What Do Entrepreneurs Think About Themselves? And How Does It Influence Their Entrepreneurial Actions?
The main focus is on tech startup founders, who they are in their role, and their actions based on how they see themselves.
Ended
'The Entrepreneur's Identity Standard' solves a psychological problem of how tech startup entrepreneurs deal with strategic decision-making processes in their ventures based on how they see themselves. The book draws on a pioneering doctoral study conducted by the author through interviewing digital technology entrepreneurs at one UK tech incubator. That is why there is a significant number of real-life examples from the digital tech sector.
My background is in university teaching and learning as I was a Sessional Lecturer in Entrepreneurial Strategy at Aston Business School in Birmingham, the UK for six years.
Apart from PhD in Management (Social Psychology of Enterprise), I also hold an MSc in International Travel & Tourism Management from the Oxford School of Hospitality Management, Oxford Brookes University, UK; a First Degree in Management from the Institute of Business Studies (IBS Moscow) within the Russian Presidential Academy of National Economy and Public Administration (RANEPA), Moscow, Russia; Cambridge Certificate of Proficiency in English (CPE), the University of Cambridge ESOL Examinations gained at Oxford Open Centre, Oxford, UK; and Aston Certificate in Learning and Teaching in Higher Education from the Centre for Learning Innovation and Professional Practice, Aston University, Birmingham, UK.
The book is primarily written for tech startup founders in their 20s and 30s at incubators/accelerators, and students of business, entrepreneurship or engineering at universities or colleges interested in startups.
Startup Entrepreneurs' Testimonials
These are some of the comments made by the tech startup founders who have participated in the author's doctoral research. The names of the entrepreneurs are not being disclosed because of the UK Data Protection Act (1998).
These statements are about how they saw the author and what they thought about her conversations with them. Examples include:
"You are tenacious,"
"Good questions" (the author has received this remark several times),
"It was very thorough, I think,"
"I've enjoyed it more than I thought I would,"
"It was like a therapy session for me. I really enjoyed that,"
"I've never thought about it until you asked me,"
"I wonder how I was compared to other guys/others here" (the author notes that many tech startup founders wanted to know that),
"My whole family knows about your research now," and
"I'll be very interested in reading the result of the study."
I lived in the UK for 11 years before moving to Moscow, Russia, in 2018.
My sophisticated theoretical model explained a conflicting relationship between a father as a former entrepreneur and a daughter as a successful entrepreneur in the context of the Goldman Sachs 10,000 Small Businesses UK programme based at Aston Centre for Growth. I prepared this case study for a group of academics at ABS when I was a doctoral researcher.
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