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Roxie Bennett

Roxie Bennett

Australia

Life coach, radio broadcaster, speaker, entrepreneur and influencer, Roxie Bennett is a life changer and ‘butterfly woman’ with a mission to build a kaleidoscope of butterflies wherever she goes.

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About the author

Roxie Bennett combines life coaching and her work as a radio presenter with running her boutique marketing, events and PR agency, Plan.it Roxie. Her positivity is infectious, her smile lights up a room and her determination to see those around her succeed gives them the confidence and courage to become the very best they can be.

From growing up in the country as part of a large, working class family, Roxie always shone out and knew she wanted more from life. After university she found her way to a career as a radio broadcaster. At 35 with two small children she was diagnosed with Breast Cancer and, instead of focusing on herself, she continued her radio show where she chronicled her chemotherapy and radiation treatments, sharing her hopes and fears with her listeners every morning.

The diagnosis sparked a 20-year journey to truly find herself, the person she was always meant to be. Roxie has led a life of resilience and positivity, accepting and embracing the challenges she faced, always knowing they would lead her to the best of all possible places.

Roxie lives in Geelong, Australia with her 4th husband, two dogs and three-legged rescue cat. She loves spending time with her two grown up children and her extended family and friends.  She has a passion for French Champagne and oil painting but never seems to get enough time for either.

http://www.roxiebennett.com
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Pre-orders

218

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$6,164

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218copies
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Success! The Butterfly Plan sold 218 pre-orders by Aug. 30, 2019, was pitched to 15 publishers, and is in discussions with publishers.

$20 Early Butterfly

138 readers

One copy of the "The Butterfly Plan" and your own e-copy.

1 copy + ebook included

$8 shipping

362 of 500 left

$38 Bestie Butterflies

22 readers

Two copies (One for you and one for your bestie) of the "The Butterfly Plan" and your own e-copy each.

2 copies + ebook included

$8 shipping

78 of 100 left

$176 Butterfly Book Club

4 readers

Eight copies of the "The Butterfly Plan" and your own e-copy each.

One 15 min video call with Roxie* to introduce her book to your group and answer any questions.

Invitations to join The ButterflyPlan private Facebook Group.

*Nb. At a time and date to be agreed

8 copies + ebook included

$20 shipping

6 of 10 left

$250 V.I.B. (Very Important Butterfly)

2 readers

Two copies, signed with a personal message of the "The Butterfly Plan" and your own e-copy.

Personal acknowledgement to you in the limited edition of the first run of "The Butterfly Plan"

One 30 min video call with Roxie* to introduce her book to you, chat about her personal journey and answer any questions.

Invitation for you and your guest to the VIP book launch*.

*Nb. Transfers and accomodation at own expense

2 copies + ebook included

$10 shipping

8 of 10 left

$320 Big Butterfly Book Club

0 readers

16 copies of the "The Butterfly Plan" and your own e-copy each.

One 15 min video call with Roxie* to introduce her book to your group and answer any questions.

Invitations to join The ButterflyPlan private Facebook Group.

*At a time and date to be agreed

16 copies + ebook included

$30 shipping

5 of 5 left

$1500 Business Butterflies

0 readers

25 copies signed by Roxie, of the "The Butterfly Plan" and your own e-copy each for your team.

Free invitation to the book launch for you and two members of your team*.

Your company's name mentioned in the limited edition, first run of the "The Butterfly Plan", acknowledged as a Supporter.

A half-day workshop** with Roxie for your team teaching the wellbeing ethos of "The Butterfly Plan".

*Transfers and accomodation at own expense
**If workshop location is outside Geelong/Melbourne, Australia, return transfers are to be provided for Roxie along with accomodation if required

25 copies + ebook included

Free shipping

4 of 4 left

$3500 Corporate Butterflies

0 readers

50 copies signed by Roxie, of the limited edition, first run of the "The Butterfly Plan" and your own e-copy each for your team.

Free invitation to the book launch for you and five members of your team*.

