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Andrea Devaux

Andrea Devaux

Andrea Devaux has led media training and image consulting workshops throughout the United States for almost three decades. Her background is a combination of media advocacy, theater directing and film.

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No Such Thing As Off The Record

The 12 steps to saying what you came to say and staying on message.

If you don’t want it repeated, don’t say it. A Survival Guide for Media Interviews and Appearances.

 Share  Tweet  LinkedIn  Embed  pszr.co/jNGcd 3469 views
Business Public Speaking
California, United States
7,000 words
75% complete
11 publishers interested

Synopsis

One of the biggest fallacies with media appearances is the notion that you can say something to a "trusted source", in a private situation or "off camera" and it will remain "OFF the record".

To be clear: There is no such thing as OFF THE RECORD!

In today's media scenarios, this point has never been MORE apropos. If you don’t want it repeated, don’t say it.

    ∗    Not at lunch with a reporter.
    ∗    Not if the reporter is your best friend.
    ∗    Not if they’ve promised to keep you off the record.
    ∗    Not if you’ve asked to be kept anonymous.

This book not only gives you a roadmap for how to be an effective public speaker, it provides ways to navigate the sometimes tricky Q&A scenarios that are often overlooked when preparing for a public talk or interview. 

'No Such Thing As Off The Record' provides a complete checklist for how to say what you came to say and not get off topic. 

Why is it important to be effective at public speaking? Anyone who has been in front of an audience or on camera, unprepared, knows the answer to this question immediately. This is not a format where "winging it" is okay. 

Public speaking is a necessary and indispensable life skill, and most people are called upon to speak in public at some point in their lives. Public speaking improves research and organizational abilities - which are crucial skills for high school and college success. Employers rank public speaking as one of the top skills they look for in employees, with some employers declaring public speaking ability as their number 1 most desired trait in employees. 

Speech training and practice help develop social skills, such as confidence, eye contact, poise, and articulation. Whether you are just looking to improve your elevator pitch or you are preparing  for a national media campaign, reading this book will have you feeling confident and give you the steps you need to be ready.

Andrea Devaux has led media training and image consulting workshops throughout the United States for almost three decades. Her background is a combination of media advocacy, theater directing and film production. 

Outline

CONTENTS

Chapter 1         Formula for success

Chapter 2         What makes NEWS?

Chapter 3         Goals

Chapter 4         Preparation

Chapter 5         The Audience

Chapter 6         Strategy

Chapter 7         Appearance

Chapter 8         Body Language

Chapter 9         How to say what you want to say

Chapter 10       Sound Bites

Chapter 11       Warnings

Chapter 12      After the Interview

Audience

Of all the phobias out there, public speaking is considered the highest. It affects 3 out of 4 people or 75% of individuals that suffer from speech anxiety. It also accounts for 19% and the largest majority of those suffering from some form of phobia out there. An estimated 5.3 million Americans suffer from a social phobia, with 74% suffering from speech anxiety. 

A fear of public speaking can have a significant impact on your career given that those who have it make about 10% less, on average, than those who don’t. And that makes sense when you consider just how pervasive presentations are—from the boardroom to the newsroom, nearly every industry involves some form of speaking in front of a group.

In addition to lowering your potential wages, a fear of public speaking also makes it more difficult to be promoted to a management position.  If you find yourself in management, you could be called upon to not only represent yourself, but more importantly, the point of view of your organization. You need to be prepared with the tools of how to get a specific message across to not only those working with you on your team, but to potentially millions of people.

if you're a working professional, this book is for you . Whether you're an engineer, product manager, online marketer, designer, or tech entrepreneur. Perhaps you're a junior employee at a big company, a senior expert in your field, or a startup founder. All professionals have opportunities to give presentations, and sometimes these presentations are required to do a job well. For example, you might:

  • be called upon by the media to defend your company's position on a certain topic;
  • showcase a project to your teammates or upper management;
  • present your product or idea to potential customers or clients and be bombarded with inflammatory questions;
  • give a keynote speech at a major industry conference

According to Mehrabian, famous for his work on the relative importance of verbal and non-verbal messages, the three  elements that audiences respond to and get information from,  breakdown into the following ratios:

  • words account for 7%, 
  • tone of voice accounts for 38%, 
  • body language accounts for 55% 

So not only KNOWING what you want to say, but HOW you get that information across in a way that is memorable and UNIQUE is extremely important.


