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Joana Lenkova

Joana Lenkova

London, United Kingdom

Joana Lenkova is a Business Consultant, Futurist, Founder, with over 15 years of international Marketing, Innovation, and Strategy experience in blue-chip companies, such as Disney, AB InBev, and Societe Generale.

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About the author

Joana has a vast 15+ years of international experience in the field of Marketing, Innovation and Business Strategy, and Strategic Foresight, across different FMCG, Finance, and Entertainment blue-chip companies (AB InBev, Societe Generale, Disney), as well as successfully growing start-ups. Until 2019 she held a Consumer Strategy role at The Walt Disney Company, where she also led the Strategic Foresight team of Futurists for the UK.

In 2019 Joana founded Futures Forward, a strategy and strategic foresight consultancy company. She is also the EMEA partner of The Futures School, offering strategic foresight trainings.

Joana is a graduate of Saïd Business School, University of Oxford in Strategy and Innovation. Being passionate about building future-proof businesses and strategies, she focused her research on how Strategic Foresight helps incumbent organizations innovate and sustain their long-term marketplace positioning. Her balanced approach to resolving complex business issues is based on both, business acumen and creativity.

She is a founding member of the Global Foresight Advisory Council of The Futures School, a member of the Association of Professional Futurists and the Oxford Union.
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Success! Choose Your Own Future has already sold 105 pre-orders , was pitched to 9 publishers , and is in discussions with publishers .

$21 Early Bird!

50 readers

1 copy of the limited edition of the book. You ALSO get exclusive access to updates about the book as a member of Joana's business and futurist communities + free webinars, workshop giveaways, and special offerings during and post-campaign.

1 copy + ebook included

Free shipping

$100 Futurist Pack

11 readers

5 copies of the limited edition of the book + receive a free workbook on strategic foresight + get your name mentioned in the Acknowledgements section.

5 copies + ebook included

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$500 Business Training Session 30 Min

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25 copies of the book + Receive a 30 minute Choose Your Own Future business strategy, marketing, or innovation session. Valued at USD1,500

Every business, no matter the size, should be equipped with the skills, people, and culture to meet the challenges and find opportunities in the fast-paced, disruptive environment today. That's why, in addition to Joana's consultancy services, she offers training sessions and workshops to help everyone achieve their individual and business goals.

25 copies + ebook included

Free shipping

$650 Corporate Sponsor

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30 copies of the autographed limited edition of the book for you and your team + Free invitation to the book launch for you and 2 members of your team + Your company's name mentioned in the book as a Sponsor + A 2-hour workshop for your team teaching the practices from my book.

30 copies + ebook included

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$2000 Choose Your Own Workshop 2 Hr

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50 copies of the autographed limited edition of the book + choose one of several 2-hour customized workshops, which include: Marketing, Strategy, Innovation.

Joana combines expertise in Marketing, Sales, Innovation, Traditional Strategy and Strategic Foresight across multiple business sectors internationally for blue-chips and start-ups, delivering a customized approach to solving the contemporary issues companies and individuals face.

50 copies + ebook included

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$3550 Strategy Planning Session 2 Hr

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100 copies of the autographed limited edition of the book + receive a half-day Strategy planning session including analyzing the macro-environment, working with future scenarios, and estimating business potential to deliver a mid to long-term plan.

100 copies + ebook included

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Update #4 - The writing journey! Oct. 17, 2020

Dear all,

It's time to fully embark on the journey!

I have collected enough inspiration and am looking forward to losing myself in this new fantastic adventure! 

I am excited about all the conversations to be had with everyone, willing to contribute with a question, a lesson learned or a best practice which I will be able to include in the book. 

The whole idea of "Choose Your Own Future" is for it to be interactive. I wanted to make sure this is integrated and part of the process from the very beginning. I would like to include you, the reader, in the making of it by asking what is important to you. What are the strategic questions you may be facing and would love to see an alternative perspective or a tool that can help find a solution? What worries you about the future? What are the innovation questions you have not yet answered? Follow this link and feel free to submit as many as you'd like: 

That way, I want to make sure the book is relevant and useful to those who will be reading it.

On the other hand, if you do have a great example or a lesson learned of a strategic, innovation, or foresight nature, I would love to hear from you too! Sharing these will benefit many entrepreneurs and organisations. 

Thanks again for your support, it is highly appreciated! 

Have a fantastic weekend,