... and Other Invisible Influences that Are Ruining Your Diet and Your Health
The Halo Effect explores the hidden influences and mental shortcuts our minds use to process information and how that often leads to unhealthy food choices.
Ended
*This book was retitled Why Smart People Make Bad Food Choices.
Our food has never been safer or more abundant and yet consumers have never been more scared. Consumers have never known more about nutrition and never been more obese. The proliferation of healthy snacks and diet books has done nothing to stem the tide of obesity. In fact, for most Americans, making healthy food choices is more difficult than doing their taxes. What are we doing wrong?
The Halo Effect explores the hidden influences and mental shortcuts our minds use to process information and how that often leads to unhealthy food choices. Understanding these hidden influences can help us make better decisions. More importantly, we can learn to fear less, and enjoy more, the food we eat.
Jack Bobo is a food futurist with more than 20 years of experience working on food policy, psychology and consumer behavior. He spent 13 years at the U.S. Department of State as a senior adviser on global food policy, traveling to more than 60 countries to talk about the future of food and consumer trends. He currently serves as the CEO of Futurity, a food foresight company helping to build a more sustainable and nutritious food supply. He has degrees in psychology, biology, chemistry, environmental science and law.
This book is for every consumer who has ever worried about the healthfulness of the food they eat and why dieting doesn't work for them.
“Tremendous insights! Jack’s book is a must read for anyone who has ever wondered why so many smart people make so many bad decisions about the food they eat.” Aidan J Connolly, President, AgriTech Capital, Adjunct Professor, University College Dublin, Michael Smurfit Graduate School of Business, Visiting Professor, China Agricultural University
Jack Bobo is the CEO of Futurity, a food foresight company that explores emerging food trends and consumer behaviors in an ever more complex world to improve the health of people and the planet.
Jack previously served as the Chief Communications Officer and Senior Vice President for Global Policy and Government Affairs at Intrexon Corporation. In 2015, he was named by Scientific American one of the 100 most influential people in biotechnology. Prior to joining Intrexon Jack worked at the U.S. Department of State for thirteen years as a senior adviser on global food policy. Jack is an accomplished communicator, having delivered more than 500 speeches in 60 countries on the future of food and consumer behavior.
Prior to his career at the State Department, he was an attorney at Crowell & Moring LLP. He received a J.D., an M.S. in Environmental Science, a B.A. in psychology and chemistry and a B.S. in biology from Indiana University.
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Dear Author,
You worked hard to write your manuscript; finally, it's ready to release. You know that expert assistance is needed, but perhaps you didn’t realize that working with a publisher is no longer necessary—especially publishers who charge fees to produce your book upfront and "share" more of your revenue whenever a book is sold.
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The author hasn't added any updates, yet.
Jack is literally the smartest guy I know in food and a great communicator on complex topics. This will undoubtedly be an amazing resource and read!
Hi,
I am particulary interested in food fraud and organic food products.
Looking forward to your publication.
Best regards,
Thanks for your interest and the comment!
Hi Mr. Jack Bobo, I am really looking forward to your book. I have always enjoyed our conversations about food and consumer trends. I have no doubt that your book will be best selling soon, once it hits the market.
I will be happy if we can encourage a few people to approach their food with a greater sense of joy and excitement and less of dread.
Hey Jack,
Great to see you publishing a book and let me know what I can do to help.
Tony Hunter
You've already been a big help by sharing the link with your network. It's very much appreciated.
My pleasure Jack.
Looking forward to reading! Thanks to Tony Hunter for recommending. Good luck!
David Ramjohn.
Hi Jack
Truly looking forward to getting a copy of your book. I am sure I will learn a lot while devouring it!
Cheers!
Kantha
Looking forward to this important and timely book!
Can't wait to read it! I have known Jack for a few years now, through The World Innovation Network, and have found his perspectives to be incredibly insightful!
Amazing work on this, Jack! Congratulations on reach 600 copies!
$20
392 readers
Pre-order 1 copy and get a discount for being an early adopter. Only available to the first 150 readers. Included: Ebook (PDF, ePUB, MOBI), Free shipping
Includes:
$100
1 reader
Pre-order 5 copies and get a 15-minute chat with Jack Bobo on The Halo Effect. Also, be added to his newsletter to get updates on trends and happenings in his community. Included: Ebook (PDF, ePUB, MOBI), Free shipping
Includes:
$500
0 readers
Pre-order 25 copies and get a 30-minute chat with Jack Bobo on The Halo Effect + Your name mentioned in the Acknowledgments as an early adopter reader. Included: Ebook (PDF, ePUB, MOBI), Free shipping. Valued at $1250USD
Includes:
$2000
2 readers
Pre-order 100 copies as a sponsor and endorser and get acknowledged in the book and have a 1:1 chat with Jack Bobo on The Halo Effect.
Includes:
$10000
0 readers
For conferences or events, receive 100 copies from Jack Bobo.
As an internationally recognized food futurist and speaker, Jack will bring keen insights and engaging humor to your next event. Contact us, and we can design a workshop or presentation that fits your needs. Jack has delivered more than 400 presentations in 50 countries around the world. He was named by Scientific American one of the 100 most influential people in biotechnology. Keynote at a special 20% discount.
This bonus is Valued at $12000USD
Includes:
$12500
0 readers
For conferences or events, receive 250 copies from Jack Bobo.
As an internationally recognized food futurist and speaker, Jack will bring keen insights and engaging humor to your next event. Contact us, and we can design a workshop or presentation that fits your needs. Jack has delivered more than 400 presentations in 50 countries around the world. He was named by Scientific American one of the 100 most influential people in biotechnology. Keynote at a special 25% discount.
This bonus is Valued at $15000USD
Includes:
on May 15, 2020, 4:58 p.m.
Hi Jack, looking forward to your book. In the last year or so my readings focused a lot on marketing, neural sciences and decision-making processes. I am sure I'll find a lot of useful insights in your book. Cesare
on May 18, 2020, 4:10 a.m.
My own explorations of those topics led me to write this book. We should exchange reading lists!