The Mindful Hairdresser by Jordanna Cobella

Jordanna Cobella

London, United Kingdom

Jordanna Cobella is a proud salon owner of London salon, Cobella, in the heart of Kensington where she leads a team of 30 creatives. The luxury salon and spa has won awards for its innovation, customer service, and design. Jordanna travels internationally to educate and inspire hairdressers; flying the flag for British Hairdressing. She is a Wella UK and Ireland Colour Craft Expert and a co-host for the weekly broadcasted social channel, 'The Hair Show'.

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About the author

Jordanna Cobella is a proud salon owner of London salon, Cobella ,in the heart of Kensington where she leads a team of 30 creatives. The luxury salon and spa has won awards for its innovation, customer service and design. Jordanna travels internationally to educate and inspire hairdressers ; flying the flag for British Hairdressing. She is a Wella UK and Ireland Colour Craft Expert and a co-host for the weekly broadcasted social channel ,'The Hair Show' . Her unique skills and passion is industry recognised as she has been awarded titles such as 'London Hairdresser of the Year' finalist in 2019 & 2020 as well as 'IT Girl' Finalist 2019 & 2020.

With a unique background of working in the Metropolitan Police and graduating with a Law degree, Jordanna is au fait with serving the public and the interpersonal skills involved in people management. Drawing parallels with both professions, she collates all her observations, learnings and research throughout the years and shares them with her fellow peers in this book with the primary aim to empower hairdressers with a deeper understanding of the emotional intelligence behind the profession.

Her love for writing was discovered in the early years of her career after being invited to run a fortnightly column in the London Evening Standard Lifestyle entitled 'Hot Hair'.

http://www.standard.co.uk/author/jordanna-cobella

	http://www.cobella.co.uk/about/the-team/jordanna
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Success! The Mindful Hairdresser has already sold 255 pre-orders , was pitched to 53 publishers , and will be published by Hodder & Stoughton .

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The Mindful Hairdresser

An insightful guide to the psychology of making people feel good.

The Mindful Hairdresser explores the emotional intelligence behind the hairdressing profession and the psychology involved in serving clients. A first of its kind. We explore what it really takes to make the clients not only look good but FEEL good.

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	Business & Money
	40,000 words
	75% complete
	16 publishers interested
	View publishers

Synopsis

It is often said that hairdressers are the nation's unofficial therapists and have historically been part of ‘confessional booths’. This unwritten responsibility can sometimes leave those in the industry feeling out of depth or overwhelmed.

As creatives, we are constantly investing in various ways to improve our technical skills, but are we ignoring the part of the profession that comprises a huge part of the service?The emotional intelligence and psychology involved in the every day life of serving the public is often overlooked and taken for granted.

The national qualification for hairdressing covers technical ability, practical skills, and theory on the science of hair. None of the modules on the curriculum, however, cover the equally essential part of the profession; connecting with your client. This soft skill is what constitutes 50% of the service. A client may forget how you made them look, but they will never forget how you make them feel.

Serving the public in any capacity, especially in fashion and style, requires emotional intelligence, a good understanding of psychology, and non-verbal communication. The intimacy of changing the way someone looks, building rapport, and psychologically reading your clients is an unspoken skill we are expected to pick up along the way.

In The Mindful Hairdresser, Jordanna Cobella, a nationally know hairdresser and stylist in the UK, provides her unique touch on fine-tuning these skills to make for better customer service and becoming a much better hairdresser.

After making ongoing observational visits to businesses around the world and learning the different methods of communication; the art of consultation, Jordanna developed her own style of communication at her own high-end salon in London where she challenges her team of 30 to expand their on-the-job skills to include this emotional intelligence side of the profession rather than just focusing on the practical skills. She also educates the industry in London at-large on behalf of Wella which allows her to have exclusive industry insights into this world.

This book empowers hairdressers, stylists, and salon owners to optimize the synergy between human connection and technical ability. The examples and proven methods of communication and cues she teaches allow the day-to-day lives of a hairdresser to run more smoothly, prevent burnout and drastically improve the service for clients.

