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Joana Lenkova

Joana Lenkova

London, United Kingdom

Joana Lenkova is a Business Consultant, Futurist, Founder, with over 15 years of international Marketing, Innovation, and Strategy experience in blue-chip companies, such as Disney, AB InBev, and Societe Generale.

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About the author

Joana has a vast 15+ years of international experience in the field of Marketing, Innovation and Business Strategy, and Strategic Foresight, across different FMCG, Finance, and Entertainment blue-chip companies (AB InBev, Societe Generale, Disney), as well as successfully growing start-ups. Until 2019 she held a Consumer Strategy role at The Walt Disney Company, where she also led the Strategic Foresight team of Futurists for the UK.

In 2019 Joana founded Futures Forward, a strategy and strategic foresight consultancy company. She is also the EMEA partner of The Futures School, offering strategic foresight trainings.

Joana is a graduate of Saïd Business School, University of Oxford in Strategy and Innovation. Being passionate about building future-proof businesses and strategies, she focused her research on how Strategic Foresight helps incumbent organizations innovate and sustain their long-term marketplace positioning. Her balanced approach to resolving complex business issues is based on both, business acumen and creativity.

She is a founding member of the Global Foresight Advisory Council of The Futures School, a member of the Association of Professional Futurists and the Oxford Union.
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Pre-orders

105

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$2,150

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Success! Choose Your Own Future has already sold 105 pre-orders , was pitched to 8 publishers , and is in discussions with publishers .

$21 Early Bird!

50 readers

1 copy of the limited edition of the book. You ALSO get exclusive access to updates about the book as a member of Joana's business and futurist communities + free webinars, workshop giveaways, and special offerings during and post-campaign.

1 copy + ebook included

Free shipping

$100 Futurist Pack

11 readers

5 copies of the limited edition of the book + receive a free workbook on strategic foresight + get your name mentioned in the Acknowledgements section.

5 copies + ebook included

Free shipping

$500 Business Training Session 30 Min

0 readers

25 copies of the book + Receive a 30 minute Choose Your Own Future business strategy, marketing, or innovation session. Valued at USD1,500

Every business, no matter the size, should be equipped with the skills, people, and culture to meet the challenges and find opportunities in the fast-paced, disruptive environment today. That's why, in addition to Joana's consultancy services, she offers training sessions and workshops to help everyone achieve their individual and business goals.

25 copies + ebook included

Free shipping

$650 Corporate Sponsor

0 readers

30 copies of the autographed limited edition of the book for you and your team + Free invitation to the book launch for you and 2 members of your team + Your company's name mentioned in the book as a Sponsor + A 2-hour workshop for your team teaching the practices from my book.

30 copies + ebook included

Free shipping

$2000 Choose Your Own Workshop 2 Hr

0 readers

50 copies of the autographed limited edition of the book + choose one of several 2-hour customized workshops, which include: Marketing, Strategy, Innovation.

Joana combines expertise in Marketing, Sales, Innovation, Traditional Strategy and Strategic Foresight across multiple business sectors internationally for blue-chips and start-ups, delivering a customized approach to solving the contemporary issues companies and individuals face.

50 copies + ebook included

Free shipping

2 of 2 left

$3550 Strategy Planning Session 2 Hr

0 readers

100 copies of the autographed limited edition of the book + receive a half-day Strategy planning session including analyzing the macro-environment, working with future scenarios, and estimating business potential to deliver a mid to long-term plan.

100 copies + ebook included

Free shipping

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Choose Your Own Future

How to Inform Decision Making with Strategic Foresight

Choose Your Own Future provides tools that help business leaders, investors, and innovators make informed decisions about an increasingly uncertain, complex, and ambiguous environment. In this "choose-your-own-adventure" book, Lenkova, teaches us to anticipate different possible versions and build our plans accordingly.

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Management & Leadership
50,000 words
0% complete
5 publishers interested

Synopsis

Change is inevitable, we live in a volatile, uncertain, complex, and ambiguous (VUCA) world. To succeed in the future, companies need to get better at navigating uncertainty and creating strategies for new environments. Can you see the opportunities for your business? How much of your time is spent on activities that work today versus exploring future opportunities? Do you aspire to be a disruptor? Do you need to innovate but can't decide where to focus your efforts and money? How do you build a resilient strategy for the future that can withstand the volatility and uncertainty of the world around us?

Companies like Shell, Disney, Rolls-Royce, and others have used strategic foresight in different ways to inform their future strategy. And we can learn from their approach to strategy and build our own company’s resilient futures to take advantage of uncovered opportunities, launch breakthrough innovations, enter new markets, and create a positive impact on people and the planet.

In Choose Your Own Future, Joana Lenkova provides a practical and interactive strategy book that will take us through a set of challenges and decisions which many businesses are faced with every single day. In this choose-your-own-adventure-style epic, every decision has a consequence and leads us on a different path. You will be given a set of frameworks, tools, and examples that will help you make better-informed decisions and choices. The journey will end in one of three future worlds. Which future will you and your company end up in?

