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Success! Little Angels sold 70 pre-orders by Oct. 23, 2017, was queried to 30 publishers, and is in discussions with publishers.

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Handcrafted Leather Piece by the children in Little Angels Orphanage
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I will personally come to do a free casual photo shoot, documentary style ( max 25 pictures- DIGITAL only ) for your shop OR your friends/family (you could use the photos for your own photo essay, family story, your business usage, etc)
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Little Angels

Preserving the unique legacy of Little Angels Orphanage & its mission.

A selection of treasured photographs bringing readers glimpses into the lives of children living in Little Angels Orphanage in Siem Reap, Cambodia.

 Share  Tweet  LinkedIn  Embed  https://pszr.co/ECqSz

Manuscript

Journalism Photobook
5,000 words
25% complete
Singapore, Singapore
9 publishers interested

Synopsis

I want to to tell you the story of how an ordinary man (Rathana, pictured below) from an underprivileged background has with his own hands brought joy and meaning to more than 80 underprivileged children in Siem Reap by providing them a roof over their heads, & teaching them traditional Khmer leather crafting skills for their livelihood. His only condition to the children? They have to go to school to be able to live in Little Angels. He advocates this to the children to ensure they have a better future as he believes education is the core of every society especially in Cambodia where they are still recovering from poverty post the Khmer Rouge war. A university education costs around USD$500-600 per year and with the earnings they receive from the leather carvings, it would be a challenge to raise these sums for the students completing high schools as well as managing the expenses for the daily operations of the orphanage. So far a few students have graduated and these were only made possible with donations from a few individual sponsors. The author's aim is to raise funds for a university fund to see these children through school.
Rathana
Ratana, the man behind Little Angels Orphanage & Khmer Arts Centre

Rathana's story was featured in Phnom Penh Post

Outline

FOREWORD -(Pending chosen writer)

PREFACE - By the photographer/author and co-author

INTRODUCTION

Brief statistics on poverty and education /literacy levels in Cambodia.

Brief story on background and history of Little Angels Orphanage and Khmer Arts Centre.

(NOTE: THIS IS A PHOTO BOOK)

CHAPTER 1 -Siem Reap ( Sights of streets in Siem Reap, Angkor, street vendors, street children,etc - with captions)

CHAPTER 2 -A Day in the Life ( Life of the children in Little Angels - with captions)

CHAPTER 3 - School and Tools ( Leather carving work, the children going to school, classroom shots, university, etc)

CHAPTER 4 - Making it and Giving Back ( Individuals who have successfully completed their studies, interview scripts, how they give back to society, etc)

CONCLUSION - The future of Cambodia ( foreign investments i.e; the retail scene, financial sector, land development etc )

BIO - Photo and brief bio of photographer and author

BIBLIOGRAPHY
Includes bibliographical references / photo index


SAMPLE PHOTOS:

Chapter 1: 

Street Children
Approximately 80% of the Cambodian population live below the poverty line, mainly in rural areas where the lowest school attendance is found.

Chapter 3:

Home from school
Children cycling home from school

Carving
Handiwork by one of the children. A large piece such as this would take approximately a month to complete.

After school
Sopheen (not her real name) teaches Chinese to the younger children at the orphanage after she comes back from school

Sopheen, on the way to school

Rong, coming back from school.



Audience

Cambodia closes 2016 with increase of 5% of tourist arrivals in 2016 (5,011,712 international travellers compared to 4,775,231 visits in 2015)

Source: Ngamsangchaikit, W. ( 2017, Feb 2017). Cambodia Closes 2016 with record visits. TTR Weekly.

1. TOURISTS VISITING LITTLE ANGELS

Wat Bakong (first temple mountain of sandstone constructed by rulers of the Khmer empire at Angkor) is situated right in front of Little Angels.

There are approximately 2-3 tour buses (on good days) that bring tourists to Little Angels to showcase their traditional Khmer leather crafts, available for sale.

This photo book would be the first book that would provide Little Angels with a more robust identity and which will help tell their unique and meaningful story behind the orphanage and arts centre. Placing this book at the orphanage/craft centre will hopefully boost sales of the book as well as the hand crafts. 

2. TOURISTS AT THE OLD MARKET

There is a plan to set up a small stall at the Siem Reap old market to showcase and sell some of the leather crafts. This book will be well placed there as an introductory book for sale to shoppers who wish to contribute.

3. SHOPPERS AT CAMBODIAN BOOKSTORES

Tourists will most likely source for Cambodian-lifestyle themed books for reading pleasure and for guidance. 

