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Jake Dermer

Jake Dermer

Strength coach and corporate wellness consultant.

Owner of Do it at your Desk wellness.

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Pre-orders

184

Funded

$4,121

Days left

17

If Do it at your Desk hits 250 pre-orders by Friday 31 August 2018 3 P.M. UTC, then it will be pitched to 36 independent publishers when the campaign ends.

How it works


Get this bonus

$20 Early Bird Super Special

63 readers

- First edition paperback copy of the book
- Digital copy
- PDF workout library
- The special part is that there is free shipping and if you don't buy it now it may never get picked up by a publisher. In which case this would be the only opportunity to ever make this purchase
- It also includes good vibes being sent from my mind directly to yours
- Free access to the membership area of Do it at your Desk.com until the book is published!

1 copy + ebook included

Free shipping


Get this bonus

$27 Signed and Acknowledgment

20 readers

-First edition paperback copy of the book
- Digital copy
- PDF workout library
- I will write you an incredibly cute and sincere thank you note
- Free access to the membership area of Do it at your Desk.com until the book is published!
- Your name will be in the book under Acknowledgments :)

1 copy + ebook included

Free shipping


Get this bonus

$37 Friendship Bonus + Acknowledgement

13 readers

- 2 paperback first edition copies of the book
- Digital copy
- PDF workout library
- You'll have a copy for a friend and instantly become a rockstar in their
eyes as well
- I will be eternally grateful
- Free access to the membership area of Do it at your Desk.com until the book is published!
- An Acknowledgment in the book!

2 copies + ebook included

Free shipping


Get this bonus

$171 Office MVP

0 readers

- 10 paperback first edition copies of the book
- Digital copy
- PDF workout library
- You'll have a copy for everyone in your office and truly become the office's most valuable player.
- Free access to the membership area of Do it at your Desk.com for you and your coworkers until the book is published!
- You'll have holiday gifts :)
- An Acknowledgment in the book!
- I know what you are thinking, "$171 for an entire wellness program for my office, what a bargain!"
- You'll be considered an MVP and I will attempt to draft you in fantasy sports leagues.

10 copies + ebook included

Free shipping


Get this bonus

$249 Custom Strength and Nutrition Program

2 readers

- Seven Paper back First edition copies!
- Digital copy
- PDF workout library
- 30 minute phone consultation
- A one month custom strength and nutrition program written by me
- Free access to the membership area of Do it at your Desk.com until the book is published!

We will set up a half hour phone consultation and I will write a custom workout and nutrition program designed specifically for your goals!

I say "one month program" because while you'll be able to follow this program as long as you'd like, but after a month or so it is good practice to vary your workouts a bit.

7 copies + ebook included

Free shipping


Get this bonus

$271 Office Hero

1 reader

- 17 paperback first edition copies of the book
- Digital copy
- PDF workout library
- You'll have a copy for everyone in your office and truly become the office hero. Six months from now everyone will know you as the one who changed their work lives forever.
- Free access to the membership area of Do it at your Desk.com for you and your coworkers until the book is published!
- You'll have holiday gifts :)
- You will be a card carrying member of the Do it at your Desk justice league, membership comes with the location of the fortress of solitude.
- An Acknowledgment in the book!


Disclaimer: The fortress of solitude is a fictional place.

17 copies + ebook included

Free shipping


Get this bonus

$497 Live Presentation at your office

2 readers

- A custom live presentation for your office! (Normally valued at $500 by itself)
- 20 lacrosse balls for self myofascial release
- 20 paperback first edition copies of the book
- Digital copy
- PDF workout library
- Free access to the membership area of Do it at your Desk.com for you and your co-workers until the book is published!
- An Acknowledgment in the book!

(Bonus does not include travel expenses for live presentation)

20 copies + ebook included

Free shipping

Do it at your Desk

The health and fitness industry can be broken down into three categories: fat loss, strength gain, and pain relief. This book will help you achieve all three without wasting words.

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Health Diet, Fitness, Corporate Wellness, Pain Relief, #1 in Health
Chicago, Illinois
37,000 words
25% complete
7 publishers interested

Synopsis

An efficient, no bullshit guide to health and wellness fueled by science and experience.

In the modern world, the average white-collar worker spends around seven hours a day at a computer. Whether you work from home, in an office, or on the go, chances are you spend the majority of that time in the seated position.