Your company's logo in the limited edition, first run of the "The Butterfly Plan", acknowledged as a Major Supporter

A full-day workshop** with Roxie for your team teaching the wellbeing ethos of "The Butterfly Plan".

*Transfers and accomodation at own expense
**If workshop location is outside Geelong/Melbourne, Australia, return transfers are to be provided for Roxie along with accomodation if required

50 copies + ebook included

Free shipping

2 of 2 left

The Butterfly Plan

Lose weight and gain wellbeing for women of a 'certain age'

The Butterfly Plan will show you how to say goodbye to the sluggish overweight moth and hello to the healthy dynamic butterfly who lives in us all!

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Personal Growth & Self-Improvement Weight loss and wellbeing
50,000 words
0% complete
13 publishers interested

Synopsis

The Butterfly Plan is a 12-week program and journal to guide you to weight loss and wellbeing. It’s designed for women of a ‘certain age’ who have found themselves weighed down by the ‘middle age malaise’. A wholistic plan, it addresses all areas of your life including your gut, your mind, your body and your spirit. 

The Butterfly Plan will step you through a journey of self-discovery, learning what really matters to you. You’ll soon realise that your health and wellbeing are the most important gifts you can have, and they are gifts that only you can give to yourself. You’ll learn that you can’t be everything for everyone else until you can be everything for yourself. And, you’ll learn that you are the most important and powerful person you know!

After hitting 50, Roxie Bennett, the author of The Butterfly Plan noticed that she was sluggish, putting on weight she just couldn’t budge and generally felt flat and in a funk. She knew she was eating too much, wasn’t exercising like she should, was  stressed out and definitely drinking too much alcohol. And, while she knew all this, nothing she tried ever seemed to have an effect and she just couldn’t figure out why.

That's when Roxie decided she had to make a choice, either accept this 'new', old her and learn to be happy with the woman she’d become (a moth) or, NOT accept it and turn herself into the woman she wanted to be (a butterfly). This book shows which one she chose! Roxie combined all the elements of weight loss and wellbeing that she enjoyed and that had worked for her in the past, she put them together and The Butterfly Plan was born. 

Within three months Roxie had reached her goal of losing 20Kgs, best of all she felt absolutely amazing and it showed, people literally stopped her in the street to tell her how radiant she looked! That’s when she realised, she had something special and, she had to share it! 

Designed to be inexpensive, easy to follow and sustainable, The Butterfly Plan will become your ‘new’ normal. It will guide you week by week via a journal format to keep you on track and motivated towards your goal. You will lose weight quickly, you'll dramatically improve your mood and you’ll start to really love who you are, inside and out, today and forever! 

Outline

The Butterfly Plan 

1/ Why - Overview of the issues middle aged women face and why there is a need for a specific wellbeing and weightless plan just for them.

2/ Who’s Roxie Bennett - We introduce Roxie and the incredible life of ups and downs that eventually led her to developing The Butterfly Plan

---

3/ The Five Butterfly Pillars

1.   Mind - meditation, sleep, visualisation, positivity, neurolinguistic programming 

2.   Movement - walking, yoga, stretching, breathing, movement

3.   Gut - sunshine, fresh air, time restricted eating (TRE), bovine colostrum, Kefir, Roxie's Morning Zinger 

4.   Mouth - 2:4:1- intermittent fasting, interval fasting, replacement shake, 'free day', fresh is best, drinks - alcohol, coffee, tea, water

5.   Joy - gratitude, laughter, happiness, giving 

---

4/ Let's Get You Started - a list of tips that will make the changes you are about to make in your life easier including low calorie tips and neurolinguistic programming hacks.

Challenges - lists the common challenges women face in following the plan with helpful responses to turn them into wins.

5/ The Butterfly Plan 

About You - fill out who you are and your wellbeing and weight loss goals 

Week 1 Focus - looks at the focus for this week

Week 1 Journal - keep track of this week's progress inc. wins and challenges

(this format continues through the 12 weeks)

---

6/ What Next - looks at how to continue, more weight loss, maintenance, the new normal

7/ Hello Butterfly! - the final chapter welcomes you to Roxie's Kaleidoscope of Butterflies and prepares you to take on the rest of your life with your vibrant wings spread wide.