Learn these tips to become a more mindful hairdresser:

The trust triangle and how to shift the burden of responsibility in achieving unrealistic expectations during a consultation.
Communication strategies such as psychologically getting the client on board and trusting you before you begin working on their hair.
A list of potential nonverbal communication queues to pick up on and how to respond to them.
Single-tasking to avoid burnout while managing your tasks to complete things to your best ability and how to fully focus on one thing at a time to avoid the stress of multi-tasking and potentially running into problems/complaints.
How to exert the right amount of authority with a client when you are first qualified even though you may not be the most confident.

Outline

INTRO

1) THE POWER OF A HAIRDRESSER

2) EMOTIONAL INTELLIGENCE

3) NON-VERBAL COMMUNICATION

4) CONNECTING WITH YOUR CLIENT

5) THE TRUST TRIANGLE

6) AVOIDING BURNOUT

7) UNOFFICIAL THERAPIST

8) MINDFUL HAIRDRESSING TECHNIQUES

9) THE FUTURE OF HAIRDRESSING

Audience

There are around 250,000 people working in the hairdressing and barbering industry in the UK aloneand 772,000 in the United States This figure is comprised of salon owners, hairdressers, beauticians, apprentices and front of house receptionists. All of which are exercising the emotional intelligence skills that are not taught as part of the curriculum and, generally speaking, not part of any training program in-house or externally.

Interestingly, hairdressers spend their first few years of their career picking up these skills from peers through observation. With no guidance from the national curriculum nor any training providers, there is a large gap in the education of psychology and the true power of the responsibility that comes with being the nations unspoken therapist. This empathetic role can develop into compassion fatigue which affects their well-being , mental health and, in turn, productivity and performance. 1 in 3 hairdressers have experienced a period of 'burn-out' that they believe is due to the energy it takes to be emotionally present for each client.

If these individuals were better equipped with coping mechanisms, mindful practices, a deeper understanding of psychology and emotional intelligence, it would not only prevent burnout, but also make for a better service for their clients and potentially a better client rapport.

Promotion

INSTAGRAM

I have a following of 11.3k on my IG profile, @jordannacobella, which is made up of hairdressers in the UK and US. I plan to plug my sales through a series of video teasers on my grid and use this as a platform to communicate my message to others who may share on the link and recommend it to their peers.

Competition

1) Self-Care for Hairdressers by Rebecca Beardsley. This book focuses more on the ways in which you can avoid stress on the job and how you can make more money. My book is aimed at the psychological element of hairdressing and what it really takes to connecting with people. Avoiding burnout is addressed from a place of compassion fatigue and taking on too much emotionally rather than stress management.

2) The Salon Jedi - Caroline Sanderson. This book is written for salon owners struggling to find a way to step off the salon floor and put more energy into growing and building a profitable business. My book is aimed at anyone in the profession who is looking for an insightful guide to the emotional intelligence behind the service.

16 publishers interested

	Agora Publishing Agora Publishing is a Canada-based not-for-profit organization, founded in 1997 with the aim of making book publishing accessible to all writers across Canada and internationally. We are the only hybrid book publisher which is also a cable TV show producer; newspaper publisher; social media marketer and search engine marketing organization. Do you have a Twitter following of at least 5000? We will interview eligible authors for 15 minutes for our cable TV show broadcast. If your raw interview footage generates at least 1000 views within a four day period, we will air your interview on our cable TV show. Contact us for more information. Applications are due Saturday, May 29, 2021. #authors #bookmarketing #writers #tv Hybrid publisher All categories Worldwide
	Amplify Publishing Group Amplify Publishing is a leading hybrid publishing company best known for its work with thought leaders and industry experts across various industries. With comprehensive editorial, design, marketing, production, and distribution services, our authors have the support of an experienced publishing team while still retaining full approval and intellectual property rights. Hybrid publisher Biography & Memoir, Business & Money, Business & Money, Corporate Culture, Current Affairs, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Entrepreneurship & Small Business, Journalism, Management & Leadership, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Personal Growth & Self-Improvement, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Society & Culture, Sports & Outdoors, Technology & the Future Worldwide
	Ballast Books 250 copies • Partial manuscript. Ballast Books is a full-service hybrid publisher that handles all aspects of book creation, design, publishing, marketing, distribution, and platform building. We help our authors sell more books, secure more keynotes, do more consulting, earn more customers, and book more media appearances. We want to work with the best of the best: Former Special Operations Forces, CEOs, big thinkers, industry-leading experts. Top-performing people with experiences worth sharing and skills that translate into a larger message and goal. We've seen particular success with military memoirs, but we've also recently hired a children's book specialist, so we run the spectrum of genres. We're a small but growing team and take pride in dedicating more time and energy to all our authors than traditional publishers. Hybrid publisher All categories , United States
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The author hasn't added any updates, yet.

