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Philip Sugai

Philip Sugai

Kyoto, Japan

Philip Sugai is a Professor of Marketing at Doshisha Business School in Kyoto, Japan, and has published books and multiple case studies on global business and marketing. https://www.linkedin.com/in/philipsugai/

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About the author

Philip Sugai is a Professor of Marketing within Doshisha University's Graduate School of Business and a Senior Fellow at the OSIPP-IAFOR Research Center at Osaka Unviersity.  Dr. Sugai also served as a Visiting Professor for Stanford University from 2015 - 2017, where he taught Innovation in Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Doshisha University faculty, Dr. Sugai taught at the International University of Japan in Niigata where he also served as Dean and Associate Dean of the IUJ Business School for six years.

Dr. Sugai is the author of two books, The Value Plan and The Six Immutable Laws of Mobile Business (John Wiley & Sons) and has published case studies with Ivey Business School Publishing on Nestle’s KITKAT Japan, Hosoo (330+ year old Nishijin Weaving company), AGL, Hatsune Miku and Walt Disney Internet Group.

He received his Doctorate degree from Waseda University and his M.B.A. in Marketing and Operations Management from New York University’s Stern School of Business. He has worked as a marketing executive at American Express, Muze, Inc., and Lightningcast, Inc., and serves as a marketing advisor and marketing strategy consultant to companies both in Japan and globally.

He is the father of two sons, and is a 6th degree black belt in Iyonoma Ryu Aikido.  

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Pre-orders

567

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$11,310

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Success! The Value Plan sold 567 pre-orders by Aug. 30, 2019, was pitched to 17 publishers, and is in discussions with publishers.

$20 EARLY BIRD!

146 readers

1 Copy of the book "The Value Plan" PLUS:
+ 1 FREE copy of The Value Plan Workbook
+ 1 FREE copy of The Value Plan eBook (.mobi, EPUB or PDF)
+ Free invitation to the online book launch.
+ ALSO get exclusive access to updates and an invite to join my community.

** This bonus is worth $49

1 copy + ebook included

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$59 STARTUP FOUNDER PACK

12 readers

You get 3 copies the book "The Value Plan" PLUS:
+ Written Feedback on your current Marketing Strategy
+ Online Access to The Value Plan full video course (for 3 Team Members)
+ Everything included in the EARLY BIRD bonus

** This bonus is worth $300

3 copies + ebook included

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$100 Founder Pack!

8 readers

You get 5 copies the book "The Value Plan" PLUS:
+ Written Feedback on your current Marketing Strategy
+ Online Access to The Value Plan full video course (for 3 Team Members)
+ Everything included in the EARLY BIRD bonus
+

** This bonus is worth $500

5 copies + ebook included

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$199 CMO PACK

11 readers

10 copies of the book "The Value Plan" PLUS:
+ 60-minute FREE online brainstorming/consulting session with me related to your marketing strategy (by Zoom or Skype), OR a short case study of your work included in The Value Plan book
+ FREE Online Access (for 10 team members) to The Value Plan full video course
+ A Big Thank you mention in the book
+ Everything included in the EARLY BIRD bonus

** This bonus is worth $750

10 copies + ebook included

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$199 EDUCATOR PACK

1 reader

10 copies of the book "The Value Plan" PLUS:
+60-minute FREE online brainstorming/mentoring session with me to finalize how to integrate The Value Plan into your marketing course, including syllabus design, case study use and final project planing
+ FREE access to all teaching materials (PPT or PDF) for The Value Plan course
+ FREE Online Access (unlimited for all students in one of your courses within 2019) to The Value Plan full video course
+ A Big Thank you mention in the book
+ Everything included in the EARLY BIRD bonus

** This bonus is worth $1,000+

10 copies + ebook included

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$499 MARKETING TEAM PACK

3 readers

25 copies of the book "The Value Plan" for you and your team PLUS:
+ FREE 4 Hour Workshop (In Kyoto or ONLINE) on Customer Discovery or Strategy building (* Does Not include travel, hotel or food expenses), OR a 1-page case study of your work included in The Value Plan book
+ FREE Online Access (for 25 team members) to The Value Plan full video course
+ Your company's name mentioned in the book as a Sponsor
+ Everything included in the EARLY BIRD bonus

** This bonus is worth $1,200+

25 copies + ebook included

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$999 VALUE FOCUSED MARKETING POWER-UP

3 readers

50 copies of the First Edition of the book "The Value Plan" PLUS:
+ FREE 1-Day (In Kyoto or ONLINE) workshop to create a value-focused marketing strategy (* Does Not include travel, hotel or food expenses), OR a 1-page case study of your work included in The Value Plan book
+ Two (2) 30-minutes FREE online brainstorming/consulting sessions with me to plan workshop and follow-up on results
+ FREE Online Access (for unlimited team members) to The Value Plan full video course
+ Your company's name mentioned in the book as a Sponsor
+ Everything included in the EARLY BIRD bonus

** This bonus is worth $2,500+

50 copies + ebook included

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Update #8 - Just thank you :-) Aug. 29, 2019

Hello from Kyoto!  

Just a short update to say "THANK YOU" for all of your help and support in getting me up to and beyond the 500 pre-order goal for The Value Plan.  As of 1:14PM this afternoon (and with just over 24 hours to spare), we did it!

This has been an incredibly long 30-days, and I definitely couldn't have made it through this challenge without all of your support.  So truly, thank you!

Just FYI, if you know anyone else who would be interested in pre-ordering The Value Plan and having access to any of the bonuses for it, please let them know that this special discounted price and all of these bonuses will end tomorrow, Friday August 30th at 2:00pm Japan time (sharp).  

The campaign is still live here at the Publishizer site:  https://www.publishizer.com/the-value-plan/

Thank you again for your incredible help and support.  I'm really looking forward to switching gears back to researching, writing and teaching the frameworks from The Value Plan.

Best,

  Philip Sugai

Questions/comments?  Email me at: psugai@mail.doshisha.ac.jp