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By Lee Constantine, Head of Growth at Publishizer

Want to grow your email list by 1,000+ book subscribers?

I have some good news for you…

You can make it happen right now. In just 30 days.

In this guide, I’ll walk you through the exact process of growing your email list step-by-step. And I’ll give you everything you need to pick up 1,000+ book subscribers in the next 30 days.

Here are just a few reasons why you should be growing your book subscribers email list in 2018:

Ready to jump in? Let’s go…


  • Days 1–2: Edit and Share a Sample Chapter
  • Day 3: Create a Landing Page
  • Days 4–6: Email Your LinkedIn Contacts
  • Day 7: Create an Account on Mailerlite
  • Day 8: Hack Follow ups with Streak for Gmail
  • Day 9: Update Your Email Signature
  • Day 10: Start a Facebook Page and Invite All Your Friends
  • Days 11–12: Build Your Book Launch Team
  • Day 13: Follow up Again Email and Facebook Messenger
  • Day 14: Post a Video About Your Book
  • Days 15–16: Get Featured in Industry Newsletters
  • Days 17–18: Run a Viral Book Giveaway
  • Day 19: Engage on Facebook and Ask to Read Sample Chapter
  • Days 20–22: Get on Popular Blogs And Podcasts In Your Niche
  • Day 23: Pitch Guest Posts
  • Days 25–26: Launch a Cross Promotion
  • Days 27–29: Boost Your Results With Facebook Ads
  • Day 30: Get Interviewed on Facebook Live


The most effective way to grow a high quality book subscriber email list is with sample chapters.

And you may think writing the book will take forever. Aren’t you supposed to be growing your email list?

But you don’t need to write the entire book, just one or two good sample chapters to share with your readers. And you probably already have them!

  • Asking people to join your list doesn’t work ❌
  • Instead, you should be giving something of value to your readers in exchange for their email ✅

Start by editing a good sample chapter and get it proofread.

First, save your sample chapter as a PDF and then put it on your website for download.

Then, create a new webpage or landing page on your personal website with the chapter title, a brief description and a form to accept emails to gain access.You can also try for this.

Finally, post and promote this landing page via email and on your social media, as much as possible. Here’s an example.

Pro tip: Do this for two separate sample chapters. You will use them in different ways.


Sending traffic to your personal website homepage won’t give you optimal sign ups.

Instead, create a landing page that you can send traffic to.

Your landing page must convince readers to give you their email address — there should be no other option on the page.

For example, here’s the landing page Mark Manson uses for his website, which contains millions of readers that engage with his newsletter or next article[*].

A few options for creating your landing page include:

  • Unbounce[*]
  • Instapage[*]
  • Leadpages[*]
  • Wordpress Landing Pages: Free Wordpress plugin[*]

Once you’ve created your landing page, you want to ensure it’s getting as much traffic as possible. To do this you must be proactive in sharing the link with relevant people and communities.


LinkedIn can be awesome for networking.

But did you know you can export the email addresses of all your LinkedIn contacts? It’s way more personal than sending messages directly on LinkedIn.

To export LinkedIn connections:

  1. Head to the LinkedIn site on your computer (this doesn’t work on mobile)
  2. Click the ‘My Network’ icon in the main nav
  3. Click ‘Your connections’ on the left of your screen
  4. Then in the top right of the next screen click ‘Manage synced and imported contacts’
  5. Under ‘Advanced options’ click the ‘Export Contacts’ link
  6. Request a ‘Fast file’ this will be emailed to you within 10 minutes
  7. From the file you will be able to see the email addresses of all your LinkedIn contacts

So now you have the data. What next?

First, you shouldn’t just add these people to your book subscriber emailing list. They must opt in themselves. This is where you send them your landing page for your sample chapter.

You could email everyone manually. But a quicker way would be to set up a Google Contacts group.

