Synopsis

You may be a new coach feeling overwhelmed about getting clients because the first three to five years of running a coaching business are a remarkably vulnerable time.

Or a seasoned coach who feels stuck, not knowing what's next for your business. At any stage of a coaching business, all coaches run into challenges that can block their success.

“The Evolution of a Coaching Business” shares a myriad of fun and inspiring real life stories of how a coaching business can evolve over time as a sustainable and joyful career.

In this book you will learn:

1. How to organize your marketing efforts by knowing the 4 stages in the evolution of a coaching business.

2. With true stories, Kat shows the successes for you to emulate and the failures that depict what to avoid.

3. Each important element of a coaching business growth is laid out with examples and step-by-step fun exercises.

4. Tips on the nuts & bolts AND the soulwork needed to create a successful soul driven coaching business.

5. Through online access, exercises, real-life guidance and a community of kindred spirits are available to you.

Kat believes that coaching as a profession is changing the world in a profound and creative way. She is committed to supporting coaches to have greater and greater impact.

To do that, she knows the importance of staying true to yourself while building a prosperous business.

She also knows the value of having fun all along the way.

“I believe success can best be brought about in a way that is a joyful experience - both profound as well as fun and delightful.”
- Kat Knecht.

Sales arguments

• Kat is a leader with great credibility in a community of over 65,000 CoActive fans.
• Kat has a committed tribe of followers who love to spread the word, and the book.
• Kat is on the faculty of the largest coach training school in the world, whose mission is to transform how we relate to each other in profound ways..
• Kat has an amazing community from all over the world in her Business Academy for Coaches

Similar titles

• The Prosperous Coach by Rich Litvin & Steve Chandler. Maurice Bassett, April 2013 -- Kat’s book reaches the same audience, those who really care about being a great coach and succeeding with integrity. However, Kat’s book is more realistic in what it takes to succeed and is current with marketing and online options coaches have available now. The stories in the book are related to someone like the reader who did not have the high-profile advantages and built a successful business from scratch.
• Get Clients Now by C.J. Hayden. AMACOM Publication May 2013 -- The audience is also caring about coaching as a profession and also associated with CTI. C.J. Hayden covers mainly the marketing, whereas Kat brings in all stages of evolution of a coaching business and covers a lot more ground than just the marketing.
• The Business Book of Coaching by Ajit Nawalkha & Neeta Bhushan. Self-Published Jan 2020 -- Both books are focused only on the coaching profession and are up to date. Kat’s book is approached in a more fun way and enlightenment, brings things to life in a way that the reader is entertained as well as informed.

Audience

Professional Coaches who want to grow their business and Coach Training Schools looking for a great book on the profession they can recommend to their students.

Advance praise

“Even though I have a marketing background, I wanted to know how to really build a sustainable coaching business over the long term. To hit my goals both from a financial aspect as well as work life balance.

The exercises and templates you provide are really well put together. Having that structure gave me clarity that I now can iterate.

It also really helped that you shared your personal experience and gave examples of your journey over the years.

I really appreciate that you put your complete heart and soul into this. You are 100% committed to us and that really matters. This is sincere from the bottom of my heart.”
- Mukarram Patrawala

"There were so many golden nuggets in your program. I really learned about my niche which taught me how to reach the people I most want to serve.

That grew into being able to design a much more clear and compelling marketing message and to know exactly who I was going after and with that I could target my message and have it all lining up with those people.

That is when all the light bulbs start going off.

I put together a message that was clear and I posted it on FB which was scary, but I got some really good clients from it.

Because I had done the work in your program the coaching relationship with these clients was strong and that has been a huge win for me."
- Rob Zimmerman

ABOUT KAT'S BOOK, THE SOUL SEARCH:

"I'm writing to you from Ho Chi Minh City, Vietnam, where I just finished reading your book...every word.

Bravo! Awesome! OMG...so great!

Your genuine uniqueness flowed out and over in the book. Great storytelling! I loved all the stories...I couldn't wait for another story.

Your humor: your down-to-earth, traditional, down home, slap-on-the back one liners and humor feels so good. So easy to connect to.

Your book and the soulsearch is so practical. I hope your inspiration and Creative Action continues to bring this message around the world...it certainly is needed."
- Brad Stauffer, Vice President, Creative and Product Development at BrownTrout Publishers

"The Soul Search will help you make meaning of, and attract positive energy for life’s challenges. Anyone who seeks fulfillment in love and life will benefit immensely from The Soul Search."
- Stephen S. Tang, PhD, CEO and President of OraSure Technologies

"Ever wonder why things don’t always turn out the way you like, no matter how many affirmations you say or how hard you try? The Soul Search offers practical answers with real life stories in workable down-to-earth terms."
- Noelle Nelson, PhD, Author of “Happy, Healthy, Dead”