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David Gardner

David Gardner

Santa Clara, California

Management Consultant making the complex simple around people, process & technology

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About the author

Dave Gardner is a management consultant, speaker, blogger and author based in Silicon Valley.

He’s been in the front row for the birth and evolution of Silicon Valley, the innovation capital of the world. Since 1992, Dave Gardner has made a difference for his clients by making the complex simple.

His clients include large corporations such Cisco, Dell, Applied Materials, Nanometrics, LSI Logic and FujiFilm and a number of lesser-known start-ups and small and medium businesses.
Dave has held management and senior management positions in Engineering, Manufacturing, Sales, Marketing, and Customer Service, and Product Management in a variety of high-tech industries, in the pharmaceutical and biotechnology industry, capital equipment manufacturing and in the fire/rescue vehicle industry.

He holds a BA from San Jose State University and an MBA from Santa Clara University. He is a member of the Leadership Board for the College of Arts and Sciences at Santa Clara University.
Dave is a member of the Society for the Advancement of Consulting (SAC). He is Board Approved by SAC in “Configurable Products and Services Strategy & Implementation.”
He’s the author of Mass Customization: An Enterprise-Wide Business Strategy and the soon to be published, 100 Insights, which has thoughts on business execution, customer service, customer experience, entrepreneurship, innovation
Dave has been inducted into the Million Dollar Consulting® Hall of Fame.

He has written for Fast Company as an Expert Blogger and is a member of Dell’s Customer Advisory Panel.

http://www.davegardner.biz
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A La Carte Customer

How to Create and Maintain the Ultimate Customer Relationship

Why don't companies simply give the customers what they want? They can't.

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Synopsis

The marketplace is changing in ways that marketers have a limited ability to see and react to.  Major, established corporations are blinded by their current success, the current paradigms they operate within, and by the reality that they can't learn and change fast enough. These monolithic corporations are paralyzed by existing business models that have served them well. The status quo is the enemy of reinvention and innovation, not the driving force for change. This book is written for entrepreneurs and major corporations who want to thrive in new everchanging economy.

This book poses the critical question, “Is it all about your company—the product or service provider—or all about your customer?  If it’s all about your company, watch out! Someone will come along who is better focused on your customer and take market share from you.  How can a company tell there's an underlying problem? There’s an enthusiasm gap between what is offered and what customers really want and expect from a company. This enthusiasm gap undermines the relationship—it is a source of friction and discontent in the relationship. Here are some examples of the customer enthusiasm gap:

§  Cable TV companies offer bundles in groupings of 100 stations—there is no option to buy less than 100 stations or to pick the 43 stations that you really want.  No one watches 100 much less 200 stations. Customers resent having to bear the cost of additional stations when they only want a few.

§  A restaurant offers a “#8” on the menu with the warning “no substitutions.”  Why is this? Any substitution within a “#8” would negate the what a “#8” is and undermine efficiency in the kitchen. We see similar examples outside the restaurant industry where choice is severely constrained.

§  Insurance companies include hidden features in fine print that may/may not be useful or appropriate for a consumer.  For example, Progressive auto insurance does not automatically insure drivers of a vehicle that are not covered on the policy enabling them to rate the risk of known drivers and reduce the premiums.  Why don’t all companies at least ask the question?

§  Vehicle manufacturers sell different models with different packages of options but don’t allow customers to waive-off certain features.  Part of this is due to how cars are manufactured—the vast majority of passenger vehicles are mass produced for retailers who carry inventory just like Target carries tooth brushes.  At some point, vehicle manufacturers and the buying public will be better served by building to order on demand rather than producing inventory in the hope a customer comes along to buy it without the need for significant discounting.

Why don't companies simply give the customers what they want?  They can't. Exceptions undermine efficiency and erode profit. To simplify “complexity,” companies offer their customers “packaged products” and “packaged services” to overcome their inability to allow customers to specify goods and services based on their preferences, or, they endlessly take orders that are for configurations “just like this, but, _____” and end up making no money on the order as they attempt to figure what it takes to make just something “just like that but….”

This book is about how business-to-business (B2B) and business-to-consumer (B2C) relationships are best served by giving the customer “choice.”  21st century customers aren’t content with “one-size-fits-all” offers—they want what they want.  Bundles are out; customer choice is in. Companies in product and services industries that embrace this philosophy will thrive; those that don’t risk becoming irrelevant.

As more and more entrepreneurs seek ways of connecting with the marketplace and established corporations look for ways to increase their relevancy in the marketplace, they want to learn about how best to connect with the market opportunity that lies in front of them. The a la carte customerTM movement can be the impetus for jobs all over the world. It can even bring manufacturing jobs back to the U.S.A. from overseas.

There are 2 dimensions to this challenge:

1)    the customer-facing or front end, and,

2)    the back-end—setting up the business to efficiently and profitably deliver customer-configured products and services.

This book addresses both dimensions. Whereas most other books address customized products but not services leaving a tremendous marketplace opportunity for service providers to better connect with customers.