The three scenarios in this book depict the possible versions of our world in the future. They are robust, based on emerging trends and decisions which we all face. Such as climate change, automation, AI, 3D printing, driverless transportation, connected homes, space travel. The scenarios are built by a strategist and professional futurist, Joana Lenkova, following a strategic foresight methodology.

This book will help you enrich your business toolkit with new strategic tools, and the future scenarios will help you imagine the world as it could be, evaluate the resilience of your current strategy, and give you a direction towards where you could take your company. You can't predict the future, but you can anticipate its different possible versions and build your plans accordingly.

Joana Lenkova is an ex-Disney, (AB InBev, Societe Generale) strategist and a professional futurist. She is an Oxford graduate in Strategy and Innovation and has focused her research on how successful organizations prepare for the future in turbulent times. She led the UK team of Futurists at The Walt Disney Company and is a member of the Association of Professional Futurists, founding member of the Global Foresight Advisory Council of The Futures School and a Certified Foresight Practitioner. Joana Lenkova currently runs her own consultancy company Futures Forward, consulting businesses and governmental organizations, helping them build resilient strategies, through her experience in traditional strategy, innovation, and strategic foresight. Joana is a respected thought leader in the field and a frequent speaker at international conferences. Futures Forward is the EMEA partner of The Futures School, which delivers strategic foresight trainings with a pathway to Professional Certification.

Sales arguments

  • As an ex-Disney strategist, an Oxford graduate in Strategy and Innovation, and a Certified Foresight Practitioner, I have a wealth of knowledge and ideas I will include in the book, which can help many businesses create better strategies for the future.
  • I have a very strong and supportive network with over 6000 contacts on social media and email. My Oxford network of international professionals stands behind me and will also share my crowdfunding campaign with their networks around the world.
  • I am a recognised thought leader in the field of strategy and strategic foresight. I regularly speak at public events, do webinars and podcasts with audiences ranging from 40 to 800. I am confirmed to be speaking at two upcoming conferences in the next months: SHIFT business festival in Turku, Finland on October 27-28th, with an expected audience of 1300 people and Silverstone Technology Cluster Annual Conference in Milton Keynes, UK on November 26th with an expected audience of 400.
  • I am a member of the Association of Professional Futurists, which has 500 members across the world and I will share my book crowdfunding announcement on the platform.
  • I am the EMEA partner of Frank Spencer and Yvette Montero Salvatico from The Futures School, USA, who endorse this book.

Similar titles

  • Corporate Foresight and Strategic Decisions Hardcover – 30 Oct. 2013, Claudio Gomez Portaleoni, £72.10. This book focuses on an in-depth case study exploration of corporate foresight of a European bank. My book is interactive and will include case studies from different industries, as well as tools and frameworks to help with decision making.
  • Strategic Foresight Paperback – 14 July 2015 by Patricia Lustig, £11.19. My book includes futures scenarios that immerse the reader into possible future worlds, then take them back to their strategy to evaluate its robustness.
  • Thinking about the Future: Guidelines for Strategic Foresight Paperback – 11 Nov. 2015, Andy Hines and Peter Bishop, £9.99. My book has a different set up and is a combination of strategy and strategic foresight tools in theory, combined with the practical implementation as shown in the case studies.

Audience

Business owners, executives, investors, entrepreneurs, innovators, organizational leaders who need to think strategically every day to stay ahead of trends, beat competitors, and position their companies for continued and sustainable growth in the future.

Advance praise

"Given the increasing importance of navigating uncertainty by influencing the future, many professionals are now focusing their attention on disciplines such as Strategic Foresight. I have yet to meet one that exhibits the passion, affinity, and commitment that Joana has for this discipline. She has become an ambassador for this approach to planning, adding tremendous value in the process."

Hernan Estrada,
General Manager, The Walt Disney Company Brasil

***

"As our world changes more quickly than ever before, opening our minds to greater and broader possibilities is essential to being able to make sense of what happens around us and make decisions that can really move businesses forward. Joana has the skills, expertise, passion, and drive to help individuals, and organisations, make more insightful decisions and achieve greater outcomes."

Sarah Sandle,
VP Group Strategy, Rolls-Royce

***

"If (to quote Kierkegaard) - “Life can only be understood backwards; but it must be lived forwards” and as per Gandhi - “the Future depends on what we do in the present” - I can think of little that would serve your future better than to invest in Joana Lenkova’s forthcoming book. In her work with TFS and Futures Forward, I have been consistently impressed with Joana’s knowledge, passion, wisdom, insight, and nuance and think her work (and this book) has never been more necessary - or had more resonance - than during these increasingly complex and surreal times."

Trish Long,
Vice President & General Manager (Ireland), The Walt Disney Studios

***

"Who used to LOVE "choose-your-own-adventure" books?

I'm excited to share Joana Lenkova's latest project - "Choose Your Own Future," a customized reading experience that allows YOU to be in the driver's seat of your FUTURE.

Joana is a long-time friend of Kedge and The Futures School. She embodies a futurist mindset in all that she does, and I cannot think of a better person to author this book. Joana combines her years of experience as a strategist at Disney with her newfound love of foresight in this unique "what if" approach to a business book. Our uncertain times require that we develop the ability to think in simultaneous multiples, and Joana's book will equip you to do just that.

