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Kat Knecht, CPCC, PCC

Kat Knecht, CPCC, PCC

California, United States

Internationally known business coach who has helped thousands of coaches achieve their dream of professional success through her Business Academy and as a leader for The Co-Active Training Institute.

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About the author

Kat Knecht has been a successful professional coach for over 20 years. She has hosted a variety of radio shows that highlighted the transformational power of coaching.

She is a respected leader for renowned Co-Active Training Institute's core curriculum and certification program. She's also the co-founder of Soul Driven Success Business Academy: Specialized Training for Professional Coaches.

She has trained in many coaching modalities, including relationship and business coaching. That training, grounded in the expertise gained from her own successful coaching business, has produced her academy programs which offer everything a coach needs to be successful..

Kat is also an Ordained Interfaith Minister and best-selling author of The Soul Search: A Spiritual Philosophy & Practical Tool.

Though Kat brings a wealth of information from her successes, she also has gleaned gold from the failures she has experienced. She knows the pitfalls for coaches to avoid and the importance of facing and overcoming the real challenges that growing a business entails.

With her know-how and spiritual acumen, she brings a rare wisdom to those who want to succeed financially while staying aligned and inspired by their higher purpose.
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Success! The Evolution of a Coaching Business has already sold 70 pre-orders , and will be published by Lifestyle Entrepreneurs Press .
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$25 Get your copy

36 readers

By purchasing this, you will receive:

- One printed copy
- Free eBook
- Thank you message as a contributor
- Free shipping

1 copy + ebook included

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$50 One for me, One for you! Get two.

7 readers

This bundle is for you to have one for yourself and one to give to a coach or heart centered entrepreneur you know.

By purchasing this, you will receive:

- Two printed copies to gift to a friend or colleague
- Free eBook
- Thank you message as a contributor
- Free shipping

2 copies + ebook included

Free shipping

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$100 Four copies to gift

0 readers

This bundle is for all of you, coaches, that want to help your clients to get into the next level. So gift these copies!

By purchasing this, you will receive:

- Four printed copies to gift
- Free eBook
- Thank you message + your name as a contributor in the book
- Free shipping

4 copies + ebook included

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$260 Four Month Membership in SDS Community

2 readers

By purchasing this, you will receive:

- Five printed copies
- Free eBook
- Free Shipping

A 4-month Membership in the Soul Driven Success Community for just $65 a month!

Join a fabulous group of coaches who are committed to the coaching profession.

Take part in weekly Mastermind calls to get support on your business.

Access to 24 training modules and a hundred worksheets that range from business building to group coaching to soulwork. This also includes exercises you can use with your clients

You'll receive an invitation to attend, free of charge, my 6-Session Group Coaching Masterclass (valued at $997).

You'll receive a VIP Pass to attend our quarterly Business Vision Retreat during 2021.

In addition, you will receive 5 printed copies of the book (valued at $75), a free ebook and free shipping.

You can use the extra printed copies of the book to give to clients or giveaway at your convenience. Or you may want to use them to start a book club with potential clients or colleagues.

5 copies + ebook included

Free shipping

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$500 Private Coaching Package

2 readers

By purchasing this, you will receive:

- Three printed copies ( $75 value)
- Free eBook
- Two Private Coaching Sessions with Kat
- Curriculum, Homework & Accountability
- Includes the bonus of Group Coaching Masterclass ($997 value)

- Choose one topic as your focus for this coaching:

1. Find Your Niche: walk away with an action plan and clarity about your coaching business that will make marketing easy.

2. Your Business Evolution Vision: walk away with a vision map and action steps to begin making your vision a reality.

3. Group Coaching Leadership Skills: walk away with confidence in leading a group using your skills as a coach and passion for having impact.

Included in this package are trainings specific to your business along with exercises and homework to insure you make the most of your time with Kat.

This unique discounted offer is ONLY available during our March crowdfunding event. Kat does not offer private sessions to anyone that's not in the Yearlong Business Evolution Program.

5 copies + ebook included

Free shipping

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$997 Group Coaching Masterclass

0 readers

By purchasing this, you will receive:
- Five printed copies ( $125 value)
- Free eBook

This is a 6-week course with workbook, live trainings and community support to be given later this year. In this course, you will learn exactly what to do to create an online group coaching offer.

This includes creating the content and structure, timeline and pricing... as well as the marketing plan for your group coaching offer to succeed!

One of the classes will focus on group coaching leadership of which Kat is an expert in her field. She has never offered this course outside of her yearlong program.

5 copies + ebook included

Free shipping

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$1500 Write a Chapter in the Book on Social Media or Executive Coaching

0 readers

By purchasing this, you will receive:

- Twenty-Five printed copies
- Free eBook

Be featured in a Chapter in the book on your area of expertise - either Using Social Media or Executive Coaching.