4. CORPORATE SPONSORSHIPS

Organizations/companies are always sourcing for CSR (Corporate Social Responsibility) opportunities. Sponsorships will greatly strengthen their presence in the local market:

(a) Singapore (SG) firms - SMEs & MNCs seeking first mover advantage in Cambodia. Recent news articles in Singapore e.g. ChannelNewsasia highlighted urgings from the SG government encouraging SG firms to expand in Cambodia. Meanwhile there are already a number of SG establishments in Cambodia especially in the banking and hospitality sector)

Stats: In 2015, Singapore was Cambodia's 3rd largest investor.

(b) Malaysian firms - Large presence in Cambodia especially int eh banking scene - Malayan Banking, CIMB, RHB and Public Bank.

The above top 2 countries are chosen as the photographer and the co-author both are based in Singapore & Malaysia, respectively. Sponsorship talks efforts are underway via existing connections in the financial sector as well as other industries.

(c) Local companies in Cambodia





Author

Amy hailed from a career in banking for the past 16 years. Travelling and photography have helped expanding her horizon and views. Photography has always been her artistic passion and many of her works are available in the market on Getty Images. Telling stories via photography is her mission and this will be her first book, showcasing her best pieces in this portfolio and giving back to society at the same time as all book proceeds go to Little Angels.

Promotion

1. PERSONAL WEBSITE - The photographer will be dedicate a few pages in her personal photography website to showcase this photo book. Marketing tools: Google Adsense, Wix Forum, Visitor Analytics, Pop-Ups in website. Website is currently work in progress and will be launched soon.

2. FACEBOOK - Via Little Angels, Photographer and Co-Author's personal Facebook.

3. INSTAGRAM - Setting up an Instagram account for Little Angels, daily posting of leather carvings, "lifestyle" / casual postings (of the children), the book project, snippets from the chosen photographs for the book, daily quotable quotes, etc. Putting in key hashtags.

4. TUMBLR - Daily posting relating to the book project via photographer's personal Tumblr site.

5. EARLY REVIEWS

Offering complimentary copies (limited) to chosen reviewers (via Amazon, or Singapore Review of Books, Singapore National Library.

6. BOOK LAUNCHES

Hold book launches in Malaysia, Singapore and Siem Reap by invitation expanding to connections of friends, acquintances.

Depending on space, to feature Little Angels' hand crafted  Khmer art leather pieces as well.

Possible shortlisted book launches venue: 

-National Gallery Singapore which houses Asean art pieces.

- National Library Singapore (spaces for rent) which has a floor dedicated to South East Asian Collection of documents/books.- 

-Chapel Gallery Singapore - heritage venue for launches related to photography, art

- Visual Arts Centre, Singapore - Exhibition Gallery for rent - with lower rate of $4,950 for 7 days.

7. EVENTBRITE

-Have a book launch/party on Eventbrite ( a social media events tool)

- Build a community via the free registrations, grow email list.

8. BONUSES

- Ebooks, leather carvings by the children, postcards designed by photographer, print book, personal photoshoot.





Competition

1. A story of Colors of Cambodia

Publisher: EverDay Art Studio and Educare, 2012

Description: The author's account of how she was drawn into practical involvement with the children in Cambodia via art-based projects.

Difference: Colors of Cambodia focuses on raising funds and promoting awareness via art. Little Angels brings attention to the purpose of existence of the orphanage cum Khmer Arts Centre (to provide a stable roof for needy children at the same time teaching them a skill and ensuring they continue getting an education.

2. Cambodia - Breaking the Bonds of History, 2007

Publisher: Blurb

Description: A photo book showcasing images of Cambodia

Difference: Book is not affiliated with any charity and non-narrative.

3. Bikes of Burden

Publisher: Visionary World Ltd, 2005

Description: A photo book showcasing everyday street life in Cambodia ( motorbikes, drivers with their loads).

Difference: Book is not affiliated with any charity and non-narrative, colorful and quirky.

4. Cambodia - A Journey through the Land of the Khmer

Publisher: Purple Moon Publications, 2015

Description: A photo book showcasing images with brief writings on the history ,landscape & cultures of Cambodia

Difference: Book is not affiliated with any charity focusing on culture. Little Angels focuses on underprivileged Cambodian children with a spotlight on importance of education.

5. Children of Cambodia's Killing Fields : Memoirs by Survivors

Publisher: Yale University Press, 1999

Description: Describing eyewitness accounts of survivors (children at the time) of the Pol Pot regime. With a few photographs of the survivors 

Difference: Book is not affiliated with any charity. A record of historical accounts and true stories on the Khmer Rouge.




