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Little Angels

Amy Foo

Preserving the unique legacy of Little Angels Orphanage & its mission.

A selection of treasured photographs bringing readers glimpses into the lives of children living in Little Angels Orphanage in Siem Reap, Cambodia.

  Journalism    Photobook   5,000 words   25% complete   8 publishers interested
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70 preorders
$5,885.00 funded

Ended

Synopsis

I want to to tell you the story of how an ordinary man (Rathana, pictured below) from an underprivileged background has with his own hands brought joy and meaning to more than 80 underprivileged children in Siem Reap by providing them a roof over their heads, & teaching them traditional Khmer leather crafting skills for their livelihood. His only condition to the children? They have to go to school to be able to live in Little Angels. He advocates this to the children to ensure they have a better future as he believes education is the core of every society especially in Cambodia where they are still recovering from poverty post the Khmer Rouge war. A university education costs around USD$500-600 per year and with the earnings they receive from the leather carvings, it would be a challenge to raise these sums for the students completing high schools as well as managing the expenses for the daily operations of the orphanage. So far a few students have graduated and these were only made possible with donations from a few individual sponsors. The author's aim is to raise funds for a university fund to see these children through school.
Rathana
Ratana, the man behind Little Angels Orphanage & Khmer Arts Centre

Rathana's story was featured in Phnom Penh Post

Outline

FOREWORD -(Pending chosen writer)

PREFACE - By the photographer/author and co-author

INTRODUCTION

Brief statistics on poverty and education /literacy levels in Cambodia.

Brief story on background and history of Little Angels Orphanage and Khmer Arts Centre.

(NOTE: THIS IS A PHOTO BOOK)

CHAPTER 1 -Siem Reap ( Sights of streets in Siem Reap, Angkor, street vendors, street children,etc - with captions)

CHAPTER 2 -A Day in the Life ( Life of the children in Little Angels - with captions)

CHAPTER 3 - School and Tools ( Leather carving work, the children going to school, classroom shots, university, etc)

CHAPTER 4 - Making it and Giving Back ( Individuals who have successfully completed their studies, interview scripts, how they give back to society, etc)

CONCLUSION - The future of Cambodia ( foreign investments i.e; the retail scene, financial sector, land development etc )

BIO - Photo and brief bio of photographer and author

BIBLIOGRAPHY
Includes bibliographical references / photo index


SAMPLE PHOTOS:

Chapter 1: 

Street Children
Approximately 80% of the Cambodian population live below the poverty line, mainly in rural areas where the lowest school attendance is found.

Chapter 3:

Home from school
Children cycling home from school

Carving
Handiwork by one of the children. A large piece such as this would take approximately a month to complete.

After school
Sopheen (not her real name) teaches Chinese to the younger children at the orphanage after she comes back from school

Sopheen, on the way to school

Rong, coming back from school.



Audience

Cambodia closes 2016 with increase of 5% of tourist arrivals in 2016 (5,011,712 international travellers compared to 4,775,231 visits in 2015)

Source: Ngamsangchaikit, W. ( 2017, Feb 2017). Cambodia Closes 2016 with record visits. TTR Weekly.

1. TOURISTS VISITING LITTLE ANGELS

Preah Ko Temple (first temple mountain of sandstone constructed by rulers of the Khmer empire at Angkor) is situated right in front of Little Angels.

There are approximately 2-3 tour buses (on good days) that bring tourists to Little Angels to showcase their traditional Khmer leather crafts, available for sale.

This photo book would be the first book that would provide Little Angels with a more robust identity and which will help tell their unique and meaningful story behind the orphanage and arts centre. Placing this book at the orphanage/craft centre will hopefully boost sales of the book as well as the hand crafts. 

2. TOURISTS AT THE OLD MARKET

There is a plan to set up a small stall at the Siem Reap old market to showcase and sell some of the leather crafts. This book will be well placed there as an introductory book for sale to shoppers who wish to contribute.

3. SHOPPERS AT CAMBODIAN BOOKSTORES

Tourists will most likely source for Cambodian-lifestyle themed books for reading pleasure and for guidance. 

4. CORPORATE SPONSORSHIPS

Organizations/companies are always sourcing for CSR (Corporate Social Responsibility) opportunities. Sponsorships will greatly strengthen their presence in the local market:

(a) Singapore (SG) firms - SMEs & MNCs seeking first mover advantage in Cambodia. Recent news articles in Singapore e.g. ChannelNewsasia highlighted urgings from the SG government encouraging SG firms to expand in Cambodia. Meanwhile there are already a number of SG establishments in Cambodia especially in the banking and hospitality sector)

Stats: In 2015, Singapore was Cambodia's 3rd largest investor.

(b) Malaysian firms - Large presence in Cambodia especially int eh banking scene - Malayan Banking, CIMB, RHB and Public Bank.