This is a rare opportunity to reach the coaching community. You can bring your wisdom, experience and guidance to those who need it most.

Having your business highlighted in a book of this stature will give you visibility and credibility in a way nothing else can.

There are only two spots available, one for each topic. To qualify you will have an interview with Kat to make sure you are right for this book and the coaches it will serve.

25 copies + ebook included

Free shipping

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$2797 Year Long Business Evolution Program

0 readers

By purchasing this, you will receive:

- Business Evolution Program: This package is for those who really want to take their business to the next level this year!

- Ten printed copies
- Free eBook
Group Coaching Masterclass
VIP invitation to quarterly Vision and Planning Retreats

It includes a yearlong membership in Soul Driven Success Community, and twelve private coaching sessions with Kat.

This program will be tailored to your specific business needs. You will have access to a treasure trove of trainings and exercises that will help you take what you learn and implement it right away in your business.

It includes weekly Mastermind Group Calls, monthly live Training Calls. Group Coaching Masterclass and Visioning Retreats.

10 copies + ebook included

Free shipping

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The Evolution of a Coaching Business

Unconventional Wisdom and Proven Strategies

Kat shares a lifetime of fun, enlightening and real life examples of what works in all stages of the evolution of a coaching business - the successes to emulate and failures to learn from. A step-by-step, fun guide to the nuts and bolts of the coaching business.

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Career & Success
63,000 words
75% complete
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You may be a new coach feeling overwhelmed about getting clients because the first three to five years of running a coaching business are a remarkably vulnerable time.

Or a seasoned coach who feels stuck, not knowing what's next for your business. At any stage of a coaching business, all coaches run into challenges that can block their success.

“The Evolution of a Coaching Business” shares a myriad of fun and inspiring real life stories of how a coaching business can evolve over time as a sustainable and joyful career.

In this book you will learn:

1. How to organize your marketing efforts by knowing the 4 stages in the evolution of a coaching business.

2. With true stories, Kat shows the successes for you to emulate and the failures that depict what to avoid.

3. Each important element of a coaching business growth is laid out with examples and step-by-step fun exercises.

4. Tips on the nuts & bolts AND the soulwork needed to create a successful soul driven coaching business.

5. Through online access, exercises, real-life guidance and a community of kindred spirits are available to you.

Kat believes that coaching as a profession is changing the world in a profound and creative way. She is committed to supporting coaches to have greater and greater impact.

To do that, she knows the importance of staying true to yourself while building a prosperous business.

She also knows the value of having fun all along the way.

“I believe success can best be brought about in a way that is a joyful experience - both profound as well as fun and delightful.”
- Kat Knecht.

Sales arguments

  • Kat is a leader with great credibility in a community of over 65,000 CoActive fans.
  • Kat has a committed tribe of followers who love to spread the word, and the book.
  • Kat is on the faculty of the largest coach training school in the world, whose mission is to transform how we relate to each other in profound ways..
  • Kat has an amazing community from all over the world in her Business Academy for Coaches

Similar titles

  • The Prosperous Coach by Rich Litvin & Steve Chandler. Maurice Bassett, April 2013 -- Kat’s book reaches the same audience, those who really care about being a great coach and succeeding with integrity. However, Kat’s book is more realistic in what it takes to succeed and is current with marketing and online options coaches have available now. The stories in the book are related to someone like the reader who did not have the high-profile advantages and built a successful business from scratch.
  • Get Clients Now by C.J. Hayden. AMACOM Publication May 2013 -- The audience is also caring about coaching as a profession and also associated with CTI. C.J. Hayden covers mainly the marketing, whereas Kat brings in all stages of evolution of a coaching business and covers a lot more ground than just the marketing.
  • The Business Book of Coaching by Ajit Nawalkha & Neeta Bhushan. Self-Published Jan 2020 -- Both books are focused only on the coaching profession and are up to date. Kat’s book is approached in a more fun way and enlightenment, brings things to life in a way that the reader is entertained as well as informed.


Professional Coaches who want to grow their business and Coach Training Schools looking for a great book on the profession they can recommend to their students.

Advance praise

“Even though I have a marketing background, I wanted to know how to really build a sustainable coaching business over the long term. To hit my goals both from a financial aspect as well as work life balance.

The exercises and templates you provide are really well put together. Having that structure gave me clarity that I now can iterate.

It also really helped that you shared your personal experience and gave examples of your journey over the years.

I really appreciate that you put your complete heart and soul into this. You are 100% committed to us and that really matters. This is sincere from the bottom of my heart.”
- Mukarram Patrawala

"There were so many golden nuggets in your program. I really learned about my niche which taught me how to reach the people I most want to serve.

That grew into being able to design a much more clear and compelling marketing message and to know exactly who I was going after and with that I could target my message and have it all lining up with those people.

That is when all the light bulbs start going off.