Outline

This book will include vignettes of issues industry specific issues, highlight and reinforce key points in made within chapters, and include some stories from industry executives. The premise of the book will come alive for the reader as we anchor key points in reality.  The intent is to make the book’s content appropriate and enduring—I tend to write a book that has a very long shelf-life. Also, the following outline will be subject to some variation in final form as issues come clearer from research or in the way the content comes together. We have a myriad of product and service industries and therefore stories and metaphors to draw from throughout this book (see Section 5 for a listing).

Introduction

Chapter 1: Historic relationships—the aristocracy of the provider

Chapter 2: The notion of multiple offerings and the myth of lower margins

Chapter 3: The a la carte continuum: “take it or leave it” to “tell me what you want”

Chapter 4: The “á la carte customer” in products

Chapter 5: The “á la carte’ customer” in services

Chapter 6: The “á la carte relationship”

Chapter 7: Super efficiencies and how you gear up

Chapter 8: “Á la carte’” and technology

Chapter 9: “Á la carte’” and globalization

Chapter 10: “Ultimate á la carte’”—the customer as partner

Chapter Overview

Chapter 1: Historic relationships—the aristocracy of the provider. 

“You can any color as long as it’s black” -Henry Ford
However, this level of inflexibility advocated by Henry Ford only works as long as you control the market, e.g. $400 car.  But, when someone comes along with a $600 car and offers choice, you have a problem.


§  Key points in chapter:

o   One-size-fits all fits no customer particularly well
o   The customer experience—fulfilling the needs of the customer, increasing loyalty, commitment, and excitement
o   Aristocrats don’t worry about the “enthusiasm gap”
o   Product manufacturing and distribution practices and how they impact “a la carte’”
o   Services—how things have traditionally been offered to the marketplace and why this isn’t serving customers as well
o   What got you here, won’t get you there

Chapter 2: The notion of multiple offerings and the myth of lower margins

Talk about why people have shied away from multiple offerings in an effort to control costs and therefore margins.  The entire operation comes to a grinding halt when someone asks for something that is an exception.

§  Key points in chapter:

o   Issues facing manufacturers and service providers
o   Industry examples
o   Research on customer perceptions and the customer experience
o   Who will adopt “a la carte?”

Chapter 3: The a la carte continuum: “take it or leave it” to “tell me what you want."

I’ll write about the continuum of offerings encountered in the product and service marketplace.

§  Key points in chapter:

o   The a la carte continuum
o   Why manufacturers are often trapped by a paradigm
o   Why service providers are so rigid
o   Winning with individual customers vs. amorphous markets
o   Research on customer perceptions and the customer experience

Chapter 4: The “a la carte’ customer” in products

I’ll write about the continuum of offerings encountered in the marketplace for products and where there are enthusiasm gaps from customers.

§  Key points in chapter:

o   Issues facing manufacturers
o   Review specifics around the “enthusiasm gap” facing manufacturers
o   Industry examples
o   Research on customer perceptions and the customer experience

Chapter 5: The “a la carte’ customer” in services

I’ll write about the continuum of offerings encountered in the marketplace for services and where there are customer enthusiasm gaps.

§  Key points in chapter:

o   Issues facing service providers
o   Industry examples
o   Review specifics around the “enthusiasm gap” facing service providers
o   Research on customer perceptions and the customer experience

Chapter 6: The “a la carte relationship”

I’ll write about what has to be different to accommodate the a la carte customer for both products and services with the customer.  There will be many industry-specific examples in this chapter.

§  Key points in chapter:

o   Issues facing manufacturers and what manufacturers need to do about it
o   Issues facing service providers and what they need to do about it
o   Overcoming resistance in your own organization
o   Industry examples for product and service providers

Chapter 7: Super efficiencies and how you gear up

This chapter is about implementation of the a la carte customer and what is essential to gain traction with the concept with customers, partners and the product or service company.

§  Key points in chapter:

o   What do customers expect?
o   Crossing the chasm efficiently
o   How to articulate the challenges
o   Change management issues

Chapter 8: “A la carte’” and the role of technology

I’ll write about the key role technology plays in the “a la carte customer.”

§  Key points in chapter:

o   Using technology to maximize choice
o   Customer-configurable technology
o   Maximizing technology in the back room
o   Making technology a la carte—multiple ways to access your business

Chapter 9: “A la carte’” and globalization

The key to reaching global markets efficiently is an “a la carte” approach to product and service design.

§  Key points in chapter:

o   How not being “a la carte” negatively impacts market reach
o   How an “a la carte” approach better aligns with global markets
o   How an “a la carte” approach supports greater agility
o   International examples and case studies

Chapter 10: “Ultimate a la carte’”—the customer as partner

We are at the beginning of the “a la carte customer” movement. 

§  Key points in chapter:

o   What is the future of this movement?
o   Customer co-creation
o   Historical examples
o   The future of customer co-creation

Audience

Companies that either manufacturer products or offer services that are seeking to better connect with B2B and/or B2C customers will buy this book. It will open executives’ eyes to what has probably been the elephant in room for many, many years. It is not necessary that “products” be customized; the way in which commodity products are delivered and/or packaged can be part of the product differentiation. This book will help illustrate this as well as show companies how this can set themselves apart from their competition.