No Such Thing As Off The Record will help you prepare for any kind of presentation where you have to represent yourself or your organization. You will come away prepared, relatable and ready to be your best self, even under fire.

Author

Andrea Devaux's career began when she was working for a major medical organization training high powered doctors to prepare for appearances on prime time television. She then transitioned into being the on-staff media trainer for Media Alliance, of San Francisco for several years. With her directing skills and understanding of “the package,” she brings a unique approach to the experience of representing yourself and your organization. 

Her film and theater background gives her a unique perspective on how to help her clients "come alive", stand out from the crowd, and enjoy the experience of public speaking. She currently works with individuals and groups who need to appear in public or on camera and need to finesse how to "stay on message" or for that matter - figure out what their message is. 

Testimonials at https://vimeo.com/281031517?fr...

Promotion

As President and Co-founder of https://newofmarin.com/ (a rapidly growing women's business networking group based in the San Francisco Bay Area), I spearhead a sphere of influence in the women's entrepreneurial field which includes close ties to other published authors, speakers, thought leaders and politicians. My book campaign will be promoted widely through these circles of influence.

I have a social media network (primarily Facebook, LinkedIn, Instagram) of over 5,000 contacts that span connections from my work in film production, theater directing, my connections through teaching, media advocacy, and even connections through the school district that my daughters attend. I am lucky to be connected to a close nit community and live in an area that has a wide support network of friends and associates that span local and global markets. 

In my formative years I was chosen to represent my City (Nelson, New Zealand) as an Ambassador for Rotary International. I have remained in contact with many of the other Rotarians and other Rotary Exchange Students over the past 3 decades and have connections literally all over the world. We meet and have reunions every 5 years. These individuals have gone on to be major "Influencers" in their home countries and are poised to support my book efforts.

I consider myself a citizen of the world. I grew up in New Zealand, have lived in California for most of my adult life however in my early 20's I spent 5 years traveling around the world by bicycle (that will be the next book - 😉). Throughout my travels, I made many valuable life long connections. 

I have and continue to give public speaking talks to various groups such as Business Networking Groups, Rotary, BNI and so forth, on a regular basis. Because the topic of my talk is on Public Speaking, these events are a natural venue to promote my book and subsequent training sessions.

Over the past 30 years I have helped hundreds of individuals with their public speaking and media appearances. Many have given testimonials on my website or via LinkedIn. These folks are ready and willing to help me "spread the word" regarding the promotion of my book.

My website is:

https://nosuchthingasofftherec...

Competition

TED Talks: The Official TED Guide to Public Speaking

by Chris Anderson, curator of TED

published by Mariner Books, April, 2017

This book primarily focuses on giving a speech worthy of a TED talk. My book focuses on ALL aspects of public speaking scenarios including television interviews, hostile reporters and live public speaking events.

Confident Speaking - A Practical Guide

by Alan Woodhouse

published by Icon Books, May 2014

This book has some great foundational work for preparing to give a speech however as opposed to my book, it tends to belabor the preparation process (which potentially can stagnate a would-be speaker with worrying about whether they are doing everything right)... whereas my book jumps right into how to IMMEDIATELY get results.

Speaking Under Pressure: Learn from the Testimony and Real-Life Experiences of an Actor, a Spy, a Private Eye

by Dennis Sakamoto

published by Amazon KDP, December 2017

This book focuses on real-life experiences of the author. There are no techniques or theories in this book. This book is an impactful read however it's not the nuggets of bite size information that my book provides. My book is a check list of what to do and what not to do: a quick read to help you brush up on things to remember right before a media appearance.

Speak with Power and Grace: A Woman's Guide to Public Speaking

by Linda D. Swink

published by Skyhorse Publishing, January 2014

Drawing on her own successful experience and presenting advice from top female executives, Linda D. Swink guides women through each step of preparing for a speech and how to deliver it by using visual aids, voice control, and humor, among other techniques. This book is a great read on how to prepare for a speech. However it doesn't focus on other types of media appearances such as a television interview. And it's focus is directed towards women whereas my book takes both genders and what they need to think about, into consideration.

Sample

A Survival Guide for
Media Interviews and Appearances

PREFACE:
Most people would rather die than give a speech.  In fact, surveys continue to reveal that out of a list of incredibly undesirable options presented to study participants, what people feared THE MOST was not death (that was fourth on the list). Giving a speech was first.  

