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Bas Snippert

Bas Snippert

Bas works as a Stress Specialist and Integrative Leadership Coach, combining his experience in academics, entrepreneurship and personal development with cutting-edge insights from positive psychology, interpersonal neurobiology and systems science.

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Success! Effortless sold 160 pre-orders by Aug. 31, 2018, was pitched to 75 publishers, and is in discussions with publishers.

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Effortless

The new science of biological self-organization and how to live with ease, flow and fulfillment.

How to let your biology self-organize for more ease, flow and fulfillment in daily life, while outsmarting the stressful high-intensity cultures you live and work in.

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Mind & Body Popular science, personal development
Amersfoort, Netherlands
70,000 words
0% complete
11 publishers interested

Synopsis

Through our modern living we have started to sabotage ourselves from living with the ease, flow and well-being that used to be naturally available to us. This sabotage comes in many forms: from the stressful overstimulation of our body and mind, to our excessive focus on negativity, problems and threats. In Effortless readers will discover the new science of self-organization that reveals how to stop this self-sabotage and how we can recalibrate our organism by actually making less effort.

In the book Bas Snippert, a well recognized Stress Specialist and Leadership Coach, shares the latest insights from psychology, neurobiology and systems science, that give people fundamental answers about the root cause of many modern symptoms like stress, burnout, fatigue, auto-immune disease, chronic pain and many more. 

Effortless opens the doors to the little known but cutting-edge science of biological self-organization that will shift the entire paradigm of how people see and solve their problems, at the level of their body, mind and relationships.

This new science tells us that once we stop disrupting our biology's innate capacity for self-organization, it will naturally organize itself for easeful engagement with daily life, reversal of the damage done by stress and an effortless flow in our work towards our goals and dreams.

The book was written after a 10 year search for fundamental solutions to the author's struggles in finding fulfillment in work, life and relationships. His personal journey took him through many different personal development traditions, therapeutic modalities and academic research. His experiences and learnings have come to be integrated by the fundamental insights from the scientific fields of self-organizing systems and interpersonal neurobiology.

With this book you will:

  • Understand the basic approach needed to engage your biology's self-organization and capacity for natural ease, clear-mindedness and well-being.

  • Take advantage of new insights from science that disprove much conventional wisdom on performance, time-management and personal development.

  • Finally get unstuck from stress, anxiety, depression and other obstacles that block the fulfillment of your potential in work and life.

The book is especially relevant for people in the stressed millennial generation that are under pressure to perform as leaders, professionals or entrepreneurs. Many of them are looking for fundamental solutions to their often unbalanced and unfulfilling (work)life. 

They know the classics in personal development and self-help, but never find real, lasting results from those books or programs. The information, tips and tricks they find tends to be symptomatic and never gets to the core of their most persistent personal problems. In Effortless they will finally find a clear map that helps them to get beneath the symptoms and shift the underlying patterns that have kept them stuck, stressed or burned-out.

Outline

Preface

A short preface by one of the researchers or pioneers in the field of self-organization.

I. Introduction 

My personal journey into becoming more self-organized and living with less effort.

In this chapter I give a short introduction to the topic of biological self-organization, how it has changed my life and how it is changing other people's lives. I'll give a brief and relatable story for the reader of my search for answers to problems like stress, relational difficulties and patterns of self-sabotage. This will lead into the answers that I have found in the neurobiology of self-organizing systems, which challenge most of the conventional ideas on personal development, growth and success that I and many others have tried but failed to make real improvements with.

II. The missing link

Pioneers who discovered the power of self-organization.

Before going into the science of self-organization, we'll take a look at some of the pioneers in science and practice that used these principles for making amazing progress in different fields of scientific research, business and psychology. We'll look at how people have gone off track from their innate self-organization and how both conventional wisdom and modern living is keeping us stuck through disorganizing our biology.

III. The science of self-organization 

What is self-organization and how does it work?

