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The Power Networker Handbook

Ray Abram

Maximize and Monetize Your Personal Network and Never "Sell" Again

Most people hate "selling". The System I have developed shows entrepreneurs how to leverage their personal network instead of traditional selling. Tips and Techniques for the new Laptop Economy.

  Business & Money    Relationship Marketing   50,000 words   25% complete   6 publishers interested
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Synopsis

You may have heard the term, It’s not what you know, but who you know that counts.  While I am not discounting the value of a good education and being generally informed. It’s been said that you can learn the equivalent of a months education from one conversation with the right person.  How many calls would it take you reach a politician or celebrity that you need to reach for your cause or to help you with an issue.  When you have the right members in your clique, doors just open to you that others don’t even know exist. 

The problem most of us have though is not that we don’t have enough contacts.  Social media and cell phones have made it extremely easy to accumulate thousands of names in our contact list.  The challenge is in getting organized. How do you identify and nurture the important connection that can move your business or career forward. 

Outline


Meeting People

How to build your people plan and
categorize your contacts into workable and meaningful groups

How to “Level Up” your contacts.  Meet and connect with the types of people
that can help you and your business

The Seven Oceans Strategy – Create oceans of
connections to understand how your network looks and works

Network Events

The 5 Second Rule – How to maximize the
time you spend with other guests at an event

How to be memorable – How to make sure you
leave an impression with everyone you meet, so that you are remembered

Follow up – How Soon should you follow up
with someone you met at an event

Relationship Selling


Audience

The audience for The Power Connectors Handbook is comprised mainly of career executives turned entrepreneur.  Ray has discovered that there is a large and growing group of people that he calls "The Laptop Economy". 

Promotion

In order to promote the book we will use a combination of online and offline promotion.  First utilizing google and facebook advertising to generate interest.  Then following up with sales at engagements and book signings.

Competition

A couple of cometing books are Never Eat Alon by Keith Ferrazzi and Power Connecting By Judy Robinett

Ray Abram

About the author

I have spent the better part of my life building a powerful network that has served me throughout my career and entrepreneurial journey.

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1106 Design, LLC

Dear Author,

You worked hard to write your manuscript, and you know that expert assistance is needed to ready it for the market. But perhaps you didn’t realize that working with a publisher is no longer necessary—especially publishers who charge fees to produce your book upfront and "share" more of your revenue whenever a book is sold.

1106 Design is an author services company that has served over 4,000 authors since 2001. We offer all the editorial and design services you’d expect from a publisher, transforming your manuscript into a polished book. But here's the difference: we help you secure print-on-demand printing and worldwide distribution in YOUR name. This means you'll earn several dollars more for every book sold instead of a meager “royalty” and never lose control of your book or your book files.

We understand that your book is not just a passion project but also a potential source of income. No two books or authors are alike. That's why we'll customize a package of services tailored to your needs at affordable prices, starting at $5,555. And here's the best part: after this one-time investment, every penny of revenue from book sales is deposited directly to your bank account, never to ours first.

If this sounds like a better way to publish your book, I invite you to browse our services, design samples, no-surprises pricing, outstanding customer reviews, and educational articles at https://1106design.com. You can download a free PDF of my book, "Publish Like the Pros: A Brief Guide to Quality Self-Publishing and an Insider's Look at a Misunderstood Industry," and request a free, no-obligation consultation.

1106 Design is rated A+ by the Better Business Bureau. We are a “Highly Recommended Expert” at IngramSpark.com and rated "Excellent" at Alli, The Alliance for Independent Authors, at SelfPublishingAdvice.org. Alli's "watchdog list" of the best and worst publishing services companies is an invaluable resource.

How can we serve you today?

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Atmosphere Press

250 copies • Partial manuscript.
Atmosphere Press is an independent publisher dedicated to author rights. We publish in all genres and have an exceptional editorial, design, and promotional staff. We stand for Honesty, Transparency, Professionalism, and Kindness. We want our authors and their readers to be blown away when they first hold that book in their hands. It needs to look good inside and out, and feel good to the touch. And, of course, the words need to be top-notch, and our editors are devoted to making that the case.