Audience

The Butterfly Plan is purely aimed at WOMEN in their 40’s, 50’s and 60’s - the prime cohort, women 50 to 60 years old. 

These are women of a ‘certain age’ who are experiencing any these:

·     A middle-age malaise

·     Creeping weight that is getting harder to shift

·     Hormone changes

·     Children growing up and leaving home or NOT leaving home

·     No children and the realisation there never will be

·     A partner who’s having a mid-life crisis

·     No partner and struggling to find one

·     Invisibility

·     Loneliness

·     Job pressures

·     Ailing parents

·     Ailing friends

·     Poor sleep

·     Drinking more alcohol than she should

·     Comfort eating

·     Anxiety

·     Stress

These women are the largest single cohort of our population, a mix of Baby Boomers and Generation X. They share these characteristics:

·     Strong work ethic

·     Self-assured

·     Competitive

·     Goal-centric

·     Resourceful

·     Mentally focused

·     Team oriented

·     Disciplined

And, despite these characteristics that saw these women raise families AND work full-time, run the family AND the corporation, achieve what they were promised, and “have it all”, many women in this cohort are now hitting  mid-life and floundering. Exhausted, because ‘having it all’ means they have had to ‘give their all’, leaving little if anything for themselves. 

These women, who I have re-named ‘Butterfly Women’ generally know that they should eat better, drink less, do more exercise but, at the end of the day they just have to get through the day and simply don’t have the energy or mindset to make change. 

Sadly, we are not the picture of health! According to the Australian Institute of Health and Welfare ‘Australia’s health 2018’*) report 65% of women aged between 45 and 64 are overweight (BMI 25 to 29.9) or obese (BMI 30<). The same report identified that more than half the population aren’t active enough and more than 75% don’t do enough strengthening activities. Then, when it comes to our wellbeing nearly a quarter of all women experience high or very high levels of psychological stress and one in 8 report experiencing anxiety**. 

Every Butterfly Woman is the target market for The Butterfly Plan.

https://www.aihw.gov.au/reports/australias-health/australias-health-2018/contents/indicators-of-australias-health/proportion-of-people-obese-and-overweight

** https://www.beyondblue.org.au/media/statistics

Promotion

Context

Roxie runs her own boutique marketing and PR agency so truly understands what will be required to market The Butterfly Plan as she has done similar promotion for a number of her clients. She will work with her dedicated team to promote The Butterfly Plan to the global market.

Marketing Plan

Initially the promotion for The Butterfly Plan will be targeted at Roxie’s organic audience, predominately via radio and social media. From there the promotion will involve pitching to the local Australian market predominately via direct and targeted pitching, through book launches and speaking engagements.  Further marketing will then be undertaken to the global market via promotion on social media and Google advertising. 

Organic Market

As a radio broadcaster on bay 93.9 (Geelong, Australia) Roxie has the opportunity to ‘speak to’ a couple of hundred thousand people every week. Plus, she has a solid social media following and access to numerous databases:

  • Facebook - Personal: 1,600 followers
  • Facebook – Business: 2,500 followers
  • Instagram – Personal: 1,500 followers
  • Instagram – Business: 2,800 followers
  • LinkedIn – Personal/business: 2,600 connections
  • Database – Personal: 2,000 email addresses
  • Database – Business: 4,000 email addresses

All these avenues will be utilised to promote The Butterfly Plan.

Local Market

There are number of other local markets that will be pursued via pitching and promotion to the following: 

Speaking:

  • State of Wellness Summit (Geelong, Oct 2019)

Print media:

  • The Geelong Advertiser, ‘GT’ magazine (Saturday edition glossy insert)
  • The Sunday Herald-Sun ‘Body & Soul’ magazine 
  • The Australian Women's Weekly
  • The Women's Day
  • Australian Women's Health

Television:

  • Network 10: Studio 10, The Living Room
  • 9 Now: Destination Happiness, Today
  • 7 Network: The Morning Show, The House of Wellness

Radio:

  • ABC: Radio National (various shows)

Podcast: 

  • Gut Health Gurus

Competition

1/ Rising Strong by Brene Brown, published Ebury Publishing in the UK in 2015

Roxie's honesty and authenticity is reminiscent of Brene Brown. Both have used their life experiences to form transformative theories but The Butterfly Plan is specifically aimed at women, their wellbeing and weight loss. 