In this chapter we'll explore the amazing findings around biological self-organization, while avoiding getting into too much technical detail. People will get a grasp of the powerful discoveries science has made of how our neurobiology has actually evolved to be self-organizing, with the ability to easily deal with stress and challenge. In the chapter many practical models and illustrations will be given to enliven the scientific concepts. After understanding the framework of self-organization, people often intuitively start understanding why they are having the symptoms they experience, like stress, anxiety, depression, fatigue and so on. 

IV. The art of self-organization 

How do we unlock our own self-organizing capacities to work for us instead of against us?

Here we'll take the insights from the previous chapters and make it easy to apply them in people's own lives and in the groups or organisations that they're part of. We'll find out all the ways in which we ourselves, others and the environment tend to disrupt our self-organization and how we can create the conditions for our body and mind to re-organize into greater well-being. With some helpful tools and maps, people are able to assess their situation and understand what's needed for them to return to more effortless living by allowing their biology to organize itself successfully.

V. Epilogue 

Effortless living in a stressed out world.

We'll end the book with an inspirational view of what's possible when life and work becomes more and more effortless. We'll take a look at how it will not only change our individual lives for the better, but how it can help the systems that we are part of as humans -- for example, families, teams and organisations -- improve in extraordinary ways.

Audience

There is a huge market for personal development, with the new generation of millennials (people up to around 35 years of age) actually out-reading previous generations. One survey has shown that 94% of millennials report making personal improvement commitments and have said they'd spend almost $300 a month on self-improvement, including reading books.

This isn't surprising, as the millennial generation is dealing with many (psychological) problems and looking for answers to their excessive stress and burnout: some studies have shown that up to 1 in 3 millennials are extremely exhausted in student populations, and 1 in 5 millennials experience burnout as opposed to 1 in 7 employees in the general population.

These stress-related problems translate not only into burnout, but also other chronic problems in millenials: anxiety, depression, lack of meaning in life and more suicidal iideation than any generation before.

Some researchers have summarized the causes for this as Western cultures having "become more individualistic, materialistic, and socially antagonistic over [the past
decades], with young people now facing more competitive
environments, more unrealistic expectations, and more anxious and controlling
parents than generations before.”

Effortless will show how these problems are the result of our self-organizing biology getting stuck in a stressed survival
mode. With the right support and tools from this book, readers will be able to allow their biology to get back on track, self-organizing its way to a greater capacity for dealing with these stresses and living with increasing ease, flow and fulfillment.

Author

Bas Snippert, MSc, works as a Stress Specialist and Integrative Leadership Coach with entrepreneurs, leaders and professionals in fast-growing organisations. During
the past 10 years he has developed himself during a unique journey through academic studies in engineering, startup entrepreneurship and continuing personal development. This journey has crystallized into a coaching-counseling practice called Optimize Me where Bas combines his experiences with research from positive psychology, interpersonal neurobiology and systems science, to help people develop greater ease, success and fulfillment in their (work)life. Bas has received extensive mentoring and training by leaders in several cutting-edge modalities such as Integrative Leadership Coaching, Somatic Experiencing and Organic Intelligence.

Through his coaching, counseling and training, Bas has helped many different people and teams grow: from startup entrepreneurs to investors, from engineers to artists. He has been invited to speak at national conferences in The Netherlands on positive psychology, coaching and leadership. He also writes articles published in the Dutch Magazine for Positive Psychology and contributed to a science paper presented at the 9th International Conference on Persuasive Technology in Italy. 

Bas has previously written two other books. In 2013 he wrote the Dutch ebook 'Het Laatste Dieet (The Last Diet)' and in 2016 an ebook titled: 'Optimizing Resilience: Discover 10 Powerful Practices That Unlock Your True Resilience & Well-being'.