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Bookmobile provides book printing, graphic design, and other resources to support book publishers in an ever-changing environment. Superior quality, excellent customer service, flexibility, and timely turnarounds have attracted nearly 1,000 satisfied clients to Bookmobile, including trade houses, university presses, independent publishers, museums, galleries, artists, and more. In addition, we manage eBook conversions and produce galleys, and regularly provide short-run reprints of 750 copies or fewer for major publishers such as Graywolf Press.

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Crescendo Publishing

100 copies • Completed manuscript • Looking for novels, memoirs, fantasy, and other fiction.
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Gladiator Publishing Company

Gladiator Publishing Co. has held a reputation in the Literary Industry for nearly 100 Years as a Writer-Loyal company. Nearly 100-years later, Gladiator Publishing Company still maintains that strong characteristic. We place our Authors publications first and foremost. You may hear many other "Publishing entities" state that they are "the first" to do this or the "originator/pioneer" of that. If everyone is using the same marketing, promotional, and advertising pipelines what makes them so original?

As the proud recipients of six-awards in 2018 for our innovative marketing techniques, media outreach, extremely low budget compared to the Global Industry Standard (72-83% cheaper), and an Author-inclusive style, it is no wonder we are the #1 Requested Publishing Service on the East Coast. We are staffed with industry-specific professionals that are dedicated to market and brand development.

Full Editing Services (substantive, copy, formatting, proofreading, story flow, line) are INCLUDED in the price. No hidden fees, no extra cost for something that Publishing Services should be more than happy to provide to benefit the manuscripts success. The industry has turned toward greed and away from literature. It's sick and inappropriate, it's ok to agree, they know it too.

Maintain 100% of your royalties in all formats.
Maintain 100% of your Copyrights, Intellectual Property, and Creative Control.

You be the Author and we'll be the Publisher.

Happy Writings!!

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Happy Self Publishing

100 copies • Completed manuscript.
Happy Self Publishing has helped 500+ authors to get their books self-published, hit the #1 position in the Amazon bestseller charts, and also establish their author website & brand to grow their business. And the best thing is, we do all this without taking away your rights and royalties. Let's schedule a call to discuss the next steps in your book project: www.meetme.so/jyotsnaramachandran

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In 1994 evolutionary psychologist Robin Dunbar posited that the maximum number of stable relationships a human being can maintain is about 150.  He arrived at this number by observing factories at companies such as Gore-Tex, Military Organizations  and Nomadic Indian Tribes. The significance of this number to your network is that it gives you a target number to work towards. Now, you may have 500+ contacts in linkedIn or 1,200 facebook friends.  That’s fine, but according to science and common sense, it is virtually impossible to maintain a meaningful relationship with that many people.  And as discussed earlier, the value of the network isn’t in the number of business cards, but in the number of meaningful relationships. 

How do you define a meaningful relationship?  You should know quite a bit about the people who you have realtionships with.  Remember the three keys of relationships, money, Health, Kids.  What do they do for a living?  Have they recently recovered or are they currently dealing with an illness. Do you know the names and ages of their children?  This type of information is what relationships are built upon.  We sometimes tend to think that because this is a business relationship, you shouldn’t pry. This assumption would be incorrect.  Asking questions and becoming involved in peoples personal lives is where connections are formed and friendships built.  Remember the game 21 questions. Every conversation, including the initial one should be that kind of game.   If you think about the people who seem to have an uncanny knack for connecting with people, you’ll see that the on consistency is the amount of questions they ask. There is an old saying that people don’t care how much you know until they know how much you care. That saying is very true here and leads to my next point, which is actually caring.

Yes, that’s right the key to networking is actually giving a damn.  Not pretending to care, but actually caring. You may be thinking to yourself that you can’t will yourself to care about something you don’t. While it is true  that understanding the motivations and emotions of others often proves elusive, it is an important, if not critical skill to develop while building your network. In Michael Manson’s book, “The Subtle Art Of Not Giving a F—-. He talks about focusing on a few things that we really, really care about and not worrying about the rest.  I think his philosophy lines up nicely with Dunbar’s number.  By limiting the size of our network intentionally, we can focus intently on the people inside of our network. This may sound a bit calculating, but remember this is just an approximate number, you don’t have to forget aunt Maggie, because she is not part of your 150. You are just choosing the folks you will spend some time getting to know better based on non-random criteria. I use the term non-random to make a point.  We believe that our closest friends should be discovered randomly.  It is somehow strange to seek out the type of person that we want to make friends with.  I argue that an active search is exactly what we should do. 


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