Sample

OPENING CHAPTER

An English guidebook on a wooden carving board
An English guidebook belonging to one of the children, placed on a wooden carving board.

A guide book on Conversations for Tourism laid on an old wooden carving board. This picture may not mean much to most people but to the children at Little Angels, the items pictured are the most common tools they use in their daily lives. Items more relevant to children their age in most developed countries may include an computer tablet, a smartphone or a video game console, instead of the book pictured with a carving board. Little Somin (not his real name), aged 10, lives in Little Angel in Bakong, Siem Reap. He does his leather carvings diligently after he is back from school everyday, at the same time taking a few breather to revise on his English and Mandarin conversational skills, hoping the next bus load of tourists would arrive soon to buy his leather carvings. This book will take you into glimpses of the lives of the children of Little Angels Orphanage and the determination they have sowed since an early age to fend for themselves and learn to make a living while still attending school, with the hope of graduating from university someday.

The wood hammer is one of the essential tools being used in their carving work


EXCERPT FROM ONE OF THE CHAPTERS

Savet, 25, (pictured below) spent 7 years of his childhood in Little Angels. He was born in a poor family and Ratana accepted him as an apprentice at the centre and taught him leather crafting skills, under the  condition that he finishes his high school education. As with other children in Little Angels, Savet received a cut from the any sales made from his handicrafts and helped him cope with his school expenses. After completing his high education, Savet succesfully graduated from a culinary school, with some financial support from Ratana personally and through a kind donor. Today, he has a good career as a demi chef in one of the top hotels in Siem Reap. All is not forgotten and Savet ensures he gives back to society by conducting free English lessons daily to children in his village after he finishes his work for the day.

Savet
Savet, a demi chef at the restaurant in his workplace


Savet with one of his delicately prepared pastry
Conducting free English Classes at his village in Dam Dek 
One of the students in Savet's evening classes

The boys preparing the chickens for dinner
The boys preparing the chickens for dinner
Phom, who has been Little Angels for several years. He works hard carving leather and takes care of his ailing mother.


9 publishers interested Express interest
Anaphora Literary Press logo Anaphora Literary Press

Anaphora Literary Press was started as an academic press with the publication of the Pennsylvania Literary Journal (PLJ) in 2009. In the Winter of 2010, Anaphora began accepting book-length submissions. Anaphora has now published over 200 creative and non-fiction books. Jere Krakoff’s novel, Something is Rotten in Fettig, is a finalist in the 2016 Foreword Indies: Humor (Adult Fiction) competition. ...

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We are a full service book publishing company that works closely with independent authors in every phase of writing/editorial, book production, book marketing, and book distribution. Our roster includes bestselling authors who have previously traditionally published, first time authors, and authors at various levels in between. What separates Mascot is our hands-on approach to publishing. We work closely with each ...

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Timeless Words Publishing logo Timeless Words Publishing

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  • Update #8 - The Steps Ahead Nov. 13, 2017

    When I decided to quit my comfortable job 10 months ago without finding another job,I knew I had already taken the first step to ...


  • Update #7 - $5,610 raised, 2 More Days to Go Oct. 21, 2017

    Very happy with the progress, click the link below to view more photos selections for the book.

    Better yet, feel free to share with your ...


  • Update #6 - 5 more days Oct. 18, 2017

    People often say that in crowdfunding, backers peak upon launching of campaign, quiet down in the middle and then peaks again towards the end. So ...


  • Update #5 - Progress Update Oct. 1, 2017

    Sequencing the photos. Honestly, I don't have any sure fire methodology
    for this photo book printing process but I know I have a job ...


  • Update #4 - $2,210 raised, 80 pre-orders to go ! Sept. 18, 2017

    Hi you good people,

    9 days since launching, 20 orders and 80 more orders to go to increase chances of being queried to publishers. My ...


  • Update #3 - The journey goes on Sept. 14, 2017

  • Update #2 - 5 days in Sept. 10, 2017

    I wholeheartedly feel like giving a Big thank you group hug to those who
    have backed my book campaign. 5 days into the launch, $1 ...


  • Update #1 - Egg broken ! Sept. 8, 2017

    So happy to shoutout that I've just received the first 3 pre-orders! 

    This means a lot!


  • Chen Li Foo on Sept. 9, 2017, 1:52 a.m.

    Well done Ta Bab!

  • Shu Ping Lee on Sept. 9, 2017, 3:56 a.m.

