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49

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If The Social Customer Journey hits 100 pre-orders by Saturday 30 September 2017 6 A.M. UTC, then it will be queried to 38 hybrid publishers when the campaign ends. How it works

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$15 Early Adopter Digital Package

6 readersPre-order

• One digital (ebook) version of "The Social Customer Journey."
• Acknowledgement on social media for enabling this project.

1 copy + ebook included

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$20 Early Adopter Paperback Package

18 readersPre-order

• ONE physical paperback copy of "The Social Customer Journey."
• One digital (ebook) version.
• Acknowledgement in the book and online for enabling this project.
• Free shipping.

1 copy + ebook included

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$47 Early Adopter Limited Edition Package

3 readersPre-order

• TWO physical paperback copies of "The Social Customer Journey."
• One digital (ebook) version.
• Acknowledgement in the book and online for enabling this project.
• Free shipping.

BONUS:
• Online course "Social Media Fundamentals." Via six recorded video lessons, you will learn the fundamentals about how you can define your brand and marketing strategy, find an audience, develop your platform, increase your influence, sell online, and run your online business with a combination of self-management, marketing automation tools, and outsourcing tactics.

**This package is valued at more than $100.

2 copies + ebook included

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$77 Social Media Strategy Session Patron Package

2 readersPre-order

• THREE physical paperback copies of "The Social Customer Journey."
• One digital (ebook) version.
• Acknowledgement as a Patron Sponsor in the book and online.
• Free shipping.

BONUSES:
• Online course "Social Media Fundamentals."
• A 30-minute online social media strategy session. Pick the brain of Dr. Myhr for ideas, feedback, and to determine your social media and digital marketing needs.

**This package is valued at more than $300

3 copies + ebook included

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$97 Mastermind Patron Package

1 readerPre-order

• FOUR physical paperback copies of "The Social Customer Journey."
• One digital (ebook) version.
• Acknowledgement as a Patron Sponsor in the book and online.
• Free shipping.

BONUSES:
• Online course "Social Media Fundamentals."
• Social Media & Digital Marketing Mastermind Program via online live video with three 1-hour sessions. Build or enhance your online social media presence and strengthen your business or personal brand. In each 1-hour session, you will learn some effective strategies and tools for you to work on between sessions and you will also get the opportunity to share and get feedback on your specific strategies and challenges from Dr. Myhr and from other participants.

**This package is valued at more than $400

4 copies + ebook included

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$147 Social Media Team Kickstart Package

1 readerPre-order

• FIVE physical paperback copies of "The Social Customer Journey."
• One digital (ebook) version.
• Acknowledgement as a Patron Sponsor in the book and online.
• Free shipping.

BONUSES:
• Online course "Social Media Fundamentals."
• A 90-minute online social media team kickstart session in which Dr. Myhr will help you get serious about social and identify key issues in terms of strategy, tactics, and tools for your organization to bring your social media and digital marketing presence to the next level.

**This package is valued at more than $500

5 copies + ebook included

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$297 Podcast Sponsor Package

0 readersPre-order

• 10 physical paperback copies of "The Social Customer Journey."
• One digital (ebook) version.
• Acknowledgement as a Podcast Sponsor in the book.
• Free shipping.

BONUSES:
• Online course "Social Media Fundamentals."
• A 1-hour online social media strategy session
• Featured Podcast Sponsor. Dr. Myhr is launching a podcast on social media and digital marketing and this is an opportunity to be the featured sponsor with a 30-second message in 5 episodes before rates go up. Dr. Myhr is a member of the world's #1 podcasting community "Podcasters' Paradise" and is attending the leading podcast conference "Podcast Movement" in Anaheim in August 2017 to learn the latest strategies for building a podcast with impact. You will also get a website mention, newsletter blurb, and an ability to offer a call-to-action.

**This package is valued at more than $1,000

10 copies + ebook included

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$997 Virtual Speaker Bronze Package

0 readersPre-order

• 50 physical paperback copies of "The Social Customer Journey."
• One digital (ebook) version.
• Acknowledgement as a Bronze Sponsor in the book and online.
• Free shipping.

BONUSES:
• Virtual Presentation by Dr. Myhr who will virtually join your event live via online video and offer a presentation with insights based on "The Social Customer Journey" or on an agreed-upon related topic in social media, content or digital marketing strategies.

**This package is valued at more than $2,000

50 copies + ebook included

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$1997 Executive Advisor Silver Package

0 readersPre-order

• 20 physical paperback copies of "The Social Customer Journey" for you to share with attendees, customers, employees, or partners.
• One digital (ebook) version.
• Acknowledgement as a Silver Sponsor in the book and online.
• Free shipping.