Aleksandra Skokunova
on March 15, 2021, 11:49 p.m.

reply

Very proud of you 👏❤

Craig Mitchell
on March 16, 2021, 6:49 a.m.

reply

Cant wait to read it!

Belinda Hillman
on March 16, 2021, 7:19 a.m.

reply

Congratulations Jordanna I can’t wait to read your book I find this topic as fascinating as you !

Leigh Keates
on March 16, 2021, 7:43 a.m.

reply

This sounds amazing, cannot wait to read!!!

Meryl Birch
on March 16, 2021, 8:02 a.m.

reply

Wow. You kept that quiet. Cannot wait to read it gorgeous girl. So proud 👏❤

James Earnshaw
on March 16, 2021, 9:17 a.m.

reply

Congratulations I’m very nervous but excited about this ❤️

Amy George
on March 16, 2021, 9:54 a.m.

reply

Go Jords! Well done you, you are smashing it! Looking forward to reading this xxxxx

Jessica Neil
on March 16, 2021, 10:47 a.m.

reply

Go on girl 🙌

Justin Mackland
on March 16, 2021, 11:26 a.m.

reply

So excited for you babe and so excited to read

All my love

Justin x

Melissa Timperley
on March 16, 2021, 8:21 p.m.

reply

Proud of you Jordanna! Well done lovely you deserve every success x

Michael Stannard
on March 17, 2021, 8:40 a.m.

reply

Congratulations, looking forward to it xxx

Lee Constantine
on March 17, 2021, 9:01 a.m.

reply

Good luck Jordanna!

Alice Aulward
on March 17, 2021, 11:11 a.m.

reply

Well done you superstar! I can’t wait to read this xxx

Mary Jane George
on March 17, 2021, 6:35 p.m.

reply

Hi Jordanna
Good luck with your very special and unique book, so apt writing about being untrained therapist!
Look forward to reading
With best wishes
Mary Jane George
(Amy’s mum)

Florence Helsby
on March 17, 2021, 7:12 p.m.

reply

This is such exciting news Jordie! I cannot wait to read xxx

Keira Campbell-Sharp
on March 18, 2021, 7:44 a.m.

reply

Can't wait to read this! 😊 xx

Frankie deane
on March 18, 2021, 6:06 p.m.

reply

This looks amazing!! So original!

Stephen Ruddock
on March 18, 2021, 7:29 p.m.

reply

I love the concept behind this book. 🙌🏻

Anonymous
on March 18, 2021, 9:46 p.m.

reply

Good luck!
You’ve big things ahead of you girl.

I can’t wait to read this and follow your journey!

Lots of love, Rebecca x

Leanne Malcolm
on March 22, 2021, 1:09 p.m.

reply

So looking forward to this 😘

Giulia Fuda
on March 23, 2021, 4:02 a.m.

reply

Good luck! x

Ben Vowles
on March 23, 2021, 7:48 a.m.

reply

Safe g unit

Lynette Murray
on March 23, 2021, 10:23 a.m.

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Good luck with your book launch. I cannot wait to read it. Stay safe and sassy. Lynette xx

Stewart Roberts
on March 23, 2021, 11:40 a.m.

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Much Love
Stewart xxx

Rae Mann
on March 23, 2021, 12:25 p.m.

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Can't wait! This subject has always fascinated me as a hairdresser and as you have stated, it is not covered by the curriculum which is so crazy! Thank you for writing this book 🙏

Paul Davey
on March 23, 2021, 1:09 p.m.

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Good luck with the book Jordanna

Yvonne Duffy
on March 23, 2021, 2:54 p.m.

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I cannot wait to read this book , I’ve been looking for something like it for so long !! Thank you 🖤

Lorraine Naughton
on March 23, 2021, 5:12 p.m.

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One of my team put me onto you
Cannot wait to read your book & listen to you & your advice. Great topic, well done

Eleanor Martin
on March 23, 2021, 10:46 p.m.

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Good luck with your sales. I can’t wait to read it.
Elle Martin x

Robert Masciave
on March 23, 2021, 11:46 p.m.

