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Bryan Sykes

Bryan Sykes

Bryan is a entrepreneur, speaker, and People Evangelist at Retooled and Refuelled which focuses on maximising the transformative power of people in the workplace

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If Leadership You hits 500 pre-orders by Sunday 11 November 2018 8 P.M. UTC, then it will be pitched to 12 traditional publishers when the campaign ends. If Leadership You hits 250 pre-orders by Sunday 11 November 2018 8 P.M. UTC, then it will be pitched to 28 independent publishers when the campaign ends. If Leadership You hits 100 pre-orders by Sunday 11 November 2018 8 P.M. UTC, then it will be pitched to 42 hybrid publishers when the campaign ends. If Leadership You hits 50 pre-orders by Sunday 11 November 2018 8 P.M. UTC, then it will be pitched to 22 service publishers when the campaign ends. If Leadership You hits 500 pre-orders by Sunday 11 November 2018 8 P.M. UTC, then it will be pitched to 104 publishers when the campaign ends.
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Publishizer is a crowdfunding literacy agent. If 500 pre-orders is reached, then we pitch this proposal to traditional publishers. If not reached, then it gets pitched to non-traditional publishers.


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**20% of total book sales for the 1st 100 preorders will go to the Florida Sheriffs Youth Ranches (https://www.youthranches.org), a United States-based nonprofit organization. I worked with the Youth Ranches as a college student and accredit much of my work today as a foster parent and court-appointed youth advocate to their long standing legacy.

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**20% of total book sales for the 1st 100 preorders will go to the Florida Sheriffs Youth Ranches (https://www.youthranches.org), a United States-based nonprofit organization. I worked with the Youth Ranches as a college student and accredit much of my work today as a foster parent and court-appointed youth advocate to their long standing legacy.

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**20% of total book sales for the 1st 100 preorders will go to the Florida Sheriffs Youth Ranches (https://www.youthranches.org), a United States-based nonprofit organization. I worked with the Youth Ranches as a college student and accredit much of my work today as a foster parent and court-appointed youth advocate to their long standing legacy.

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**20% of total book sales for the 1st 100 preorders will go to the Florida Sheriffs Youth Ranches (https://www.youthranches.org), a United States-based nonprofit organization. I worked with the Youth Ranches as a college student and accredit much of my work today as a foster parent and court-appointed youth advocate to their long standing legacy.

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**20% of total book sales for the 1st 100 preorders will go to the Florida Sheriffs Youth Ranches (https://www.youthranches.org), a United States-based nonprofit organization. I worked with the Youth Ranches as a college student and accredit much of my work today as a foster parent and court-appointed youth advocate to their long standing legacy.

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**20% of total book sales for the 1st 100 preorders will go to the Florida Sheriffs Youth Ranches (https://www.youthranches.org), a United States-based nonprofit organization. I worked with the Youth Ranches as a college student and accredit much of my work today as a foster parent and court-appointed youth advocate to their long standing legacy.

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**20% of total book sales for the 1st 100 preorders will go to the Florida Sheriffs Youth Ranches (https://www.youthranches.org), a United States-based nonprofit organization. I worked with the Youth Ranches as a college student and accredit much of my work today as a foster parent and court-appointed youth advocate to their long standing legacy.

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Leadership You

An Inside Out Guide for Personal Renewal, Growth, and Transformation

An inspirational playbook for preparing a new generation of leaders for the modern world of leadership!

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Self-Help Personal growth, personal development, motivational
Washington, District of Columbia
40,000 words
0% complete
1 publisher interested

Synopsis

So many things in the world rise and fall on leadership. In the study of "leadership", Google has over 2,060,000 entries (0.49 seconds) that includes everything from the latest leadership theories, styles, and tactics. Yet according to to the National Leadership Index, we live in a period of an unprecedented leadership crisis. Unfortunately, our current conditioning about leadership as a way of 'acting upon others' fail to adequately account for the fact that the path of effective leadership is first born out of a very personal journey. Recent research on the skills leaders need to be successful in the modern world of leadership supports the increasing importance of maximizing the inner resources of the psyche such as self-awareness and self-mastery.