2/ Michelle Bridges Total Body Transformation: Lose weight fast and keep it off by Michelle Bridges, published by Penguin Books Australia in 2014

Michelle Bridges is a well-known media star and personal trainer in Australia. Like The Butterfly Plan, this book follows a 12-week program. The emphasis of this book is on diet and high intensity exercise with a fair dose of tough love. The Butterfly Plan a gentler approach to wellbeing and specifically for women aged inter 40's to 60's.

3/ The Age-Well Project: Easy Ways to a Longer, Healthier, Happier Life by Annabel Streets and Susan Saunders published by Little, Brown Book Group in 2019

The Age-Well Project claims to be an essential handbook for making the second half of your life happy, healthy and disease-free. The authors have included significant research in the book, so it does tend to read more like a text book than a self-help book. There are a number of elements they have focused on that are also important in The Butterfly Plan such as gut health and good sleep, but unlike The Butterfly Plan, this is more a guide than a plan.

4/ The Fast 800: How to combine rapid weight loss and intermittent fasting for long term health by Dr Michael Mosley published by Short Books Ltd in 2019

The latest offering from rapid weight loss/intermittent fasting guru, Dr Michael Mosely, this book is primarily a diet unlike The Butterfly Plan which is a full wellbeing and weight loss plan. A number of the principles of the Fast 800 and Mosley’s earlier work with the 5:2 Diet are followed in The Butterfly Plan specifically limiting caloric intake generally, only eating during a 12 hour period in any day and having two days each week of significantly lower calories.

13 publishers interested Express interest
Koehler Books logo Koehler Books

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  • Update #7 - The Book is Coming! Nov. 3, 2019

    Hi!

    I'm so excited too share with you that my book, 'The Butterfly Plan' will be published early in 2020. I don't have ...


  • Update #6 - Exciting times! Sept. 30, 2019

    Hi there,

    Exciting times...

    The Butterfly Plan will be published in the new year which is super exciting! 

    I'm currently finalising the manuscript ...


  • Update #5 - Thank You! Aug. 30, 2019

    Hi,

    I thought I'd let you know that my Publishizer pitch for "The Butterfly Plan" has concluded with 218 copies pre-ordered and 5 publishers ...


  • Update #4 - Just THREE DAYS to go! Aug. 27, 2019

    Hi,

    I want o thank you again for being pert of my kaleidoscope of butterflies! 

    With just three days to go until the end ...


  • Update #3 - It's My Birthday! Here's a Gift :) Aug. 12, 2019

    Hi,

    Today is my birthday and I'm 57! I honestly never thought I'd be happy to say that out loud but there you ...


  • Update #2 - We've done a Steve Smith! Aug. 5, 2019

    We've hit the tonne! Out first century! 

    They say the first 100 is the hardest so I want to thank you all from ...


  • Update #1 - This is getting exciting! Aug. 5, 2019

    On Saturday morning I woke to the news that a publisher was interested in The Butterfly Plan which was incredible! But even more exciting, this ...


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  • Anonymous
    on Sept. 1, 2019, 1:08 a.m.

    Hi Roxie,
    Thanks for the update. All the best for choosing a publisher. Looking forward to the release!
    Regards, Wendy.

  • Anonymous
    on Sept. 30, 2019, 12:40 a.m.

    Hi Roxie,
    Great to get another update. Congratulations and I can't wait!!
    Looking forward so much to getting my hands on a copy.
    Cheers, Lou

  • Anonymous
    on Nov. 4, 2019, 4:14 a.m.

    Hi Roxie, Thank you for letting me know that you have a publisher ready to produce your book. I look forward to receiving it and wish you success. Congratulations!