The above top 2 countries are chosen as the photographer and the co-author both are based in Singapore & Malaysia, respectively. Sponsorship talks efforts are underway via existing connections in the financial sector as well as other industries.

(c) Local companies in Cambodia





Promotion

1. PERSONAL WEBSITE - The photographer will be dedicate a few pages in her personal photography website to showcase this photo book. Marketing tools: Google Adsense, Wix Forum, Visitor Analytics, Pop-Ups in website. Website is currently work in progress and will be launched soon.

2. FACEBOOK - Via Little Angels, Photographer and Co-Author's personal Facebook.

3. INSTAGRAM - Setting up an Instagram account for Little Angels, daily posting of leather carvings, "lifestyle" / casual postings (of the children), the book project, snippets from the chosen photographs for the book, daily quotable quotes, etc. Putting in key hashtags.

4. TUMBLR - Daily posting relating to the book project via photographer's personal Tumblr site.

5. EARLY REVIEWS

Offering complimentary copies (limited) to chosen reviewers (via Amazon, or Singapore Review of Books, Singapore National Library.

6. BOOK LAUNCHES

Hold book launches in Malaysia, Singapore and Siem Reap by invitation expanding to connections of friends, acquintances.

Depending on space, to feature Little Angels' hand crafted  Khmer art leather pieces as well.

Possible shortlisted book launches venue: 

-National Gallery Singapore which houses Asean art pieces.

- National Library Singapore (spaces for rent) which has a floor dedicated to South East Asian Collection of documents/books.- 

-Chapel Gallery Singapore - heritage venue for launches related to photography, art

- Visual Arts Centre, Singapore - Exhibition Gallery for rent - with lower rate of $4,950 for 7 days.

7. EVENTBRITE

-Have a book launch/party on Eventbrite ( a social media events tool)

- Build a community via the free registrations, grow email list.

8. BONUSES

- Ebooks, leather carvings by the children, postcards designed by photographer, print book, personal photoshoot.





Competition

1. A story of Colors of Cambodia

Publisher: EverDay Art Studio and Educare, 2012

Description: The author's account of how she was drawn into practical involvement with the children in Cambodia via art-based projects.

Difference: Colors of Cambodia focuses on raising funds and promoting awareness via art. Little Angels brings attention to the purpose of existence of the orphanage cum Khmer Arts Centre (to provide a stable roof for needy children at the same time teaching them a skill and ensuring they continue getting an education.

2. Cambodia - Breaking the Bonds of History, 2007

Publisher: Blurb

Description: A photo book showcasing images of Cambodia

Difference: Book is not affiliated with any charity and non-narrative.

3. Bikes of Burden

Publisher: Visionary World Ltd, 2005

Description: A photo book showcasing everyday street life in Cambodia ( motorbikes, drivers with their loads).

Difference: Book is not affiliated with any charity and non-narrative, colorful and quirky.

4. Cambodia - A Journey through the Land of the Khmer

Publisher: Purple Moon Publications, 2015

Description: A photo book showcasing images with brief writings on the history ,landscape & cultures of Cambodia

Difference: Book is not affiliated with any charity focusing on culture. Little Angels focuses on underprivileged Cambodian children with a spotlight on importance of education.

5. Children of Cambodia's Killing Fields : Memoirs by Survivors

Publisher: Yale University Press, 1999

Description: Describing eyewitness accounts of survivors (children at the time) of the Pol Pot regime. With a few photographs of the survivors 

Difference: Book is not affiliated with any charity. A record of historical accounts and true stories on the Khmer Rouge.




Amy Foo

About the author

Amy, a banking specialist, is a freelance photographer based in Singapore who is determined to document stories that inspire through photography.

View profile

Additional authors

Celine Ho

Celine is living her passion by devoting 2 years of her life teaching the children English at Little Angels Orphanage in Siem Reap.

Celine is a former banker based in Malaysia. She was visiting Little Angels as a tourist a few years ago and was touched by Ratana's devotion ( "father"/founder of Little Angels Orphanage) and saw what she could contribute to the children.

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OPENING CHAPTER

An English guidebook on a wooden carving board
An English guidebook belonging to one of the children, placed on a wooden carving board.

A guide book on Conversations for Tourism laid on an old wooden carving board. This picture may not mean much to most people but to the children at Little Angels, the items pictured are the most common tools they use in their daily lives. Items more relevant to children their age in most developed countries may include an computer tablet, a smartphone or a video game console, instead of the book pictured with a carving board. Little Somin (not his real name), aged 10, lives in Little Angel in Bakong, Siem Reap. He does his leather carvings diligently after he is back from school everyday, at the same time taking a few breather to revise on his English and Mandarin conversational skills, hoping the next bus load of tourists would arrive soon to buy his leather carvings. This book will take you into glimpses of the lives of the children of Little Angels Orphanage and the determination they have sowed since an early age to fend for themselves and learn to make a living while still attending school, with the hope of graduating from university someday.

