Philip Sugai is a Professor of Marketing within Doshisha University's Graduate School of Business and a Senior Fellow at the OSIPP-IAFOR Research Center at Osaka Unviersity. Dr. Sugai also served as a Visiting Professor for Stanford University from 2015 - 2017, where he taught Innovation in Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Doshisha University faculty, Dr. Sugai taught at the International University of Japan in Niigata where he also served as Dean and Associate Dean of the IUJ Business School for six years.
Dr. Sugai is the author of two books, The Value Plan and The Six Immutable Laws of Mobile Business (John Wiley & Sons) and has published case studies with Ivey Business School Publishing on Nestle’s KITKAT Japan, Hosoo (330+ year old Nishijin Weaving company), AGL, Hatsune Miku and Walt Disney Internet Group.
He received his Doctorate degree from Waseda University and his M.B.A. in Marketing and Operations Management from New York University’s Stern School of Business. He has worked as a marketing executive at American Express, Muze, Inc., and Lightningcast, Inc., and serves as a marketing advisor and marketing strategy consultant to companies both in Japan and globally.
He is the father of two sons, and is a 6th degree black belt in Iyonoma Ryu Aikido.
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Hello from hot and humid Kyoto,
Aside from the technical difficulties I had with Facebook Live, I'm excited to announce that the campaign for The Value Plan has officially started.
At least my Press Release went out without a hitch: https://www.acnnewswire.com/press-release/english/53427/the-value-plan:-how-marketing-can-deliver-value-beyond-the-bottom-line
I'm now officially on a quest for 500+ pre-orders by August 30th. The more pre-orders that I can achieve, the greater my changes are of finding a large, global publishing partner to work with me. So any and all help that you could give me in sharing this campaign would be immensely appreciated.
If you haven't had time to watch some of my other videos for this effort, I've included them on The Value Plan launch website - https://www.thevalueplan.net
Thank you again for your help and support. I'll keep you posted on my progress! And please feel free to ask me any questions about The Value Plan or this campaign!
Please stay cool during these hot summer days.
Best,
Philip