Synopsis

Are you in sales but struggling to make quota?

Did you just take a sales job out of desperation but don’t think it’s the right career for you? Do you worry people will perceive you as pushy or dishonest?

Selling With Authentic Persuasion will remove all the stress and anxiety you feel about selling so you can focus on what’s really important—your customers and their needs. Jason Cutter will reveal how being honest with customers, overcoming our misconcep¬tions about sales, and winning customers’ trust will not only lead to happy and repeat customers but transform you from order taker to quota breaker.

After years of managing and training salespeople, Jason found the fundamental problem people have in sales is acting only as order takers. Let him teach you how to transform yourself into a model salesperson who inspires trust through integrity and authenticity.
In Selling With Authentic Persuasion, you will learn how to:
- Determine whether you are acting like an order taker
- Analyze and overcome your objections and fears
- Focus on the true reasons for selling
- Acknowledge and cultivate your strengths
- Use the power of persuasion
- Follow a proven sales process
- Sell like a professional
- Avoid the common mistakes that get in the way of sales success

It’s time to put aside your self-limiting beliefs and bask in how good it feels to help people through sales. Get ready to celebrate and enjoy your new or trans¬formed sales career

Sales arguments

• Over 17 years of experience leading sales teams, in various industries, and of many different sizes.
• In my consulting business I help companies identify their sales challenges and transform into scalable sales machines.
• My podcast - The Sales Experience Podcast - has nearly 50k downloads, with over 240 published episodes
• According to an HBR article "U.S. firms spend $15 billion a year training salespeople and another $800 billion on incentives" - yet there is still over 27% rate of turnover (https://hbr.org/2017/07/how-to-predict-turnover-on-your-sales-team#:~:text=Companies%20worry%20about%20employee%20attrition,is%20less%20than%20two%20years)
• Most people "end up" in sales - it wasn't a childhood dream - and will fail at it unless they embrace the power of being themselves as well as their duty to help the right customers buy.

Similar titles

• Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price. Keenan. Pub 12/2/2018. My book is different because it is not written to help salespeople be less empathetic and more driven to make results happen. Its about being who you are AND closing effectively.
• The Challenger Sale: Taking Control of the Customer Conversation. Matthew Dixon. Pub 11/10/2011. Reason why mine is different/better - Challenger close is good at changing the fundamentals of a sales process, but doesn't address first understanding and embracing who you are as a salesperson. It is also very specific for B2B-type sales, where as my book is about general sales success fundamentals that can be applied to any sales process (from B2B, to Business Coaches, to everything in between).
• New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. Mike Weinberg. Pub 9/4/2012. Why mine is better/different - While prospecting can lead to sales, it won't if you do not understand why you want to be successful, and what is holding you back. And his book has great tactical info for lead gen, but what about once you have the prospect on the phone - now what?

Audience

Anyone who should be selling more, but is struggling to achieve their quota and beyond.

Advance praise

Sam Crowley Founder, EveryDayIsSaturday.com
Jason Cutter has redefined what it means to sell with integrity, while maximizing results. Some people are great at sales, others are great teachers. Jason is both. If you want to skyrocket your results without sacrificing your authentic self, absorb every word of this book.

Libby Gill, Executive Coach & Award-Winning Author
I’ve read plenty of sales books, most of which left me more convinced that I’d never be a decent salesperson. Selling With Authentic Persuasion is completely different. It offers a roadmap for helping me identify where I shine and what I specifically have to offer to be of service to others. Jason Cutter demystifies the whole sales process from opening the conversation to closing the deal. I highly recommend this book to anyone who ever has to sell anything, which is all of us!

Jamie Shanks CEO - Sales for Life
Complex B2B sales, especially those who seek to sell to the Enterprise, will fail to scale an exceptional career path - unless they can shed 'Order Taker' bad habits. These reactive habits feel effective and 'relationship-driven' at the time, but fail create exceptional long-tail results. Jason does an excellent job of layering a prescriptive path to personal change, in the pursuit to sales effectiveness.

Sean Sheppard Serial Entrepreneur, Sales Leader, VC & Founder, GrowthX & GrowthX Academy
Authenticity is the bedrock for lasting success in selling and in life. Jason provides an actionable and valuable framework for being true to yourself and your market in a way that elevates professional selling to its rightful place in society as an indispensable element of any prosperous venture.

John Waid CEO & Author of ReInventing Ralph - A Little Story for Salespeople About Culture-Driven Selling
Every person in sales must READ this incredibly inspirational book. Sales is more an art than a science and art is about being authentic. If you believe in being better, then this approach is what you need.

Rylee Meek Founder of Social Dynamic Selling
No matter what you think your job or role is.....You are in Sales. Period. We can all benefit from Jason's learned wisdom on how to authentically influence others.

Bob Sager Author of 101 Freaking Brilliant Business Ideas: And Ten Ways YOU Can Create Your Own
Early in my career I heard a truth described this way: 'If you can see through John Brown's eyes you can sell John Brown the way John Brown buys'. Jason's book provides many things with one of the best being HOW to see through your customer's eyes.

Jamie Sarche Director of Preplanning, Feldman Mortuary
Most people see ""selling"" as something really negative. However, the best sales people are those who are committed to getting clients what they truly need. Jason's book give a blueprint to be successful in sales, and in life, by being authentic and honest.

Frank Agin President, AmSpirit Business Connections
This is not your typical sales book. In fact, arguably it's more about relationships than sales. And that is what is so refreshing about Jason's approach. He recognized that getting someone to buy not mechanical, but rather more emotional. How they come to know you, like you and trust you.