I put together a message that was clear and I posted it on FB which was scary, but I got some really good clients from it.

Because I had done the work in your program the coaching relationship with these clients was strong and that has been a huge win for me."
- Rob Zimmerman


"I'm writing to you from Ho Chi Minh City, Vietnam, where I just finished reading your book...every word.

Bravo! Awesome! great!

Your genuine uniqueness flowed out and over in the book. Great storytelling! I loved all the stories...I couldn't wait for another story.

Your humor: your down-to-earth, traditional, down home, slap-on-the back one liners and humor feels so good. So easy to connect to.

Your book and the soulsearch is so practical. I hope your inspiration and Creative Action continues to bring this message around the certainly is needed."
- Brad Stauffer, Vice President, Creative and Product Development at BrownTrout Publishers

"The Soul Search will help you make meaning of, and attract positive energy for life’s challenges. Anyone who seeks fulfillment in love and life will benefit immensely from The Soul Search."
- Stephen S. Tang, PhD, CEO and President of OraSure Technologies

"Ever wonder why things don’t always turn out the way you like, no matter how many affirmations you say or how hard you try? The Soul Search offers practical answers with real life stories in workable down-to-earth terms."
- Noelle Nelson, PhD, Author of “Happy, Healthy, Dead”

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  • Natalie Hill
    on March 1, 2021, 11:54 p.m.

    I'm so delighted for and proud of Kat for being open to the message of this book, then the courage and commitment to sit down and write it!

    Natalie Hill
    Online Course Creation Coach and Kat Knecht fan

  • KS LIM
    on March 2, 2021, 3:55 a.m.

    My heartfelt congratulations on your new book, The Evolution of a Coaching Business, which I am sure will help a lot the coaches around the world make the impact to the world we live.

    PS : I am now working as a coach for Samsung executives.

  • Anonymous
    on March 2, 2021, 7:50 a.m.

    Really exciting news Kat - congratulations for bringing yet more priceless support and inspiration to coaches around the world. Can't waitvto read it!
    Amanda Barry x

  • Beverly Doman
    on March 2, 2021, 4:06 p.m.

    I follow Kat’s newsletter and find it pleasantly relatable insightful and simply Successful! Kat’s investment to sharing her wealth of wisdom and expertise translates to anyone courageous enough to step up and take the challenge to expand their dreams & achieve! Beverly D, Entrepreneur Creative Cultivator

  • Leesl Herman
    on March 3, 2021, 4:41 p.m.

    I may not be a coach, but I am a long time fan 💕 You always inspire me and so much of what you share is resonant for me!
    Congratulations- nothing harder than writing IMHO! Can’t wait to read it!

  • Kim Kassnove
    on March 3, 2021, 5:35 p.m.

    Congratulations 🎈 can’t wait to get my copy and “Artist Way” my business. ❤️

  • Dorrie Aldrich
    on March 4, 2021, 1:27 a.m.

    Congratulations, Kat! I am wishing you success as you continue to advance the coaching industry. Dorrie

  • Candace Seniw
    on March 4, 2021, 1:58 p.m.

    Congratulations Kat!

    Great job on taking this step towards what you always though you wanted to do. Your presale is well organized and set up!

    Ps. I too have had that thought for years, and even had a publisher ask me to write a book. One day!

    Maybe we can catch up sometime over coffee when you feel inspired to share how things are going, chat and connect.

    I sincerely wish you great success with your book.

    Warmly, Candace

  • Carmen Tarbell
    on March 4, 2021, 2:36 p.m.

    Hi Kay, so happy to support your book. Looking forward to reading it.

    I met you when I took virtual Balance last year. I just finished Certification & finishing all requirements prior to test. So happy for you!

  • Jodi Bogart
    on March 4, 2021, 10:29 p.m.

    Woohoo Kat! I'm so happy for you! You got this :) XOXOX!

  • Lisa Kramer
    on March 5, 2021, 4:19 p.m.

    I'm so excited for you! Thank you for all of your great work in the world!! xoxo

  • Abigail Prout
    on March 6, 2021, 8:13 p.m.

    Love you, Kitty Kat! Sending you the VERY BEST for your new vision of this book! XO

  • Riem Elfar
    on March 17, 2021, 1:23 p.m.

    So happy and excited for you! I cant wait for my copy. Your insights, playfulness, wisdom and business acumen has enriched my coaching journey so far so I cant wait to have a bit of you in form of a book handy all the time :) light and love from Qatar

  • Summer Siino
    on March 25, 2021, 7:43 p.m.

    So excited for you and to read this book for my own business! :)

  • Emily Kisner
    on March 31, 2021, 2:06 p.m.

    Kat you had a major impact on my coaching journey! I am grateful that I get to support yours and eager to read your book! Congratulations on the book and your success!

    Emily Kisner