The wood hammer is one of the essential tools being used in their carving work


EXCERPT FROM ONE OF THE CHAPTERS

Savet, 25, (pictured below) spent 7 years of his childhood in Little Angels. He was born in a poor family and Ratana accepted him as an apprentice at the centre and taught him leather crafting skills, under the  condition that he finishes his high school education. As with other children in Little Angels, Savet received a cut from the any sales made from his handicrafts and helped him cope with his school expenses. After completing his high education, Savet succesfully graduated from a culinary school, with some financial support from Ratana personally and through a kind donor. Today, he has a good career as a demi chef in one of the top hotels in Siem Reap. All is not forgotten and Savet ensures he gives back to society by conducting free English lessons daily to children in his village after he finishes his work for the day.

Savet
Savet, a demi chef at the restaurant in his workplace


Savet with one of his delicately prepared pastry
Conducting free English Classes at his village in Dam Dek 
One of the students in Savet's evening classes

The boys preparing the chickens for dinner
The boys preparing the chickens for dinner
Phom, who has been Little Angels for several years. He works hard carving leather and takes care of his ailing mother.



  • Update #15 - Books on the way! Sept. 6, 2018


    Dear backers,The books are already on their way to you. For ebook backers do let me know if you didn’t receive the download link that …


  • Update #14 - On track, though slightly delayed.. April 3, 2018

    Dearest LA Project backers,
    First things first, I want to again thank you for your kind patience and with a heavy heart I wish to …


  • Update #13 - We're almost there.. Jan. 27, 2018

    The final touches and editing of the book’s design directions are almost done! A bit of changes and rearrangements here and there, but these are …


  • Update #12 - Photo Reward Jan. 27, 2018

    Dearest Backers,

    I am happy to share that the selected photos are ready for your viewing and selection.
    Depending on the reward category you have …


  • Update #11 - Update 01/2018 Jan. 10, 2018

    DearAmazing Backers, 

    A very happy new year to all!

    Here are some updates on how the Little Angels Book Project is doing.

    Plans are underway …


  • Update #10 - Book Deal Dec. 18, 2017

    I realised what a breeze my journey to work has been since last week. The trains are almost empty, more seats available in buses, less …


  • Update #9 - Publisher Dec. 4, 2017

    Dearest, dearest backers,
    I’m happy to share that I have chosen a publisher based in Singapore out of the many others, (whom are mostly based …


  • Update #8 - The Steps Ahead Nov. 13, 2017

    When I decided to quit my comfortable job 10 months ago without finding another job,I knew I had already taken the first step to give …


  • Update #7 - $5,610 raised, 2 More Days to Go Oct. 21, 2017

    Very happy with the progress, click the link below to view more photos selections for the book.

    Better yet, feel free to share with your …


  • Update #6 - 5 more days Oct. 18, 2017

    People often say that in crowdfunding, backers peak upon launching of campaign, quiet down in the middle and then peaks again towards the end. So …


  • Update #5 - Progress Update Oct. 1, 2017

    Sequencing the photos. Honestly, I don't have any sure fire methodology
    for this photo book printing process but I know I have a job to …


  • Update #4 - $2,210 raised, 80 pre-orders to go ! Sept. 18, 2017

    Hi you good people,

    9 days since launching, 20 orders and 80 more orders to go to increase chances of being queried to publishers. My …


  • Update #3 - The journey goes on Sept. 14, 2017

  • Update #2 - 5 days in Sept. 10, 2017

    I wholeheartedly feel like giving a Big thank you group hug to those who
    have backed my book campaign. 5 days into the launch, $1,350 …


  • Update #1 - Egg broken ! Sept. 8, 2017

    So happy to shoutout that I've just received the first 3 pre-orders! 

    This means a lot!


Please log in to comment.

  • LIM KIM CHOO
    on Sept. 9, 2017, 7:01 a.m.

    Wish u success and receive overwhelming response for this Charity Donations.

  • Kate Chuen
    on Sept. 10, 2017, 1:26 p.m.

    To opt out the name appear on the web. Thanks!!

  • Sebastian Tan
    on Sept. 11, 2017, 3:11 p.m.

    Very Awesome work you are doing here Amy! Wish you and the kids in Cambodia all the best =)

  • Meilin Li
    on Sept. 13, 2017, 1:33 p.m.

    All goes into gd cause! Great effort in doing this! Kudos to ya!!!!

  • Gan Michael
    on Sept. 13, 2017, 3:30 p.m.

    Amy jie jie keep up publish more book. Will support you.

  • Sindhuja Arumugam
    on Sept. 19, 2017, 1:44 a.m.

    Great job Amy! You are an inspiration to me & many others. Please keep up the good job. I wish to be able to help a bit in this great journey of yours.

