A fictional account of what a good wealth coach can inspire. This book conveys financial wisdom through the story of a coach who helps a single mother achieve financial freedom.
Business Personal Finance
||Las Vegas, Nevada
||19 publishers interested
“My ultimate goal was to become a millionaire…until I became one.”
–Bradley J. Sugars, award-winning author and entrepreneur
A forty-something mother's world is rocked when she realizes—amidst a devastating crisis—that she is flat broke. Kim Peters and her teen twins, Mitch and Amy McConnell, are financially back to square one. However, during a Hawaiian holiday, a fortuitous meeting begins their journey to financial health, wealth, and happiness.
The Wealth Coach is a fictional account of what a good wealth coach can truly inspire. The characters in this fable could be anyone, and “The Wealth Coach,” or just “Coach” to his friends, is almost ready to hang up his whistle on personal wealth coaching when the two parties meet on the shores of Maui. Coach decides to take on the three final clients before focusing on his other goals in life. With determination, patience, and true grit, The Wealth Coach brings a family out of financial despair and leads them to a place of genuine prosperity.
Through the fictional family, Sugars takes the reader with him on his world-famous Billionaire Tour and Master Class, where the real Brad Sugars shows real people how to make real money. Our fictional “Coach” gives lessons to his clients, much the same way Sugars does in his wealth-building seminars.
Unique Positioning in the Marketplace and Overall Vision
The Wealth Coach: A Fable about Creating Massive Wealth by Bradley J. Sugars, the No. 1 business coach in the world, promotes Sugars’ ultimate vision of “World Abundance through Business Re-education.” He shares with readers his financial prowess, which has been gained throughout twenty years’ experience, in this easy-to-follow, entertaining story of building sustainable, real, and fulfilling wealth.
While most books of this nature—personal finance and creating wealth—are written as self-help-type textbooks, The Wealth Coach: A Fable about Creating Massive Wealth is completely unique in the marketplace. Written in narrative and often entertaining prose, Sugars tells a story while bestowing readers with a series of vital lessons on wealth creation. Sugars is confident that anyone who really wants to know how to build wealth can simply follow the steps described in this story, and, if executed properly and with perseverance, success is imminent.
Step into Coach’s office. Or his villa on Maui. Or his yacht. Or the parlor of his beach-side mansion. Sit with Mitch and Amy as Coach teaches them, from square one, the vital steps everyone desiring true wealth must take. Follow their 40-something mom, Kim, as she builds her wealth in real estate. While Mitch and Amy have the luxury of beginning building wealth at a young age, Coach insists anyone who follows his steps—whether ages 16 or 60—can create the wealth they desire and live their dream lifestyle. Kim, the twins’ mother, validates his belief, as she emerges from financial devastation by absorbing his knowledge and following his steps to the letter. There is hope for creating wealth at any age.
From basic investing in savings accounts, to business leadership, business ownership, franchising, property investment, stock trading, and every other aspect or method of building wealth, the reader feels like a privileged private client, learning lessons that Coach refers to as “Blinding Flashes of the Obvious.” The reader walks with Kim and her children through two decades of their lives, attending these private, intense, all-inclusive wealth-coaching sessions, which lead them down different paths to fulfilling their ultimate dreams of wealth creation and personal growth (an integral part of Coach’s lessons). All the while, the reader is allowed glimpses into the lives of Kim, Mitch, Amy, and their family, who are simply average people turning around their financial futures.
Market Need for The Wealth Coach: A Fable about Creating Massive Wealth
According to an article published on businessinsider.com, although both the rich and the poor read approximately the same amount, only 11% of “rich people” read for entertainment, while the bulk of “poor people” only read for entertainment. The article quotes Tom Corley, author of Rich Habits: The Daily Success Habits of Wealthy Individuals in defining “rich” as having an annual income of $160,000 or more, plus a liquid net worth of $3.2 million. Furthermore, Corley notes that 85% of the rich read two or more books per month on education, career, or self-improvement, compared to 15% of poor people. Furthermore, only 11% of poor people read blogs and newspapers, compared to 94% of the wealthy.
With these statistics in mind, it is easy to see how Sugars’ book, The Wealth Coach: A Fable about Creating Massive Wealth will appeal mainly to low-income or middle-class readers, which contains about 80% of the U.S. population. Currently, there are no financial books on the market that utilize the technique, coined by Sugars, of "edutainment," a combination of education and entertainment.
Most, if not all, books on creating personal wealth either provide step-by-step guidance in a self-help/textbook genre or are geared toward just one or two aspects of wealth-building—mainly investing in Wall Street. The Wealth Coach: A Fable about Creating Massive Wealth provides an all-inclusive perspective on wealth creation, from simple savings to having a significant, sometimes philanthropic, reason to become rich.
Sugars’ book uniquely draws in the reader seeking entertainment with a plausible, yet interesting, storyline, and then, once the characters are developed and the situation fully described, he begins his own step-by-step guide to wealth creation. By this time, readers are hooked, as they come to care about the characters, are entertained with intermittent glimpses into their daily lives, and, furthermore, become genuinely interested in the sessions Coach gives his students about building wealth from scratch.