Promotion

The book will be actively promoted throughout Bas' professional network including (past) clients, partners and an active LinkedIn network of about a 1000 direct connections. Next to this Bas will be able to generate continuous exposure for the book during his upcoming speaking engagements and workshops, for example during the National Conference of Positive Psychology and during trainings at organisations (including diverse corporates like TATA Steel, Calvin Klein/Tommy Hilfiger and governments) and startups/scale-ups (including teams in accelerator programs like Rockstart).

Next to these direct promotions Bas will generate additional exposure through his company website (50K+ visits per year) and create video content for all of the above online channels that's easy to share and gives viewers short teasers that grow interest for the book.


Competition

Willpower Doesn't Work: Discover the Hidden Keys to Success by Benjamin Hardy. Hachette Books (March 6, 2018)
We rely on willpower to create change in our lives...but what if we're thinking about it all wrong? In Willpower Doesn't Work, Benjamin Hardy explains that willpower is nothing more than a dangerous fad-one that is bound to lead to failure. Instead of "white-knuckling" your way to change, you need to instead alter your surroundings to support your goals. This book shows you how. 

Benjamin Hardy's book Willpower Doesn't Work gives the reader the insight of not focusing on willpower as much as spending time creating a better environment that helps to accomplish productivity and achievement goals. The book shows a collection of tools, tips and tricks that give people new and better ways of building habits.

Hardy's book helps people to understand what is needed to get into a peak state of high performance, mostly for increased productivity. In my personal and professional experience however, most people who are looking to get into a peak state, are actually looking for a solution to their feelings of being drained, wired and tired of their accumulated stress in life. Ironically, many of them will not be able to marshal the efforts needed to apply the insights from Hardy's book, since these all take an upfront 'investment' of... willpower!

This can be compared to Hardy helping people go from a 4-cylinder engine to a 6-cylinder engine, while Effortless will help people see how they're only using 1 or 2 cylinders in the first place. The knowledge and skills in Effortless help people to start using their full 4-cylinders first, before going to a 6-cylinder engine (or beyond). Then, having their full engine firing, anything will cost less 'willpower' or effort, because their biology is now fully engaged and energized -- hence the title Effortless!

Rather than lots of separate tools -- as Hardy prefers to give in his book, which is understandable since it is constructed from many of his online articles -- in Effortless people will be taken along a new, unique and coherent story in which they explore their own neurobiology, ending up with just a few organizing principles that are simple yet highly effective. Instead of overwhelming the reader with actions to take, Effortless guides them through a process that builds deep understanding and skills that will stay with them for the rest of their lives.

In this, Effortless doesn't focus on performance or success per se, although these factors will inevitably improve when readers follow the book's principles. This illustrates another important difference: Hardy's book places emphasis on being in control of your environment -- a top-down perspective -- while Effortless integrates both top-down and bottom-up perspectives. For example, how to let your biology discharge accumulated stress so that more capacity and energetic resources are freed up (bottom-up) for taking better decisions that improve one's environment (top-down) in a way that supports the biology for further expansion of its capacity (bottom-up), etc.

Effortless Healing: 9 Simple Ways to Sidestep Illness, Shed Excess Weight, and Help Your Body Fix Itself by Dr Joseph Mercola. Harmony (February 24, 2015)

Do you have to tell your leg to heal from a scrape? Your lungs to take in air? Your body that it’s hungry? No. Your body does these things automatically, effortlessly. Vibrant health is your birthright and within your grasp; you just have to step out of the way. In Effortless Healing,online health pioneer, natural medicine advocate, and bestselling author Dr. Joseph Mercola reveals the nine simple secrets to a healthier, thinner you. 

Head Strong: The Bulletproof Plan to Activate Untapped Brain Energy to Work Smarter and Think Faster-in Just Two Weeks by Dave Asprey. Harper Wave (April 4, 2017)

Imagine feeling like your mind is operating at its clearest and sharpest, and being able—possibly for the first time in your life—to do more in less time? What it suddenly became easier to do the very hardest things you do? How would you treat people if the mood swings, short temper, and food cravings that disrupt your day could simply disappear? In Head Strong, Asprey shows us that all of this is possible—and more. Using his simple lifestyle modifications (or "hacks") to take advantage of how the structure of your brain works, readers will learn how to take their mental performance to the next level. 

