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Philip Sugai

Philip Sugai

Kyoto, Japan

Philip Sugai is a Professor of Marketing at Doshisha Business School in Kyoto, Japan, and has published books and multiple case studies on global business and marketing. https://www.linkedin.com/in/philipsugai/

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About the author

Philip Sugai is a Professor of Marketing within Doshisha University's Graduate School of Business and a Senior Fellow at the OSIPP-IAFOR Research Center at Osaka Unviersity.  Dr. Sugai also served as a Visiting Professor for Stanford University from 2015 - 2017, where he taught Innovation in Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Doshisha University faculty, Dr. Sugai taught at the International University of Japan in Niigata where he also served as Dean and Associate Dean of the IUJ Business School for six years.

Dr. Sugai is the author of two books, The Value Plan and The Six Immutable Laws of Mobile Business (John Wiley & Sons) and has published case studies with Ivey Business School Publishing on Nestle’s KITKAT Japan, Hosoo (330+ year old Nishijin Weaving company), AGL, Hatsune Miku and Walt Disney Internet Group.

He received his Doctorate degree from Waseda University and his M.B.A. in Marketing and Operations Management from New York University’s Stern School of Business. He has worked as a marketing executive at American Express, Muze, Inc., and Lightningcast, Inc., and serves as a marketing advisor and marketing strategy consultant to companies both in Japan and globally.

He is the father of two sons, and is a 6th degree black belt in Iyonoma Ryu Aikido.  

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Pre-orders

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Success! The Value Plan sold 567 pre-orders by Aug. 30, 2019, was pitched to 16 publishers, and is in discussions with publishers.

$20 EARLY BIRD!

146 readers

1 Copy of the book "The Value Plan" PLUS:
+ 1 FREE copy of The Value Plan Workbook
+ 1 FREE copy of The Value Plan eBook (.mobi, EPUB or PDF)
+ Free invitation to the online book launch.
+ ALSO get exclusive access to updates and an invite to join my community.

** This bonus is worth $49

1 copy + ebook included

Free shipping

$59 STARTUP FOUNDER PACK

12 readers

You get 3 copies the book "The Value Plan" PLUS:
+ Written Feedback on your current Marketing Strategy
+ Online Access to The Value Plan full video course (for 3 Team Members)
+ Everything included in the EARLY BIRD bonus

** This bonus is worth $300

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$100 Founder Pack!

8 readers

You get 5 copies the book "The Value Plan" PLUS:
+ Written Feedback on your current Marketing Strategy
+ Online Access to The Value Plan full video course (for 3 Team Members)
+ Everything included in the EARLY BIRD bonus
+

** This bonus is worth $500

5 copies + ebook included

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$199 CMO PACK

11 readers

10 copies of the book "The Value Plan" PLUS:
+ 60-minute FREE online brainstorming/consulting session with me related to your marketing strategy (by Zoom or Skype), OR a short case study of your work included in The Value Plan book
+ FREE Online Access (for 10 team members) to The Value Plan full video course
+ A Big Thank you mention in the book
+ Everything included in the EARLY BIRD bonus

** This bonus is worth $750

10 copies + ebook included

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$199 EDUCATOR PACK

1 reader

10 copies of the book "The Value Plan" PLUS:
+60-minute FREE online brainstorming/mentoring session with me to finalize how to integrate The Value Plan into your marketing course, including syllabus design, case study use and final project planing
+ FREE access to all teaching materials (PPT or PDF) for The Value Plan course
+ FREE Online Access (unlimited for all students in one of your courses within 2019) to The Value Plan full video course
+ A Big Thank you mention in the book
+ Everything included in the EARLY BIRD bonus

** This bonus is worth $1,000+

10 copies + ebook included

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$499 MARKETING TEAM PACK

3 readers

25 copies of the book "The Value Plan" for you and your team PLUS:
+ FREE 4 Hour Workshop (In Kyoto or ONLINE) on Customer Discovery or Strategy building (* Does Not include travel, hotel or food expenses), OR a 1-page case study of your work included in The Value Plan book
+ FREE Online Access (for 25 team members) to The Value Plan full video course
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+ Everything included in the EARLY BIRD bonus

** This bonus is worth $1,200+

25 copies + ebook included

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$999 VALUE FOCUSED MARKETING POWER-UP

3 readers

50 copies of the First Edition of the book "The Value Plan" PLUS:
+ FREE 1-Day (In Kyoto or ONLINE) workshop to create a value-focused marketing strategy (* Does Not include travel, hotel or food expenses), OR a 1-page case study of your work included in The Value Plan book
+ Two (2) 30-minutes FREE online brainstorming/consulting sessions with me to plan workshop and follow-up on results
+ FREE Online Access (for unlimited team members) to The Value Plan full video course
+ Your company's name mentioned in the book as a Sponsor
+ Everything included in the EARLY BIRD bonus

** This bonus is worth $2,500+

50 copies + ebook included

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Update #3 - The Value Plan Campaign is LIVE! Aug. 1, 2019

Hello from hot and humid Kyoto,

Aside from the technical difficulties I had with Facebook Live, I'm excited to announce that the campaign for The Value Plan has officially started.  

At least my Press Release went out without a hitch: https://www.acnnewswire.com/press-release/english/53427/the-value-plan:-how-marketing-can-deliver-value-beyond-the-bottom-line

I'm now officially on a quest for 500+ pre-orders by August 30th.  The more pre-orders that I can achieve, the greater my changes are of finding a large, global publishing partner to work with me.  So any and all help that you could give me in sharing this campaign would be immensely appreciated.

If you haven't had time to watch some of my other videos for this effort, I've included them on The Value Plan launch website - https://www.thevalueplan.net

Thank you again for your help and support.  I'll keep you posted on my progress!  And please feel free to ask me any questions about The Value Plan or this campaign!

Please stay cool during these hot summer days.

Best,

  Philip