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I hope you reach your goal! Great achievement so far❤️

Elettra Guggeri
on March 24, 2021, 2:19 p.m.

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I got into emotional intelligence, mindfulness and social psychology a few years ago and since then I’ve tried to apply it everyday but expecially on the chair with my clients and with any kind or interaction.
I’m really looking forward to read this book as it’ll be the first one that I’ll from a hairdresser perspective ! XX

Jo Sidley
on March 24, 2021, 3:04 p.m.

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Love all things mindset but also at times dreading going back to work again. I've realised I need to set boundaries with my clients as they, in the past have ruled my 30yr Career. And I love my job. Good luck with this launch xx

Antony Rawlings
on March 24, 2021, 3:32 p.m.

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I’m backing you all the way! From your friendly neighbours down the road . , Ant at Lockonego xx

Rachel Wigle
on March 24, 2021, 5:21 p.m.

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Good luck with the campaign. I am very honoured to be part of your journey. The industry needs to shift & I see this as a great way to start.

Michelle Kelly
on March 24, 2021, 8:28 p.m.

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Good luck! Hope you get it published

Emma Dixon
on March 25, 2021, 1:51 p.m.

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I am so excited to read this. We are more than just a hairdresser ❤️

samantha Toogood
on March 26, 2021, 7:49 p.m.

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hope you meet your target!

Amy Webb
on March 26, 2021, 10:39 p.m.

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Can’t wait to read! I think it’s a fantastic and important thing to talk about 😀

emma summersby
on March 31, 2021, 12:35 p.m.

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Good Luck Jordanna! xx

Anonymous
on April 1, 2021, 4:14 p.m.

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Amazing - very inspired by this notion ❤️ Can’t wait to get a copy xxx

Aimee Kent
on April 2, 2021, 8:54 p.m.

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Exciting times, can't wait to read this, Good luck Jordanna ♡ x

Ashleigh Farrelly
on April 4, 2021, 9:51 a.m.

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Can't wait to order this for all my staff, all the best.
Hair by Ashleigh
Dublin,Ireland x

Helen Besford
on April 5, 2021, 7:38 p.m.

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I hope this gets published, just watched you been interviewed by Andrew Dunne on the global wella page and enjoyed every minute
Thank you

Megan Rose
on April 5, 2021, 7:54 p.m.

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Great interview with Andrew today! I wish you all the best with your book sales and look forward to learning so much more. ~ Megan Rose

Greg Clarke
on April 6, 2021, 3:51 p.m.

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Hi Jordanna
Best of luck with the book publishing I look forward to reading it once published.
Cheers Greg

Teresa Sharp
on April 9, 2021, 12:34 p.m.

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Excited to gain insight on not only the technical skills, the science and especially the mindfulness as a stylist to connect with the people who sit in our chair.

Veronica Black
on April 9, 2021, 6:59 p.m.

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Thanks Jordanna
Looking forward to it! Love your Instagram account.
Veronica Black
Red apple
Ireland

Samantha Law
on April 9, 2021, 7:18 p.m.

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Good luck on the launch of The Mindful Hairdresser! Can’t wait to read it! X

Barry Kilroy
on April 11, 2021, 9:21 a.m.

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One thing that initially made me listen when you we’re cutting a ‘Billie Illish’ cut, was that you didn’t come across as a pretentious hairdresser or a hairdresser full of their own importance. Keep hold of that ‘honest’ persona. There’s too many fake people in our profession.
For years I thought about the psychology of hairdressing. Part of my degree was in psychology, but my heart was in hairstyling 😀. I’ve often thought about running a course on the psychology of hairstyling including its marketing. You’ve pretty much sold me the manual. Fantastic!
Barry Kilroy
Mindful@bkhair.co.uk

Honey Burtonshaw
on April 12, 2021, 5:14 p.m.

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Good luck ❤️

Ursula Ryan
on April 12, 2021, 5:53 p.m.

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Best of luck Jordanna
You got this

Jennifer Brooks
on April 14, 2021, 10:40 a.m.

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Good luck Jordanna. Jenny (Creative HEAD) x

Carol Williams
on April 14, 2021, 8:54 p.m.

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Good luck

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Jordanna Cobella

About the author

The Mindful Hairdresser

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