As a leader you're endowed with individual behaviors, motivators, and drivers that not only serve as the foundation for who you are, but these qualities further shapes how view and interact with two worlds -the world within (leadership self-view) and the world around you (leadership world-view). Great leadership is massively difficult and one of the reasons so many leaders are ineffective at it is because they fail to master the art and science of their own psychology. Leadership You is your invitation to step into a higher version of yourself and to create a higher perspective of leading in any and all life's endeavours from the inside out. In Leadership You, you'll explore seven value multipliers or "themes" as your personal Sherpa to help you make better use of your own unique and specific assets, skills, talents, and wisdom that’s already within you.

As a book of "living action", Leadership You is your personal retreat where you’ll be challenged to shift your perspective about leadership to tap into your own inner world for cultivating the vital skills, qualities, and maximising attentional discipline so that you're fulfilling your leadership potential and purpose every moment. Leadership You is a kind of leadership you 'live' everyday and through everything you do. It is a dynamic relationship, an interplay between qualitative aspects of your "being" and the quantitative aspects of "doing." It is the ultimate skill and tool you have to continually cultivate and create lasting change so that you master the art of influencing the first person you need to impact - YOU!


Outline

Overview: The manuscript is divided into three distinct parts each reflecting a unique personal
leadership perspective along with seven "themes" of engagement:

Introduction: Leadership @ the Speed of You


PART I. Leadership as a medium for expression.

Authentic leadership goes beyond what you do or what you know. It is first a process, an intimate
unfolding and expression of who you are. begins with who you are, in action, on the field than it is
about what you know. Self-worth, self-direction, and leadership acumen are all tied to your unique identity. In this section we explore leadership in the context of the whole person through the lens of Purpose, Principles, and Power.

1.Purpose - Reconciliation: "You" guided by a higher purpose and service beyond self.

2. Principle - Embodiment: "You" guided by timeless truths of inner wisdom and self-knowledge that

3. Power - Authenticity: "You" in command of your true self

PART II. Leadership as a medium for contribution.

Leadership as a force for "good" has the potential to create something that generates value for self as well as the lives of others. The outcome we seek determines the strategy we use. In this section, we study the role of Practise and Possibility as a means for optimising best use of time, energy, and resources in service of generating net value.

4. Practise - Expression: "You" as an instrument of function and growth

5. Possibility - Influence: "You" as an instrument of unlimited possibilities moving through you

PART III. Leadership as medium for personal growth and transformation.

Your truest strength lies in your capacity to transcend boundaries that produce new opportunities, experiences, and knowledge. That requires taking effective action. In this section readers learn to harness the creative forces of learn-by-doing through the dynamics of Play and Performance to help them create and implement experiential learning projects. 

6. Play - Creativity: "You" guided by unfettered access to your own creative genius 

7. Performance - Integration: "You" guided by your own unique circle of competence

Audience

The Market

Characteristics: The primary audience for this book are career professionals, managers, and business leaders between the ages of thirty-one and fifty-five. They have a college degree, a white collar job, and household income of $70,000 or more.

Motivations: The audience for this book is made up of three behavioural types of people:

1. The Disengaged: 70% of the American workforce is disengaged (Gallup: State of American Workplace). The disengaged often feel disenfranchised. The important factor missed by most organisations is about creating space for people to become the best version of themselves. This is particularly important given that the source of lasting change is typically a personal experience. 

2. The Overwhelmed: Life is out of balance for these people. Their work-life is all-consuming. They are exhausted and discouraged. They know their pace is not sustainable, but they know no other playbook beyond the proverbial "rat-race" where the holy grail to help solve their dilemma is "out there" so they continue to tolerate 'business as usual'. 

3. The Overachievers: This group prides themselves on taking "massive action." The problem is their bent on "doing" is often unbridled and unstructured. They want it all and their 'mo' is all about doing more on only know to look for answers to their challenges outside of themselves. They know their outside-in, fast paced mode of operation isn't sustainable, but they don’t know quite where to start. 


Affinity Networks and Groups:
1. Organisations are currently spending $70 billion dollars a year on leadership development, with projected increases of 50% in the next decade.