Manufacturing industries include:
§  Aircraft
§  Automobiles
§  Chemical products
§  Clothing--custom
§  Computers, storage systems, peripherals, communications
§  Construction equipment
§  Electronic equipment
§  Farming equipment
§  Food processing equipment
§  Food
§  Furniture and home furnishings
§  Homes—manufactured and traditional construction
§  Medical devices, medical instruments
§  Trucks (fire/rescue vehicles, ambulances, over-the-road/long-haul trucks), buses, defense vehicles
§  Yachts

Service industries include:
§  Airlines
§  Banks, credit unions,
§  Brokers: real estate, loans, lessors
§  Financial services
§  Insurance: home, life, property and casualty, health, fire, marine, title
§  Freight and shipping companies
§  Lodging and hotels
§  Agencies: advertising, PR, mailing, reproduction, employment, travel, etc.

David Gardner brings the following promotional opportunities to this proposal:

§  A 20-year consulting history of working with clients who will  purchase books
§  Network established via Alan Weiss Million Dollar Consultant® Hall of Fame
§  The ability to speak to a wide-variety of audiences tailoring presentations to their specific needs
§  Will seek the assistance of Dan Janal, PR Leads, to stimulate print, radio and Internet radio interviews about the book
§  Via establish relationships with trade associations, both within the U.S. and internationally, whose members will find tremendous value in this subject
§  A member of Society for the Advancement of Consulting, a global group of consultants
§  A proven track record of working with large corporations including the Fortune 50. Dell is one of these companies with whom I enjoy a very close relationship including with several direct reports to Michael Dell.
§  A platform via my own blog at DaveGardner.biz/blog
§  Currently cultivating relationships internationally to pave the way for speaking.
§  Will be exploiting my relationships with the Mass Customization, Personalization and Co-Creation international community
§  Will continue to exploit and leverage Twitter, LinkedIn, Facebook, Google+, my blogs, guest blogging and writing to inform people of this book
§  May create a unique website for the book.
§  Call all bookstores within 50 miles of my office in Silicon Valley and ask (beg!) them to carry copies of my book. If this is successful, expand to 100 mile radius.
§  Persuade large corporations, e.g., Dell, to buy my book for their employees or to use as potential give-aways to potential clients.
§  Promote via other bloggers by writing guest posts or doing podcast interviews
§  Will seek cross-promotional opportunities with other writers and trade associations
§  Will be exploring the use of a publicist that might:
o   Build an editorial calendar itemizing publicity opportunities for the book to leverage promotion
o   Create a media kit for the book and author, including a bio of the author, key points articulated in the book, and materials to help an interviewer leverage their time with me
o   Use timely news/press releases to support other media outreach
o   Leverage a database of media targets and identify select reporters and editors at those outlets for focused media pitching
o   Conduct targeted outreach to companies
o   Create a reader’s blog where readers can interact with me

The book will lead to speaking engagements, workshops, and consulting opportunities, all of which will translate into substantial book sales.

Promotion

David J. Gardner, Founder and Principal of DaveGardner.biz, is the only guy who has been working on approaches to satisfy each customer’s unique requirements for over 30 years for a variety of industries, products and services. He is known for his pragmatism and track record of achieving results for his clients.

He has held management and senior management positions in Product Development, Manufacturing, Sales, Marketing, and Customer Service, and Product Management.

He joined Tandem Computers in 1979 where he was responsible for Corporate Documentation Standards for Tandem's highly configurable and expandable computer systems. Dave learned what happens when customers make choices that aren’t aligned with back-office processes.

In 1983, he designed and implemented a Configuration Guide for Dialogic Systems instituting a process that greatly simplified a complex, modular product such that the field sales organization and international OEM customers could easily define their order requirements. This methodology satisfied the product definition needs of sales, marketing, engineering, manufacturing, customer service and finance.

David improved the approach for defining highly-configurable products at System Industries in the late 1980’s by developing a methodology that not only accommodated "new system" orders but also fully addressed "add-on" orders. This company built modular disk and tape storage systems that could be attached to each computer system ever produced by Digital Equipment Corporation (DEC). 60% of the employees used the Configuration Guides as a means to validate and order highly configurable and expandable storage sub-systems used widely with Digital's computing systems.

David founded his consulting practice in 1991. Here are a few examples of consulting projects undertaken:

-       Defined the end-user requirements and subsequent implementation of a configuration tool at a Fortune 500 custom semiconductor manufacturer.

-       Helped a semiconductor capital equipment manufacturer with a detailed configurator requirements analysis and assessed the business process impacts associated with implementing a mass customization process.

-       Assisted a provider of product configurator technology and consulting solutions with marketing and sales strategies.

In July 2002, David was recruited by E-ONE, one of the world’s largest manufacturers of fire and rescue vehicles, as Vice President of Product Management to lead an enterprise-wide change initiative to:

-       Reduce the cost and lead-time associated with engineering each vehicle to improve company profitability

-       Reduce overall SG&A expenses

-       Accurately describe the company’s product configuration capabilities to better set customer and dealer expectations

-        Provide accurate material and labor costs to eliminate “margin surprises”

David has been offering keynote speeches in recent years on the subject of configurable product and services strategy and implementation:
-       Dover Industrial Products: Engineering Best Practices Meeting
-       Datacard Group: Credit Card Manufacturing User Group Meeting
-       IBM Sterling Software: Solutions for Configurable Software
-       Mass Customization, Personalization and Co-Creation International Conference

David is a member of Dell’s Customer Advisory Panel since July 2010.  During this time, he has developed quite a network of executives across Dell both domestically and internationally.