To set up a Contacts group:

  1. Go to Google Contacts[*]
  2. On the left-side menu click ‘Import contacts’
  3. Upload the ‘connections.csv’ file you just downloaded from LinkedIn
  4. At the top of the page click the ‘More’ button and select ‘Rename group’. Give your group a memorable name (maybe LinkedIn for ease)

  1. Head over to Gmail and click the ‘Compose’ button
  2. In the ‘To’ field start typing the name of your group, then select the group from the list
  3. You’ll now have all members of that group added to the ‘To’ field

We asked Jack Shitama how he sold 500 copies of his book in just a few weeks. It came down to utilizing his Contact groups:

“I’d say there were two things. The first was email. I had three different lists. One was blog subscribers, the other was people who had taken my courses and the third were personal contacts. I kept the lists updated so when people ordered I would mark them appropriately.”

Now you’re all set up with Google Groups, it’s time to email your contacts about your new mailing list, let them know they get a free sample chapter when they opt-in.

For example, here’s an email you could send to get them to opt in:

Subject: My newsletter: Get your free sample chapter — [Your book title]


Hey [Name],
Thanks for connecting on LinkedIn.
I just started a newsletter, and since I’m about to release my new about [your niche topic here]. Here is a free sample to give you a taste of what’s inside.
People from [Company 1], [Company 2] and [Company 3] have already read it.
I’d love to have you give it a read and I’ll drop you a message once the whole book is available on [day/month].
Will you give it a read? Here’s a link. Excited to have you joining.

DAY 7: Create an Account on Mailerlite

It’s best practice to use Google Groups for personal emails to smaller groups instead of thousands at once. Which is why I suggest using software that allows you to quickly and easily send a large invite and then follow up 1-on-1 with people who are interested.

Mailerlite is the cleanest and most cost-effecitve. You can also use Mailchimp, Infusionsoft or many others.

  • Set up an account at
  • Upload .CSVs of your emails (downloaded from LinkedIn and Gmail) into separate groups
  • Send email invitation to buy your book to separate groups
  • Use plain text emails with [merge tags]
  • Follow up personally with responses directly in your Gmail account


Streak for Gmail is the biggest hack to hit emailing since the internet took off. This allows you to follow up with multiple at once.

Use this more advanced tool to quickly follow up with your contact list and convert more to readers in less time.

  • Download the Chrome extension at
  • Allow it to integrate with your personal or business Gmail
  • When people respond to your book emails from Mailerlite you can add them to your lead pipeline

  • You can find your Streak pipelines in the left hand column of your Gmail:

  • Once they are in a Streak pipeline, you can choose multiple people at once to follow up, i.e. watch quick video:

*Tip: Be sure to manually add First name field to each of your contacts in Streak. Google a tutorial on this if need be.


How many emails do you send every day?

A LOT, I imagine.

But whether you’re a solopreneur sending 40 emails per day or have a team of people sending over 500 emails per day, this tactic can help you to grow your book subscribers mailing list.

And best of all, it’ll only take a few minutes to implement.

All you need to do is add a simple, compelling CTA in your email signature.

Check out how Neal uses his signature to link to his sample chapter:

Replace your email signature with a CTA to read your chapter and become a book subscriber. To update your email signature in Gmail, follow these simple steps:

  1. Open your Gmail settings (the cog icon in the top right corner)
  2. Head to the ‘Signature’ section and add the copy you’d like to include. You can also add images and change the formatting of your signature here, too.

Pro tip: Use custom URLS in Publishizer to measure the number of clicks the link in your signature receives — which will also track book preorders later on.

Once, you’ve got your sample chapter and landing page ready, it’s time to think about how you can promote it a bit more proactively.


A Facebook Page helps you establish yourself as an expert in your field — specifically as the author of your new book.

Not to mention, it’s shareable! People can share your links, your videos and your pictures — and even your landing pages.

So if you post quality content from your personal site and your book on your Facebook Page, your community will provide you with valuable digital word-of-mouth advertising.

To create a Page:

  • Go to
  • Click to choose a Page category.
  • Select a more specific category from the dropdown menu and fill out the required information.
  • Click Get Started and follow the on-screen instructions.

So now you have the Page created. What next?

First, you should invite all your Facebook friends to ‘Like’ the page.

Second, share quotes from you book and appealing images of your book. A compelling book cover gets people to grab it off the shelves. High quality images on your Facebook Page tell your friends and followers to take your seriously.

Third, post your free sample chapter landing pages to get them to opt-in.Also ask them to share with their own friends.

