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Carolyn Scott-Hamilton

Carolyn Scott-Hamilton

Award winning healthy, special diet and green living and travel expert, cookbook author, media spokesperson, holistic nutritionist, plant based vegan chef and television personality.

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Success! The Healthy Voyager’s Healthy for the Holidays (Global Edition) sold 1 pre-order by April 6, 2018, was pitched to 32 publishers, and is in discussions with publishers.

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The Healthy Voyager’s Healthy for the Holidays (Global Edition)

Healthy Recipes, Eco Crafts and Cultural Traditions for Holidays Around the World

Traditional cuisine, cultural traditions and handicrafts for the holidays.

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Health Recipe
Los Angeles, California
55,000 words
25% complete
6 publishers interested

Synopsis

Taking vegan and special diet cuisine from hippie to hip is where Carolyn “The Healthy Voyager” Scott-Hamilton continues to take her growing brand. She will share her own global travel experiences in a fresh and innovative way with the readers of her look into cultural holiday traditions in The Healthy Voyager’s Healthy for the Holidays - Global Edition. Her story, message and information are fun, and that continues to grow with the hit brand she has built in a short time all on her own, The Healthy Voyager.

The Healthy Voyager has become known as  Healthy, green, plant-based living — topics normally handled in such a way that it is difficult to break into the mainstream market— and shares the message in a positive, relatable and enjoyable way. 

Readers of The Healthy Voyager’s Healthy for the Holidays - Global Edition will have the same experience. Within the opening pages, there will be a personal greeting by The Healthy Voyager. She will introduce herself and the brand as well as how her experience of traveling the world has made such an impact on her in so many ways. From traditional cuisine, cultural traditions and handicrafts, Carolyn’s brands show and site have evolved from simple healthy travel to a whole living travelogue, bringing the world to her readers in a very special way.

The Healthy Voyager’s Healthy for the Holidays - Global Edition will showcase traditional holiday recipes, traditions and decorating ideas from around the globe. From Chinese New Year to KrampusNacht, Cinco de Mayo to HogManay and everything in between, readers will learn about global holiday traditions while also being able to experience the flavors and celebrations from across the globe, all while never having to get off of the couch!

In this day and age, we need to learn about other cultures and traditions more than ever and what better way than learning about festivities and food! The recipes will accommodate all special diets as well so that no one is left out of celebrating these world holidays. Vegan, gluten-free and  all sorts of allergen-free diners will have the freedom to try anything in the book without worry.

The artwork, layout, design and photography will be as colorful and eye-catching as the content. Bringing life to the world’s traditions in a a tasty way in a feast for the eyes as well as the tummy!

With Carolyn Scott’s close vast culinary knowledge and travel experience, this manuscript will provide outstanding, creative, useful and even educational content, with a comprehensive approach to researching the best of the best in each country or region, all in a package that has great visual potential. Carolyn’s products are a signature of the Healthy Voyager brand and she feels that distinctive four-color photography in the book would be an important means for representing her fun, yet informative style.

The popularity of veganism and special diets as consumer yardsticks have quickly become a new venture for those who are looking for a healthier option. This trend is growing year to year and showing no end in sight, prompting a growing number of books that focus on vegan, vegetarian and gluten-free foods. But a resource yet to be tapped in this space is the all-special-diet-encompassing recipes with travel and tradition wrapped into one.

When it comes to sales opportunities, a variety of promotional strengths come naturally to The Healthy Voyager’s Healthy for the Holidays - Global Edition. To begin with, the international reputation of The Healthy Voyager will give the cookbook a naturally broad audience. The brand has its own mailing list of over 700,000 names, not to mention an online platform that boasts a reach of over 45 million.  The brand has videos and articles syndicated all over the web, receives international press, and continues to garner attention on a daily basis. Carolyn is travels over 50% of the year for her travel show, which can be easily parlayed into book signings that will be a phenomenal outlet for promotion. Throughout each year, Carolyn participates in events around the world from fashion and lifestyle to food and health - each an opportunity to meet with local press and attend book signings to promote the cookbook. Her personality is unequalled, her humor infectious, and her presence online noteworthy. Carolyn and her brand have a healthy base following although her ability to cross over to a mainstream following has been fantastic.  She is young, fun, knowledgeable, witty, vibrant and a fresh face to a topic that needs a facelift.