The problem is sitting at a desk can have some serious effects on your health and your wallet. Three of the most costly health conditions in America today are perpetuated by a life spent behind a desk: diabetes, obesity, and chronic back pain.

Do it at your Desk will provide you with the tools necessary to prevent both the monetary and physical costs of siting at a desk without forcing you to dramatically change your lifestyle.

How’s this possible?

Do it at your Desk will give you the tools you need to develop your health and wellness program not somebody else’s. 

By the end of this book you'll learn four things:  

1) To build a custom diet plan that fits your lifestyle

2) The concrete steps to go from sedentary to strong without risk of injury. 

3) A host of strategies to prevent and relieve the chronic back and neck pain caused by working a desk job.  

4) How to cut through all the fitness industry nonsense and focus on what actually works in order to reach your health and fitness goals. 

Outline

Do it at your Desk Outline- (Every section will begin with a "fit tip" or quote)

1) Don’t buy into the B.S.

  • Intro 
  • My Story 
  • The cost of not exercising 
  • What you need, what you don't need
  • Supplements
  • Fads
  • B.s in general 
  • Common myths debunked

2) Diet: choose your own adventure

  • Intro: why all diets work
  • Why I don't preach keto even though it works 
  • Practical diet tips explained: 50% veggies 
  • Sleep
  • Water
  • Client anecdote 

3) Flexible dieting, how to win at eating

  • What is it?
  • Who’s it good for?
  • How do you do it?
  • Tips for success
  • Client anecdote 

4)   Paleo Smart, non-processed foods and low insulin levels

  • What is it?
  • Who’s it good for?
  • How do you do it?
  • Tips for success
  • Client anecdote 

5)   Intermittent Feasting, The subtle mix of self-discipline and gluttony

  • What is it?
  • Who’s it good for?
  • How do you do it?
  • Tips for success
  • Client anecdote 

6)   Diet Wrap up

  • How to choose what’s best for you and tips for maintaining your lifestyle indefinitely
  • More things to avoid- Protein bars
  • Overeating
  • Unbalanced diet. Talking about nutrient density of your food, and sample meals
  •  Condiments

7)   Strength: the only reason to exercise

  • Dieting and walking for weight loss
  • Exercise vs. movement
  • Injury avoidance
  • Sedentary to strong explained
  • Standing up straight and walking properly
  • Corrective exercises for people who cannot achieve certain criteria
  • Take your shoes off 
  • Client anecdote 

8)   Strength: fundamental movements

  • Squatting deep enough to defecate
  • How to squat
  • Pick something up properly
  • How to hinge/deadlift
  • Getting of the ground without using your hands
  • How to lunge
  • Client anecdote 

9) Strength: Are you strong enough to run?

  •  Strength test to see if you are strong enough
  • What criteria running strength is based on
  • How to become strong enough to run

10) Strength: Sex

  • Sex is an effective motivator for exercise
  • It is a workout in itself
  • It can be preformed better when stronger
  • Exercises that are beneficial for sex
  • Strength conclusion: do the exercises that you enjoy and keep you injury free

11)  Sleep expanded

  • Why sleeping is so important
  • Sleeping for fat loss
  • Sleeping for muscle gains
  • Sleep posture for pain relief
  • Client anecdote 

12)  Podium Posture

  • Why good posture is important
  • Client anecdote 
  • Posture and Pain relief
  • How to achieve good posture
  • Prevention of future pain 
  • Correction
  • Exercises for posture


13) Depression

  • How posture influences depression
  • Client anecdote 
  • What exercises and practices to try before medication
  • Steady state cardio mental benefits
  • Sleep and diet mental benefits

14) Strength: Bodyweight first

  • Bodyweight before weights
  • Tempo vs. resistance
  • Start at your desk

15) Don’t let slip ups ruin your progress

  • Mental strategies for dieting and exercise
  • Rest days, active rest days, and benefits 
  • The long game
    • How this isn’t just a phase in your life
    • You will be doing this in some fashion for the rest of your days

16) Conclusion

  • Avoid the noise (bad info)
  • New age fanciness that isn't bullshit meditation, and cold therapy. 
  • Consistency is far more important than intensity

17) Workouts- Extras 

  • Sedentary to strong 
  • Training to run Programs 
  • Exercises related to sex
  • Workout Library 

Audience

My primary audience are people who work desk jobs and would like to either lose weight, gain muscle, or relieve pain caused by prolonged use of technology.

