What are bonuses? How are they used to sell lots of copies of your book? And how do you create them in ways that excite people? One of the most powerful tools an author has at his or her disposal is the bonus feature where you provide them free or extra stuff depending on how much money they contribute to the book project.

This is a broad overview of the main types of publishers and what you can typically expect from them. Each has its own level of care, knowledge of the industry, and approach to working with new titles.

niche (niCH,nēSH/)
(n.) a comfortable or suitable position in life.
(adj.) interests that appeal to a small, specialized section of the population.
Three ways to find your niche:

Oftentimes, the first thing authors think about is what clever copy you can write to help market your book. Or which platform will be best to promote the sale. Or how you can get thousands of people to buy a copy. These are all good things, but not the right mindset about selling your book.

An author platform is a few clicks away. LinkedIn and Gmail are perfect places to find contacts of people who are target readers for your book. Why? Because you’re likely to write a book on your expertise.

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