Upon further market analysis, when searching “wealth creation” or “building wealth” online, the top five sites, many that include some of Sugars’ similar advice, are either cluttered with ads for financial services (getrichslowly.com); require registration to read a full article, a turnoff to most users (financialmentor.com); or are about getting a better job (thebalance.com), which is just one of many steps Sugars describes as essential to acquire true wealth.
In conclusion, with Sugars mainly basing The Wealth Coach: A Fable about Creating Wealth on lessons he teaches at “Master Class,” a global seminar where approximately a hundred attendees pay several thousand dollars a seat, the low-income and middle-class now have an opportunity to learn the same concepts described at the three-day seminar. No, the reader won’t have the same “live” experience as they would attending the highly educational, entertaining “Master Class,” with the charismatic and high-energy Sugars live on stage, interacting with the audience. However, for the price of a book, they can learn—and learn to apply—the same concepts to building their own wealth and fulfilling their own lifestyle desires.
Chapter 1: Surprise!
Chapter 2: The Meeting
Chapter 3: So Many Reasons, So Little Time
Chapter 4: Changes
Chapter 5: The Long Haul
Chapter 6: The Money House
Chapter 7: Graduation
Chapter 8: College
Chapter 9: Mind Your Money
Chapter 10: Climbing the Cash Flow Ladder
Chapter 11: The Beginning
Chapter 12: Reinvestment
While it is tempting to say that The Wealth Coach: A Fable about Creating Massive Wealth would appeal to anyone, as there most likely is information contained within it that even sophisticated investors or those who have already built their wealth could use, this book is geared towards someone starting from scratch financially. Whether a teen without income or savings or someone in their fifties forced to start over due to a financial crisis, The Wealth Coach: A Fable about Creating Massive Wealth is most appropriate and useful for people in that age range, having similar circumstances.
The ideal reader is bound and determined to create his or her own massive wealth—not just financially, but as a result of following the dreams and the goals Sugars teaches us how to set for ourselves.
Furthermore, anyone who wishes that they could attend one of Sugars’ seminars, but lacks the time or funding will find The Wealth Coach: A Fable about Creating Massive Wealth a valuable tool that not only entertains, but educates readers on how to successfully travel the road to wealth.
Possible Contributors for Endorsements:
The list below is a sampling of possible contributors for endorsements of The Wealth Coach: A Fable about Creating Massive Wealth. They are all colleagues of Sugars, and he is very confident that they would grant their endorsements.
Jeffrey Gitomer is the author of nine books, including New York Times best-sellers: The Sales Bible and The Little Gold Book of YES! Attitude. His most successful title, The Little Red Book of Selling, has sold more than three million copies worldwide and has been translated into 14 languages. It was also chosen by business publishing experts Jack Covert and Todd Sattersten to be listed in their book of The 100 Best Business Books of All Time. All of Gitomer's titles have reached No. 1 on Amazon.com, and, collectively, his books have appeared on major best-seller lists nationwide more than 750 times. Gitomer is also a speaker and business trainer.
Ivan Misner, the founder and chairman of business networking organization BNI, is dubbed the “Father of Modern Networking” by CNN and the “Networking Guru” by Entrepreneur. Misner has written 16 books including New York Times best-seller Truth or Delusion?
T. Harv Eker is the author of Secrets of the Millionaire Mind (HarperCollins Publishers, 2005), which appeared on the New York Times best-seller list and was No. 1 on the Wall Street Journal's business book list. He has also written a self-published book titled SpeedWealth.
Keith Cunningham, seasoned entrepreneur, international speaker, and acclaimed author, is regarded as one of the world’s foremost authorities on business mastery. Keith has more than 30 years of business and investing experience. Having launched numerous companies, negotiated scores of million-dollar deals, and raised and structured hundreds of millions of dollars for his business ventures, he has done both small business deals and multi-million dollar Wall Street deals. Renowned globally for his business acumen, Keith is a charismatic speaker who has appeared with industry giants including T. Harv Eker, Brian Tracy, Tony Robbins, and Robert Kiyosaki. He has published both The Ultimate Blueprint for an Insanely Successful Business and Key to the Vault: Lessons from the Pros on Raising Money and Igniting Your Business.
Marshall Goldsmith and his work have been featured in The New Yorker, Harvard Business Review, and Forbes. He was also featured on the cover of Business Strategy Review (from the London Business School). In 2011, he was named winner of the 2011 Thinkers 50 Leadership Award as the “World's Most Influential Leadership Thinker.” In 2005, he was elected as a Fellow in the National Academy of Human Resources and recognized in Business Week as one of the most influential practitioners in the history of leadership development. Goldsmith is the author or co-editor of 32 books, including New York Times best-seller What Got You Here Won't Get You There, the Wall Street Journal’s No. 1 Business Book and winner of the Harold Longman Award as Best Business Book of the Year. Harvard Business School has recommended six of his books in its Working Knowledge series. His latest book is Triggers: Creating Behavior That Lasts—Becoming the Person You Want to Be (Marshall Goldsmith and Mark Reiter. Crown, 2015). He has also published Managers as Mentors: Building Partnerships for Leaders (Marshall Goldsmith and Chip R. Bell. Berrett-Koehlers, 2013) and New York Times and Wall Street Journal best-seller MOJO: How to Get It, How to Keep It, and How to Get It Back If You Lose It (Marshall Goldsmith with Mark Reiter. Hyperion, 2010).
