Synopsis

DOES MY BUM LOOK BIG IN THIS? - THE PROBLEM...

If you are female and work in an office then you will be experiencing BIG changes in your fat levels and it probably isn't your fault!

Over 8 Million people work in Call Centres or Banks in the USA and UK most of whom remain seated for most of the day.
Science has proven that working in an office environment, sitting for more than 20 minutes at a time, produces physiological changes in your lower body that
diet or exercising at a gym will not solve!

Studies have shown that;

·        Sitting for just
 1 hour stops fat-burning enzymes producing in your Buttocks and Thighs.

·        Sitting for just 6 hours per day 
increases fat levels by 50%.
·        When seated the Metabolism 
stops burning fat.
·        In only 
2 weeks of starting an Office Job the muscle fibres in the Bottom stretch creating additional fat cells.
The second half of the book offers Unobtrusive 'Office Exercises' that combat and reverse these problems that conventional dieting and exercising does not solve.

There will be a Mobile Phone App available for download to help the Office worker instigate the exercises in this book and 'keep on track' with their goals.

WHY BUY THIS BOOK?
You'll hear almost every personal trainer and weight loss expert tell you that you cannot 'spot reduce' fat on your bottom, thighs or even your belly. Well, that simply is not true if you have the knowledge that this book contains. It is true that most personal trainers and weight loss 'experts' CANNOT help you with 'spot reduction' however, they don't know the secrets that this book reveals.
No Other weight loss book targets the problem of office induced elevated fat levels. The type of fat distribution that conventional exercise simple does not tackle.
This book discussed the scientific reasons office staff have larger bottoms and thighs so that they can change their behaviour to tackle the problem using the techniques offered. Even if you do not have a large Derrière practising the exercises in this book will prevent you from gaining one.

WHAT WAS MY JOURNEY TO WRITING THIS BOOK?

As a Therapist interested in Body Conditioning I am fully aware of the problem many women complain about, being unable to tone up their bottom and thighs. Even personal trainers are often at a loss to help some of their clients with this issue. So it was quite a surprise when I noticed what seemed to be a specific group of women who had larger bottoms and thighs than others.

Here is the story of how the books concept was instigated...
It was a sunny Friday afternoon, my brother and I were casually sitting in the garden of a local pub that we frequent. Watching the world go around and 'people watching' as we often did. I began to notice a trend about the employees leaving various office buildings nearby.

You see, the pub was on a junction. With a large Insurance company in one direction and many other smaller businesses located in the opposite direction. All the employees leaving work for lunch met at the junction that joined the companies and led to the village centre.

I brought it to my brother's attention. Was it just me or did the female employees coming from one direction have larger bottoms than the other?

We reluctantly studied this phenomena and established that it appeared to be true. We began considering the possible reasons? Were the staff from one company chosen for their figure (a larger derrière)? If so, why? Did it help with their job? Were they employed on a specific personality type that enhanced the likelihood of having a bigger bottom, or perhaps it was something at work that encouraged this phenomena? I was curious and set about later that day trawling my many books on health and fitness and digging deep into online research to discover why these women from a specific industry had bigger bottoms.

REWARDS

You're On Board!
Pre-order 1 eBook

$13 - 1 copy of the eBook + Your name in the book

To show my appreciation for your support, you will receive both an ePub and PDF version of the book.

What you'll receive:
+ ePub copy of the eBook

+ PDF copy of the eBook

+ Your name in the Acknowledgments with a Thank You!

The Exercise Bundle!
Pre-order 1 eBook + Phone App

$23 - 1 copy of the eBook + Your name in the book + 1 Exercise Phone App.

The mobile phone application will be developed in HTML5 so will work on either Android, Windows or ios phones. It will work like a website so if your phone can view the internet the app will work.)

What you'll receive:
+ ePub copy of the eBook

+ PDF copy of the eBook

+ Your name in the Acknowledgments with a Thank You!

+ 1 Associated Exercise Phone App

The Paperback
Pre-order 1 Paperback book, 1 eBook + 1 Phone App

$33 - 1 copy of eBook + Your name in the book + 1 Exercise Phone App + 1 copy the Paperback book.

What you'll receive:
+ ePub copy of the eBook

+ PDF copy of the eBook

+ Your name in the Acknowledgments with a Thank You!

+ 1 Associated Exercise Phone App

+ 1 copy of the Paperback book

The Hypnotic Advantage
Pre-order 1 Paperback book, 1 eBook + 1 Phone App + Your name in the Acknowledgments with a Thank You! + a Paperback + Weight Loss Mp3

$43 - 1 copy the Paperback book, 1 copy of eBook + Your name in the book + 1 Exercise Phone App + Female Hypnosis Weight Loss MP3.

Female weight loss mp3. These usually sell for £32.00 on my website (www.sportshypnosis.co.uk) as CD's but I will convert them into Mp3's and email them to you. So get yourself a bargain and order this reward today!

What you'll receive:
+ ePub copy of the eBook

+ PDF copy of the eBook

+ Your name in the Acknowledgments with a Thank You!