You could ask these followers to become book ambassadors and help promote this during a preorder campaign or book launch. email everyone manually. But a more personal way would be to set up a ‘Closed’ Facebook Group.


Success in book marketing is really about empowering people and making it easy for them to contribute to your word of mouth.

A book launch team is made up of 50–100 people, or ambassadors, who agree to share your book with their own networks. This is how viral promotion starts.

  1. Invite members to your closed Facebook group and make them admins.
  2. Send them a special email invitation and ask them to read the sample chapter when they subscribe.
  3. Ask them to get their own contacts and followers to subscribe and read the sample chapter.
  4. Provide them with email text, swipe copy, social posts and image so it’s super easy for them to share your book with their contacts.
  5. Get them all in on the book launch date so you can align the big promotion together.

To Create a ‘Closed’ Facebook Group

  1. Find “Add Group” From your “home page” on Facebook go to the Groups section on the left side menu & find “Add Group”. …
  2. Click “Create New Group” …
  3. Name Your Group. …
  4. Add Members. …
  5. Choose Privacy Setting. …
  6. Click Create. …
  7. Choose an Icon. …
  8. Complete “About” Section.

Be sure to tell people why they are joining your group.

Here’s a message you could use:

Dear friends! I really need help spreading the word about the couchsurfing book I am in the process of writing. We need around 1000 pre-orders to make it happen. Can you join the cause and help bring this important story to the world? Why is it important? There are a thousand lessons learned that we will share. As many of you know, there are many controversial stories to artfully share. The writer who helped write the outline (pages, I will share it with members of this group) says there are many stories here. Let’s get the juiciest ones and share them with the world. I need your help! Thank you, thank you, thank you for all you have done to help make CS and the world a better place over all of these years! The world is great. Life is an incredible opportunity.

Of course, you’ll ask them to opt-in to your newsletter or updates on your book. Your goal is to get at least 100 people as your book ambassador and then they each get 100 people to opt-in as a book subscriber.

Pro tip: Your friends, followers, ambassadors and book subscribers are the first people looking to buy your book. So anything you can do make them feel special is a good idea.

  • Mention your unique bonuses
  • Special invites to VIP parties or collaborative workshops
  • Give away free copies
  • Use the word ‘Exclusive’ and ‘Early Adopter Reader’ as much as possible


Go back to your email and follow up with 1)everyone who has signed up and thank them for reading or ask them their thoughts, and 2) everyone who hasn’t responded or signed up and ask them to.

Go back to Streak for Gmail pipeline for this if needed. You can follow up individually or in groups as long as your use the First name merge tags.

Then, go to Facebook Messenger and share your sample chapter and book launch date with your friends and followers. Ask them to read it or engage with a post on social media.

You want to be persistent and keep engagement up and starting as many conversations as possible.

Subject line: Hi [Name]


Hi [Name],
I sent you an invitation to read a sample chapter of my new book a few days a go. I’d love your thoughts on it. You can find it at [link to landing page].
It goes up for preorder in only two weeks!


Videos drive engagement on social media. Especially on Facebook. Record a 1–2 minutes video on your smartphone or webcam. Widescreen!

Once you record it, you’ll have to upload it to YouTube first and then use that public link to share.

  1. Go to
  2. Click upload video in upper right hand corner
  3. Go through steps to publish it
  4. Post the YouTube link to your Facebook page and start engaging with your friends.
  5. Link to it in an email that you send to your contacts in a follow up.

Quick tips:

  • Use the word “you” a lot; talk directly to the reader, not the entire audience of your book in third person
  • Do not use a script. Just talk directly and keep it short.
  • Keep it casual and personal, and hit your talking points.

Two great examples:

  1. Quitting By Design by Lynn Marie Morski — watch video
  2. Heart of Thorne by Maggie Way (fiction) — watch video


To build up your book subscriber list, you need to get your content in front of people.

One of the best ways to do this is by getting featured by other newsletters and mailing lists focused on your niche book topic.

This isn’t about plugging or promoting your book. Instead, it’s about sharing valuable content with as many relevant readers as possible.

Here’s an example of an article of ours on The Huffington Post being featured in someone else’s newsletter:

So how do you go about getting featured in newsletters?