He is a graduate of San Jose State University (BA) and Santa Clara University (MBA). He was recently appointed to the Leadership Board for the School of Arts and Sciences at Santa Clara University.

David is also a member of the Society for the Advancement of Consulting (SAC) and has been Board Approved in the Area of Configurable Product & Services Strategy and Implementation. This approval means that the consultant has worked in a specialized area for a considerable length of time; has provided detailed, documented evidence of success directly from clients in that specialty; and has conformed to the Code of Ethics of the Society, serving as a thought leader and exemplar in the profession in general and their specialty in particular.

In May 2009, David had his first book published: “Mass Customization: An Enterprise-Wide Business Strategy.”

He was a Fast Company Expert Blogger writing about business execution, business models, entrepreneurship, technology and the a la carte customer. This gives him a platform to promote his books, speaking and consulting. [Note: I lost the Fast Company platform; perhaps I need to find a replacement platform.]

In 2010, he was inducted in the Million Dollar Consultant® Hall of Fame. Out of over 1,500 consultants who have gone through Alan Weiss’s mentoring program, about 40 have been inducted in the Hall of Fame.

Competition

This book is about how B2B and B2C companies can better align themselves with actual customer need.  The angle of the “a la carte customer” is unique in that no book exists that exploits this concept in this way.  So, in looking at competition, I would look to books that talk about customization or mass customization or being customer-centric in terms of offerings. The “a la carte customer” is a composite of these concepts.

§  Designing the Customer Centric Organization: A Guide to Strategy, Structure and Process. Jay R. Galbraith, 2005, jossey Bass Business and Management

From Chapter 1:
“For better or worse, one thing has become increasingly clear in the last ten years: the marketplace is customer driven. The days of customers chanting, ‘We’ll take what you offer,’ have been replaced with an expectant, ‘Give us what we’d like, with a side order of customization.’ The power in the buyer-seller interaction has been moving systematically to the buyer. In many industries, global competition and industry overcapacity have given buyers more choice and they are learning how to use it…The competitive game has clearly shifted to one of pleasing an increasingly more global, knowledgeable and powerful customer. The need for customer centricity is not going away, and it is up to each company to determine the level of application—and hierarchical restructuring—required for success in this morphing marketplace.”

In the context of Galbraith’s book, customer-centricity speaks to the need of customers to be able to get what they want.  It speaks to the idea of realignment and restructuring to accommodate a customer driven world, the world of the a la carte customer.

§  Mass Customization: The New Frontier in Business Competition, B. Joseph Pine, 1992, Harvard Business School Press, Winner of the 1995 Shingo Prize for Excellence in Manufacturing Research

This book represents the “gold standard” for being the first book ever written about the opportunity associated with customized products and services.  The expression “mass customization” was coined by Stan Davis in his book called, Future Perfect. While mass customization spoke to the need to produce customized products with the same efficiency as mass produced products, the term hasn’t really caught on in the U.S.—it is much more widely used in Europe, particularly in Germany. Today, companies offering customized or personalized products have hijacked the term “mass customization” to attempt to describe what they are doing. So, the oxymoronic expression “mass customization” has become both ubiquitous and ambiguous.

§  The One-to-One Future: Building Customer Relationships One Customer at a Time, 1997, Don Peppers and Martha Rogers, Random House

The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in the Interactive Age.

Most businesses follow time-honored mass-marketing rules of pitching their products to the greatest number of people. However, selling more goods to fewer people is not only more efficient but far more profitable. The One to One Future is a radically innovative business paradigm focusing on the share of customer--one customer at a time--rather than just the share of market.

Authors Don Peppers and Martha Rogers reveal one to one strategies to:

* Find the 20 percent--or 2 percent--of your own customers and prospects who are the most loyal and who offer the biggest opportunities for future profit;

* Collaborate with each customer, one at a time, just as you now work with individual suppliers or marketing partners;

* Nurture your relationships with each customer by relying on new one to one media vehicles--not just the mail, but the fax machine, the touch-tone phone, voice mail, cell phones, and interactive television.

Leading-edge companies such as MCI, Lexus, Levi Strauss, and Nissan Canada, and thousands of smaller enterprises, have already adopted the one-to-one perspective. The strategies outlined in this book work just as well--often even better--for small companies, from two-person accounting firms to flower shops to furniture stores.

§  Customer Experience Edge: Technology and Techniques for Delivering An Enduring, Profitable and Positive Experience for Your Customers, by Reza Soudagar, Vinay Iyer, Dr. Volker G. Hildebrand, 2012, McGraw Hill

Globalization and advanced technologies have given ever greater power to the person who decides if your business will succeed or fail--the customer. Whether your company serves consumers or other businesses, you can no longer compete on price and quality alone. To gain profits and market share, you have to deliver an experience that makes customers want to come back--and that sets you apart from the competition. You need to seize The Customer Experience Edge.