As you may have already observed, our world is filled with a bombardment of media clips, videos and breaking news. Within that smorgasbord of "attention getters", it is painfully obvious that some media appearances are definitely more interesting than others. And have you also noticed how often folks end up back tracking on what they said, or end up having to "clarify" a misunderstood statement, only to have that misunderstanding be an even bigger issue or "message" than the one they had originally intended to present?

People not experienced with public speaking are often left feeling intimidated by the experience and assume that, as opposed to themselves, some folks are simply “naturals”. 

However it is my assertion that looking good and sounding good in front of an audience is not some inborn talent.  It is a skill that can be learned.  This manual presents, in a straightforward manner, the skills and tactics required to present a more interesting and engaging media appearance. And one where you said what you came to say. Nothing more, nothing less.

Media interviews and speeches are a performance. In the case of a theatrical or athletic performance, we applaud and admire the polished routine of an actor or an athlete, however UNLESS we are proficient at a sport or craft ourselves, the rigorous coaching, along with the repetitive and painful training sessions that make it appear flawless, all remain invisible.  

To be clear, all the talent in the world won’t make up for preparation, persistence, and practice.  

Public speaking and media appearances are just like an athletic event or a game.  And like any game, there are rules and decorum...

11 publishers interested Express interest
Koehler Books logo Koehler Books

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At Motivational Press, we believe in making a difference in the lives of others and contributing in any way that we can to help our clients get their message to the world. Motivational Press is the top publisher today in providing marketing and promotion support to our authors. Our authors get favorable rates for purchasing their own books and higher ...

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BBL Media & Publishing helps writers realize their dreams through hybrid publishing and consulting, branding, marketing and publicity. We’ve put together a team of seasoned writing, publishing, editorial, design, and book marketing experts who believe in partnering with authors to bring messages that matter to the world – using the highest standards in the industry. BBL Publishing is a Hybrid ...

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Elite Online Publishing logo Elite Online Publishing

Write, Publish & Market Your Book to Build Your Business & Brand. Author Joshua Evans, Went from a Salesman to a # 1 Bestselling Author & paid Speaker making $12,000 per speech. Become a Bestseller! Over 50 Authors have become #1 Bestsellers with Elite Online Publishing. Owners Melanie Johnson & Jenn Foster are both 10x Bestselling authors and have published ...

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Happy About logo Happy About

Through our imprints and series, we've published over 800 books. Happy About and Super Star Press are for traditional books, 42 Rules is comprised of 42 five hundred-word articles and THiNKaha is comprised of 140 bite-sized quotes and seven blog posts. Our goal with all of our imprints and series is to make the author happy and achieve their goals. ...

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  • Kristine Jensen on Aug. 1, 2018, 4:37 p.m.

    Good luck Andrea! Looking forward to reading the book.

  • Robin Stephan on Aug. 1, 2018, 6:04 p.m.

    Wishing you all the luck with this! I’m sure it will be a great read!🙂

  • Suzanna Gratz on Aug. 2, 2018, 12:38 a.m.

    Thank you! Can't wait to read it!

  • Michael Wolpert on Aug. 2, 2018, 6:35 p.m.

    Bravo! Looking forward to reading it :)

  • Cheryl Morand on Aug. 2, 2018, 6:55 p.m.

    I’m so excited to read your book! Congratulations on an incredible effort and your amazing talent. Cheryl

  • Tim Webb on Aug. 2, 2018, 9:18 p.m.

    Go get 'em baby ... x

  • Fiona Grant on Aug. 3, 2018, 2:49 a.m.

    Good luck and look forward to reading it. I need all the help I can get xx

  • Lynton Vandersteen on Aug. 3, 2018, 3:24 p.m.

    Andrea,
    We just ordered the 5 copy special with the bonus coaching session (smoking good deal). We have loads of friends and associates that I'm certain will benefit from your direct yet fun style of teaching and coaching. You have helped us and our teams so much in the past and we can't wait for the book and some focused coaching to help us take it to the next level.

    Lynton and Wendy Vandersteen
    Business Owners/Entrepreneurs

  • Xanet Pailet on Aug. 3, 2018, 5:30 p.m.

    Yay!! So excited for you and this campaign! XO

  • Archimedes Abria on Aug. 4, 2018, 8:17 p.m.

    I know this is going to be good, I have known of your awesomeness since we met and you just keep getting cooler.

  • April Blake on Aug. 4, 2018, 10:38 p.m.

    Looking forward to reading your new book! Congratulations Andrea!