Sharon Lechter is an accountant, author, businesswoman, investor, motivational speaker, financial literacy activist, and philanthropist. She is also the founder and CEO of Pay Your Family First, a financial education organization. Lechter has co-authored over a dozen different books under the "Rich Dad" brand with Robert Kiyosaki and either coordinated or edited another 10 with the Rich Dad companies. She is one of three founding partners of the series of companies that fall under the Rich Dad brand with Robert Kiyosaki and Kim Kiyosaki.
Bradley J. Sugars started the ActionCOACH brand (formerly known as Action International) when he was in his early twenties. Today, the company is internationally recognized as the leading global business coaching firm and one of the leading and most awarded franchises in the world today. So how did a twenty-something Australian create this global powerhouse? He did it through hard work, determination, and a well-organized, systemized approach that leads businesses to profits and people to building massive wealth.
ActionCOACH Global is the world’s No. 1 business coaching firm and the brainchild of multi-millionaire author, entrepreneur, and coach, Bradley J. Sugars. In thriving business since 1993, the ActionCOACH franchise boasts approximately 1,000 franchisees in 64 countries worldwide. The number grows daily. Each franchisee is a viable potential buyer. Most will buy at least one copy, but many will buy them en masse to sell at their own speaking engagements and networking events.
Combined, ActionCOACH's and Brad Sugars’ databases boast well over 30,000 viable email addresses. This book will be a purchase most of this network will make, as everyone wants to know how he did it and how they can too!
Sugars is also the author of the 14-book “Instant Success” series (McGraw-Hill, 2006) and four other best-selling books on business and finance. Due to the popularity of these books, which, a decade later, still sells hundreds of copies yearly, readers of this series will undoubtedly be interested in Sugars’ latest material.
Sugars makes approximately 25 speaking engagements per year—to audiences from 80 to 800 or more. The Billionaire Tour boasts the biggest opportunity for sales, as the audiences are the largest, and the event is free. Sugars uses this tour as his platform for his paid three-day seminar, where fans pay thousands to get step-by-step massive wealth-building training around the world. In the case of these smaller, more intimate audiences of 80-150, nearly all attendees purchase copies of Sugars’ books.
Additional Sales Opportunities:
With over 1,000 ActionCOACH offices in 64 countries worldwide, opportunities for sales of Sugars’ books abound, as different business coaches may choose to offer Sugars’ books as part of their own book sales repertoire. Most ActionCOACH business coaches perform their own seminars as a way to recruit clients, and they often display for sale a collection of books they, their colleagues, and/or mentors have published.
Sugars, himself, is supremely marketable in his own right. Besides his brilliant business advice and ability to “work” a crowd, his pleasant appearance and dynamic personality lend themselves to very successful television appearances, and he especially enjoys being a guest on radio shows.
Though there are hundreds of books on building financial wealth currently in print, The Wealth Coach: A Fable about Creating Massive Wealth is so unique in its genre — with its subtle, yet profound blend of fact and fiction, story-telling, and how-to — that it is difficult to find any that fit into its exact category. While there are many fables about money geared toward young children, Sugars’ book speaks to an older audience, ages 15 and over, and is all-encompassing regarding building one’s personal wealth.
Other books, like Donald Trump’s Art of the Deal or Robert T. Kiyosaki’s Rich Dad, Poor Dad and hundreds like it, are speckled with illustrative stories, but are mainly step-by-step reference guides for amassing wealth, rather than fables that not only teach, but entertain.
Capital: A Novel by John Lanchester (W.W. Norton & Company, 2012). While this book is regarded as highly acclaimed, it is mainly a novel written specifically for entertainment, though it is about wealth. Unlike The Wealth Coach, it is not combined with non-fictional steps to building wealth.
The Richest Man in Babylon by George S. Clason (Penguin Putnam, 1926). Also highly acclaimed and considered a classic, this book is outdated and contains only a few of the steps to wealth contained in The Wealth Coach.
The Parable of the Rich Fool, Luke 12:13–21 (The Bible). Though there are absolutely no religious overtones to The Wealth Coach, Sugars’ message about having a purpose greater than just accumulating wealth for the sake of being wealthy is similar to this story.
The Five Dysfunctions of a Team by Patrick Lencion (Jossey-Bass, 2002). Again, this book is a best-selling business fable, but the subject matter, being about teamwork rather than wealth creation, is entirely different.