Agile Coaching 2.0 by Niall McShane

Niall McShane

Victoria, Australia

I'm a coach and mentor of agile coaches. I focus on the competencies required by coaches to enable changes to agile ways of working and the associated mindset.

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About the author

I work as coach of agile coaches, promoting organisational agility through education, mentoring and modelling of new behaviours.

I enable the disruption of inefficient ways of working using a gentle but influential consulting approach that embeds new values and principles of work. My goal being the development of a high-performing sustainable lean-agile delivery culture.

I am always about results and have been a coach my whole working life, firstly in professional sports, then leadership and for the last 10 years, agile transformation. Coaching is the core capability which supports the advisor/consultant/mentor roles I perform.

My work centres around guiding clients towards the establishment of new enterprise lean-agile delivery models and supporting coach capability; it is tough but rewarding work; I love it and the challenges it presents.

Specialties:
- Coaching Capability development
- Scaled Agile transformation advisory
- Business agility and digitisation
- Agile coaching /consulting /delivery

	http://www.agilecoaching20.com
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Agile Coaching 2.0

a beginner's guide to becoming a great agile coach

What is required of an agile coach has changed. Mindset counts more than skillset. This book presents a new model for developing great coaches; it fast tracks beginners to greatness.

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	50,000 words
	25% complete
	5 publishers interested
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Synopsis

This book provides insights and lessons I’ve learned as a coach of agile coaches, including running a Coach Academy for a 30,000 employee corporate during an agile transformation. I have hired, mentored, developed and coached hundreds of coaches from expert through to raw beginners. So why this book..?

I’ve repeatedly noticed senior agile coaches with 5-8 years experience hitting a point in their career where they repeatedly fail to progress to the next level. It’s at this point that they come to realise the need for fundamental personal change. As I went through trying to hire and develop coaches and observed my industry peers doing the same, two observations and one realisation emerged that led to this book:

Great agile coaching is now predominantly about influencing people’s mindset, not just being a subject expert in agile practices.

To become a great agile coach you need to reinvent your self; challenge your own truths and values, let go of some and experiment with who you are as a person.

Current learning approaches for Agile Coaching are outdated and are failing to meet the needs of the market. Beginners are encouraged to follow linear learning pathways with “advanced” skills being made available later on.

So if current approaches to developing great agile coaches are outdated what does this mean in practical terms. To influence a person’s mindset a coach is required to learn, practice and master a very different set of competencies to what has traditionally been the focus in agile coach development.

The competencies required to be a great coach do not easily “bolt on” to existing ones that beginners are taught, but have to be integrated into the coach’s values and beliefs over a period of time. Hence the need to start integrating these up-front.

What I write in this book comes from observations made as I’ve coached across many companies and also as a freelance leadership coach. But one recent set of experiments I ran really helped solidify my thinking on what beginner coaches need to become great.

Over a 12-month period I took 49 beginner agile coaches through a learning journey; concurrently I was recruiting many expert coaches from the market. This large-scale coaching uplift program exposed a consistent competency gap in expert level coaches. It was then that it dawned on me that beginners need to consider a different set of competencies as they start their careers so as to avoid this gap later on.

Beginners should be more aware of what great coaches do so that they are integrating all the required competencies for greatness from the start of their career as opposed to adding them on once they gain some experience. It is because of this need for a new integrated learning approach for agile coaching that I’ve written this book.

Sales arguments

I recently posted the topic "what great looks like for an agile coach" on a LinkedIn post. It generated 123 comments from a global audience and over 14,000 page views in a 48 hour period. This topic is real for the target market.
"Why Agile is Eating the World" and "The 12 Stages of the Agile Transformation", both from Steve Denning in Forbes.com indicate this way of working is fast becoming the new norm for organisations globally. Agile Coaching is the key to success but the coaches are not equipped with the right skills. Hence this book.
www.stateofagile.com has its 13th report this year. It reports that 97% of respondents (major global companies) are implementing agile in their organisation. The future coaches in training now are critical to successful implementations of agile but are not currently being equipped with the right competencies in development approaches.