Drawing on over sixty years of experience in shaping customer centric strategies and technologies for leading companies, three innovators bring you practical and proven ways to create your customer experience programs and overall business strategies. The key is to strike a balance between programs that are effective but prohibitively expensive and programs that fail to dedicate enough resources to be effective. In the middle ground lie the tools that everyone overlooks--foundational and disruptive technologies. These are the authors' main fields of expertise, and these are what make the customer experience profitable.

The Customer Experience Edge explains how to combine strategy, leadership, organizational change, and technology to:

Develop products and services that are highly valued by customers

  • Form bonds that keep clients from turning to competitors
  • Transform customers into your best advocates
It's a new world of business, and customers are keenly aware that their loyalty is valuable currency. The Customer Experience Edge gives you a cost-effective, sustainable way to provide an unforgettable experience that builds loyalty and turns it into real, measurable profits.

Note: David Gardner is quoted twice in this book from his other writings.

§  Mass Customization: An Enterprise-Wide Business Strategy, 2009, David J. Gardner.

Manufacturers with highly-configurable products face daunting challenges to create the flexibility, transparency, and customer experience that delights customers without undermining profits. If a company continually experiences the pain of not being able to seamlessly connect the customer to the enterprise and efficiently drive order demand across the enterprise, the business is not set up properly. There is a misalignment between the company's infrastructure and the actual business requirements. This book explains how to bring a company into alignment.

While much has been written about mass customization as a high-level strategy, much less has been offered about implementing mass customization as a business strategy. Manufacturers that thrive in the 21st century will treat customers as "insiders." Under mass customization, a customer is an "insider." The customer can select from an array of choices to purchase products that match their individualized needs.

This book explains mass customization (also known as build to order, assemble to order, configure to order, make to order and engineer to order) from the standpoint of discrete manufacturers and reviews why mass customization must be viewed as an enterprise-wide business strategy, not merely a departmental initiative. Companies with highly-configurable products need to combine the technical superiority of their products with operational excellence. A manufacturer needs to be able to seamlessly connect the customer to the enterprise so the hand-offs from organization to organization are efficient and keep the process moving forward to a timely completion and delivery.

'Mass Customization' is for anyone whose company faces a constant, uphill challenge with respect to quoting, configuring, and producing high-configured products; any company that has made an investment in product configurator software and wants to understand why operational efficiencies and profits haven't improved, and anyone who would like to get a better understanding of what is required to implement mass customization as well as the power mass customization has to transform certain businesses and industries.

The problem with this book is that its title is built around the theme of “mass customization,” a concept that typically refers only to manufactured products, and, (as I have since learned) is a concept that has little traction with senior executives. Some 9 months after publication of this book, I decided to do as little as possible to promote this book and to work on a new and more relevant strategy: the a la carte customer.

§  Build-to-Order & Mass Customization; The Ultimate Supply Chain Management and Lean Manufacturing Strategy for Low-Cost On-Demand Production without Forecasts or Inventory, by Dr. David M. Anderson, 2008, C I M Press

This 2008 book shows how to: Build any product, standard or mass-customized, on-demand without forecasts or inventory. Simplify supply chains to resupply spontaneously, rather than trying to manage complex supply chains that order and wait for parts. Achieve substantial cost advantages from eliminating inventory and many overhead costs. Revolutionize company business models with evolutionary self-supporting steps for dramatic growth of revenue and profits.

This book is valuable for manufacturers that have any of these challenges:
Customization: Craft customizing is slow, expensive, and hard to maintain quality. Customizing by mass production is inefficient and compromises the other production.
Product Variety: Build-to-forecast producers sell products from inventory. As variety increases, it gets harder to keep enough of every variation in stock to satisfy demand.
Unreliable Forecasts: Forecast accuracy decreases dramatically as variety and market volatility increase, which are both rising.
Inventory Problems: Selling products from inventory creates many problems: out-of-stocks, obsolescence, write-offs, inventory carrying costs, and discounting unsold inventory.
Response time: Manufacturers of products or industrial parts may try to build products to-order but will not be able to deliver them quickly if they have to wait for parts, setup changes, and equipment availability

This is a very technical book written primarily for engineers and industrial engineering.  Its scope is limited to manufacturing.

§  Other books

There are a number of books written by academics on the subject of mass customization and personalization that, frankly, have sold poorly. Why?  These books are written by academics for academics and are simply not pragmatic enough to be suitable for the business community.

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Access to professional editing and text layout designers with registered ISBN provided.
Your book is set up for nationwide distribution through our hand-picked distributors.
The author is assigned a personal publishing representative who follows a project plan for every book which includes sending press releases, book signing requests to bookstores, and monitoring availability of the book at all times, as well as assisting with speaking engagements and public appearances. The publishing representative is the author's personal contact for any publishing project requests and on-going needs.
Your book can be produced in paper format, audiobook format, and eBook format. eBooks are quickly gaining popularity as technology now allows you to read books on your smartphone, tablet, computer or a stand-alone eBook reader.
Our staff will regularly set up events (book signing) and interviews with credible media outlets to gain exposure for your book.
Your book is made available to 39,000 retailers, libraries, schools, and universities including Amazon.com, BarnesAndNoble.com, and many other eCommerce websites and retail outlets.
To learn more about royalties, contracts, and production resources, and timelines, you can request more information to be e-mailed to you by contacting us at info@isabellamedia.com.