First, you need to uncover the best newsletters in your niche. Here’s how:

  1. Search newsletter directories like Revue Discover (which features 500+ newsletters across a bunch of topics)[*].
  2. Ask your network “what are the best [topic] newsletters I should subscribe to?” Put this out across Twitter, LinkedIn, Facebook and a bunch of niche communities.
  3. Open up Google and search for keywords related to your list. For example, ‘Couchsurfing for nomads’.
  4. Ask your pre-existing relationships whom you know have a large subscriber list to share or collaborate on a post.

Finally, shoot an email over to the curator or owner of the newsletter. Here’s a template:

P.S. Can’t find the right contact email address? There’s an epic tip for that coming up later.

Subject: Tip for [newsletter name]


Hey {Name},
Thanks for sending [newsletter name]. Really love the content you share!
Wanted to see if this post [link to sample chapter here without landing page] could be a good fit for your next issue? It’s a sample of my new book and has so far had x views and tons of great feedback for [type of readers].
Think your audience will love it.
Thanks for your consideration. Ping me if I can ever help with anything.

To 10x the success of this tactic, you could reach out to 10 of the largest digital publications in your niche about collaborating on a piece of content. That’s exactly what we did at Publishizer to get featured in Bookseller, Inc. and TechCrunch.

To replicate this:

  1. Decide which newsletter or publication you’d like to feature your sample chapter or blog post
  2. Come up with a compelling headline and content pitch
  3. Email the publication or specific writer with your idea
  4. Draft the post and share for feedback (you want to do all the heavy lifting here and avoid creating work for the publication)
  5. Plug your book and be sure to include a link to your other sample chapter landing page to gain subscribers

Pro tip: To maximize the conversions you’ll get from this traffic ensure the sample chapter your sharing has a link to the next sample chapter, or your book preorder campaign, with it’s own unique landing page so you can grow your book subscribers email list.


Giveaways are one of the the most effective ways to grow your book subscriber email list.

To run a successful giveaway you need three things:

1. Exciting bonuses

The first thing you need is a bonus (or multiple bonuses). And for maximum effect, your bonuses should be tailored exactly to your readers or audience.

Here are some ideas to get you started:

  • Free signed copies
  • VIP invite to book signing or launch party
  • Free coaching sessions or workshops
  • Acknowledgement in the book
  • Keynotes or speaking engagements
  • Something else unique

For example, Casey Fenton’s readers are not only couchsurfers from his startup, but also people who want to know what it’s like building and managing such a massive community of like-minded people.

So for his viral book giveaway, couchsurfing on Casey’s couch + full day mentorship x a bundle of books was a no-brainer.

He also had a Nomad package and gave special acknowledgement to readers in his book.

So how does this help Casey grow his book subscriber list?

He made these bonuses limited to 10 people total, and before he launched his book campaign, he ran a contest to everyone he knew telling them to subscribe to his book updates so they’ll be the first to know when the book launches.

  • Readers ‘subscribe’ to get exclusive first access to these bonuses
  • Once you launch a preorder campaign, first buyers get unique giveaways

There was a mad rush to buy once it went live.

2. A partner to supply the prize

There are two ways to generate bonuses for your giveaway:

  1. Giveaway free ebooks, services like mentorship or speaking, and other things i.e. surfing on Casey’s couch
  2. Partner with other brands to supply bonuses

Working with partners has some benefits:

  1. You don’t have to pay for bonuses or fulfill them
  2. A partner may also help you promote your book by emailing their list and sharing with their audience across social media

Get started by brainstorming 15 well-known and pre-existing relationships you have who may be a good fit for your niche book topic.

Then once you have you list, reach out to each of those people or companies to see if they’re interested in partnering on your giveaway.

Eric Ries is a classic example of how to do this right. He enticed partners for his second book:

It’s short, simple and to the point. Use this as a template for your outreach.

3. Use custom urls to promote the giveaway

Publishizer will also generate a unique urls for each channel you want to promote your giveaway or landing page on. You’ll have to create a proposal on Publishizer and then add /stats to the end of your campaign link. From there you can create custom trackable urls.

