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Success! The Couchsurfing Story sold 332 pre-orders by Oct. 17, 2017, was queried to 85 publishers, and is in discussions with publishers.

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The Couchsurfing Story

Changing The World One Couch At A Time

In The Couchsurfing Story, Casey Fenton teaches readers to pursue a non-traditional path, one guided by the pursuit of intense experiences, the extremes of life and the excitement of the unknown.

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Manuscript

Business Social Entrepreneurship
40,000 words
50% complete
San Francisco, California
26 publishers interested

Synopsis

The road to entrepreneurial success is never a straight path. Explorers and nomads alike are learning that choosing your own destiny and following the beat of your own drum, wherever it might take you, is the best approach to leading a more fulfilling life.

In The Couchsurfing Story, Casey Fenton teaches readers to pursue a non-traditional path, one guided by the pursuit of intense experiences, the extremes of life and the excitement of the unknown; to empower young entrepreneurs who are smart, driven, and non-traditional thinkers.

It is a guidebook that shows how to approach the world in a unique way, how to build things that people want to take part in and how to leverage non-conventional wisdom to lead others in exciting new directions. Casey gives readers a framework for exploring, and ultimately contributing to, the world as we understand it.

At age 20, Casey took a cheap flight to Iceland and had no place to stay when he got there. Fully seized by the spirit of adventure and travel and having the time of his life, seeing the world, meeting people and experiencing life to the fullest, he had no interest in staying at some boring hotel.

After hacking into the university database to randomly email 1,500 students and ask if he could stay with them, Casey received an avalanche of positive, welcoming responses. This was a breakthrough moment for Casey, causing him to question conventional wisdom about consumer behavior and led to a lifelong search for answers. 

This book is a distillation of this philosophy and a call-to-arms to fellow explorers and non-traditional thinkers to embrace a different path to success.

Outline

Each chapter will open with stories from Casey's life experiences, which then segue into the central theme of the chapter. They close with broader lessons and concepts that can be applied to reader's lives directly.

Introduction: Question Everything 

Chapter One: What Is Wealth

Chapter Two: What Is Freedom

Chapter Three: What Is Learning

Chapter Four: What Is Love

Chapter Five: What Is Escape

Chapter Six: What Is Travel

Chapter Seven: What Is an MVP

Chapter Eight: What Is Execution 

Chapter Nine: What Is Growth

Chapter Ten: What Is Community 

Chapter Eleven: What Is Resiliency 

Chapter Twelve: What Is an Entrepreneur 

Conclusion: What Is the Future

Audience

Casey Fenton is backed by his numerous businesses and communities of entrepreneurs and travelers, including Couchsurfing.com, Mastly and Wonder. His ventures revolve around his vigorous lifestyle and attract the same breed of independent movers. These will be the main medium through which to obtain pre-orders.

  1. Core audience of young and aspiring entrepreneurs, particularly those who are feeling stuck, etc., trying to figure out what path to take in life.
  2. Secondary audience of existing Couchsurfing community (10-15 million registered users worldwide!)

In his exciting publishing debut, Casey Fenton speaks to a diverse audience of fellow life-travelers, freaks and adventurers, and the next generation of social entrepreneurs. His audience is poised to build a new world, through the latest technologies and innovations, but is drawn, like the author, toward the road less taken. Like Casey, it's for everyone who has a curiosity about the world and wants to understand themselves better in relation to it.

In the next 20 years, the rise of remote workers will drastically affect the world, according to DNX Global. With job security at an all time low and starting a business via the internet is a low-barrier, more and more people are leaving their 9-5s – and their home countries – to explore the world from the laptop. 

  • 1 billion digital nomads are projected to populate the earth by 2035
  • 40% of the people will be married by 2035
  • 50% drop in price of international airline tickets since 1985, and 75% drop by 2035
  • 73% of young adults value “experiences” over material possessions.
  • 46% of the Millennial generation are interested in starting a business.