  • Cindy Winter on Aug. 6, 2018, 4:59 p.m.

    I've learned much by doing and trying, but am now ready to move on to a higher order. Looking forward!

  • Erika Sandoval on Aug. 6, 2018, 9:15 p.m.

    Thank you Andrea! And congradulations !
    Erika

  • Bara Sapir on Aug. 7, 2018, 4:22 p.m.

    So excited to learn from your wisdom!

  • Kathy Barlow on Aug. 7, 2018, 4:33 p.m.

    So excited for your book, Andrea!

  • cassandra Fimrite on Aug. 8, 2018, 12:59 a.m.

    I ran into Mill Valley Market today to grab something when I overheard someone talking about your book! It turns out it was Leslie who works there. Small world. Anyhoo.. good luck on getting the orders up!
    Cass

  • Michele Dennis on Aug. 9, 2018, 5:19 p.m.

    I can hardly wait to crack it open!

  • Onno Koelman on Aug. 13, 2018, 2:25 p.m.

    Looking forward to this book. Congrats!

  • Mo Paonessa on Aug. 13, 2018, 4:07 p.m.

    Hi Andrea, I wish you all the best with this endeavor! 🙂

  • Catherine Lawler on Aug. 14, 2018, 2:13 p.m.

    t

  • Simon Ward on Aug. 16, 2018, 9:01 p.m.

    Love your work AD...

  • Cynthia Moore on Aug. 17, 2018, 11:55 p.m.

    Done, thanks Andrea

  • Tara Marshell on Aug. 19, 2018, 6:33 p.m.

    Look forward to reading your advice!

  • Gaspar Aban on Aug. 19, 2018, 6:53 p.m.

    Sorry for the wait. I'm excited about your book.

  • Sally Pyne on Aug. 20, 2018, 10:35 p.m.

    Much, much success, my love.

  • Susan Keel on Aug. 21, 2018, 12:35 a.m.

    Great job on the video!

  • Claudia Rocha on Aug. 22, 2018, 7:53 p.m.

    Looking forward to this great book! Congratulations. Claudia Rocha

  • Heddy Chapman on Aug. 23, 2018, 1:54 p.m.

    Good luck Andrea!

  • Beth Forsman on Aug. 23, 2018, 2:27 p.m.

    My public speaking skills need this book! Can’t wait to get going with your book.

  • Kelly Lawrence on Aug. 23, 2018, 5:34 p.m.

    Well it's about time! ;-)

  • Renea Dillard on Aug. 23, 2018, 10:25 p.m.

    So excited to get your book!!!

  • LeRoy Francis Jr on Aug. 24, 2018, 3:18 a.m.

    Glad to support you my friend!

  • James McCall on Aug. 24, 2018, 11:03 a.m.

    Of course I’ll order a copy. Can’t be anything but amazing coming from you! ❤️

  • Lynn Armstrong on Aug. 24, 2018, 5:16 p.m.

    Thanks for your support through the years! I'm happy to be able to support you in return.

  • tina davis on Aug. 24, 2018, 5:45 p.m.

    Thanks honey - look forward to reading

  • Susan Shloss on Aug. 24, 2018, 10:14 p.m.

    Good luck!!!

  • Kathleen Mulligan on Aug. 25, 2018, 6:05 p.m.

    Congratulations... supporting people to get their voices out into the world more powerfully is such important work... well done!

  • Leslie Cornelius on Aug. 27, 2018, 2:39 a.m.

    Muah!

  • Tuula Kurki on Aug. 27, 2018, 2:10 p.m.

    Now Finland has pre-ordered the first book of yours😊

  • Wendy Lyon on Aug. 27, 2018, 6:22 p.m.

    way to go Andrea!! Great video!

  • Mark Ralske on Aug. 27, 2018, 6:33 p.m.

    good luck

  • Danielle Barcena on Aug. 27, 2018, 11:03 p.m.

    Congratulations! Looking forward to learning from you!

  • Liz Salk on Aug. 28, 2018, 2:35 a.m.

    Yeah —Andrea!

  • Paulette Jones on Aug. 28, 2018, 5:54 a.m.

    please autograph it for me girl

  • Sabrina Lara on Aug. 28, 2018, 6:37 a.m.

    I am looking forward to my new journey in life one day at a time.
    Andrea you are an inspiration in many ways~~~🌟🙏❤️

  • MAGDALENA SAM on Aug. 28, 2018, 5:21 p.m.