Please consider supporting her campaign to get her book published."

Yvette Montero Salvatico,
Principal, Kedge LLC
Co-Founder and Lead Instructor, The Futures School

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Dr. Anita M. Jackson logo Dr. Anita M. Jackson

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In our model, distribution accounts are set up in your name. When a book is sold, the retailer takes a cut, the printing cost is deducted, and the balance is deposited directly into your bank account, never ours first. The difference can amount to several more dollars per book in net revenue to you. Our most popular package for non-fiction books, 50,000 words and under, including copyediting, cover design, interior layout, proofreading, eBook formatting, and distribution set up in your name is just $7,353. Fiction titles are slightly lower, $6,488.

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Bright Communications LLC is a woman- and veteran-owned custom publisher in Hellertown, PA. Founder and CEO Jennifer Bright is a Book Doula, whose passion is helping authors bring their books to life. Our team of expert editorial, design, and marketing pros help authors go from idea to completed books and retain 100% of the rights to their work. We also offer four custom publishing packages.

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  • Alice Nisbet
    on Aug. 1, 2020, 10:54 a.m.

    A fabulous idea and I am really looking forward to reading your book, best of luck with the crowd finding for it, Alice

  • Alice Nisbet
    on Aug. 1, 2020, 10:54 a.m.

    A fabulous idea and I am really looking forward to reading your book, best of luck with the crowd finding for it, Alice

    • Joana Lenkova
      on Aug. 7, 2020, 4:39 p.m.

      Thanks so much, Alice! I appreciate your support!

  • Jorge Rave
    on Aug. 1, 2020, 6:15 p.m.

    Very happy to be able to contribute to your project, Joana. Look forward to reading you soon!
    Jorge

  • Anita Dinshaw
    on Aug. 3, 2020, 1:51 p.m.

    Congratulations Joana! Can't wait to see your book. :-)

  • Ellie Moore
    on Aug. 3, 2020, 4:06 p.m.

    I can NOT WAIT to get this in my hands and in the hands of others.
    Absolutely not surprised at how phenomenal your path is shaping up to be. So grateful to participate in this journey.

    • Joana Lenkova
      on Aug. 7, 2020, 4:35 p.m.

      Thanks so much, Ellie! I appreciate your generosity and unconditional support!

  • Sunanda Thumati
    on Aug. 4, 2020, 7:40 a.m.

    Extremely happy for your achievement Joanna, looking forward to your published book.

  • Daniel Tate
    on Aug. 4, 2020, 10:55 a.m.

    Inspirational as always x

    • Joana Lenkova
      on Aug. 7, 2020, 4:34 p.m.

      Dan, you have been a pillar and supporting everything I do! Thank you for your kindness and generosity! x

  • Teodora Arvidsson
    on Aug. 4, 2020, 11:18 a.m.

    We wish you BIG success!!!!!
    Love,
    Teodora & Martin

    • Joana Lenkova
      on Aug. 7, 2020, 4:34 p.m.

      Thank you so much for your generosity, Tedy and Martin! It's very much appreciated!

  • Tommy Fuller
    on Aug. 6, 2020, 4:55 p.m.

    Joana, I'm so proud of you! I can't wait to read your book!

    Tommy

    • Joana Lenkova
      on Aug. 7, 2020, 4:32 p.m.

      Thank you, Tommy! This is so kind of you to say! Appreciate your support.

  • Helsio Epalanga
    on Aug. 10, 2020, 11:20 a.m.

    Hello Joana, I'm really excited to read your book and looking forward to get some interesting insights, specially in this environment of great economic uncertainty

  • Tracey Dynan
    on Aug. 20, 2020, 11:33 a.m.

    Can’t wait to read this - well done Joana xox

    • Joana Lenkova
      on Aug. 29, 2020, 3:36 p.m.

      Thank you for your generosity and unconditional support, lovely! xx

  • Vid Veerapen
    on Aug. 26, 2020, 4:52 p.m.

    Been meaning to do this for a bit
    Wish you all the best as always
    Vid

    • Joana Lenkova
      on Aug. 29, 2020, 3:34 p.m.

      Thanks so much, Vid! How wonderful it is to have a friend like you!

  • Diana Stafie
    on Aug. 30, 2020, 9:05 a.m.

    Go, go, go Joana! Happy to see such initiatives and devotion for future work!

    • Joana Lenkova
      on Aug. 30, 2020, 5:08 p.m.

      Thank you for your support, Diana! That means a lot!

  • Richard Ramsey
    on Aug. 30, 2020, 2:14 p.m.

    Joanna,

    I am wishing for you clarity, imaginative thinking, and FORESIGHT as you write your book. Excited to see this unfold for you.

    Best,

    Richard

    • Joana Lenkova
      on Aug. 30, 2020, 5:10 p.m.

      Thank you, Richard,

      You have played a pivotal role in my dedication to foresight. And I absolutely love the wish! Thanks a lot for your support!

      Joana