BONUSES:
• Executive Team Advisory Sessions. Dr. Myhr will join your executive team meeting or retreat and depending on your preference, present key trends in social media & digital marketing strategies, offer feedback regarding your social media concerns, and/or be available for discussions (travel expenses not included).

**This package is valued at more than $4,000

20 copies + ebook included

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$3997 Masterclass Gold Package

0 readersPre-order

• 50 physical paperback copies of "The Social Customer Journey" for you to share with attendees, customers, employees, or partners.
• One digital (ebook) version.
• Acknowledgement as a Gold Sponsor in the book and online.
• Free shipping.

BONUSES:
• Live in-person masterclass (1-4 hours depending on your preference). Dr. Myhr will share insights based on "The Social Customer Journey" or on an agreed-upon related topic in social media, content or digital marketing. You can offer this masterclass to your team, your clients, or your business partners (travel expenses not included).

**This package is valued at more than $6,000

50 copies + ebook included

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$4997 Small Speaker Gold Package

0 readersPre-order

• 200 physical paperback copies of "The Social Customer Journey" for you to share with attendees, customers, employees, or partners.
• One digital (ebook) version.
• Acknowledgement as a Gold Sponsor in the book and online.
• Free shipping.

BONUSES:
• Talk by Dr. Myhr who will share insights based on "The Social Customer Journey" or on an agreed-upon related topic in social media, content or digital marketing strategies. Dr. Myhr has experience as an international keynote & TEDx speaker delivering customized keynote presentations to senior-level executives, chief marketing officers, entrepreneurs, social media and marketing professionals, public sector executives, and school boards (travel expenses not included).

**This package is valued at more than $8,000

200 copies + ebook included

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$8997 Keynote Platinum Package

0 readersPre-order

• 300 physical paperback copies of "The Social Customer Journey" for you to share with attendees, customers, employees, or partners.
• One digital (ebook) version.
• Acknowledgement as a Platinum Sponsor in the book and online.
• Free shipping.

BONUSES:
• Keynote Presentation by Dr. Myhr who will offer a keynote presentation with insights based on "The Social Customer Journey" or on an agreed-upon related topic in social media, content or digital marketing strategies. Dr. Myhr has experience as an international keynote & TEDx speaker delivering customized keynote presentations to senior-level executives, chief marketing officers, entrepreneurs, social media and marketing professionals, public sector executives, and school boards (travel expenses not included).

**This package is valued at more than $12,000

300 copies + ebook included

Free shipping

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The Social Customer Journey

Lean Social Media in the Age of Smart Tools, AI and Marketing Automation

This book provides a framework for how lean social media and digital marketing strategies can help create and keep customers in the age of Smart Tools, AI, and Marketing Automation.

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Manuscript

Business Social Media Marketing
55,000 words
25% complete
Tustin, California
10 publishers interested

Synopsis

Customer buyer journeys are increasingly unpredictable and difficult for marketers to map. Consumers use multiple devices across numerous websites as they do research and engage in conversations both on and offline before deciding on a purchase. At other times, consumers proceed to a purchase decision merely minutes after hearing about a brand or even a whole new product category for the very first time. 

In The Social Customer Journey, Niklas Myhr argues that marketers need to step up the game in terms of predicting when prospects and customers need your attention before they go astray which can happen at all stages of a customer journey.

Even when customers do purchase, some will disappear after the first transaction never to be seen again. But some become loyal or habitual buyers and may even turn into unpaid brand ambassadors helping spread positive word-of-mouth opening up more channels of communication and more opportunities than ever before.

Smart marketers need to be prepared to offer highly personalized, relevant and valuable content, engagement, and experiences to prospects and customers in a much more agile fashion than ever before. For example, by quickly detecting when prospects and consumers are about to get off track, digital marketers can re-engage them with relevant, clickable, and possibly shareable content or by simply showing up for empathic, social conversations when deemed necessary.

It's the age of digital, which means customers are more distracted than ever before and maintaining loyal customer relationships is only getting more difficult. Therefore, any opportunities for social engagement that customers grant you cannot go undetected and needs to be taken advantage of instantaneously, otherwise, you will have missed your chance.

At the same time, with the emergence of new technologies and lean strategies, marketers are expected to do more with less. This also means that they are increasingly unable to engage socially one-on-one with all prospects and customers at all times however desirable that may seem.

The Social Customer Journey offers a framework for business owners, executives, and digital marketing managers on how they can leverage lean social media strategies to develop and maintain meaningful human relationships with the right prospects and customers in the right way at the right time on the right platforms along the buyer's journey while also taking full advantage of smart tools, AI, and marketing automation in order to become more agile and get the most value out of inherently limited resources.