    I look forward to reading your book, Andrea!

  • Victoria Schleyer on Aug. 28, 2018, 6:31 p.m.

    Done and I'll share.

  • Toni Goddard on Aug. 29, 2018, 12:45 a.m.

    Done! ✅ can’t wait to get it! I know it will be amazing!! Good luck Sister! ✨😘💨💞 Keep me posted!!

  • Lynn Rovelstad on Aug. 29, 2018, 1:54 p.m.

    So wonderful...congrats! I am excited for what I know will be a great read! Hugs - Lynn

  • Robert Barcelona on Aug. 29, 2018, 5:12 p.m.

    Love you love your work.

  • Robert Ravnikar on Aug. 29, 2018, 5:56 p.m.

    lots of luck

  • andy hill on Aug. 29, 2018, 6:51 p.m.

    impressive as always - onwards andrea

  • Lori Shockley on Aug. 29, 2018, 9:06 p.m.

    Hope this is a smashing success!

  • Janelle Amer on Aug. 30, 2018, 4:10 a.m.

    Good luck! I hope you're collecting enough pre orders!

  • Michele Dennis on Aug. 30, 2018, 5:31 p.m.

    I just ordered a second one for my niece!

  • Michele Dennis on Aug. 30, 2018, 5:47 p.m.

    Gifties!

  • Julie Chrisman on Aug. 30, 2018, 9 p.m.

    You go girl!

  • Carolyn Preis on Aug. 30, 2018, 11:37 p.m.

    Looking forward to reading your pearls of wisdom!

  • Chris Aysta on Aug. 31, 2018, 3:45 p.m.

    Great job, A!

  • John P. Schweitzer, CFEd® on Aug. 31, 2018, 3:59 p.m.

    Excited to read your insights!

  • Roseanne Nichols on Aug. 31, 2018, 5:54 p.m.

    All for you Boo! Sorry I am such a jelly brain...hahah. Cant wait to read it!

  • Mikaele Tate on Aug. 31, 2018, 8:36 p.m.

    Ya Andrea! Looking forward to reading your book. :)

  • Caren Horstmeyer on Sept. 1, 2018, 5:33 p.m.

    Good luck with this amazing endeavor!

  • Gina Raith on Sept. 2, 2018, 12:10 a.m.

    Go Andrea! Can't wait to read it!

  • Jan Becker on Sept. 3, 2018, 7:43 a.m.

    Audacious - energetic - go for it Jonsey !! Proud of you girl - Every success you way - luv Jan

  • Erik Elder on Sept. 5, 2018, 10:56 p.m.

    Yo go Coach!

  • Roman Manfredi on Sept. 6, 2018, 8:17 a.m.

    I really hope this works out for you 🙂

  • James Edelhauser on Sept. 6, 2018, 10:54 p.m.

    Hope you hit your numbers!

  • Kathy Culver on Sept. 10, 2018, 3:54 p.m.

    Thanks for the opportunity to order your book! I look forward to reading it :-)
    All the best, Kathy

  • patti cohn on Sept. 15, 2018, 8:08 p.m.

    Good work, my friend!

  • Kris Wade on Sept. 20, 2018, 5:45 p.m.

    Can't wait to get your book!!

  • Shelley Booker Hardwick on Sept. 24, 2018, 3:09 p.m.

    I'm so proud to have Andrea as a Colleague & now, as a Public Speaking Resource! Well Done You Andrea!!

  • Susan Propst on Sept. 28, 2018, 9:48 p.m.

    Got It! Thanks. Hope sales go well. Susan Propst

  • MICHAEL JORDAN on Sept. 29, 2018, 10:56 p.m.

    Can't wait to receive this book! I'm going to hit you up for your autograph! Good luck getting the rest, and congrats on completing such a huge endeavor!

    MJ

  • gail lake on Sept. 30, 2018, 1:09 a.m.

    Glad to see you moving ahead

  • Segretta Woodard on Sept. 30, 2018, 5:11 a.m.

    Congratulations Andrea! I know I will benefit from your book. Would love to see you again.
    Segretta

  • Alyona Cooper on Sept. 30, 2018, 8:39 p.m.

    Love you Andrea 💙

  • Alex U. Inn on Sept. 30, 2018, 9:20 p.m.

    Good luck Boo!

  • TJ Goodspeed on Sept. 30, 2018, 9:26 p.m.

    Team TJ supports You Dearest Andrea ❤️

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