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Audience

Aspiring, beginner or intermediate Agile Coaches

5 publishers interested

	Boyle & Dalton 250 copies • Completed manuscript. Boyle & Dalton was founded in 2014 and publishes works of fiction, non-fiction, and poetry. The world of publishing is changing, we're changing with it. Our founder Brad Pauquette, conceptualized a hybrid model that balances the financial and rights model of self-publishing with the quality controls and production excellence of a traditional publisher. Our designers and editors produce exceptional books that are distributed in both print and digital formats to all major retailers, including Amazon.com and BarnesandNoble.com. Boyle & Dalton carefully consider all submissions for publication, based on manuscript quality. We do not accept erotica or children's books. Hybrid publisher Christian Fiction, Comics & Graphic Novels, Commercial Fiction, Contemporary Fiction, Historical Fiction, LGBT Fiction, Literary Essay, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Mythology & Folk Tales, Poetry, Romantic Fiction, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Art & Photography, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Coloring Books for Grown-Ups, Comics & Graphic Novels, Cookbooks, Food & Wine, Communication Skills, Corporate Culture, Crafts & Hobbies, Creativity, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Illustrated Books, Journalism, LGBT Non-Fiction, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction Worldwide
	Authors Unite 250 copies • Partial manuscript. Authors Unite helps you become a profitable author and make an impact. We take care of printing and distribution through major online retailers, developmental editing, and proofreading with unlimited revisions. We take care of the entire process for you from book cover design all the way to set up your backend so all your book royalties go straight to your bank account. We can also help with ghostwriting if you prefer not to have to figure out all the steps on how to write a book yourself. With our book marketing services, you don’t need to worry about figuring out all the steps on how to market a book or how to become a bestselling author. We’ve helped hundreds of authors become bestselling authors on Amazon, USA Today, and The Wall Street Journal. We take care of the entire book launch process for you to help you sell thousands of copies of your book and become a bestselling author. View case studies here: https://authorsunite.com Service publisher Children Fiction, Christian Fiction, Comics & Graphic Novels, Commercial Fiction, Contemporary Fiction, Historical Fiction, LGBT Fiction, Literary Fiction, Mystery, Thriller, Horror & Suspense, Mind & Body, Mythology & Folk Tales, Romantic Fiction, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Communication Skills, Corporate Culture, Crafts & Hobbies, Creativity, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Journalism, LGBT Non-Fiction, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction, Science Fiction & Humour Worldwide
	Bright Communications LLC Looking for all types of books, including fiction, children's books, health, memoir, business books, and cookbooks Bright Communications LLC is a woman- and veteran-owned custom publisher in Hellertown, PA. Founding CEO Jennifer Bright is a Book Doula, whose passion is helping authors bring their books to life. Our team of expert editorial, design, and marketing pros help authors go from idea to completed books and retain 100% of the rights to their work. We also offer four custom publishing packages and a $1900 self-publishing assist program. Service publisher Children Fiction, Christian Fiction, Commercial Fiction, Contemporary Fiction, Historical Fiction, LGBT Fiction, Literary Essay, Literary Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Mythology & Folk Tales, Romantic Fiction, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Art & Photography, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Coloring Books for Grown-Ups, Comics & Graphic Novels, Cookbooks, Food & Wine, Communication Skills, Corporate Culture, Crafts & Hobbies, Creativity, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Illustrated Books, Journalism, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction, Science Fiction & Humour United Kingdom, United States, Canada
	Grammar Factory Publishing Grammar Factory is known for helping entrepreneurs, business leaders, and subject matter experts become first-time authors of world-class nonfiction books that build their authority and grow their business. Over the past 8 years, we’ve helped more than 200 business owners write and publish books that grow their business. Service publisher Mind & Body, Biography & Memoir, Business & Money, Career & Success, Cookbooks, Food & Wine, Communication Skills, Corporate Culture, Creativity, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Journalism, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Technology & the Future, Travel Australia, United States, Canada
	Momosa Publishing LLC Looking for health, parenting, inspiration, and children's books. Momosa Publishing LLC is a woman- and veteran-owned custom publisher in Hellertown, PA. Founder and CEO Jennifer Bright is a Book Doula, whose passion is helping authors bring their books to life. We are an efficient, effective, excellent team of editorial, design, and marketing pros. Service publisher Children Fiction, Christian Fiction, Commercial Fiction, Contemporary Fiction, Historical Fiction, Mind & Body, Mystery, Thriller, Horror & Suspense, Mythology & Folk Tales, Romantic Fiction, Science Fiction & Fantasy, Women's Fiction, YA Fiction, Biography & Memoir, Business & Money, Career & Success, Children Non-Fiction, Christian Non-Fiction, Coloring Books for Grown-Ups, Cookbooks, Food & Wine, Communication Skills, Corporate Culture, Crafts & Hobbies, Creativity, Current Affairs, Economics, Education, Entrepreneurship & Small Business, Health, Fitness & Dieting, History, Humor & Entertainment, Illustrated Books, Journalism, Management & Leadership, Marketing & Sales, Mindfulness & Happiness, Money & Investment, Motivation & Inspiration, Nature & Environment, Parenting, Personal Growth & Self-Improvement, Philosophy, Politics & Social Sciences, Popular Science, Productivity & Time Management, Psychology, Reference, Religion & Spirituality, Science, Sex & Relationships, Society & Culture, Sports & Outdoors, Technology & the Future, Travel, YA Non-Fiction Worldwide