2. The 40,000 business or executive coaches in the U.S. who work with high performing managers, business owners and leaders. This $2.4 billion industry is growing at the rate of 18 percent annually. They and their clients are motivated by leveraging dynamic high-performers who can embrace the changing nature of business in the modern world. 

3. 24,722 professionals currently enrolled in my courses on Udemy https://www.udemy.com/user/bry...

4. Seminar/speaking partnerships with affinity networks like American Management Association, SHRM (Society of Human Resources Management), Association of Talent Development (ATD), professional and career development training (colleges/universities).

5. Currently a top rated mentor with Everwise, a learning management platform cofounded by Reid Hoffman (LinkedIn) serving Fortune 100 and 500 businesses. 

Author

Bryan Sykes is an entrepreneur, speaker, and mentor with a penchant for maximizing human potential through positive change. As a former fellow in the Future Physicians Program at the New York College of Osteopathic Medicine, Bryan is passionate about holistic living and helping people and helping to become healthier in every aspect of life. 

He is Cofounder of Retooled and Refueled (R&R), a business coaching platform that focuses on the transformative power of people through experiential learning education, workshops, retreats, and technology. As an architect of change, Bryan believes his greatest superpower lies in transforming organisations by converging the best of cutting edge behavioral science and emerging technology to elevate levels of engagement and positive change for all stakeholders within the organisation. 

Bryan has co-facilitated Retooling and Refueling workshops for professionals and veterans for 13 years which was recognized and awarded by the Department of Labor. His current projects to help move humanity forward include two upcoming contributing author books (Crown Press Publishing); Nanotechnology, Nanomedicine, and AI: Toward the Dream of Global Health Care Equivalency and Molecular Manufacturing: The Emergence of the Grand Equalizer. Additionally, Bryan is currently developing a learning management software system that helps organisations develop leadership pipelines through a talent actualization process (TAP).   

Promotion

PERSONAL MARKETING:

1).   The author plan to leverage 'co-created' community partnerships serving industry influencers who have access to networks of professionals and leaders with free "Day of Learning"  webinars/trainings to promote book content. 

2).   The author will create and implement his own “launch plan” designed to maximize sales during the first week of publication. The goal is to debut the book at #1 on Amazon In preparation for this, he will: 

a) Engage tribes early, asking for their input on the book’s title and jacket. 

b) Form a launch team, made up of their most loyal fans. He will offer them: 

• An electronic edition of the book in advance of publication. 

• Access to Bryan's via a private Leadership You Slack membership group. 

• A free 90-minute webinar with Bryan prior to the launch. 

• A thank-you link (i.e., “back link”) on Bryan's blog. 

• A 25% discount on any ancillary products. 
 

In exchange, launch team members will:

• Write a short review on Amazon or another e-tailer site. 

• Help spread the word about the book on their existing platforms, especially during launch week. 

• Share ideas and brainstorm additional ways they might further expose the message to an even greater audience. 

• Create an irresistible offer for people to buy the book during launch week via contests and leveraging affiliate partnership products/services. 

3. The author will be speaking on the subject of the book, via live events, podcasts, radio interviews. This will entail approximately forty events in the first year following the release of the book. 

4. The author will make himself available for interviews following the release of the book. 


Competition

Competition:

Competition: Books that appeal to a leader's desire to engage self-leadership principles and practices include:

  • Leadership From the Inside Out: Becoming A Leader for Life by Kevin Cashman (Barrett Koehler, 2008) 
  • The Good Authority: How to Become the Leader Your Team Is Waiting For by Jonathan Raymond (Idea Press, 2016) 
  • The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stainer (Box of Crayons Press, 2016)) 
  • Lead Yourself First: Inspiring Leadership Through Solitude by Raymond M. Kethledge and Michael S. Erwin (Bloomsbury, 2017) 
  • Self-Leadership and The One Minute Manager: Gain the Mindset and Skillet for Getting What You Need to Succeed by Ken Blanchard (William Morrow, 2017) 

  •  The Meaning Revolution: The Power of Transcendent Leadership by Fred Norman and Reid Hoffman (Currency, 2018) 
  •  Developing the Leader Within You 2.0 by John C. Maxwell (Harper Collins, 2018) 

