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Erica Hoese

Erica Hoese

Minnesota, United States

Erica is a wife, mother of 3, fitness & wellness coach, & figure competitor. Her passion is equipping moms to live their happiest, healthiest, & best life.

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About the author

My name is Erica Hoese. I am a wife, mother of 3, Fitness & Wellness Coach, Natural Figure Competitor, author, and speaker. I live in Minnesota with my children and husband on our family's dairy farm. 

Being a mom is one of the most rewarding and probably most difficult job there is.

I absolutely adore my kids, (even though sometimes, yes, they do drive me a little crazy), and I would do anything for them, but that doesn’t mean I should give up ME in the process, does it? Well, that’s how I lived my life up until Jace was born… when I became a mom, it was a like a little piece of me died… I lost myself and over the years I found myself giving more to my family and less to myself, which left me feeling empty inside and asking how did I get here?

It was during my pregnancy with Jace that I hit my breaking point and found myself very depressed and so negative-- I felt like I was up against a wall and I didn't even recognize the person staring back at me anymore.

It was also during his pregnancy that I had my biggest breakthrough and from that I realized 3 things:

  • The only person that could change my life was me.
  • No event in my life could take the place of who I was or define my worth.
  • Everything I do is my choice.

I decided that I was going to come back better and stronger than ever… not because I “had” to, but because I wanted to for myself and my family.

What happened was not only a physical transformation, but a mental transformation as well.


I found ME again!



For the past 6 years, I’ve been very fortunate to live my passion and help women with their health & fitness and I'm here to guide you on your journey-- to loving yourself and taking care of YOU.

Heart, strength, and grace are three things I value most inside of my community and what I’ve learned is that it’s not always going to be easy, you just keep getting better!

There will be times that you'll want to give up, and that’s what I’m here for-- to help keep you accountable, get back up, and keep going!

I’m still continuing on my own journey, while helping my clients redefine success on their own terms, achieve what they want, while still being a great mom. 

I know that when we have the right tools and an awesome support system, we can achieve anything we want in life.

I believe you can have the body you desire. I believe you can meal prep and make healthy meals that the whole family enjoys. I believe you can have it all… whatever that means to you.

When you put yourself first, it allows you to show up in a bigger way, which results in deeper relationships, inner peace, and a more fulfilled life. It isn't just about your appearance, it's about being healthy from the inside out and working on all aspects: mind, body, & spirit.

I look forward to hearing from you and helping you on your journey.

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Success! Lift, Love, Mom, Repeat. has already sold 20 pre-orders , was pitched to 21 publishers , and is in discussions with publishers .

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Update #1 - It's off to the editor! July 16, 2019

I am working with an editor right now to get my book up and running.
It's been a process finding the right person, so thank you for being patient. I appreciate your support! Thank you!