As these statistics show, young entrepreneurs and digital nomads are trying to find a different kind of life. They are marrying less and dating more, driving less and traveling more, buying less and renting more.

This is driven by a desire to experience more, explore more, and build a lifestyle of freedom - all of which takes unconventional thinking to accomplish. The educational systems of today cater to traditional companies of the past. And today's generations are not prepared for the shifting economy, which certainly allows for a more adventurous lifestyle but demands flexibility. This book is a necessity for those building our future. 

Author

Casey is a pioneer and inspiration to founders of companies that thrive in the sharing economy, like Uber and AirBnB. Couchsurfing is the world's most trusted brand in social travel and peer-to-peer hospitality exchange with more than 15 million members.

He has a passion for building talented, diverse teams and bringing groundbreaking ideas to life. A serial entrepreneur, Casey has also been passionate about solutions that inspire people to explore, experiment and grow. Casey used his background in computer science to create the original Couchsurfing, which launched in 2003.

He served as executive director of Couchsurfing until 2012 and then founding chairman of the board. He has also worked in federal and state politics as the director of Internet strategy for the governor of Alaska's US Senate bid and as a legislative aide for the Alaska State House Minority Leader, 2002-2004.

In 2010, he was elected to the Ashoka Fellowship for contributing new ideas for improving human well-being. In 2013 he co-founded WonderApp, a give to get feedback viral loop that helps you see how others see you on life's most important questions. More recently he helped create Mast.ly, a bolt-on replacement for the antiquated stock option system. Founders save time and money by instantly deploying transparent sweat equity pools, worldwide. Team members automatically start thinking like entrepreneurs, building real value every step of the way.

Promotion

As founder of Couchsurfing.com, Casey is backed by the couch surfing community of 15 million+ subscribers and users (1 million+ monthly active users). This book is, in part, for this audience directly, and will be a medium to obtain preorders.

Combined social media following of Couchsurfing.com, its subsidiaries and Casey Fenton equals 100k+. He will establish awareness and relationships on these platforms, including a very active #couchsurfing hashtag, to push this book into his extended network.

  • Couchsurfing Facebook page - 15.6k+
  • Couchsurfing Twitter followers - 75.4k+
  • Email database - 1M+

Larger orders and corporate sponsors will come from pre-existing relationships and new ventures. These will also act as distribution points for the book during preorders.

Speaking engagements will boost awareness and preorders for the book. Casey is often invited to speak about his story and share his message about building the life you want to live in, and will actively pursue an increasing number of these speaking opportunities, including keynotes.

POTENTIAL MEDIA

  • Entrepreneur, Fast Company, Wired, TechCrunch - Local Bay Area media
  • Podcasts (The Tim Ferriss Show, Foundr, etc.)
  • Travel, Men's, Tech Magazines

Competition

What Should I Do With My Life?: The True Story of People Who Answered the Ultimate Question

By Po Bronson

Published by Ballantine Books;  (November 29, 2005)

Inspirational true stories of people who have found the most meaningful answers to that great question—from young to old, from those just starting out to those in a second career—who have overcome fear and confusion to find a larger truth about their lives and, in doing so, have been transformed by the experience. The Couchsurfing Story is also about transforming one's life by pursuing unique experiences that provide answers to life's big questions. It is centered around Casey's experience building a community of 15 million followers and how you can find success and contribute to the world on a grander scale.


Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

By Ashlee Vance

Published by Ecco (May 19, 2015)

A first inside look into the extraordinary life and times of Silicon Valley's most audacious entrepreneur, the book traces the entrepreneur's journey from a rough upbringing in South Africa to the pinnacle of the global business world. Following a similar structure, The Couchsurfing Story applies the tale of another Silicon Valley phenom and pioneer to a complementing market: the digital nomad. Casey Fenton challenges today's entrepreneurs to build a more enlightened tomorrow by innovating technology and social norms.