    Do not want my name to be published

  • LIM KIM CHOO on Sept. 9, 2017, 7:01 a.m.

    Wish u success and receive overwhelming response for this Charity Donations.

  • Kate Chuen on Sept. 10, 2017, 1:26 p.m.

    To opt out the name appear on the web. Thanks!!

  • Sebastian Tan on Sept. 11, 2017, 3:11 p.m.

    Very Awesome work you are doing here Amy! Wish you and the kids in Cambodia all the best =)

  • Seung Ho Bang on Sept. 13, 2017, 8:52 a.m.

    Best wishes. Great caise!

  • Regine & Yves Barbeau on Sept. 13, 2017, 1:21 p.m.

    Great project, all the best

  • Meilin Li on Sept. 13, 2017, 1:33 p.m.

    All goes into gd cause! Great effort in doing this! Kudos to ya!!!!

  • Gan Michael on Sept. 13, 2017, 3:30 p.m.

    Amy jie jie keep up publish more book. Will support you.

  • Teck Heow Gan on Sept. 14, 2017, 8:03 p.m.

    Great job, good ppl.

  • Hwee Lo Nay on Sept. 18, 2017, 6:55 a.m.

    Love

  • Abby Bongat on Sept. 18, 2017, 10:22 a.m.

    So inspiring! Miss you!😊

  • Sherilyn Foong on Sept. 18, 2017, 2:13 p.m.

    wishing you all the best

  • Megat Osman Megat Shamsuddin on Sept. 18, 2017, 3:29 p.m.

    Best of luck.

  • Lewis Hattley on Sept. 19, 2017, 1:11 a.m.

    Great work Amy!!

  • Sindhuja Arumugam on Sept. 19, 2017, 1:44 a.m.

    Great job Amy! You are an inspiration to me & many others. Please keep up the good job. I wish to be able to help a bit in this great journey of yours.

  • Alexandra Adams on Sept. 19, 2017, 3:12 a.m.

    Fantastic Amy!!! Looking forward to my Copy!!

  • Irene Woo on Sept. 19, 2017, 8:03 a.m.

    Thanks for your kindness

  • Meera nair on Sept. 19, 2017, 2:56 p.m.

    Great work Amy! Have just placed an order to suppport this cause. Looking forward. Wishing you success with this poject. regards Meera

  • Neetu Chouhan on Sept. 19, 2017, 11:45 p.m.

    Hi Amy, these 3 orders are form 2 - neetu & her husband + 1 under my Husband. All the best👍🏼

  • lip hyong Lee on Sept. 20, 2017, 1:15 a.m.

    Good going gal

  • Sally Yeo on Sept. 21, 2017, 12:33 p.m.

    God Bless.

  • Angela & Matthew Lim on Sept. 21, 2017, 3:45 p.m.

    Jiayou Amy! God bless you❤️

  • Gary Chow on Sept. 21, 2017, 11:05 p.m.

    Good job Amy, keep it up!

  • John Gideon on Sept. 22, 2017, 12:55 a.m.

    Well done !!

  • Mindy Yang on Sept. 27, 2017, 9:02 a.m.

    Excellent work!! Jacky.. janji dicapati!

  • Mu Zhang on Oct. 18, 2017, 2 p.m.

    Best of luck from Esme and Mu

  • Daphne Lim on Oct. 20, 2017, 12:57 a.m.

    Jia You Chen Wern! Wendy shared this with me. All the best!

  • Katheleen Yee on Oct. 20, 2017, 2:22 a.m.

    All the best and thank you for bringing attention to the forgotten. Katheleen

  • Mei Nei Tan on Oct. 20, 2017, 1:36 p.m.

    Hi Amy, I’m your aunt Dorothy’s friend. Wishing you success in your endeavors

  • Lei Yan Tan on Oct. 21, 2017, 6:19 a.m.

    Thanks for this great initiative and for your continuous effort to support this charity

  • Heenry S.K. Yeo on Oct. 23, 2017, 1:17 a.m.

    Beautiful works from a beautiful heart, perfect social responsibility by changing the lives of innocent under-privileges in developing countries.

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Amy Foo

Amy Foo

Amy, a banking specialist, is a freelance photographer based in Singapore who is determined to document stories that inspire through photography.

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Celine Ho

Celine is living her passion by devoting 2 years of her life teaching the children English at Little Angels Orphanage in Siem Reap.

Celine is a former banker based in Malaysia. She was visiting Little Angels as a tourist a few years ago and was touched by Ratana's devotion ( "father"/founder of Little Angels Orphanage) and saw what she could contribute to the children.