Sample

Leadership @ the Speed of You

“Leadership is synonymous with becoming oneself” 
                                            Warren Bennis 

Not all leadership is created equal. I’m not a fan of traditional leadership advice that suggests modeling “successful” leaders is the way to go. We are all different. We each have unique individual personalities and behavioral styles in addition to our own unique patterns of seeing, thinking, and acting that shape our capacities to thrive in various leadership roles and environments. What’s more, no amount of modeling success can make up for the lack of self-acceptance and self-awareness 

Many of us have become so preoccupied with observing, strategizing, and knowing about leadership, that we have neglected leadership’s first call to action which is often the most challenging - Being. We cannot be any more effective in leadership (or in life) than we are awake within ourselves which shapes how we interact with the world around us. At every intersection along our leadership journey, there’s a constant battle between our realised self (who we are) and our actualised self (who we are becoming). 

The world is starving for more enlightened leadership. We know we can be better and we must be better if we are to fulfill our true potential. The path to fulfill our true potential requires no special understanding, only a willingness to see yourself as you really are. The truth of yourself is not only timeless, but at every turn, it is constantly revealing itself to you. Personal growth and renewal are not only basic human needs, but they also serve as key instruments through which we create meaningful experiences, derive purpose, fulfillment, and quality of life. Unfortunately, few of us are skilled enough psychologically to exploit the power that comes with developing the requisite self-awareness and self-knowledge that moves us to unleash more of our own greatness.

We all have the capacity to inspire and empower others. But we must first be willing to to commit ourselves to our own personal growth and development as leaders. This book is your invitation to be one of the few who take responsibility for the profoundness of your life and the necessity of your contribution as a leader and member of the larger context of society. In Leadership You, you’re invited to participate in new levels of effectiveness and personal transformation in all areas of life through a new paradigm of powerful leadership. You will awaken to new and higher levels of yourself through increased self-awareness as you learn to bridge the gap between your personal value and belief structures that determine your life choices and direction in life. And since we know that ‘know it’ is not the same as ‘living it’, you will learn why mastering the art of self-reflection is the key to becoming a self-commanding person. 

By picking up this book, you’ve taken the first step toward creating lasting change and cultivating an important interior relationship with the self-empowering secrets of your innermost self. This crucial task bridges the important link between self-awareness and leadership effectiveness. Who you are as a leader is in a constant process of unfolding. In fact, your life as a leader is meant to go through a continual catharsis of character. The tasks of personal change, renewal, and transformation are all the same – they all require that you effectively take proper possession of the best version of yourself. Fundamental to all transformation is the dynamics of change so that you can be aware of the opportunities and obstacles that await you when we attempt to transform any area of your life. 

The possibility and promise of the work at hand lies in the fact that everyone has the potential to reach higher levels of success in leadership and life. The balance of accepting who we are and challenging ourselves to become all we are capable of being is a sacred journey that transcends the status quo. Our individuality and natural self-expression will naturally emerge as we take on new challenges and opportunities that align intention with purpose. This is why leadership @ the speed of you is a practise of patience because leadership itself is process not an event. Leadership You holds all the tools you need to discover, and then call upon, a new source of personal strength to maximise your leadership potential.  
 

Special reflection:

We are all leaders, only to few of us choose to practise it. Leadership @ the Speed of You isn't a pursuit or goal to achieve. It is your personal identity, a way that you approach all that you do; a way you interact with others and the world around you. It gives structure to your days and your life as a whole. It offers the possibility of personal fulfillment that comes through creative expression and from being of use to others. It is the medium through which life itself meets you as you are 100% - without rank, title, or position. 

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Atmosphere Press logo Atmosphere Press

Atmosphere Press is an independent full-service publisher for books in genres ranging from non-fiction to fiction to poetry to children's picturebooks, with a special emphasis on being an author-friendly approach to getting a book into the world. We're professional, honest, and kind. Learn more about what we do at Atmosphere’s website, atmospherepress.com.

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  • Kais Blah on Oct. 15, 2018, 5:24 a.m.

    Feel so good about your book. looking forward to read it ! keep it up.

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