Design For A Sustainably Circular World
Why are we even less sustainable as a global society today despite thirty-four years of earnest efforts, and what can you do about it?
This book outlines a new design led process for companies to intentionally create a globally sustainable, circular business cycle and describes how personal activism and the network effect can accelerate the pace of change for good.
Ended
1. Despite 34 years of well intentioned effort we have yet to make the global economy sustainable. There is increasing interest today in a concept called "The Circular Economy" (CE) as a solution. Many people think they know what CE is but they only see the simple concept and have little or no understanding of the more complex global business models into which it needs to be integrated in the real world. In addition, they do not understand that Circularity is not a panacea and is not automatically sustainable! In sum, they like the idea but lack a systematic process to implement it in the real world.
Audience: Individuals who want to make the world more sustainable but who don't know what they can do; designers and businesses who struggle with how to internalize concepts of sustainable circular economy successfully into a business and ogranizational setting.
2. The solution outlined in the book provides a new, creative, design led process for anyone interested in a deeper understanding of sustainable circular economy and how to implement the concept in new or existing businesses in the real world.
The process visualizes Nature's circle of life (creation-growth-death) as the faces of a 3-diemsional pyramid with the base as Sustainability represented fractally as Economics, Environment and Equity.
From Nature's model a business-centric equivalent is visualized. "The Ultimate Business Cycle" of the title is created for Product and Service business design cycles and is integrated with the well-known (and frequently used) stage-gate product development process.
Users of products and services are also engaged in completing the cycle through a combination of social acivism and participation in new online platforms designed to faciliate new sustainably circular B2B and B2C business models.
3. I have a unique life and work experience with 21 years working as an "environmental intrapreneur" in a major multinational consumer products company in multiple corporate, marketing and R&D roles, and a further 21 years as a business consultant. I ran the consulting company for the thought leaders of "Cradle to Cradle design" in the sustainability/environmental category and for the past 4 years I've been consulting independently. This is my unique "take" synthesizing over 42 years of active enegagment in business sustainability and advocates a solution to the chronic unsustainability issues we face with actions that individuals can take and a system that businesses can implement in their product and service development processes.
Designers and marketers who want to make more sustainable products, designed for a circuar economy. Search Google Trends for "Circular Economy" from 2004 to present to see the growth in this concept.
In addition to the United States and Canada, Ken has worked extensively in Europe and Latin America including Belgium, Brazil, Chile, Colombia, France, the Netherlands, Peru, Panama and the UK.
Ken is Senior Advisor to the Circular Economy Platform of the Americas and the Americas Sustainable Development Foundation. He is also Senior Associate, Waste2Worth (Bogota, Colombia).
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250 copies • Partial manuscript.
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I just heard that a publisher is interested in publishing "The Ultimate Business Cycle"!
What would really help my case with the publisher is to …
$25
1 reader
Pre-order 1 copy of the book and receive free shipping.
Includes:
$50
0 readers
For anyone pre-ordering a minimum of 2 copies (for $50) - keep one and gift one to a friend or colleague and I will sign your copy of the book. Plus free shipping of books.
Includes:
$125
0 readers
For anyone pre-ordering a minimum of 5 copies (for $125) I will schedule a 30-minute private webinar to present the key elements of the book. Plus free shipping of books
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$250
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For anyone pre-ordering a minimum of 10 copies (for $250) I will schedule a 60-minute private webinar to present the key elements of the book. Plus free shipping of books.
Includes:
$2500
0 readers
Pre-order 100 copies ($2,500) and I will come and speak in person, at your event or workshop on the topic of the book.
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on June 5, 2021, 7:37 p.m.
someday someplace I'll get you to sign it..looking forward to the read...be on
kindle too?