Independent publisher

Business, Children's, Fantasy, Health, History, Journalism, Lifestyle, Literary Fiction, Memoirs, Mystery, Novella, Politics, Professional, Religious, Romance, Sci-Fi, Science, Self-Help, Sports, Technology, Thriller, Young Adult

Canada, United States

Koehler Books logo Koehler Books

Koehler Books is an Indie publisher based in Virginia Beach, Virginia. Our team of dedicated professionals promises you a holistic publishing experience where you'll receive our full attention, collaboration and coaching every step of the way. We offer two publishing models: a traditional non-fee model for the highest quality work, as well as a co-publishing model that includes creative development fees for emerging authors.

Koehler Books offers you tremendous value, worldwide distribution channels and superior marketing guidance. Our authors span nearly every continent and every region and state in the US, and are consistently recognized nationally and globally for their work. Our titles are broad based and include nearly every major non-fiction and fiction genre.

For more information visit our Publishizer Author page: http://www.koehlerbooks.com/publishizer-authors/

Independent publisher

Business, Fantasy, Health, History, Journalism, Literary Fiction, Memoirs, Mind & Body, Mystery, Politics, Professional, Sci-Fi, Science, Self-Help, Sports, Technology, Thriller, Travel

Worldwide

BrightFlame Books logo BrightFlame Books

Are you a professional who is struggling to stand out in an increasingly crowded market? Are you ready to take your place as a leader in your industry? BrightFlame Books was set up with one key purpose: to help experts like you get your message out into the world, increase your impact, and ultimately, grow your business.

Our vision is simple: to create lasting transformational change in the world through you, our author-experts.

The brainchild of six-time international bestselling author Rob Cuesta, BrightFlame books focuses on titles in the areas of business, entrepreneurship, personal development, success psychology and mindset, health, and lifestyle.

Wherever you are in your publishing journey, we can support you.

1) If you’re just starting out, with a concept for a book but struggling to turn it into a manuscript—either because you lack time, you’re “not a writer,” or for some other reason—our collaborative writing approach pairs you up with a professional co-writer who will become your partner in taking the ideas in your head, ordering and arranging them, and creating the book you’ve been dreaming of writing.

2) If you’ve finished your manuscript and you need help in getting it published then, as a full-service publisher, we transform your draft manuscript into a beautiful finished book. Our editors edit and polish your words, then our creative team turns it into a professionally designed finished product, inside and out, that presents you as the thought leader and industry leader you are.

3) Once your book is published, as a marketing consultancy we specialise in turning you into a bestselling author by orchestrating launch campaigns to drive sales and awareness of your book internationally, and creating book-based lead generation and client acquisition campaigns that turn your book into a powerful business development tool.

Hybrid publisher

Business, Health, Lifestyle, Mind & Body, Professional, Science, Self-Help, Technology

Worldwide

Cranthorpe Millner logo Cranthorpe Millner

Too many beautifully written books are rejected on a regular basis because the submitting author doesn’t have a strong enough author platform.

The barriers for authors are getting higher and the publishing industry less discerning and more unscrupulous.

By operating a hybrid publishing model, Cranthorpe Millner can invite authors to publish with us based on the merit of the manuscript alone.

Hybrid publisher

All categories

Canada, United Kingdom, United States

Elite Online Publishing logo Elite Online Publishing

Write, Publish & Market Your Book to Build Your Business & Brand. Author Joshua Evans, Went from a Salesman to a # 1 Bestselling Author & paid Speaker making $12,000 per speech. Become a Bestseller! Over 50 Authors have become #1 Bestsellers with Elite Online Publishing. Owners Melanie Johnson & Jenn Foster are both 10x Bestselling authors and have published over 1700 books authored under their own imprint on Amazon. We are experts at MARKETING your story.

Hybrid publisher

All categories

Canada, The Bahamas, United States

Emerald Lake Books logo Emerald Lake Books

Emerald Lake Books is a hybrid publishing company that provides a unique blend of business coaching with publishing to help its authors succeed, whether it’s their first book or their fiftieth! Emerald Lake Books specializes in working with positive people who have an engaging, exciting or entertaining message to share with the world.

Using a unique, goal-oriented approach to publishing, we combine our business and publishing knowledge to help our authors set and attain goals for their readers, their brands and their books.

And many of those books have gone on to win international awards and recognition, thanks to Emerald Lake’s “Publish with Purpose” framework.

Learn more about our unique publishing process at https://emeraldlakebooks.com/brochure and https://emeraldlakebooks.com/amzpurpose.

Hybrid publisher

Business, Health, History, Journalism, Lifestyle, Memoirs, Mind & Body, Mystery, Novella, Professional, Romance, Sci-Fi, Science, Self-Help, Technology, Travel, Young Adult

Worldwide

Mascot Books logo Mascot Books

We are a full service book publishing company that works closely with independent authors in every phase of writing/editorial, book production, book marketing, and book distribution. Our roster includes bestselling authors who have previously traditionally published, first time authors, and authors at various levels in between.