It’s best to share on as many channels as possible, i.e. Twitter, Facebook, Email, LinkedIn, partner emails, blogs, etc. so you can track which ones work best — in terms of 1) traffic source, and 2) convert to preorder.

To use Publishizer custom urls go here >


By this point, you’ve messaged most or all of your friends and contacts on Facebook Messenger. You’ve also posted a link to your sample chapter landing page and your video to your Facebook feed.

It’s time to engage, comment and follow up with everyone on this. People who engage will just go subscribe and read a chapter. You have to ask them and be persistent in getting them to do what you’d like.

Keep the conversation going and get ask many people over to your sample chapter landing page as possible.


If you want to grow your email list fast, you have to know what interests your audience.

And then you have put your message where they’re already hanging out online.

Most people skip this step and that’s why they get average results.

Warning. Don’t do it :)

My favorite way to discover audience obsession is:

  1. Research the biggest blogs in your niche
  2. Discover what their most popular content is
  3. Use these topics to generate content ideas
  4. Repeat for popular podcasts in your niche

Curate a list of 20 blogs and 20 podcasts who cover relevant topics to your book, and methodically message them one by one to personally ask them if they’ll host you or your content with their audience.

Perform a Google search like “best [your niche] blogs.[*]” For example, I want to grow a book subscriber email list of people who are into ayahuasca as a plant medicine, so first I’d try “best ayahuasca blogs” or “best plant medicine blogs.”

You’ll want to keep a list to keep track of it. You’ll want the name of the blog, relevant topic, which posts you like, emails of writers.

If you know your niche well, you probably already have a few blogs in mind, so jot them down first in the URL columns.

Once you have a list of 20–25 blogs, evaluate them and find the 10 blogs to focus your research on. To do this, check each site for the following:

1. Has the blog covered your topic before?

To figure this out, simply run the following google search:

site:[url] intitle:[keyword].

For example, if we found Notey as one of the top blogs and wanted to check any posts on plant medicine we run the search: intitle:plantmedicine

2. Do they credit contributions?

It’s important to check if each blog gives proper credit to their contributors. This is important if you want to publish guest posts on their site.

Find some guest posts on their site, and check whether they include an author bio. If they don’t, they’re not worth submitting your sample chapter or blog post to.

Next, select the best 8–10 blogs based on how they fared on the above criteria. And if you have a tie, choose the ones with the highest engagement (comments/shares).

Pro tip: Always plug your book and let them know where to find your landing page to a free sample.


For this next step, you’ll put yourself out there in a major way.

We’re going to pitch guest post ideas to the 8–10 blogs we identified earlier during Days 15–16.

To find the contact information for each blog check if they have a page that says something like:

  • Write for us Contribute
  • Guest Posting guidelines

These pages will usually have the details of who to pitch and how to contact them.

If they don’t have a page like this, here’s my secret way to find almost anybody’s contact details:

  1. Find the blog’s editor on Twitter
  2. Run their username through AllMyTweets[*]
  3. Search the results for their email address

Once you’ve found the right email address, send a simple pitch to each of your target blogs. Here’s an example:

Subject: Quick Guest Post Ideas for {niche readership}.


Hey {Blogger name},
Love your site. Noticed your write a lot about [subject]. I recently wrote a post for [other site] that generated [number] pageviews. It was their top post this year.
I have a couple guest posts I’d love to share with you:
Sample Chapter 1 Headline
Sample Chapter 2 Headline
Will shoot over the finished posts if any of these jump out at you?
PS This is a sample chapter from my new book and will be shared with x book subscribers during launch.

Send a pitch to each of your research targets and use this spreadsheet to track your responses.

This may sound like a lot, but chances are, you’re not gonna hear back (in time, or at all) from everyone. You want to land 4–5 guest posts.

When you pitch eight bloggers, you’ll only need a 50% success rate, which is doable.

You can do this same strategy for asking to be a podcast guest. Instead of sending blogs or content, you’ll likely just send your background and proof you have a following and readers. Here’s an example.


Instead of just looking at how you can grow your email list on your own, why not partner with another blogger/company/influencer to double up the rewards?

Cross promotion is a win-win situation.

Think about it: almost every entrepreneur and author wants to grow their email list, so why not do it together.