The book is aimed at the busy individual who doesn't have time or doesn't want to go to the gym everyday but still cares about their health and appearance. He or she has a job that involves lots of sitting. 

The specific jobs are the bottom half of this chart- mechanical engineers, HR managers, lawyers, insurance sales agents, accountants, drivers, and software developers/coders.

Additionally this book could be paired well with any corporate wellness initiative making customers out of companies. 

When starting a job at a new company often time the HR department will give you a book that reflects the culture of your new workplace. Imagine if there was a book you could give to every new employee that could save you money long term? 

Three of the most costly health conditions in America today are perpetuated by a life spent behind a desk: diabetes, obesity, and chronic back pain.

Diabetes

Diabetes is the most expensive disease in America today. Each year over $186 billion is spent combating it. Diabetes costs not only insurance companies, but also any individuals with a diagnosis can expect their out of pocket insurance expenses to more than double.

Additionally, according to the American Diabetes Association, 84 million Americans are prediabetic, and 90 percent of them don’t know about it.

An average employee with diabetes will miss at least one more week of work per year than a healthy peer.

Silver lining:

Exercising just a half hour every day can reduce your risk of diabetes by 24 percent.(1) Beyond that, type 2 diabetes is largely influenced by your diet, and prediabetes can be reversed with diet and exercise alone.

Obesity

Obesity in and of itself doesn’t damage your wallet, unless you count larger meal portions as a major expense. However, all the negative health issues that come along with obesity can leave your pockets feeling lighter. As a person’s BMI (body mass index) increases beyond healthy levels, so do the number of sick days, medical claims, and healthcare costs. An obese adult spends 42 percent more on direct healthcare than the average healthy individual.(2) In addition, an obese individual is twice as likely to be on prescribed medication. (3)

Silver lining:

While an improved diet is the fastest way to improve body composition, adding daily cardiovascular exercise can greatly lower your risk of these aforementioned costs.

The beginning part of any weight loss program is always the easiest. Even small changes like removing sugary beverages, getting a good night’s sleep, and eating vegetables can have a huge impact on your weight!

Chronic Pain

It should come as no surprise that the human body is not meant to be seated in the same position for 8-12 hours every day. Chronic back pain has become a $41 billion industry in America today, and business is still growing.  

Chronic back and neck pain are exacerbated by spending your day bent over a computer or struggling to read tiny messages on your phone. Unfortunately, visiting the chiropractor and getting massages every other week is not a cost-effective form of pain management.

Silver lining:

The good news is that chronic pain can be prevented!  Probably the most important thing you can do to prevent chronic pain is to bring consciousness to your posture.

Start by thinking about how you are sitting, and make a mental note to sit with your chest up and back straight, take breaks during the work day, and walk around as much as possible. 

No matter what you do for a living, being active and dedicating 30 minutes a day to personal maintenance will save you money!


(1)http://www.diabetes.org/diabet...

(2)The Robert Wood Johnson Foundation, the American Stroke Association, and the American Heart Association. A Nation at Risk: Obesity in the United States, A Statistical Sourcebook. Dallas, TX: American Heart Association, 2005. (accessed April 14, 2008).

(3) Finkelstein EA, Trogdon JG, Cohen JW, Dietz W. Annual Medical Spending Attributable to Obesity: Payer-and Service-Specific Estimates. Health Affairs, 28(5): w822-831, 2009

Author

Do It At Your Desk founder, strength coach, and wellness consultant. 

With a decade of experience personal training, and three years as a published fitness writer,  Jake has dedicated his life to helping people live healthier, stronger, and pain free lives. 

Jake has built his career by cutting through the bullshit in the health and fitness industry and presenting the actual science in an easily digestible manner. He has written hundreds of fitness articles and countless strength and nutrition programs. 

Jake believes that there is no one size fits all solution and that when it comes to diet and exercise you have to find out what works best for you.

Most coaches have a certain dogma and attempt to force their clients to fit their lives into the coach's doctrine. Jake offers his clients a range of strategies and manages to build programs that fit into their individual lifestyles.