What separates Mascot is our hands-on approach to publishing. We work closely with each author in all phases of the publishing process. Mascot authors benefit from our industry experience, connections, and our commitment to keep up with the latest trends in the ever-evolving world of publishing.

Hybrid publisher

All categories

1106 Design, LLC logo 1106 Design, LLC

Dear Author,

Congratulations on writing your book!

Options abound in today's publishing world, and it can be difficult to tell the difference between traditional publishers, hybrid publishers, subsidy publishers, and self-publishing companies.

1106 Design offers independent publishing as it was initially intended, with you, the author, as the publisher. We don't publish your book, you do, and we'll show you how with our signature hand-holding at every step.

We offer publishing-house-quality manuscript editing, cover design, interior design and layout, proofreading, eBook formatting, author websites, and book marketing assistance, to help you produce a beautiful, market-ready book. Then we'll help you obtain printing and distribution in your name, so 100% of the proceeds are paid directly to you.

Work with us, and you'll retain complete control of the creative process, your design files, and your revenue stream, and your book will be available for sale in a matter of months.

Here's a price summary of our most popular services for books 50,000 words and under:

Cover Design starting at $715
Interior Layout with Proofreading starting at $1,390
Copyediting: $33 per thousand words
Ebook Formatting starting at $590

You can find the prices for all our services here:

https://1106design.com/services/

Is it worth it? Click the links below to view our cover and interior design samples and customer reviews to decide for yourself:

http://1106design.com/samples/

http://1106design.com/customer-reviews/

If you would like a custom quote, please email your completed manuscript to md@1106design.com and let us know which services you need. Don't worry; we won’t share your manuscript with anyone else.

Questions? We'll be happy to talk to you. Please use this link to choose a convenient time:

https://calendly.com/1106design/talk-with-michele/

At 1106 Design, we love helping authors create great books! We hope to hear from you soon.

Sincerely,
Michele DeFilippo
Owner

Service publisher

Business, Children's, Cookbooks, Fantasy, Health, History, Journalism, Lifestyle, Literary Fiction, Memoirs, Mind & Body, Mystery, Novella, Politics, Professional, Religious, Sci-Fi, Science, Self-Help, Sports, Technology, Thriller, Travel, Young Adult

Worldwide

Atmosphere Press logo Atmosphere Press

Atmosphere Press is an independent full-service publisher for books in genres ranging from non-fiction to fiction to poetry to children's picturebooks, with a special emphasis on being an author-friendly approach to getting a book into the world. We're professional, honest, and kind.

Here’s what we stand for:

Honesty: because our mission is to be author-friendly, that means always giving honest advice about the ins and outs of the authorial life. We are dedicated to sticking by one of our founding precepts: “if I were the author, what would I want to know?”

Transparency: publishing is rife with dodgy behavior, from predatory vanity presses who promise the moon to traditional presses who make book changes without the author’s permission. We’re dedicated to letting you see the wizard behind the curtain, so you can rest easy that everything’s on the up and up.

Professionalism: with decades of combined years of writing, editing, designing, and publishing experience, our staff knows the ins and outs of the industry, and will be responsive and helpful. And of course, we will only publish books that truly contribute something wonderful to the world.

Kindness: as an author-friendly press, we take the word “friendly” seriously. A good publisher shouldn’t be just a business partner, but should be full of people you’d want to invite to dinner. Whether it be making a good joke or allaying your worries about being an author, kindness is our hallmark.

Making Your Book Awesome: we really can’t settle for anything less. We want our authors and their readers to be blown away when they first hold that book in their hands. It needs to look good inside and out, and feel good to the touch. And, of course, the words need to be top-notch, and our editors are devoted to making that the case.

Service publisher

All categories

Worldwide

Authors Unite logo Authors Unite

We've now worked with 250+ authors.

Learn more about what we do and see some testimonials here: http://authorsunite.net/packages

We look forward to working with you.

Tyler & The Authors Unite Team

Service publisher

Business, Health, Lifestyle, Memoirs, Mind & Body, Politics, Professional, Religious, Science, Self-Help, Sports, Technology, Travel

Worldwide

Bookmobile logo Bookmobile

Based in Minneapolis, Minnesota, Bookmobile provides book printing, graphic design, and other resources to support book publishers in an ever-changing environment. Superior quality, excellent customer service, flexibility, and timely turnarounds have attracted nearly 1,000 satisfied clients to Bookmobile, including trade houses, university presses, independent publishers, museums, galleries, artists, and more.

Service publisher

Business, Children's, Cookbooks, Fantasy, Health, History, Journalism, Lifestyle, Literary Fiction, Memoirs, Mind & Body, Mystery, Politics, Professional, Religious, Romance, Sci-Fi, Science, Self-Help, Sports, Technology, Thriller, Travel, Young Adult

Worldwide

Crescendo Publishing logo Crescendo Publishing

Crescendo Publishing is a boutique-style, concierge VIP publishing company assisting entrepreneur authors with writing, publishing, and promoting their books for the purposes of lead-generation and achieving global platform growth, then monetizing it for even more income opportunities.