Audience

2/3 of the world is using social media. But less than half of executives and marketers truly know how to reach, attract and retain them as customers.

According to bussiness2community.com, 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018.

ROI is still tough to measure for executives and marketers. 

46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses. Only 13% believe they’ve proved the impact quantitatively—though that may be because just 14% tie social media marketing activities to sales levels.

For all the bashing of “vanity metrics” in social marketing, those likes and shares (“engagement”) remain the most commonly used measure for evaluating social media success. 80% of marketers use these as primary success metric; 56% base social success on website traffic.

Top executives: social media marketing is for thee, but not for me. 84% of CEOs and VPs say they use social media to help make purchasing decisions. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video.

And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.

But social media marketing spending will rise anyway. Despite the lack of metrics or executive involvement, the share of overall marketing budgets devoted to social media marketing is expected to increase from about 10% on average today to nearly 25% within the next five years.

That may be because social media isn’t just about lead gen. Social is viewed as the second-most effective digital tactic for customer retention, behind only email. 64% of sales reps say they closed at least one deal in 2014 directly from social media use. And of small business owners who use social media, 92% agree that “social media marketing is important for my business.”

This book is for the social media executive or marketer who is sick of reading the thousands of statistics on social media that appear on the web every day and want to know next step they need to take to leverage the online tools, technologies and communities that contribute to the bottom line.

This book is about the social customer and the journey they take before, during and after they become your customer. It's why they interact with you business online and how you can attract and retain them using social media.

Author

Niklas Myhr, Ph.D., known as The Social Media Professor, is an author and an international TEDx and keynote speaker who teaches Social Media, Digital & Global Marketing at Chapman University in California. Dr. Myhr holds a Ph.D. in Marketing from the University of Virginia and has worked with Executive Education programs for Scandinavian multinationals in Europe, the United States, and China. Dr. Myhr also holds an M.S. degree in Industrial Engineering & Management from Linköping University in Sweden and is an awardee of the Hans Werthén Foundation at the Royal Swedish Academy of Engineering Sciences. Moreover, Dr. Myhr has served as an Executive Director on the Board of the Swedish-American Chamber of Commerce in Washington DC.

Dr. Myhr is currently Google’s #1 ranked “Social Media Professor” and his expertise on social media & digital marketing has been featured in publications such as BBC, The Washington Post, Marketplace Morning Report, InformationWeek, ABC, CBS, NBC, FOX News, USA Today, Huffington Post, San Francisco Chronicle, ESPN, and on national Swedish television. Niklas Myhr is a professional member of the National Speakers Association and has delivered two TEDx talks. More information at http://TheSocialMediaProfessor.com.

10 publishers interested Express interest
Blue River Press logo Blue River Press

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We help positive people gain the clarity and platforms necessary for their voice to be heard. We provide every service an author needs to build their business using a highly-leveraged book. Yes, you could take the time to find an editor, cover designer, layout designer, distributor, publicist, marketing team, web developer, and branding team yourself. But isn’t your time more ...

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The author hasn't added any updates, yet.

  • Jenny Ferry on May 14, 2017, 4:24 p.m.

    Hurray! We have used social media when starting building the new bicycle wear brand Sigrnordic.com - like asking our users "what resellers should we have" and other very specific questions with very good resaults! We are sure more win-win can be done to engage our users in the brand Sigr. Can't wait to get this Book and also consultation from The Social Media Professor.

  • David Myhr on May 14, 2017, 11:04 p.m.

    Heja!

  • Göran Lahti on May 15, 2017, 5:35 p.m.

    Looking forward to the book and to a strategy session with The Social Media Professor!

  • Cornelia Broqvist on May 15, 2017, 6:14 p.m.

    Ser fram emot att få din nya bok och sommarens semester så att jag hinner läsa den :D

  • Guy Vincent on May 17, 2017, 3:17 p.m.

    Niklas, wishing you massive success with your campaign!

  • Todd Belle on May 17, 2017, 10:52 p.m.

    Congrats Niklas!

  • Annika Streng on May 20, 2017, 8:35 a.m.

    Very Excited! -Annika

  • Can Uslay on May 20, 2017, 4:04 p.m.

    Good luck with your project!

  • Christer Bergman on Sept. 13, 2017, 6:41 p.m.

    We really look forward to read the book. Good luck!

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Niklas Myhr

Niklas Myhr

Niklas Myhr, Ph.D., The Social Media Professor, teaches Social Media and Digital Marketing at Chapman University, is an international TEDx and keynote speaker, and holds a University of Virginia Ph.D.

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