & Dalton carefully consider all submissions for publication, based on manuscript quality. We do not accept erotica or children's books.
250 copies • Partial manuscript.
Cranthorpe Millner operates a hybrid publishing model. This means, should an author pass our editors’ strict filtering system, we can offer different kinds of agreements depending on the author and the manuscript. With some authors, we work under a ‘traditional’ model, whereby we cover the full cost of publication and the author is offered industry-standard royalties (8-10%). To some authors, we offer what we call a partnership or contributory agreement, whereby the author is asked for a financial contribution so that we may share the risk and enter into a partnership together to publish the author’s book. In this case, the author receives around 60-75% royalties.
Elite Online Publishing is based in Utah & Texas, and will help put your self-published book out into the world to grow, become a #1 bestseller, and give you a foundation of credibility, powerful marketing appeal, and new contacts. We have been in business for over 6 years and have helped over 150 authors become bestsellers.
250 copies • Completed manuscript.
Koehler Books is an Indie publisher based in Virginia Beach, Virginia. Our team of dedicated professionals promises you a holistic publishing experience where you'll receive our full attention, collaboration, and coaching every step of the way. We offer two publishing models: a traditional non-fee model for the highest quality work, as well as a co-publishing model that includes creative development fees for emerging authors. Our titles are broad-based and include nearly every major non-fiction and fiction genre.
500 copies • Completed manuscript • Looking for non-fiction books, specializing in business, self-help and health and wellness books.
Panoma Press is based in the UK and is an award-winning independent publisher of 200+ license and translation deals negotiated for our authors, 50+ awards won by our authors and their books, and we sell books in thousands of bricks and mortar stores and online retailers, not just Amazon!
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If this sounds like a better way to publish your book, I invite you to browse our services, design samples, no-surprises pricing, outstanding customer reviews, and educational articles at https://1106design.com. You can download a free PDF of my book, "Publish Like the Pros: A Brief Guide to Quality Self-Publishing and an Insider's Look at a Misunderstood Industry," and request a free, no-obligation consultation.
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250 copies • Partial manuscript.
Atmosphere Press is an independent publisher dedicated to author rights. We publish in all genres and have an exceptional editorial, design, and promotional staff. We stand for Honesty, Transparency, Professionalism, and Kindness. We want our authors and their readers to be blown away when they first hold that book in their hands. It needs to look good inside and out, and feel good to the touch. And, of course, the words need to be top-notch, and our editors are devoted to making that the case.
250 copies • Partial manuscript.
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Bookmobile provides book printing, graphic design, and other resources to support book publishers in an ever-changing environment. Superior quality, excellent customer service, flexibility, and timely turnarounds have attracted nearly 1,000 satisfied clients to Bookmobile, including trade houses, university presses, independent publishers, museums, galleries, artists, and more. In addition, we manage eBook conversions and produce galleys, and regularly provide short-run reprints of 750 copies or fewer for major publishers such as Graywolf Press.
Looking for all types of books, including fiction, children's books, health, memoir, business books, and cookbooks
Bright Communications LLC is a woman- and veteran-owned custom publisher in Hellertown, PA. Founding CEO Jennifer Bright is a Book Doula, whose passion is helping authors bring their books to life. Our team of expert editorial, design, and marketing pros help authors go from idea to completed books and retain 100% of the rights to their work. We also offer four custom publishing packages and a $1900 self-publishing assist program.
100 copies • Completed manuscript.
Happy Self Publishing has helped 500+ authors to get their books self-published, hit the #1 position in the Amazon bestseller charts, and also establish their author website & brand to grow their business. And the best thing is, we do all this without taking away your rights and royalties. Let's schedule a call to discuss the next steps in your book project: www.meetme.so/jyotsnaramachandran
Looking for health, parenting, inspiration, and children's books.
Momosa Publishing LLC is a woman- and veteran-owned custom publisher in Hellertown, PA. Founder and CEO Jennifer Bright is a Book Doula, whose passion is helping authors bring their books to life. We are an efficient, effective, excellent team of editorial, design, and marketing pros.