In addition, we also support authors of novels, memoirs, fantasy and other fiction genres in the production and promotion of their books, too.

Check out some of our latest best-selling AuthorPreneurs at
http://CrescendoPublishing.com/new-authors/.

Service publisher

Business, Fantasy, Health, History, Journalism, Lifestyle, Literary Fiction, Memoirs, Mind & Body, Mystery, Novella, Politics, Professional, Romance, Sci-Fi, Self-Help, Thriller, Travel, Young Adult

Worldwide

Gladiator Publishing Company logo Gladiator Publishing Company

Gladiator Publishing Co. has held a reputation in the Literary Industry for nearly 100 Years as a Writer-Loyal company. Nearly 100-years later, Gladiator Publishing Company still maintains that strong characteristic. We place our Authors publications first and foremost. You may hear many other "Publishing entities" state that they are "the first" to do this or the "originator/pioneer" of that. If everyone is using the same marketing, promotional, and advertising pipelines what makes them so original?

As the proud recipients of six-awards in 2018 for our innovative marketing techniques, media outreach, extremely low budget compared to the Global Industry Standard (72-83% cheaper), and an Author-inclusive style, it is no wonder we are the #1 Requested Publishing Service on the East Coast. We are staffed with industry-specific professionals that are dedicated to market and brand development.

Full Editing Services (substantive, copy, formatting, proofreading, story flow, line) are INCLUDED in the price. No hidden fees, no extra cost for something that Publishing Services should be more than happy to provide to benefit the manuscripts success. The industry has turned toward greed and away from literature. It's sick and inappropriate, it's ok to agree, they know it too.

Maintain 100% of your royalties in all formats.
Maintain 100% of your Copyrights, Intellectual Property, and Creative Control.

You be the Author and we'll be the Publisher.

Happy Writings!!

Service publisher

All categories

United States

Happy Self Publishing logo Happy Self Publishing

We have helped 250+ authors to get their books self-published, hit the #1 position in the Amazon bestseller charts and also establish their author website & brand to grow their business. And the best thing is, we do all this without taking away your rights and royalties. Our publishing packages start at $699! Let's schedule a call to discuss the next steps in your book project: www.happyselfpublishing.com/scheduler

Service publisher

All categories

Worldwide

Project Bestseller logo Project Bestseller

Bestsellers are great. Long-term sellers are even better. We'll help you do both.

Project Bestseller is about creating bestsellers. More importantly, it’s about building author platforms and long-term success. We’re building books that sell well over time, generate income for their authors, and create a lasting impact for their readers.

How? The surface answer to this question is:
- crafting each book for maximum appeal to readers
- editing, design, and production with quality to match or exceed traditional publishers
- building an author platform to build loyalty and reach
- optimizing marketing elements such as keywords, categories, and sales copy
- leveraging promotion and advertising to generate sales at a profit

A deeper answer is: with strategy, curiosity, and intense passion.

Why? We believe good books should sell. If you're like most of our clients, you have a big vision for your book. It represents you. It says something about who you are. Now you’re ready for it to start touching lives.

You can probably think of half a dozen books that have become part of the grain of your life, because they gave you exactly what you needed at the time—whether it was a feeling, an experience, a different perspective, or just the information you needed to unlock your next possibility.

Now it's your turn. We can help you impact your readers with your book. It's what we do.

We've been helping authors finish and publish their books since 2012. Services include: ghostwriting, editing, cover design, book design, formatting, publishing guidance, launch planning, marketing.

Service publisher

Business, Health, Lifestyle, Memoirs, Mind & Body, Professional, Religious, Self-Help, Travel

Worldwide


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  • Adrian Ott
    on Oct. 10, 2018, 6:29 p.m.

    Book sounds exciting! Looking forward to it.

  • Diana Jones
    on Oct. 10, 2018, 7:57 p.m.

    Great to see your book is on its way. I look forward to reading and recommending to clients

  • Jack Josey
    on Oct. 10, 2018, 8:03 p.m.

    Looking forward to the book, Dave!

    Jack

  • Harold Pinto
    on Oct. 11, 2018, 1:37 p.m.

    Congratulations! I'll be looking forward to reading it. I hope all is well with you.

  • CURT FOWLER
    on Oct. 11, 2018, 1:58 p.m.

    Dave - I'm very excited about this new book. It looks great. Thanks for all the help you've been to me on the forums!

    - Curt

  • Joe Pine
    on Oct. 18, 2018, 1:28 a.m.

    You need a chapter on The “á la carte’ customer” in experiences!

    Joe PIne

  • James Gitney
    on Jan. 8, 2019, 5:56 p.m.

    David,
    Looking forward to reading this.

    Best Regards,

    Jim

  • David Motto
    on Jan. 10, 2019, 1:15 a.m.

    All the best with your new book. Hope it leads to more clients, speaking engagements, and more!

  • Anonymous
    on May 9, 2019, 7:07 p.m.

    Nice post. I learn something new and challenging on websites I stumbleupon everyday.
    It's always interesting to read content from other writers and practice something from other
    websites.