+ 1 Associated Exercise Phone App

+ 1 copy of the Paperback book

+ 1 Female Hypnosis Weight Loss MP3 (value $46 (£32))

The Limited Edition!
Pre-order 1 Paperback book, 1 eBook + 1 Phone App + Your name in the Acknowledgments with a Thank You! + a Paperback + Weight Loss Mp3 + Your copy Signed by the Author

$63 - 1 copy the Paperback book, 1 copy of eBook + Your name in the book + 1 Exercise Phone App  + Female Hypnosis Weight Loss MP3 + Signed by the Author. 

A signed Limited Edition of the Book. Only 19 will be available.

What you'll receive:
+ ePub copy of the eBook

+ PDF copy of the eBook

+ Your name in the Acknowledgments with a Thank You!

+ 1 Associated Exercise Phone App

+ 1 copy of the Paperback book

+ 1 Female Hypnosis Weight Loss MP3 (value $46 (£32))

+ Your paperback book Signed (
only 19 available)

TIMELINE FOR LAUNCH

About 70% of the book has been written. It needs  proof reading and adjusting. The second half of the book with Office based exercises has rough illustrations of some of the exercises, however I need to hire a photographer and model to illustrate all of the exercises.

An app needs building to compliment the book. This will be to remind the person to exercise at set times throughout their working day and in specific ways. The exercises in the book will be illustrated and randomly selected. This shouldn't take much more than one or two weeks.

Hopefully the book will be ready for the summer weight loss market!

2016

1st April -  Launch Publishizer.com Campaign

1st May - Hopefully receive full funding.

May - Finish writing.

3rd May - Photo shoot for exercises.

7th May - Commission app development.

14th May - Proof Reading
Editing.

1st June - Mobile App Development complete.

Beginning of June - Books Printed and Shipped!

+ Rewards delivered!

Outline

BOOK OUTLINE

Contents

            Introduction

SECTION ONE
Chapter One - The Types of Fat
            Body Fat and Weight Loss

           Fat Consumption
           Protein and Carbohydrate Consumption

Chapter Two - The Office Body!
            Office Derrière!    

            Office Belly
           Getting Enough Sleep
           Office Thighs
           Office Circulation (DVT)

Chapter Three - The Office Environment
            Psychological Issues

           Internal Dialogue
           External Dialogue
           Personal Identity
           Fear of Loss
           Comfort Food
           Office Behaviour
           Office Distractions
           Office EuStress

Chapter Four - Office Solutions
            Problems caused by prolonged sitting

           Office Environmental Change

SECTION TWO
Chapter Five - Office Exercising
            Benefits of Office Activity

           Types of Exercise
           Office Exercise Anyone Can Do for Your Bum, Thighs Belly
           Office Exercise Equipment

           Mobile Phone App Details for Download
           References
           Author Bio

Audience

WHO IS THIS BOOK FOR?
This book was written with the 'Office Worker' in mind and offers solutions that are designed with the Office environment taken into consideration.  But ultimately anyone who consistently sits down for more than 20 minutes during a working day who is concerned with their weight or circulation may find this book of use. This book also discusses why a third of all patients admitted to Hospital with Deep Vein Thrombosis are IT or Call Centre workers!

If you are disabled, stuck in a chair or bed for long periods the exercises in the second half of this book can also help prevent many muscle and circulation problems associated with not moving for long periods.

Also Personal trainers who have clients who can't shift their excess weight through conventional exercising at a gym will find this book useful. The exercises in this book use isometric exercises to stimulate muscle and circulation whilst remaining static at a desk.

BREAKDOWN OF EXPENSES
Here is where the money is going;
Cover - $1000  - £700
Interior design - $720 - £500
Create a Mobile App With Book Exercises (Animated) integrating a Timer - $2280  - £1580
Proofreading Editor- $720 - £500
Fitness Model - $150 -  £100
1 day studio and photographer hire- $720 - £500
Photo editing - $360  - £250
Book Printing - 300 books - $1300  - £870.00
Shipping to myself from printers (for signing etc) - $500 - £350
Miscellaneous Campaign Costs - $360  - £250
Celebratory Jam Sandwich for the Author upon funding - $2.80 -  £1.89! : D
---Total budget : $76662.80 - £5601.89

Thank you so much for your support. I truly believe this book will fill a gap in the market and will make a huge impact on many people's lives.

Please could you help spread the word about Crowd Funding by sharing my promotional video on your social media channels. Again, Thank You for your support.

Promotion

Steve has over 12,000 Twitter Followers interested in health and fitness and around 400 weight loss enthusiasts on various Facebook pages.

He will be using video marketing (similar to the one within his proposal) to attract office staff using social media platforms. Particularly targeted Facebook advertising aimed at large call centre groups and large female weight loss groups.

Competition

ABOUT THE COMPETITION

There are a couple of books about exercising in the office however, these focus on whole body fitness. No other book has isolated the trend of office workers having larger lower halves than workers who do not sit down all day.

This book is also unique in that it explains the problems of muscle distortion, fat enzyme stoppage
fat redistribution in the lower half of the office worker.

'Does My Bum Look BIG In This?' is also the only book that describes the science behind the phenomenon of office women gaining weight and offers real solutions.