In The Couchsurfing Story, Casey Fenton teaches readers to pursue a non-traditional path, one guided by the pursuit of intense experiences, the extremes of life and the excitement of the unknown.
Business Social Entrepreneurship
||San Francisco, California
||26 publishers interested
The road to entrepreneurial success is never a straight path. Explorers and nomads alike are learning that choosing your own destiny and following the beat of your own drum, wherever it might take you, is the best approach to leading a more fulfilling life.
In The Couchsurfing Story, Casey Fenton teaches readers to pursue a non-traditional path, one guided by the pursuit of intense experiences, the extremes of life and the excitement of the unknown; to empower young entrepreneurs who are smart, driven, and non-traditional thinkers.
It is a guidebook that shows how to approach the world in a unique way, how to build things that people want to take part in and how to leverage non-conventional wisdom to lead others in exciting new directions. Casey gives readers a framework for exploring, and ultimately contributing to, the world as we understand it.
At age 20, Casey took a cheap flight to Iceland and had no place to stay when he got there. Fully seized by the spirit of adventure and travel and having the time of his life, seeing the world, meeting people and experiencing life to the fullest, he had no interest in staying at some boring hotel.
After hacking into the university database to randomly email 1,500 students and ask if he could stay with them, Casey received an avalanche of positive, welcoming responses. This was a breakthrough moment for Casey, causing him to question conventional wisdom about consumer behavior and led to a lifelong search for answers.
This book is a distillation of this philosophy and a call-to-arms to fellow explorers and non-traditional thinkers to embrace a different path to success.
Each chapter will open with stories from Casey's life experiences, which then segue into the central theme of the chapter. They close with broader lessons and concepts that can be applied to reader's lives directly.
Introduction: Question Everything
Chapter One: What Is Wealth
Chapter Two: What Is Freedom
Chapter Three: What Is Learning
Chapter Four: What Is Love
Chapter Five: What Is Escape
Chapter Six: What Is Travel
Chapter Seven: What Is an MVP
Chapter Eight: What Is Execution
Chapter Nine: What Is Growth
Chapter Ten: What Is Community
Chapter Eleven: What Is Resiliency
Chapter Twelve: What Is an Entrepreneur
Conclusion: What Is the Future
Casey Fenton is backed by his numerous businesses and communities of entrepreneurs and travelers, including Couchsurfing.com, Mastly and Wonder. His ventures revolve around his vigorous lifestyle and attract the same breed of independent movers. These will be the main medium through which to obtain pre-orders.
- Core audience of young and aspiring entrepreneurs, particularly those who are feeling stuck, etc., trying to figure out what path to take in life.
- Secondary audience of existing Couchsurfing community (10-15 million registered users worldwide!)
In his exciting publishing debut, Casey Fenton speaks to a diverse audience of fellow life-travelers, freaks and adventurers, and the next generation of social entrepreneurs. His audience is poised to build a new world, through the latest technologies and innovations, but is drawn, like the author, toward the road less taken. Like Casey, it's for everyone who has a curiosity about the world and wants to understand themselves better in relation to it.
In the next 20 years, the rise of remote workers will drastically affect the world, according to DNX Global. With job security at an all time low and starting a business via the internet is a low-barrier, more and more people are leaving their 9-5s – and their home countries – to explore the world from the laptop.
- 1 billion digital nomads are projected to populate the earth by 2035
- 40% of the people will be married by 2035
- 50% drop in price of international airline tickets since 1985, and 75% drop by 2035
- 73% of young adults value “experiences” over material possessions.
- 46% of the Millennial generation are interested in starting a business.
As these statistics show, young entrepreneurs and digital nomads are trying to find a different kind of life. They are marrying less and dating more, driving less and traveling more, buying less and renting more.
This is driven by a desire to experience more, explore more, and build a lifestyle of freedom - all of which takes unconventional thinking to accomplish. The educational systems of today cater to traditional companies of the past. And today's generations are not prepared for the shifting economy, which certainly allows for a more adventurous lifestyle but demands flexibility. This book is a necessity for those building our future.
Casey is a pioneer and inspiration to founders of companies that thrive in the sharing economy, like Uber and AirBnB. Couchsurfing is the world's most trusted brand in social travel and peer-to-peer hospitality exchange with more than 15 million members.
He has a passion for building talented, diverse teams and bringing groundbreaking ideas to life. A serial entrepreneur, Casey has also been passionate about solutions that inspire people to explore, experiment and grow. Casey used his background in computer science to create the original Couchsurfing, which launched in 2003.
He served as executive director of Couchsurfing until 2012 and then founding chairman of the board. He has also worked in federal and state politics as the director of Internet strategy for the governor of Alaska's US Senate bid and as a legislative aide for the Alaska State House Minority Leader, 2002-2004.
In 2010, he was elected to the Ashoka Fellowship for contributing new ideas for improving human well-being. In 2013 he co-founded WonderApp, a give to get feedback viral loop that helps you see how others see you on life's most important questions. More recently he helped create Mast.ly, a bolt-on replacement for the antiquated stock option system. Founders save time and money by instantly deploying transparent sweat equity pools, worldwide. Team members automatically start thinking like entrepreneurs, building real value every step of the way.
As founder of Couchsurfing.com, Casey is backed by the couch surfing community of 15 million+ subscribers and users (1 million+ monthly active users). This book is, in part, for this audience directly, and will be a medium to obtain preorders.
Combined social media following of Couchsurfing.com, its subsidiaries and Casey Fenton equals 100k+. He will establish awareness and relationships on these platforms, including a very active #couchsurfing hashtag, to push this book into his extended network.
- Couchsurfing Facebook page - 15.6k+
- Couchsurfing Twitter followers - 75.4k+
- Email database - 1M+
Larger orders and corporate sponsors will come from pre-existing relationships and new ventures. These will also act as distribution points for the book during preorders.
Speaking engagements will boost awareness and preorders for the book. Casey is often invited to speak about his story and share his message about building the life you want to live in, and will actively pursue an increasing number of these speaking opportunities, including keynotes.
- Entrepreneur, Fast Company, Wired, TechCrunch - Local Bay Area media
- Podcasts (The Tim Ferriss Show, Foundr, etc.)
- Travel, Men's, Tech Magazines
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Inspirational true stories of people who have found the most meaningful answers to that great question—from young to old, from those just starting out to those in a second career—who have overcome fear and confusion to find a larger truth about their lives and, in doing so, have been transformed by the experience. The Couchsurfing Story is also about transforming one's life by pursuing unique experiences that provide answers to life's big questions. It is centered around Casey's experience building a community of 15 million followers and how you can find success and contribute to the world on a grander scale.
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The Four Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
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A book on how to lead an adventurous life using what you earn to support your lifestyle and to also find ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. The Couchsurfing Story spreads inspirational insight and experiences with the same market of entrepreneurial and nomadic readers. The difference is in the tone of Casey's voice coming from Silicon Valley and being funded by venture capitalists to captivate a similar audience.