Here’s one cross promotion idea we did with Publishizer once,

  1. Create an offer, so whenever someone downloads your sample chapter or post, they also received a free month of editing services from ProWriting Aid
  2. We used a custom trackable url
  3. ProWriting Aid promotes the sample chapter / offer to their mailing list and we promote it to ours
  4. Win-win! Both companies receive new subscribers / customers, some revenue and increased brand awareness

Now think about how that same approach can help you grow your book subscriber email list. Here are three cross promotion ideas to get you started:

  • Joint webinars: Partner with another leader in your industry to run a webinar on a hot topic
  • Run an event: Collaborate with some industry peers to host an in-person event, give away tickets for free in exchange for email sign ups.
  • This is good to promote the book, and also a nice bonus for our viral giveaway. Upsell?

Here’s an exact email you could use to reach out to potential partners:

Subject line: Marketing opportunity


Hey {First-name}
Huge fan of your company.
I’m growing my book subscriber email list by 1,000 subs this month. Up for working on a co-promotion? Happy to share all the email addresses we generate.


By investing some money, you can get in front of your readers quicker than if you have to build your readership from scratch.

Several people have had incredible success using Facebook ads to get book reader subscribers including:

  • Pia Silva[*] used her ad to get people on a webinar and then sent follow ups to buy her book. She also ran a sponsored to add get sample chapter downloads.

The right Facebook ad + the right audience = muchas subscribers.

And you can see results for less than $5 per day.

One of the best ways to generate email signups from Facebook Ads is through retargeting people who have already visited your website and read your content.

You can also upload your email list or LinkedIn exports. Or just stick to good old-fashioned geo targeting.

To get up and running with retargeting on Facebook Ads follow these steps:

  1. Set up a Facebook Pixel on your site[*]
  2. Head over to Facebook Ads Manager[*]
  3. Click the dropdown in the top left of the nav (next to Adverts Manager) and select Audiences:

4. Create a custom audience by clicking on the ‘Create Audience’ button and selecting ‘Custom Audience’

5. Create an audience based on website traffic

6. Choose the ‘Anyone who visits your website’ and click “Create Audience.” Now you’re good to go and create your ads.

7. Click the ‘Create Advert’ button in the top right of the Ads Manager Dashboard

8. Select ‘Traffic’ as your objective (remember we’re looking to drive traffic to your landing page)

9. Select your newly created Audience

10. Create your ad and put it live.

11. Review results and optimize targeting for most clicks and which convert to signups.


Facebook Live allows you to share your life and your message in real time with your Facebook followers.

It’s best to let you friends and followers know when you’re going to live, so you can get as many people listening in as possible.

  1. Send an email letting people know when the Facebook Live broadcast will be
  2. Start Facebook Live
  3. Include link to your sample chapter landing page and let viewers know about it
  4. Tell them if they subscribe, they’ll get first access to the book or unique bonuses when it goes live on [date]

Here’s an email template you can use for this first invitation message:

Subject line: LIVE!: A Guide to Passion, Purpose and Practicality

Hey there [Name]],

I’m going LIVE on Facebook this evening!

I’ll just leave this right here…

I’d not suggest that you miss this.

Join me TONIGHT on my Facebook page @ 7pm CST! (Click here to get notified this evening)

Or don’t and watch the replay later. (Of course, if you’re truly enlightened, you’ll be present in the moment with me.)

Looking forward to fielding your questions & hearing your comments then. And if you want more about this project visit

Love. Ajit

Here’s how to Start Facebook Live:

  • In the Facebook app, begin to compose a status as you normally would.
  • On iOS, a list of options will show up below the text field, tap on Live Video > Continue.
  • On Android, tap on Go Live > Continue.
  • Give your Live video a title (e.g. “Playing miniature golf!”) and set the level of privacy (friends, public, etc).

Pro tip: Get a few public figures or people you know personally with larger followings and ask them to interview you on their on Facebook Live. This allows you to tap directly into their audience.


You can’t afford to ignore your email list.

And now, with our complete 30day guide right here, you have zero excuses not to get going and crush your 1,000 subscribers target.

You can do it!


Start a proposal on Publishizer, it’s free!


Publishizer is the crowdfunding platform that connects authors with publishers.

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