Outline

i. Introduction – Meet the Healthy Voyager

This will be an overview on Carolyn and how the Healthy Voyager brand came to be. A little bit bio, a little bit brand description.

ii. What is the The Healthy Voyager’s Healthy for the Holidays - Global Edition, Why & How

iii. Chapters - Each month will showcase several global holidays, the origins of the traditions, how they are celebrated, traditional recipes served at these celebrations and tips on how to find items to decorate for that specific holiday. ie February - China - Chinese New Year (traditions, origins, costume, recipes, decor ideas such as Chinese lanterns, etc)

1. January
2. February
3. March
4. April
5. May
6. June
7. July
8. August
9. September
10. October
11. November
12. December - This will be the largest chapter or could be it’s own spin off Christmas around the world

iv. Glossary

v. Index

Audience

Whether vegan, gluten free, low fat, kosher, diabetic, or some variation thereof, consumers and diners are becoming more aware of what is going into their bodies then they ever have been in the past.  And more importantly, people are beginning to see the impact of diet and nutrition on their longevity as well as how it affects disease, prevention or eradication. Special diets are being looked at as ways to manage everything from autism to epilepsy, diabetes and even cancer. 

Roll in the advent of budget travel and travel wishlists growing due to instagram and other social media platforms, travel is one of the hottest topics on the planet. However, many can’t afford to leave to exotic locales so they crave the experience by trying out global cuisine or attending local cultural events.

From Hollywood to the small screen, diet, food and nutrition along with world travel, both intersect both online as well as off.  Now is the time to cater to special diets and give them the option to cook and eat delicious, fun and exotic meals without sacrificing taste.  For those who don’t follow any special diets, The Healthy Voyager’s Healthy for the Holidays - Global Edition is a wonderful gift or even a great addition to their library when entertaining or traveling with guests who may follow such ways of eating or just want to learn more about those who share this planet with us.

Author

Award winning healthy, special diet and green living and travel expert, cookbook author, media spokesperson, holistic nutritionist, plant based vegan chef and television personality, Carolyn Scott-Hamilton is a respected figure in the world of healthy lifestyle as well as special diet cooking and nutrition. With a highly acclaimed cookbook and travel show to her credit, Carolyn has traveled the world for her show, site and brand as well as to offer her services as a health and nutrition expert, recipe developer, writer, speaker, consultant and media spokesperson. She is frequently quoted in national media and regularly appears on television and radio programs sharing healthy recipes, travel tips and all things healthy, green and happy living.

The Healthy Voyager show was born in 2005 in order to be an entertaining resource for people like her, that found traveling difficult due to dietary restrictions as well as for those who wanted to keep healthy, green and fit while away from home. As of 2006, she has traveled and dined healthily, all while documenting it all on film for the Healthy Voyager Web Series and growing the Healthy Voyager brand. While travel is still very much the flagship of the brand, The Healthy Voyager is a one-stop-shop for all things healthy and green living from travel and recipes to fashion and relationships, parenthood to health and green news and everything in between.

Since the launch of The Health Voyager, the brand has grown into a full healthy and green living brand. Her cookbook, The Healthy Voyager’s Global Kitchen, launched in 2012 with a cooking show of the same name having launched in 2014. The Healthy Voyager’s lifestyle website and social media platforms cover new topics weekly from recipes and travel articles to product reviews and wellness posts. Her shows have won such awards an accolades as a Taste Award (Food & Lifestyle TV Program Awards) and a Tecla Award (Hispanic Media Influencer Awards). Carolyn is currently working on a food line, clothing line, travel kit line and more.

As is the executive producer, creator, host and writer of The Healthy Voyager web series & radio show, site and overall brand, Carolyn is always finding ways to connect with her audience..  A well respected expert in the fields of travel, health, green living and the culinary arts, Carolyn is the industry’s  “go-to” source and has been featured on the Discovery Channel, CNN, USA Today and Martha Stewart Radio, just to name a few (click here for press page).  She is currently the travel correspondent on Hallmark Home & Family while her shows a syndicated on MSN Travel, The Food Channel, AOL and more.

Additionally, Carolyn is a sought after speaker at notable national conventions, expos, conferences, schools, corporate businesses and festivals. She travels the world shooting her show, speaking and cooking demonstrations on how to a live happier, healthier life.

Promotion

As a former publicist, consultant, and lifestyle journalist, Carolyn’s media contacts are numerous.  Her PR background is a testament to her skill with talking points and event management (launch parties, book signings, movie premiers, etc.)  Over 30 years in front of the camera/audience in both theatre and film makes her an expert public speaker, as demonstrated in radio interviews, radio shows, and all of The Healthy Voyager videos. The reach of The Healthy Voyager brand is vast, with over 700,000 subscribers to the blog, thousands of followers on social media sites such as Twitter, Facebook, Instagram, YouTube, Pinterest and Snapchat as well as 300,000 to 500,000 hits monthly on The Healthy Voyager site.  The videos and blogs are syndicated worldwide and Carolyn is a prominent guest expert on various national tv shows, giving the brand a built-in client base of thousands and thousands who would clamor for the branded books.