Recently Jake has started a new venture speaking to accounting and law firms about ways to relieve pain from prolonged desk work. His goal is to help as many people as possible live happy and healthy lives. 


Education
B.S. in Kinesiology, University of Illinois at Urbana-Champaign


Certifications
NASM-CPT, CPR American Heart association, MovNat Level II, TRX certified trainer, FMS certified trainer, Hardstyle Kettlebell certified. 

Promotion

I have two blogs jakedermer.com which gets between 850-1000 unique visitors a month and a new website called doitatyourdesk.com. I intend to promote the book on both. Also I regularly post "Daily Fit Tips" on facebook(2495 friends, and 142 business followers) and linkedin (1200 followers).

Additionally my largest following is on instagram(15,000) and will share stories constantly leading up to the launch. 

Action steps:

  1. Across all platforms the ten days leading up to campaign I will countdown the days until it goes live after all of my "Daily Fit Tip" posts in order to create hype.
  2. During the month of August all 23 weekday Fit Tip posts will feature a link to preorder the book
  3. I intend to create a book cover graphic for Instagram as well, which I will post in my story along with a link to preorder. I will be posting this Story on instagram every three days throughout August.
  4. My weekly email to my 250 subscribers will also feature a note about the upcoming book throughout August. 
  5. Email current business clients and offer discounted rates for an office wide purchase. 

Competition

1) Deskbound- Kelly Starrett; 2016. 

It focuses primarily on the negative effects of sitting and how to fix it. In my opinion it is far too long for someone not in the industry to read and enjoy. The target audience appears to be fitness professionals.

2) Burn the Fat, Feed the Muscle: Transform Your Body Forever Using the Secrets of the Leanest People in the World- Tom Venuto 2013. 

Tom focuses on how to apply the secrets of body builders to the average joe. Which is great for certain types of people with certain body types but cannot be applied with broad strokes to the general public. Additionally when it comes to leaning out the strategies used by body builders are not necessarily ideal for someone with very little lean muscle mass.

3) Man 2.0 Engineering the Alpha: A Real World Guide to an Unreal Life: Build More Muscle. Burn More Fat. Have More Sex

John Romaniello, Adam Bornstein- 2013 

This is a great book that touches on some of the same topics as  "Do it at your Desk"  written more for the "fitness bro" than the adult general population. Aimed at someone currently doing a fitness routine. While Do it at your Desk is aimed at the more sedentary individual. 

4) The Obesity Code- Jason Fung 2016 

Jason target audience is the overweight individual and he teaches you how to reverse the symptoms of pre diabetes. He gives people with the goal of improving their health and body composition a guide to starting from scratch. That's it though, his goal is to take you from at risk, to no longer at risk, and it takes 250 pages for him to tell you to eat more vegetables and intermittent fast. 

5) Move Your DNA: Restore Your Health Through Natural Movement-Katy Bowman, 2014

Katy is a brilliant biomechanist who focuses on healing the body through movement. Her and I agree on the a lot of the ways a sedentary individual should go about starting a fitness journey. Her book focuses only on movement, that's the subject of the book. However body composition is mostly influenced by diet and my book's focus is to get you looking and feeling good.

6) Starting Strength- Mark Rippetoe 2007

Mark's book focuses on taking a beginner weightlifter from ignorant with a barbell to an expert on barbell exercises. His book is a straight forward guide on how to get strong with the single best piece of equipment ever made. It is all about barbells. I would like to do what he did but with body weight workouts and for someone just starting to workout. 

7) The Naked Warrior- Pavel Tsatsouline 2003

The naked warrior is a an intro to body weight workouts for the incredibly fit person. Pavel teaches the two body weight workouts that he claims are the most challenging. The single arm push-up and the pistol squat. The format of this book is great and the instruction on how to do certain exercises in unparalleled. However the audience is the super fit individual.

8)  The New Rules of Lifting: Six Basic Moves for Maximum Muscle- Lou Shuler and Alwyn Cosgrove 

Arguable the best book on strength training for a beginner out there. They attempt to take a beginner from no experience training to an expert by having them drill the only six movement patterns that matter. Alwyn Cosgrove had a big influence on me as a trainer when I first started. His book teach strength training in a very efficient way. 

