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Philip Sugai

Philip Sugai

Kyoto, Japan

Philip Sugai is a Professor of Marketing at Doshisha Business School in Kyoto, Japan, and has published books and multiple case studies on global business and marketing. https://www.linkedin.com/in/philipsugai/

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About the author

Philip Sugai is a Professor of Marketing within Doshisha University's Graduate School of Business and a Senior Fellow at the OSIPP-IAFOR Research Center at Osaka Unviersity.  Dr. Sugai also served as a Visiting Professor for Stanford University from 2015 - 2017, where he taught Innovation in Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Doshisha University faculty, Dr. Sugai taught at the International University of Japan in Niigata where he also served as Dean and Associate Dean of the IUJ Business School for six years.

Dr. Sugai is the author of two books, The Value Plan and The Six Immutable Laws of Mobile Business (John Wiley & Sons) and has published case studies with Ivey Business School Publishing on Nestle’s KITKAT Japan, Hosoo (330+ year old Nishijin Weaving company), AGL, Hatsune Miku and Walt Disney Internet Group.

He received his Doctorate degree from Waseda University and his M.B.A. in Marketing and Operations Management from New York University’s Stern School of Business. He has worked as a marketing executive at American Express, Muze, Inc., and Lightningcast, Inc., and serves as a marketing advisor and marketing strategy consultant to companies both in Japan and globally.

He is the father of two sons, and is a 6th degree black belt in Iyonoma Ryu Aikido.  

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Pre-orders

567

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$11,310

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Success! The Value Plan sold 567 pre-orders by Aug. 30, 2019, was pitched to 16 publishers, and is in discussions with publishers.

$20 EARLY BIRD!

146 readers

1 Copy of the book "The Value Plan" PLUS:
+ 1 FREE copy of The Value Plan Workbook
+ 1 FREE copy of The Value Plan eBook (.mobi, EPUB or PDF)
+ Free invitation to the online book launch.
+ ALSO get exclusive access to updates and an invite to join my community.

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+ Written Feedback on your current Marketing Strategy
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+ Everything included in the EARLY BIRD bonus
+

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$199 CMO PACK

11 readers

10 copies of the book "The Value Plan" PLUS:
+ 60-minute FREE online brainstorming/consulting session with me related to your marketing strategy (by Zoom or Skype), OR a short case study of your work included in The Value Plan book
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+ A Big Thank you mention in the book
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$199 EDUCATOR PACK

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10 copies of the book "The Value Plan" PLUS:
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$499 MARKETING TEAM PACK

3 readers

25 copies of the book "The Value Plan" for you and your team PLUS:
+ FREE 4 Hour Workshop (In Kyoto or ONLINE) on Customer Discovery or Strategy building (* Does Not include travel, hotel or food expenses), OR a 1-page case study of your work included in The Value Plan book
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$999 VALUE FOCUSED MARKETING POWER-UP

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50 copies of the First Edition of the book "The Value Plan" PLUS:
+ FREE 1-Day (In Kyoto or ONLINE) workshop to create a value-focused marketing strategy (* Does Not include travel, hotel or food expenses), OR a 1-page case study of your work included in The Value Plan book
+ Two (2) 30-minutes FREE online brainstorming/consulting sessions with me to plan workshop and follow-up on results
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Update #9 - Now working with my new Literary Agent! Sept. 5, 2019

Hello and thank you again for your great support on my crowdfunding project!

Now that the campaign is over, I've just spent time talking to Lee from Publishizer who has helped me to finalize my book proposal, and he and his editorial team are reaching out to the 160+ publishers in their network to begin discussions about finding a partner for The Value Plan.  It should take at least 4-6 weeks to get responses and begin negotiations with those who are interested. 

In addition to this, 8 publishers reached out to me during the campaign, and I'm now speaking directly with two of them about possible options for working with them as well.

I will definitely keep you posted how these discussions are going, but I wanted to let you know that you've helped me cross over a very important threshold, and I'm now working to transition the support that you gave me into a real global publishing agreement.

And just in case you hadn't seen this, Publishizer's Business Impact Challenge ended on August 30th, and they will be announcing the winner shortly.  But I think you might enjoy seeing who the winner was, and that the margin of victory was only 16 pre-orders.

https://publishizer.com/contests/2019/business-impact/

Thank you again for all of your help and support, and I look forward to updating you again after I've made a little more progress with my discussions with Publishers together with Lee and the Publishizer team.

Best,

  Philip Sugai