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Kenneth Alston

Kenneth Alston

Charlottesville, Virginia

Ken is internationally recognized as a passionate speaker and sustainable circular economy advisor with a persuasive style that has clients changing the way they design products and services.

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About the author

In addition to the United States and Canada, Ken has worked extensively in Europe and Latin America including Belgium, Brazil, Chile, Colombia, France, the Netherlands, Peru, Panama and the UK.

Ken is Senior Advisor to the Circular Economy Platform of the Americas and the Americas Sustainable Development Foundation. He is also Senior Associate, Waste2Worth (Bogota, Colombia).
https://circularityedge.com/kenalston
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Pre-orders

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Funded

$25

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16

1 copy
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If The Ultimate Business Cycle hits 500 pre-orders by Wednesday 30 June 2021 6 P.M. UTC, then it will be pitched to 58 traditional publishers when the campaign ends. If The Ultimate Business Cycle hits 250 pre-orders by Wednesday 30 June 2021 6 P.M. UTC, then it will be pitched to 37 hybrid publishers when the campaign ends. If The Ultimate Business Cycle hits 500 pre-orders by Wednesday 30 June 2021 6 P.M. UTC, then it will be pitched to 114 publishers when the campaign ends.
How it works ›

Publishizer is a crowdfunding literary agency. If 500 pre-orders is reached, then we pitch this proposal to traditional publishers. If not reached, then it gets pitched to non-traditional publishers.

The Ultimate Business Cycle

Design For A Sustainably Circular World

Why are we even less sustainable as a global society today despite thirty-four years of earnest efforts, and what can you do about it?

This book outlines a new design led process for companies to intentionally create a globally sustainable, circular business cycle and describes how personal activism and the network effect can accelerate the pace of change for good.

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Business & Money
50,000 words
0% complete
3 publishers interested

Synopsis

1. Despite 34 years of well intentioned effort we have yet to make the global economy sustainable. There is increasing interest today in a concept called "The Circular Economy" (CE) as a solution. Many people think they know what CE is but they only see the simple concept and have little or no understanding of the more complex global business models into which it needs to be integrated in the real world. In addition, they do not understand that Circularity is not a panacea and is not automatically sustainable! In sum, they like the idea but lack a systematic process to implement it in the real world.

Audience: Individuals who want to make the world more sustainable but who don't know what they can do; designers and businesses who struggle with how to internalize concepts of sustainable circular economy successfully into a business and ogranizational setting.

2. The solution outlined in the book provides a new, creative, design led process for anyone interested in a deeper understanding of sustainable circular economy and how to implement the concept in new or existing businesses in the real world.

The process visualizes Nature's circle of life (creation-growth-death) as the faces of a 3-diemsional pyramid with the base as Sustainability represented fractally as Economics, Environment and Equity.

From Nature's model a business-centric equivalent is visualized. "The Ultimate Business Cycle" of the title is created for Product and Service business design cycles and is integrated with the well-known (and frequently used) stage-gate product development process.

Users of products and services are also engaged in completing the cycle through a combination of social acivism and participation in new online platforms designed to faciliate new sustainably circular B2B and B2C business models.

3. I have a unique life and work experience with 21 years working as an "environmental intrapreneur" in a major multinational consumer products company in multiple corporate, marketing and R&D roles, and a further 21 years as a business consultant. I ran the consulting company for the thought leaders of "Cradle to Cradle design" in the sustainability/environmental category and for the past 4 years I've been consulting independently. This is my unique "take" synthesizing over 42 years of active enegagment in business sustainability and advocates a solution to the chronic unsustainability issues we face with actions that individuals can take and a system that businesses can implement in their product and service development processes.

Sales arguments

  • Multiple countries have developed Sustainable Development goals but are still unsustainable.
  • The European Community has a dedicated "Circular Economy" focus to drive change
  • South American countries are embracing the "Circular Economy" concept
  • Over 3,000 personal LinkedIn connections

Similar titles

  • Doughnut Economics: Seven Ways to Think Like a 21st-Century Economist Feb 23, 2017 by Kate Raworth, Chelsea Green Publishing. Writing is the active exprtession of thinking
  • The Circular Economy: A User's Guide Jun 3, 2019 by Walter R Stahel. on demand via Amazon. Walter does a great job describing the concept and framing the topic. My book covers the implementation of the concept in the context of the complexity of the real world.
  • Circular Economy- (Re) Emerging Movement Paperback – February 16, 2021 by Shalini Goyal Bhalla. Awareness building comes first but real change comes when behaviors change. My book describes a systematic methodology to integrate sustainable circular economy thinking into actual design proceses.

Audience

Designers and marketers who want to make more sustainable products, designed for a circuar economy. Search Google Trends for "Circular Economy" from 2004 to present to see the growth in this concept.

3 publishers interested Express interest

The publishers will be visible after the campaign has ended.

1106 Design, LLC

500 copies • Completed manuscript.
1106 Design provides book design, production, and publishing services for independent authors who seek all the quality of traditional publishing without forfeiting their rights and royalties in return. 1106 Design provides traditional publisher quality with one-stop, end-to-end services from copyediting to worldwide distribution. We operate just like a publisher with one difference: YOU maintain complete control of your book, your schedule, and most importantly, your payments.

In our model, distribution accounts are set up in your name. When a book is sold, the retailer takes a cut, the printing cost is deducted, and the balance is deposited directly into your bank account, never ours first. The difference can amount to several more dollars per book in net revenue to you. Our most popular package for non-fiction books, 50,000 words and under, including copyediting, cover design, interior layout, proofreading, eBook formatting, and distribution set up in your name is just $7,353. Fiction titles are slightly lower, $6,488.

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Worldwide

Atmosphere Press

250 copies • Partial manuscript.
Atmosphere Press is an independent publisher dedicated to author rights. We publish in all genres and have an exceptional editorial, design, and promotional staff. We stand for Honesty, Transparency, Professionalism, and Kindness. We want our authors and their readers to be blown away when they first hold that book in their hands. It needs to look good inside and out, and feel good to the touch. And, of course, the words need to be top-notch, and our editors are devoted to making that the case.

Service publisher

Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

Worldwide

eBooks2go

100 copies • Completed manuscript.
eBooks2go, Inc. was founded in 2011 to provide the missing link for all your publishing needs. Our end-to-end solutions provide the guidance and support that enable publishers and independent authors to pursue their passions. To date, we have helped more than 750 authors and 100 publishers worldwide. We offer an array of simple and affordable solutions to assist self-publishing authors at every stage of the book publishing process. Our comprehensive service offering includes editing, print and eBook production, book marketing, cover designs, ISBN registration, and even website designs. We are a single source for all of your publishing needs.

Service publisher

Children Fiction, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Romantic Fiction, Science Fiction & Fantasy, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Health, Fitness & Dieting, History, Journalism, Personal Growth & Self-Improvement, Politics & Social Sciences, Religion & Spirituality, Science, Society & Culture, Sports & Outdoors, Technology & the Future, Travel

Worldwide


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  • George Cummings
    on June 5, 2021, 7:37 p.m.

    someday someplace I'll get you to sign it..looking forward to the read...be on
    kindle too?