9)  Eat to live- Joel Fuhrman 2003 

In this book Joel Fuhrman will convince you to turn almost vegan based on the amazing health benefits. It seems specifically aimed at someone at risk of cardiovascular diseases. He makes a great case for almost vegan living. He gives great examples on how and why to live a primarily plant based existence.  The express focus of this book is dieting for cardiovascular health. Very similar to the obesity code (#4) except with a more vegan tone to it and less intermittent fasting.  

Sample

Here are links to my blogs for samples of my writing: www.jakedermer.com 

https://www.doitatyourdesk.com...

7 publishers interested Express interest
Motivational Press logo Motivational Press

At Motivational Press, we believe in making a difference in the lives of others and contributing in any way that we can to help our clients get their message to the world. Motivational Press is the top publisher today in providing marketing and promotion support to our authors. Our authors get favorable rates for purchasing their own books and higher ...

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Business, Health, Journalism, Lifestyle, Mind & Body, Politics, Professional, Self-Help, Sports, Travel, Young Adult

Worldwide

Cranthorpe Millner Publishers logo Cranthorpe Millner Publishers

Too many beautifully written books are rejected on a regular basis because the submitting author doesn’t have a strong enough author platform. The barriers for authors are getting higher and the publishing industry less discerning and more unscrupulous. By operating a hybrid publishing model, Cranthorpe Millner can invite authors to publish with us based on the merit of the manuscript ...

Hybrid publisher

Fantasy, Health, History, Literary Fiction, Memoirs, Mind & Body, Mystery, Novella, Romance, Sci-Fi, Science, Self-Help, Sports, Thriller, Travel, Young Adult

United Kingdom, United States

eBooks2go logo eBooks2go

eBooks2go, Inc., was founded in 2011 to provide the missing link for all your publishing needs. Our end-to-end solutions provide the guidance and support that enable publishers and independent authors to pursue their passions. To date, we have helped more than 750 authors and 100 publishers worldwide. Our Mission eBooks2go is where dreams get published! We are devoted to grooming ...

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Emerald Lake Books logo Emerald Lake Books

We help positive people gain the clarity and platforms necessary for their voice to be heard. We provide every service an author needs to build their business using a highly-leveraged book. Yes, you could take the time to find an editor, cover designer, layout designer, distributor, publicist, marketing team, web developer, and branding team yourself. But isn’t your time more ...

Hybrid publisher

Business, Health, History, Journalism, Lifestyle, Memoirs, Mind & Body, Mystery, Professional, Science, Self-Help, Technology, Travel

Worldwide

Koehler Books logo Koehler Books

Our team of dedicated professionals at Koehler Books promises you a holistic publishing experience where you'll receive our full attention, collaboration and coaching every step of the way. We also offer you tremendous value, worldwide distribution channels and superior marketing guidance. Köehler Books offers both hybrid and independent publishing. Our authors span nearly every continent and every region and state ...

Hybrid publisher

Business, Fantasy, Health, History, Journalism, Literary Fiction, Memoirs, Mind & Body, Mystery, Politics, Professional, Sci-Fi, Science, Self-Help, Sports, Technology, Thriller, Travel

Worldwide

Prodigy Gold Books logo Prodigy Gold Books

The History Prodigy Publishing Group was founded in 2009 and has been steadily publishing distinguishable trade paperback fiction since. Its flagship imprint Prodigy Gold Books is spearheading its journey with a fall 2017 line up that includes four novels by four authors sure to delight readers. Prodigy Gold Books is dedicated to publishing a variety of must-read books on a ...

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Atmosphere Press logo Atmosphere Press

Atmosphere Press is an independent full-service publisher for books in genres ranging from non-fiction to fiction to poetry to children's picturebooks, with a special emphasis on being an author-friendly approach to getting a book into the world. We're professional, honest, and kind. Learn more about what we do at Atmosphere’s website, atmospherepress.com.

Service publisher

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Worldwide


  • Update #2 - We Hit 100 books! Aug. 2, 2018

    Thank you to everyone who has bought a book and/or shared this book with their friends. It is thanks to you we are 40% of the way to ...


  • Update #1 - We've Hit 50 Pre-orders!! Aug. 1, 2018

    Thanks to you we have reached 20% of our goal in the first day! Although we still have a long way to go. 

    I ...