The Four Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

By  Tim Ferriss

Published by Harmony; Exp Upd edition (December 15, 2009)

This pioneering book is a step-by-step guide to luxury lifestyle: escaping the rat race of saving for retirement, experiencing high-end world travel, and earning a monthly five-figure income with zero management. Complementing this idea, The Couchsurfing Story adds a layer of entertainment to traveling the world. Rather than Ferriss's doing more with less, Casey inspires you simply do more– experience more, live more, be more. 


Hustle: The Power to Charge Your Life with Money, Meaning, and Momentum 

By Neil Patel, Patrick Vlaskovits and Jonas Koffler

Published by Rodale Books (September 13, 2016)

A game-changing guide to finding success and fearlessly outsmarting the system. This book is about underdogs fighting a system that stacks the odds against us and achieving more success on your own terms. The Couchsurfing Story also provides a guide to overcoming obstacles and limitations in business and life by exploring unconventional paths. However, Casey's version presumes that everyone is on equal playing grounds and simply learning to think differently allows one to pursue the road less taken to come out ahead.


The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

By Chris Guillebeau

Published by Crown Business; 1st edition (May 8, 2012)

A book on how to lead an adventurous life using what you earn  to support your lifestyle and to also find ways to opt out of traditional employment and create the time and income to pursue what they find meaningful. The Couchsurfing Story spreads inspirational insight and experiences with the same market of entrepreneurial and nomadic readers. The difference is in the tone of Casey's voice coming from Silicon Valley and being funded by venture capitalists to captivate a similar audience. 

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  • Lee Constantine on Feb. 25, 2017, 1:23 a.m.

    Can't wait to read it!

  • Ayana Culley on March 2, 2017, 2:20 a.m.

    Can't wait to read it!

  • Nilu Massdjedi on March 2, 2017, 3:48 a.m.

    Congratulations and Happy Birthday! Can't wait to read it ;)

  • Becky Mulkern on March 5, 2017, 2:52 p.m.

    I bought my books.... so excited about you being an author!

  • Guy Vincent on March 9, 2017, 4:27 a.m.

    Super excited to read the full story, Casey!

  • Kasper Souren on March 17, 2017, 8:02 a.m.

    Let's catch up soon!

  • camila carvalho on March 18, 2017, 10:30 p.m.

    Looking forward to reading this !! This is gonna be great, I`m thrilled to hear about the experience of creating such a great platform that impact so many people <3

  • Carlos Augusto on March 23, 2017, 7:38 a.m.

    Thanks Casey! Really hope to contribute my (and our) couchsurfing story to the book!

  • Jelena Mair on March 24, 2017, 12:20 p.m.

    What an awesome adventure to be on with you. I can't wait to read the book!

  • jenn rose on March 24, 2017, 2:29 p.m.

    you sexy beast xoxo jro

  • Shwa Bull on March 24, 2017, 3:36 p.m.

    I better get a good signage in mine. ;)

  • Jennifer Ferguson on March 24, 2017, 7:30 p.m.

    Can't wait to see this come to life!

  • luke palmer on March 24, 2017, 7:44 p.m.

    Yay this will be for our Dreamhaus Collective bookshelf!

  • Thomas O'Duffy on March 24, 2017, 10:51 p.m.

    Couchsurfing has been one of the highlights of my life; through which I've met many of my favourite people and the greatest of times. Much gratitude always!

  • Laura Gamse on March 24, 2017, 11:29 p.m.

    Go Casey! Hit me up if I can help moving forward!

  • Quest Henkart on March 25, 2017, 1:08 a.m.

    I love you buddy!!

  • Brazier Gregory on March 25, 2017, 12:20 p.m.

    Hello, I'm Gregory Brazier; Private investor. I opted for the financing of projects to financially support all serious people with projects. Contact me if you need. Here is my mail:braziergregory001@outlook.fr

  • Aldo Golja on March 26, 2017, 7:29 p.m.

    Hey Casey! Good luck writing story of your (and our) amazing story! Aldo

  • Duke McDonald on March 27, 2017, 5:49 p.m.

