Synopsis

This is not just a book, it is a
leadership journey. 
8 Leadership Characteristics that will literally Change your life!
This beautiful book comes with a set of unique river stones, specially designed and hand carved. You may have attended leadership training and listened to great leaders, and
now that greatness is here in the Trigger Stones, designed to reset your mind and to help you to lead with the true characteristics of a leader of leaders. 
To those that buy the Trigger Stones, you will be delighted and they will become part of your leadership toolbox. This will be a
lifetime investment in your personal leadership growth, because you will never want to part with them. 
To all publishers out there, this product will
ignite leaders across the globe and its uniqueness will draw people to choose it from the shelves, as if they are unlocking the mystery of great leadership and in doing so, they are unleashing their leadership potential. 
I have created the  
Trigger Stones from a place of deep reflection, knowledge and practice. I simply want to unleash leaders to be the best that they can be. 
The Trigger Stones  will:

Help you to know your purpose.

 Help you to create internal transformation.

And

 Unleash your leadership potential               

“In my younger years, I would carry a stone in my pocket to change a behaviour that needed changing. I would give the stone an affirmation and whenever I lapsed into old habits, I would feel the stone and re-set my thinking. I was a CEO well before I was 30 years old”

 ~Dr Clare Allen  

These stones have been designed to trigger new attitudes and behaviours that form the characteristics of being a great leader of self and others.

Outline

The book is a personal journey of leadership.

Within the box, there is a beautiful book, and a set of hand carved trigger stones in a white calico bag. 

The book starts with some questions and opportunities for you to set some personal and leadership goals.

Then the book explains to you, "How to get the best from your stones"

The mystery of the 8 leadership characteristics then unfolds throughout the book and through your personal experience in using the stones and the focusing on the reflections.  

The stones are referenced by four categories, and placed in a calico bag. You can draw a stone each day or week or month and you can reflect upon this stone and its application to your life.  For example if you pull out the 'Key stone', it has an S on one side and a P on the other side. These are specially chosen stones and specially engraved. S is for sovereignty and P is for purpose.

 The profound messages and insights within this book are from Dr Allen's deep reflections and vast experience as a leader. 

This is a leadership experience and if these characteristics are embedded into a persons leadership practice, they will be a leader that will be admired. 

“I have been working on making these stones and the energy from them is so powerful, and I love the fact that each set is so unique.”
                                                                 Louise Mika

This is the secret of  great leadership told by someone who has dedicated their life to understanding leadership. 

Audience

This product is ideal for leaders who want to understand the true characteristics of being a great leader and who are prepared to undertake the reflections within the book and work on putting this into practice in the workplace. The stones are a way of connecting to the behaviors of  great leaders and resetting the mind to act accordingly. This is turn will create an understanding of self, and if these leadership characteristics are embedded into practice, the person will be greatly admired as a leader by those around them.

I have already taken a pre-order for 50 sets of the Trigger stones and I have been asked to present on them to a couple of groups. 

I have also run focus groups to refine the product and the feedback has been so incredible, people believe it could be  a world wide success. 

Publishers, please note:
Some feedback from focus groups!
The target market should be international based on personal leadership development.
Method of sale-Internet, shops, day spa’s, training center's, wellness center's, 
Pricing- $140 basic for just the stones up to $1000  for special stones(crystal, wood from Amazon, dead sea stones).
This will create intentional behavioral change and an iphone app could be developed for people to connect and talk about positive leadership messages.
This is an investment in people’s future. 
This can change the world.
This is a new and unique product and there is really nothing like it on the market. 

If you are a publisher and want to know more, please act early, I have complete confidence in the Trigger Stones. 

Promotion

I have a mailing list from events, hence the 50 pre-order sales. I have 1500 followers on Facebook and over 1000 plays of my podcasts. I have over 700 connections on linkedin and a number of connections with CEO's and senior leaders. I will capitalise upon this as a starting point.

I will add to this with a strong marketing campaign through Pinterest, Facebook and relevant social media sites and will cold call on companies and stores.  

Competition

There is nothing on the market to compare.