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Marcus Kirsch

Marcus Kirsch

London, United Kingdom

An award-winning innovation & transformation consultant for over 20 years, his combination of strategic thinking and end-to-end pragmatism represents a fresh angle on today's business challenges and innovation opportunities.

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About the author

Marcus is a .com veteran with nearly two decades of award-winning, international and integrated strategy and technology project experience. A Royal College of Art alumni and ex-MIT Europe researcher, he has accumulated an eclectic mix of technology projects in the area of education, luxury, automotive, advertising, smart networks & IoT, telecoms, entertainment, healthcare and fintech.
Through work for clients such as BMW, Natural History Museum, Nissan, Science Museum, Leo Burnett, Mitsubishi, P&G, Kraft, McDonald's, GSK, Guide Dogs, Telekom Italia, Patek Philippe and a variety of startups and SMEs, he has created a very holistic understanding about the change people and businesses need.
He his now consulting both global corporations and startups on innovation processes, service design and end-to-end strategies to elevate business benefits and capabilities.
He believes that the future is deconstructed, horizontal and inclusive.

He has been a speaker at international events and conferences and organised and facilitated workshops for various industries and company levels.

He is the author of dozens of articles for both online and offline publications: e.g. Guardian Media, Wired Insight, Campaign magazine, NY Arts Magazine, etc.

Some of his achievements include:
- leading an award shortlisted (pending win :) transformation project for BT
- an AD&D and Cannes Lion for Mitsubishi
- the winning digital pitch for Telekom Italia’s 2015 €100 million re-branding campaign
- creating an electric bike and its business model for Nissan
- managing a Kickstarter campaign that reached 200% of its pledge value for startup The Things Network which reached 36 countries in 30 days
- building the Science Museum’s first social media and real-time content gallery named Antenna Gallery
- making McDonald’s Piccadilly sign interactive
- creating the first phone with a mobile LoRaWAN gateway
- building art projects with anything from RFID tags to live pigeons
- owning a self-built DL-44 blaster replica

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Success! The Deconstruction Paradigm sold 182 pre-orders by Nov. 4, 2018, was pitched to 82 publishers, and will be published by Koehler Books.
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Update #2 - Manuscript done! Dec. 17, 2018

It has been a while and I have not been lazy. Major re-writing, a title change and a finished manuscript to potentially get some ARC (advanced readers copies) done. 


The new title is 'The Wicked Company'.

From the new synopsis:

We live in an era of wicked companies. Why? Mass production is a tame problem; creating iteratively evolving offers for today's world is not. We are still designing companies to solve tame problems. Wicked problems change while we are working on their solutions. Everyone can create a wicked company, but to do so, you need a new mindset around operations, capabilities, governance, teams and the support for outcomes.
If you ever asked yourself why your company is struggling to do better in today's world, you are probably using tame company approaches to solve wicked problems.

In my new book, I will talk about the difference between a tame and a wicked company and what mindset and characteristics you need, to become a wicked company.

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I am very happy about a sort of breakthrough I had towards what I wanted to achieve with the book and it really resonates with everyone I talk to. The rewrite took me a few weeks but it just makes more sense and brings a lot of clarity to the book. It is beautiful when things come together like this.

So far my first talk about the book will be in Manchester at a DesignOps conference on the 30/31st May, so very very soon. It will be a milestone on my road to publishing a book. Come by, if you happen to be there.

I have also started to play with the cover, as I will be designing it myself, but would welcome your input. The background picture is a romanesco broccoli. As an ever evolving and fractal type of nature, it felt perfect at representing seomthing that looks ever evolving an complex.


Please feel free to comment on the designs and the new synopsis.

Exciting times,


Marcus