    Best of luck on the book, bro! Can't wait to read it. :)
    - Duke

  • Janielle Denier on March 28, 2017, 1:22 a.m.

    Can I try on your pants?

  • Khalid Naitzehou on March 30, 2017, 6:50 a.m.

    Great Job Casey!

  • Baard Williams on April 1, 2017, 7:36 p.m.

    Good luck Casey! You have a story to tell.. get it out there!!!

  • LUCAS ARRUDA on April 1, 2017, 11:58 p.m.

    yo casey! cheers from Recife, Brazil! =)

  • Ashley Nottingham on April 2, 2017, 11:22 p.m.

    Good luck with your project! I'll look forward to reading it. -Ashley

  • Marco Petino on April 3, 2017, 12:25 p.m.

    Couchsurfing really changed my life, so I must have a copy of your book in my library...

  • Roberto Corona on April 3, 2017, 2:19 p.m.

    Thanks so much Casey for inspire millions of travelers around the world!

  • Jeremy Estey on April 3, 2017, 5:31 p.m.

    Congrats Casey!

  • Nicolas Vincent on April 3, 2017, 6:14 p.m.

    Good luck for everything Casey! I'm excited to read the book

  • Andrea Leichtfried on April 3, 2017, 9:11 p.m.

    You are a wonderful person Casey. I hope so much our path will cross again some days... Maybe for a project, maybe just for fun but you and your whole family are always more than welcome in beautiful Austria
    Angi

  • Paula González on April 4, 2017, 1:05 a.m.

    Saludos desde Iquique y éxito!

  • Jorge Torres on April 4, 2017, 5:42 a.m.

    Best of luck with this Casey - jorge

  • Melissa Eisenhart on April 4, 2017, 7:07 a.m.

    Thank you for changing how I saw the world, myself, and my role in it.

  • Mathieu Bernard on April 4, 2017, 11:22 a.m.

    Thanks again for hosting us (The Sharing Bros) at your place in SF a few years back. Really looking forward to hearing your story! Mat

  • Daniel Fleege on April 4, 2017, 6:26 p.m.

    Looking forward to it! I'm happy to contribute a story as well :)

  • Emily Krepel on April 4, 2017, 7:26 p.m.

    Every new friend I made from 23-30 was a couchsurfer. It changed my life. Going on my 12th year, I still host and occasionally surf with my husband.

  • Sergio Gago on April 5, 2017, 1:13 p.m.

    Edition for Sergio & Laura! Looking forward meeting again :)

  • Tamilla Mirzoyeva on April 5, 2017, 9:56 p.m.

    You are awesome, keep on rocking!

  • Ranya Anabtawi on April 5, 2017, 11:12 p.m.

    Yay! Thanks for all you do. Looking forward to reading it. :)

  • Marcelle Santos on April 6, 2017, 11:28 p.m.

    It's a great story, and I'm glad to have been a part of it.

  • Jason LeMonier on April 12, 2017, 3:59 p.m.

    I loved hearing part of the CS story years ago. Looking forward to your book and catching up with you soon!

  • Denecia Jones on April 13, 2017, 12:18 a.m.

    Thank you for this valuable book that tells the tale of the CS community.😉

  • Kate Benediktsson on April 13, 2017, 2:58 a.m.

    Adore you. Always in your corner.

  • Krista Woroschuk on April 20, 2017, 12:45 a.m.

    Excited for you, and looking forward to you birthing this book into the world - a living testament putting words down on paper with regard to your journey of bringing Couch Surfing into the world! Shazzam!

  • cameron mills on April 20, 2017, 7:23 p.m.

    Hola, Homeboy. Good Luck.

  • Michelle Irons on April 21, 2017, 11:52 p.m.

    Love you! This is happening!

  • Roland Regos on June 5, 2017, 12:34 p.m.

    Excited to read the story. Thank you for all your work!

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Casey Fenton

Casey Fenton

Casey Fenton is a serial entrepreneur who founded and grew Couchsurfing.com to a community of more than 15 million members. He has a passion for building talented, diverse teams.

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