Busy: How to Thrive in a World of Too Much by Tony Crabbe. Grand Central Publishing (July 7, 2015)

Busy is divided into four digestible sections-Mastery, Differentiation, and Engagement-that will teach readers how to switch from managing time to managing attention, how to transition toward a career strategy that doesn't hinge on productivity, how to think differently about success by re-engaging with what matters, and how to create the impetus, energy, and clarity to put all these changes into effect. Crabbe draws on entertaining psychological studies to show why we're getting it wrong at the moment and to develop a fresh new approach to taking back one's life from chaotic outside forces. Rarely has a book been more timely in both its scope and in its immediate impact.

Sync: How Order Emerges from Chaos in the Universe, Nature, and Daily Life by Steven Strogatz. Hachette Books; Reprint edition (April 14, 2004)

The tendency to synchronize may be the most mysterious and pervasive drive in all of nature. It has intrigued some of the most brilliant minds of the 20th century, including Albert Einstein, Richard Feynman, Norbert Wiener, Brian Josephson, and Arthur Winfree. At once elegant and riveting, Sync tells the story of the dawn of a new science. Steven Strogatz, a leading mathematician in the fields of chaos and complexity theory, explains how enormous systems can synchronize themselves, from the electrons in a superconductor to the pacemaker cells in our hearts. He shows that although these phenomena might seem unrelated on the surface, at a deeper level there is a connection, forged by the unifying power of mathematics.

Coherence: The Secret Science of Brilliant Leadership by Alan Watkins. Kogan Page (December 6, 2013)

Business leaders face challenges every day, each one taking a toll on energy levels and the ability to respond and react positively. Coherence recognizes the key factors that take their toll on a leader's effectiveness and ability to lead and provides solutions designed to improve physiological factors that impact on core competencies.  Including detailed insights from neuroscience, cardiology and medical technology, Watkins identifies which commercial conversations add the most value to a leader and their business immediately, objectively identifying hidden secrets to a leader's success and uncovering any obstacles inhibiting performance, from workload to communication.

What's unique in Effortless:

The books above all shed light on pieces of the puzzle, but what's missing is the integration of the actual puzzle. In Effortless the out-of-sight, underlying patterns will be clearly mapped, connecting the dots between many of the concepts from the books above and how they impact our self-organization for better or worse -- and how to turn that around to start thriving in daily life.

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  • Update #1 - THANK YOU! + 1st bonus Aug. 3, 2018

    Hi there, Bas here!

    I'm so happy to have your support for the crowdpublishing campaign for the upcoming book I'm writing, titled Effortless ...


  • Alfred Petrie on Aug. 1, 2018, 8:46 a.m.

    Deep respect 🙏🏻

  • Melissa Marijnen on Aug. 1, 2018, 8:55 a.m.

    Looking forward to understanding our biology better! Definitely need to explore these new fronteers in personal healing and development.

  • Bas Snippert on Aug. 1, 2018, 9:06 a.m.

    @Alfred: Thank you! 🙏🏻
    @Melissa: Looking forward to share this with you!

  • Martijn Zwart on Aug. 1, 2018, 10:12 a.m.

    Good busy!

  • Dees Postma on Aug. 1, 2018, 11:35 a.m.

    Really looking forward to reading Effortless! Bas is an inspiring author with unique ideas. His take on work, stress and our personal lives is novel in many ways yet feels distinctly familiar at the same time.

  • Tiffany Sankary on Aug. 1, 2018, 3:18 p.m.

    SO looking forward to this! All the best to you!

  • Ariane Korth on Aug. 1, 2018, 3:41 p.m.