  • Meera nair
    on Sept. 19, 2017, 2:56 p.m.

    Great work Amy! Have just placed an order to suppport this cause. Looking forward. Wishing you success with this poject. regards Meera

  • Neetu Chouhan
    on Sept. 19, 2017, 11:45 p.m.

    Hi Amy, these 3 orders are form 2 - neetu & her husband + 1 under my Husband. All the best👍🏼

  • Mindy Yang
    on Sept. 27, 2017, 9:02 a.m.

    Excellent work!! Jacky.. janji dicapati!

  • Daphne Lim
    on Oct. 20, 2017, 12:57 a.m.

    Jia You Chen Wern! Wendy shared this with me. All the best!

  • Katheleen Yee
    on Oct. 20, 2017, 2:22 a.m.

    All the best and thank you for bringing attention to the forgotten. Katheleen

  • Mei Nei Tan
    on Oct. 20, 2017, 1:36 p.m.

    Hi Amy, I’m your aunt Dorothy’s friend. Wishing you success in your endeavors

  • Lei Yan Tan
    on Oct. 21, 2017, 6:19 a.m.

    Thanks for this great initiative and for your continuous effort to support this charity

  • Heenry S.K. Yeo
    on Oct. 23, 2017, 1:17 a.m.

    Beautiful works from a beautiful heart, perfect social responsibility by changing the lives of innocent under-privileges in developing countries.

Rewards

$20

E- Thank You + Ebook

46 readers

Many thanks for contributing! Your name will be mentioned on the website of the book campaign ( you can opt out if you wish )

+ Ebook

Includes:

  • 1 digital copy

$50

Handwritten Postcard + Ebook

9 readers

Ebook
+
I will send you a handwritten thank you note on a specially designed postcard with one of the images from the book
+
Your name will be mentioned on the website of the book campaign.
( you may opt out if you wish )

Includes:

  • 1 digital copy
Free shipping 41 of 50 left

$80

Printed Image

11 readers

Print book- Softcover
+
I will send you a handwritten thank you note on a specially designed postcard with one of the images from the book
+
One B&W 5' x 7' Image Print of one of the images from the photographer's collection (signed)
+
2 Specially Designed Postcards (of 2 images from the book)
+
Your name will be mentioned on the website of the book campaign.
( you may opt out if you wish )

( Free book shipping for locations in Singapore & Johor Bahru)

Includes:

  • 1 digital copy
$15 shipping 19 of 30 left

$100

Handcrafted Leather

14 readers

Print book- Softcover
+
Two (2) specially designed postcards (of 2 images from the book)
+
Five (5) B&W 5' x 7' Image Print of one of the images from the book or from the photographer's collection (signed)
+
Handcrafted Leather Piece by the children in Little Angels Orphanage
+
Your name will be mentioned on the website of the book campaign.
( you may opt out if you wish )

( Free book shipping for locations in Singapore & Johor Bahru)

Includes:

  • 1 digital copy
$15 shipping 11 of 25 left

$300

Print Book + Name in Book

6 readers

1 Print Book - Dust Jacket Hardcover
+
5 B&W 5' x 7' Image Print of one of the images from the book
(I will contact you for which print you would like)
+
Your name/company logo will be printed in the book as a sponsor (as a Big Thank You! ) + website

( Free book shipping for locations in Singapore & Johor Bahru)

Includes:

  • 1 digital copy
$15 shipping 4 of 10 left

$500

The Patrons' Circle

0 readers

Print Book - Dust Jacket Hardcover
+
2 Specially Designed Postcards (of 2 images from the book)
+
5 B&W 5' x 7' Image Print of one of the images from the book
(I will contact you for which print you would like)
+
Your name/company logo will be printed in the book as a sponsor (as a Big Thank You! ) + website
+
I will personally come to do a free casual photo shoot, documentary style ( max 25 pictures- DIGITAL only ) for your shop OR your friends/family (you could use the photos for your own photo essay, family story, your business usage, etc)
*Only for locations in Singapore or Johor Bahru (Malaysia)

( Free book shipping for locations in Singapore & Johor Bahru)

Includes:

  • 1 digital copy
$30 shipping 8 of 8 left

$1500

The Advocator

0 readers

2 Print Books - Dust Jacket Hardcover
+
One (1) LARGE Handcrafted Leather Carving by the children of Little Angels Orphanage + Certificate issued by Little Angels as appreciation
+
Free mini photo shoot, documentary style ( max 25 pictures- DIGITAL only) for your shop OR your friends/family (you could use the photos for your own photo essay, family story, your business usage, etc)
*Only for locations in Singapore or Johor Bahru (Malaysia)
=
Your name/company logo will be printed in the book as a sponsor (as a Big Thank You! )

Includes:

  • 1 digital copy
$20 shipping 5 of 5 left