Update #9 - Your copy of Responsive Agile Coaching is coming Sept. 18, 2020

Hi Subscribers,

well our journey is almost at an end... phew I'm exhausted.
I am mailing out all the pre-orders for Responsive Agile Coaching tomorrow.

IF …
Update #8 - Written but not quite 'DONE' Jan. 23, 2020

Hi Subscribers
the words of the book are written, edited and reviewed by some trusted close collaborators. Currently I'm finalising the illustrations; there will be many …
Update #7 - 95% written and two big announcements Dec. 4, 2019

Hello subscribers,
I thought an update was due so here you go. The book is mostly written... phew! The model that is central to the …
Update #6 - 40% written and a publisher’s fair Oct. 23, 2019

Hi Subscribers
Just a quick update on the book. I’ve had a very intense period of writing in the last two weeks. The Publishizer folks …
Update #5 - What a campaign; Pre-orders are now closing! Sept. 10, 2019

Hi subscribers
Well it has been an interesting month of campaigning. I’ve felt a bit like a salesman, which is not natural for me, but …
Update #4 - Half-way mark of the book campaign Aug. 28, 2019

Hi subscribers

Well it’s been a wild ride so far. The ideas in the book have been very well received by the coaching community at …
Update #3 - 10 days gone, 21 left to go! Aug. 21, 2019

Hi subscribers
Firstly thanks for your support and interest in my upcoming book.
I’ve been out and about discussing the book, the idea and some …
Update #2 - Video link from update #1 Aug. 16, 2019

The video did not embed in my last update; here's the link :-)

https://vimeo.com/354143480
Update #1 - My first update - Agile Coaching 2.0 Aug. 13, 2019

Hi Subscribers,

thank you so much for your interest in this initiative.

Currently I'm getting organised to build more content so everyone can understand my vision …

Sunish Chabba
on Aug. 14, 2019, 8:22 a.m.

reply

All the best Niall.
- Niall McShane
  on Aug. 15, 2019, 10:28 p.m.
  
  reply
  
  thanks amte, really appreciate your support on this initiative. Spread the word!

Anonymous
on Aug. 23, 2019, 6:45 a.m.

reply

Hi Niall. Is the book appropriate for someone like me who does coaching/counseling/mentoring within my industry, but has not done agile training? Or is it aimed at people who have already done agile training? Is it for people who are training other coaches, or is it for the people doing the coaching, or the people receiving the coaching - or all of the above?
- Anonymous
  on Aug. 23, 2019, 6:46 a.m.
  
  reply
  
  Jo Voight
- Niall McShane
  on Aug. 23, 2019, 6:50 a.m.
  
  reply
  
  It is aimed at people who are aspiring agile coaches at the start of their career. If you are a coach/counsellor and have any intention of moving into ways of working coaching (that includes agile ways of working), then this would be a great book. Check out the website for more info and watch the videos there agilecoaching20.com

Sunish Chabba
on Sept. 10, 2019, 2:16 a.m.

reply

Niall- Just read the latest update. It is so exciting, congratulations.

That said, just a reminder that I've my own small publishing company GPCC (in Mitcham, VIC) and I also throw my hat in the ring as a potential publisher. I do hope and wish the book gets picked by major publishers but do rememeber that my offer will stand, just in case ;)

Let me know if you want to look at a sample copy of the recently published book to check the quality of printing, paper & features like gold foil and embossing on the cover.

Luke Jenkin
on Aug. 25, 2020, 9:50 a.m.

reply

in anticipation, I have changed my shipping address from work to home.

2019. Those were simpler times.

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Niall McShane

About the author

Agile Coaching 2.0

Synopsis

Sales arguments

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