    Fantastic! Keep up the good work! :-)

  • Brigitta van Zon on Aug. 1, 2018, 3:59 p.m.

    Veel succes Bas!!!👍
    Mooi dat je weer gaat schrijven, verheug mij al op het boek!

  • Geert Rozendom on Aug. 1, 2018, 4:02 p.m.

    Goed initiatief! Succes met de verkoop :-)

  • Job Leemreize on Aug. 1, 2018, 4:17 p.m.

    Succes met je boek Bas! Ik lees hem graag!

    Groeten,
    Job

  • Tom Thomas on Aug. 1, 2018, 5:12 p.m.

    Inspirerend om te zien hoe je je pad bewandelt. Ik zie uit naar de inzichten die je hebt opgedaan.
    Heel veel succes :-)

  • Jerome Stoel on Aug. 1, 2018, 7:50 p.m.

    Leuk Bas, ik ben benieuwd!

  • hilde elbers on Aug. 2, 2018, 7:37 a.m.

    GO GO GO BAS!!!!! YEAH

  • Koen Verzellenberg on Aug. 2, 2018, 9:21 a.m.

    Hebm besteld Bas , suc6 !!! Groeten Koen

  • Suzanne Gruber on Aug. 2, 2018, 1:58 p.m.

    Congratulations on the book release!

  • Karin van Soest on Aug. 2, 2018, 11:57 p.m.

    Looking forward to reading effortless!

  • Lee Constantine on Aug. 4, 2018, 5:01 p.m.

    Awesome!

  • Mylou Kurstjens on Aug. 7, 2018, 10:55 a.m.

    Succes Bas

  • Andrew Marc Rowe on Aug. 7, 2018, 2:01 p.m.

    Best of luck to you, Bas. We may be technically competing in the Mind, Body, Science competition this month, but I wish you every success in your endeavour.

  • Job Leusink on Aug. 8, 2018, 9:01 a.m.

    Good luck! Looking forward to reading your book!

  • Oscar Perizonius on Aug. 8, 2018, 4:44 p.m.

    Erg benieuwd naar het boek!

  • Sophie van Felius on Aug. 8, 2018, 8:29 p.m.

    Heel veel succes. Ik kijk uit naar het boek!

  • Maaike Bluemink on Aug. 8, 2018, 8:45 p.m.

    Succes gewenst met het vinden van een uitgever!

  • Erik Van Duijn on Aug. 10, 2018, 5:29 p.m.

    I know his method, so curious about the book! Happy to pre order.

  • Tom Hilgerink on Aug. 11, 2018, 11:16 a.m.

    Succes Bas! Ik ben benieuwd!

  • Sal Matteis on Aug. 11, 2018, 8:49 p.m.

    Looking forward Bas !

  • Hendrik-Jan van der Waal on Aug. 13, 2018, 1:09 p.m.

    Looking forward to the actual book

  • Mariette de Kruyff on Aug. 13, 2018, 9 p.m.

    Ben super nieuwsgierig Bas! Zo gaaf dat je nu al een boek geschreven hebt!! Ik hoop dat je de 100 pre-orders haalt :).
    Groetjes, Mariette

  • Peter van Oene on Aug. 21, 2018, 6:56 p.m.

    Succes!

  • Mark Siegenbeek van Heukelom on Aug. 23, 2018, 12:42 p.m.

    Yeah, got myself three copies! Really looking forward to getting this book, both for myself and for friends!

  • Casimir Morreau on Aug. 23, 2018, 3:47 p.m.

    Kijk er naar uit!

  • JD Hogendoorn on Aug. 28, 2018, 11:04 a.m.

    Ben benieuwd Bas! succes alvast!

  • Joyce van Zon on Aug. 28, 2018, 9:12 p.m.

    Succes Bas!!!

  • Daan Vennix on Aug. 29, 2018, 1:07 p.m.

    Go go go Bas!

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