Hi there,
Well, despite this crazy world we live in at the moment, I'm so excited to let you know that 'The Butterfly Plan' will …
Hi,
Firstly, Happy New Year! I hope you're as excited about 2020 as I am!
A quick update for you on The Butterfly Plan...
I …
Hi!
I'm so excited too share with you that my book, 'The Butterfly Plan' will be published early in 2020. I don't have an exact …
Hi there,
Exciting times...
The Butterfly Plan will be published in the new year which is super exciting!
I'm currently finalising the manuscript ready for …
Hi,
I thought I'd let you know that my Publishizer pitch for "The Butterfly Plan" has concluded with 218 copies pre-ordered and 5 publishers expressing …
Hi,
I want o thank you again for being pert of my kaleidoscope of butterflies!
With just three days to go until the end of …
Hi,
Today is my birthday and I'm 57! I honestly never thought I'd be happy to say that out loud but there you have it, …
We've hit the tonne! Out first century!
They say the first 100 is the hardest so I want to thank you all from the bottom …
On Saturday morning I woke to the news that a publisher was interested in The Butterfly Plan which was incredible! But even more exciting, this …
Hi Roxie,
Great to get another update. Congratulations and I can't wait!!
Looking forward so much to getting my hands on a copy.
Cheers, Lou
Hi Roxie, Thank you for letting me know that you have a publisher ready to produce your book. I look forward to receiving it and wish you success. Congratulations!
Dear Roxie,
Looking forward to the completion of your project and receiving my copy. Well done for your patience! All the best for 2020. I hope that this year is everything you want it to be!!!
Regards, Wendy.
Awesome
Looks good
$20
138 readers
One copy of the "The Butterfly Plan" and your own e-copy.
Includes:
$38
22 readers
Two copies (One for you and one for your bestie) of the "The Butterfly Plan" and your own e-copy each.
Includes:
$176
4 readers
Eight copies of the "The Butterfly Plan" and your own e-copy each.
One 15 min video call with Roxie* to introduce her book to your group and answer any questions.
Invitations to join The ButterflyPlan private Facebook Group.
*Nb. At a time and date to be agreed
Includes:
$250
2 readers
Two copies, signed with a personal message of the "The Butterfly Plan" and your own e-copy.
Personal acknowledgement to you in the limited edition of the first run of "The Butterfly Plan"
One 30 min video call with Roxie* to introduce her book to you, chat about her personal journey and answer any questions.
Invitation for you and your guest to the VIP book launch*.
*Nb. Transfers and accomodation at own expense
Includes:
$320
0 readers
16 copies of the "The Butterfly Plan" and your own e-copy each.
One 15 min video call with Roxie* to introduce her book to your group and answer any questions.
Invitations to join The ButterflyPlan private Facebook Group.
*At a time and date to be agreed
Includes:
$1500
0 readers
25 copies signed by Roxie, of the "The Butterfly Plan" and your own e-copy each for your team.
Free invitation to the book launch for you and two members of your team*.
Your company's name mentioned in the limited edition, first run of the "The Butterfly Plan", acknowledged as a Supporter.
A half-day workshop** with Roxie for your team teaching the wellbeing ethos of "The Butterfly Plan".
*Transfers and accomodation at own expense
**If workshop location is outside Geelong/Melbourne, Australia, return transfers are to be provided for Roxie along with accomodation if required
Includes:
$3500
0 readers
50 copies signed by Roxie, of the limited edition, first run of the "The Butterfly Plan" and your own e-copy each for your team.
Free invitation to the book launch for you and five members of your team*.
Your company's logo in the limited edition, first run of the "The Butterfly Plan", acknowledged as a Major Supporter
A full-day workshop** with Roxie for your team teaching the wellbeing ethos of "The Butterfly Plan".
*Transfers and accomodation at own expense
**If workshop location is outside Geelong/Melbourne, Australia, return transfers are to be provided for Roxie along with accomodation if required
Includes:
on Sept. 1, 2019, 1:08 a.m.
Hi Roxie,
Thanks for the update. All the best for choosing a publisher. Looking forward to the release!
Regards, Wendy.