It has been a while and I have not been lazy. Major re-writing, a title change and a finished manuscript to potentially get some ARC (advanced readers copies) done. 

The new title is 'The Wicked Company'.

From the new synopsis:

We live in an era of wicked companies. Why? Mass production is a tame problem; creating iteratively evolving offers for today's world is not. We are still designing companies to solve tame problems. Wicked problems change while we are working on their solutions. Everyone can create a wicked company, but to do so, you need a new mindset around operations, capabilities, governance, teams and the support for outcomes.
If you ever asked yourself why your company is struggling to do better in today's world, you are probably using tame company approaches to solve wicked problems.

In my new book, I will talk about the difference between a tame and a wicked company and what mindset and characteristics you need, to become a wicked company.

I am very happy about a sort of breakthrough I had towards what I wanted to achieve with the book and it really resonates with everyone I talk to. The rewrite took me a few weeks but it just makes more sense and brings a lot of clarity to the book. It is beautiful when things come together like this.

So far my first talk about the book will be in Manchester at a DesignOps conference on the 30/31st May, so very very soon. It will be a milestone on my road to publishing a book. Come by, if you happen to be there.

I have also started to play with the cover, as I will be designing it myself, but would welcome your input. The background picture is a romanesco broccoli. As an ever evolving and fractal type of nature, it felt perfect at representing seomthing that looks ever evolving an complex.

Please feel free to comment on the designs and the new synopsis.

Exciting times,

Marcus