  • Joshua Gibbs on Aug. 1, 2018, 2:05 p.m.

    Fit tip - Sell a lot of books 📚

  • Michael Rosenson on Aug. 1, 2018, 2:11 p.m.

    Looking forward to my personalized picture!

  • Adam Fultz on Aug. 1, 2018, 2:15 p.m.

    Really looking forward to reading your book Jake!

  • Paula Tumas on Aug. 1, 2018, 2:24 p.m.

    Jake,
    You give the Best advice for healthy eating and exercises. Can’t wait.

    Maybe you can get WGN morning show to feature you. Why not. They’ll love your common sense approach and humor.
    Best,
    Paula

  • Myles Kaluzna on Aug. 1, 2018, 7:49 p.m.

    Good luck Jake! Happy to support a great man with a great idea!

  • Ray Newland on Aug. 1, 2018, 8:08 p.m.

    Hey buddy, keep up the good work man!

  • Matthew Gold on Aug. 1, 2018, 8:46 p.m.

    This is a good idea for a book. I look forward to reading it and sharing it with my co-workers!

  • Colin Chisek on Aug. 2, 2018, 1:31 a.m.

    Wishing you the best of success! That is incredible. I am really happy for you, I hope that doesn't sound too hokey.

  • Athina Koutsoumadi on Aug. 2, 2018, 2:45 a.m.

    I can’t wait to get your book. You cover so many areas I want to learn more about or have a better understanding and improve myself.

  • Yaakov Calamaro on Aug. 2, 2018, 5:23 a.m.

    Looking forward to the book Jake! Congratulations buddy!
    -Yaakov

  • Lisa Ratajczyk on Aug. 2, 2018, 12:29 p.m.

    Can’t wait to read the book!

  • Dale Cohen on Aug. 2, 2018, 12:53 p.m.

    congratulations!

  • Chana Turen on Aug. 2, 2018, 1:32 p.m.

    Jake, congratulations on your achievement!! I can’t wait to read this book and live a healthier life style in the office. I know you are going to continue to do great things.

    Chana

  • Max Davis on Aug. 2, 2018, 5:02 p.m.

    I have been training with Jake for 8 years and he has more knowledge than anyone else! I do not do well being stuck behind a desk, so his office regimen is a life saver!

  • Karen Sutker on Aug. 2, 2018, 7:34 p.m.

    Congrats Jake!!! Can't wait to receive my books :)

  • Van Allen Schwab on Aug. 2, 2018, 8:30 p.m.

    Great initiative

  • Kaouther Ajroud on Aug. 2, 2018, 11:07 p.m.

    Way to go 👍

  • Brandon Dermer on Aug. 2, 2018, 11:14 p.m.

    lit fam!

  • Jacob Ganellen on Aug. 3, 2018, 12:58 p.m.

    When there is an audio book version, please send it my way.

  • Scott Rothschild on Aug. 3, 2018, 3:40 p.m.

    very impressed you're publishing a book, my friend!!

  • Joshua Mintzer on Aug. 5, 2018, 12:05 a.m.

    I cannot wait to get this!!

  • Colleen Uveges on Aug. 5, 2018, 11:53 a.m.

    COngrats Jake! Can’t wait to read it!

  • Henry Chan on Aug. 6, 2018, 4:16 p.m.

    How about dinner sometime? ;-)

  • Stanley Dayan on Aug. 6, 2018, 5:38 p.m.

    Go Jake! So excited to get a hold of my copy of the book!

  • Adam Gould on Aug. 8, 2018, 10:03 p.m.

    Can't wait to read!!

  • Jennifer McGowan-Tomke on Aug. 8, 2018, 11:51 p.m.

    Can't wait to read the book once it's published! Congrats on all of your hard work so far!

    Jen & Chris

  • Alissa Bender on Aug. 10, 2018, 6:22 p.m.

    HI Jake I’m
    So excited for you💫🎉🧚‍♀️
    Here’s a hug 🤗
    Love
    Alissa

  • Heather Esp on Aug. 10, 2018, 8:41 p.m.

    Good Luck!

  • Joy Schaefer on Aug. 10, 2018, 10:17 p.m.

    Way to go, Jake!! Congratulations!

  • David Israel on Aug. 14, 2018, 12:12 a.m.

    Congrats on the book!

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