Step One: The Basics

Carolyn’s extensive marketing platform, PR experience, along with her travel and culinary expertise are essential elements in promoting the initial Healthy Voyager Cookbook Series.  She will successfully market her book series by:

·      Promoting the book on TV, radio/podcasts and online

·      Blogging about the book – her readers are the book’s demographic

·      guest blogging about the book on other peoples’ blogs, sites

·      Updating all social networking sites regarding the launch of the book

·      Pre-selling the book on the shopping page of her website and social media

·      Writing articles and recipes for other publications similar to those found in the book

·      Conducting cooking classes and seminars

·      Virtual and live book tour

·      Making appearances at:

o   Book stores

o   Cookware stores

o   Cooking classes

o   Foodie events

o   Health events

o   Green events

Current social media numbers are:

Triberr - 45 million

Website & Newsletter - 700,000

Twitter - 110,000

Facebook - 100,500

Youtube - 13,500 (combined channels)

Instagram - 21,000

Pinterest - 25,000

Snapchat - 8,000+

Google + - 8,000+

Syndication outlets for the Healthy Voyager show:

MSN travel 

AOL On 

Food Channel 

Tripfilms 

BonkoTV

Yahoo Travel

Step Two: The Celebrity Factor

Celebrity affiliations increase sales. The initial Healthy Voyager Cookbook Series will include quotes from well-known health nuts about importance of healthy lifestyles and cooking and how this book is fitting.  Again, pulling from her journalism contacts and PR resources, she plans to include at least 5 celebrity quotes.

Some Celebrity Targets:

Alicia Silverstone, Kristen Bell, Rikki Rocket, Emily Deschanel, Anthony Bourdain, Jason Mraz, Ne-Yo, Usher, Peter Dinklage, Jane Velez Mitchell, Ellen DeGeneres, Portia DiRossi, Pam Anderson, Moby, Natalie Portman, Joaquin Phoenix, John Salley and more!

Step Three: The Consumer Factor

With The Healthy Voyager Approved Directory already in place and companies promoting the Healthy Voyager brand’s seal of approval, etc, consumers already have an idea of what is in store for them in the book.  The seal can be found on the websites, promotional and packaging materials of the products, as well as in the windows of hotels and restaurants nationwide.  This will help with brand recognition when consumers see the book series for sale on the bookstore shelves and online.

Step Four: Media

There are many magazines, TV shows, and websites devoted to this influential market. The initial Healthy Voyager Cookbook Series is a hot-topic for these media outlets.  Below are some potential media targets:

TV:

Buzz on Oprah, The View, Rachael Ray, The Today Show, Good Day LA, Entertainment Tonight, Access Hollywood, E! News.

Publications:

A small sampling of publications that would be interested in the book:

Vegetarian Times, VegNews, Women’s Health, Self, Shape, Cooking Light, Conde Nast Travel, Every Day With Rachael Ray, O Magazine, Parenting Magazine, People Magazine, InStyle Magazine, Good Housekeeping, Redbook Magazine, Ladies Home Journal, Glamour Magazine, Allure, Cookie and more!

Online:

In addition to major sites, there are hundreds of smaller sites and blogs devoted to foodies, diets, etc. A partial list of the sites Carolyn can target for coverage of the book, guest blogging, article pitches and book sales are:

HuffPo, Thrillist, Health, Cosmo, Rodale and more!

There are many places where shoppers will look for cookbooks: book stores, boutique gift shops, cookware stores, specialty health markets, shopping sites (Amazon.com, etc.) and healthy eating sites.

Competition

National Geographic Holidays Around the World -  This is a series of books for children highlighting popular global holidays in each volume. While it’s cute and somewhat informative, it does not go into too much depth on cuisine or recipes. The Healthy Voyager’s Healthy for the Holidays - Global Edition would highlight the traditional recipes for each holiday along with all of the cultural information.

Christmas around the world Recipes by Zu Barnes and Rodney Miles While this book focuses on just Christmas and non-special diet recipes, The Healthy Voyager’s Healthy for the Holidays - Global Edition would be a more comprehensive and dietarily inclusive version.

Holiday Cooking Around the World by Kari A. Cornell This book focuses on various global holidays and recipes however there are no special diet options, The Healthy Voyager’s Healthy for the Holidays - Global Edition would be a more comprehensive and dietarily inclusive version.

Holiday Sweet and Holiday Savory by Nate Padavick and Salli Swindell These two books are wonderfully illustrated and stylized, displaying 40 Christmas holiday recipes from around the world however the books focus more on style than on the recipes and don’t include much about tradition and culture the way The Healthy Voyager’s Healthy for the Holidays - Global Edition would.

6 publishers interested
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